Fitzlab 13 - A tale from the North. Torino, November
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1 Fitzlab 13 - A tale from the North Torino, November
2 KEYWORDS (from the 3rd Nordic Arts & Audiences conference in Helsinki, August 2013): New ways of working A mindset rather than new tools A new self perception Outreach & Inreach OBSTRUCTION Break the repetitive patterns Seek inspiration and exchange Ownership Reality check Documentation Address the elephant Artistic and institutional development is about power structures and how to change the strings in our own DNA Societal change is speeding up Fragmentation
3 ? Audience focus is about interpretation of what we do for whom and how to communicate, extend our audiences and what we offer to them - including how we involve people into our decision making.
4 Der kræves QuickTime og et -komprimeringsværktøj, for at man kan se dette billede.
5 Re:interpretation of the task: Ask questions. Seek inspiration. Imagine if... Vision - think outside the box!! - Creativity in action stay ahead of the game Transform Innovative thinking Re-energize Reform - changes in your internal culture - in your program and working habits - daily life through cooperation - recruitment practices
6 Re:interpretation of the task: Ask questions. Seek inspiration. Imagine if... Vision - think out of the box! - Creativity in action stay ahead of the game Invest Co-creation Facilitate Innovate Re:take stage - in your contacts and cooperate with the audience - audience: from experience to co-creators - be midwife - seek the new - as an agenda-setting institution
7 Custumers Co:experince Co:creators The faithless shoppers Target groups Digital and superficious National narrative The experts choice Faithless sure! People with interests Opinion Life stories Shared experience
8 EMPLOYEES AUDIENCE ARTISTS AUDIENCE DEVELOPMENT is about... DISTRIBUTION OF POWER MODERNIZATION TO FOLLOW THE TRENDS CONTEMPORARY FOCUS
9 EMPLOYEES ARTISTS AUDIENCE AUDIENCE DEVELOPMENT is about... DEMOCRACY
10 CASE 1: In Copenhagen I belong Copenhagen Music Theatre The Secret Company 11 parts of the city The Citizens 7 local theatres
11 CASE 1: In Copenhagen I belong New Narratives Interaction & Friction New partners Local identification Empowerment Expanding the repertoire Labor and structure effects
12 CASE 2: Musical experience design, Copenhagen and Malmö 2 Countries 2 Cities Province and Capitol Transnational audience The quality paradigma 3 learning institutions Living Labs...
13 CASE 2: Musical experience design, Copenhagen and Malmö Keywords: New collaborative ways Exchange of perspectives LABS New knowledge Interaction and co:creation with non-users Cross institutional knowledge exchange New audience News on stage
14 CASE 3: The Citizen Project, Copenhagen Det Kongelige Teater Skuespilhuset Designmuseum Danmark
15 CASE 3: The Citizen Project, Copenhagen Keywords: New narratives Exchange of perspectives New skills Interaction and co:creation Cross institutional knowledge exchange New audience New repertoire
16 CASE 4: SKIS - Put Culture into action, Copenhagen SKIS : Developing cultural institutions through outreach-activities AIM: To develop cultural institutions, that represent culture which is interesting and relevant for all citizens and not only for the 60% who use them today METHOD: through outreach and empowerment activities made by cultural institutions
17 Der kræves QuickTime og et -komprimeringsværktøj, for at man kan se dette billede.
18 PRODUKTIONSMODELLEN
19 Humble attitude - If you want to convince someone, you must be convinced yourself Friction is needed New narratives Change is not A QUICK FIX New partners The institution need to re:think itself / Invite colleagues, users and partners to sit in The causality is in the mind of the viewer Set the agenda / What s on Intersectional approach Cross aestethic and institutional understanding Incorporate the audience into the process Engagement is about trust Programming is power Long term relationships Outreach is Inreach! KnowHow Multitude of identities outreach-project by heart Change is part of life Relevance is key Need to risk our positions Recruitment is part of the picture New sense of our role in society Dialogue Collaborations with unusual suspects Break the notion of segmentation BIG EAR Let s stumble into the future!
20 THANK YOU! AUDIENCE
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