Pro Curve Networking and Adaptive EDGE Architecture

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1 ProCurve Networking by HP More from your network

2 More from your network more value, more security, more open, more intelligent, more support, more reliable, and more experience

3 ProCurve Networking helps you get more from your network. Networking technology has progressed at an unbelievable pace over the past decade. Where once networks were about connecting IT equipment, directing traffic, and providing a small measure of security, today they re capable of increasing productivity, mobilizing your workforce, and enabling voice, video, and data convergence. And if you're like most CIOs, you'd love to take advantage of these amazing capabilities, but a few key concerns have held you back: You don't care for the high pricetags attached to some vendors networking products. You don t want to limit your future growth options by getting locked in to any single vendor s proprietary technology. And you worry that these new solutions may be so complex that your staff will be bogged down in their efforts to manage the network. At ProCurve Networking by HP we understand these concerns. And that s why we ve been working hard to develop a portfolio of products, services, and solutions that help customers like you get more from their networks more value, more security, more openness, more intelligence, more support, more service, more reliability, and more experience. At ProCurve we believe networks should be reliable, intelligent, easy to manage, and standards-based for investment protection and future flexibility; and most importantly, they should deliver more business value by positioning your company s IT resources to support new business opportunities. 3

4 Why ProCurve Networking by HP? Because we offer more of everything you need from a networking vendor. More value ProCurve solutions may not only save you money in the most obvious way (they re often substantially less expensive than competitor offerings), they may also save you money in a number of not-so-obvious ways. Because ProCurve solutions are easy to manage, they require less time from your IT staff. Because they re built on open standards, they protect your existing networking investments. And because they are easy to upgrade, you can focus on more important business opportunities. More security ProCurve technology helps overcome the limitations of centralized, host-based security by adding critical access enforcement to the network edge where traffic enters and users connect with applications. This fundamental shift from core-based security architecture can improve security throughout your network. More open For years ProCurve has led the drive to establish open industry standards by creating and contributing technologies to the public domain, as well as participating in and leading groups dedicated to the cause. Because our solutions are based on these open standards, they are far more versatile, less costly, and less complex than comparable proprietary products and architectures. More reliable ProCurve Networking solutions create and support highly reliable enterprise networking environments. With more than 25 years of experience designing, installing, and supporting IT networks around the world, we have established an extremely successful track record and an enviable list of satisfied customers. We re so confident in the reliability of our products that we ve backed a majority of our portfolio with a lifetime warranty. More support Included in the cost of all ProCurve products are free design center services to help you configure your network up-front. Plus, we provide phone and support in case basic questions arise after ProCurve products or solutions are installed. In addition, we offer a wide variety of fee-based packaged services to fit your business needs. More experience ProCurve has been a leader in the networking infrastructure business for more than a quarter century, and today is the #2 networking vendor worldwide in terms of ports shipped annually, according to the Dell Oro Group*. We re recognized worldwide for our legendary quality and commitment to our customers. More intelligent The ProCurve Networking Adaptive EDGE Architecture is a unique design strategy that creates a secure, mobile, multi-service network by placing intelligence at the edge where users connect and policies are enforced. This innovative approach creates a dynamic network infrastructure designed to keep up with advancing technology and user needs while protecting your business investments. *HP ProCurve Networking is #2 in port shipments for 2003 among all tracked competitors in North America, Europe, the Middle East, and Africa, according to Dell Oro Group's Q4 03 Ethernet Switch Report. 4

5 ProCurve Networking is recognized worldwide for our legendary quality and commitment to our customers.

6 The ProCurve Networking Adaptive EDGE Architecture Addressing your Mobility, Security, and Convergence challenges Undoubtedly you have heard the term edge from any number of networking companies recently in reference to various product offerings. So what is the ProCurve Networking Adaptive EDGE Architecture, and what does it mean for a network? The Adaptive EDGE Architecture places intelligence at the network edge where users connect and policies are enforced. With an Adaptive EDGE Architecture, network access decisions are made automatically: Known users accessing the network, regardless of where they are connecting, are identified and given access to only the appropriate resources they need. This architecture pioneered by ProCurve enables enterprises to protect digital assets with robust access control, based on user, group, time, and location. By strategically deploying intelligence at the EDGE of the network, the network is better prepared to handle new traffic with limited impact to performance or cost. We know you ve got a lot to think about when it comes to your network. In fact, you wouldn t consider the attributes of ProCurve or any other networking vendor if you weren t driven to update your network by the same three concerns that haunt pretty much every CIO and network manager these days: Security, Mobility, and Convergence. Security Protect and enable your network Protecting corporate information assets while enabling appropriate network access is the ultimate network infrastructure challenge. Today s enterprises want to increase system availability and collaborative capability without leaving their networks vulnerable to attack. ProCurve Networking security solutions protect your company s information assets while enabling appropriate network user access anywhere at any time. By employing powerful technologies such as our Access Control Solution and Identity Driven Manager, we enable network administrators to dynamically validate and authenticate 6

7 users, then dynamically and automatically apply security and performance settings based on user, location, and time. Mobility Control your network s wireless and wired environment The notion of a mobile workforce is almost universally attractive, but many companies worry that network mobility solutions will be costly, unreliable, difficult to manage, and likely to increase security risks. With ProCurve Networking, you can mobilize your workforce without blowing your budget and while still managing security risks. ProCurve Networking solutions help deliver secure, precise control for both wireless and wired environments along with dependable, persistent connections. Convergence Streamline and maximize your network The need for advanced applications and new ways to collaborate is driving many companies to consider converging voice, video, and data onto a single network. ProCurve Networking offers industry standards-based convergence solutions that deliver all the benefits of multi-service networks without the cost and complexity one might expect. In fact, a recent Tolly Group study, commissioned by ProCurve, showed that VoIP traffic regardless of the PBX platform that was tested runs just as well across a ProCurve IP switching infrastructure as it does across the competition s switch fabric*. This is just one of the many ways that ProCurve provides flexibility to companies pursuing network convergence. *Dispelling VoIP Myths with HP ProCurve Networking, The Tolly Group, January

8 For more information If you re ready to demand more from your network, please visit or contact your local ProCurve Networking reseller today Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein EN, 10/2004