National Political Tracking Numbers - Canada

Transcription

1 Nanos Research National Political Tracking - Canada released September 5, 2013

2 National Political Tracking Numbers - Canada 2

3 Nanos Issue Tracking (Completed August 22 nd, 2013) Question: What is your most important 60% NATIONAL issue of concern? [unprompted] The National Issue measures the views of 1,000 Canadians. The data is based on unprompted perceptions of individuals most important national issue of concern. 50% 40% 35.3% 30% 20% 10% 17.3% 12.3% 11.0% 0% 3.3% 1.5% Environment Education Jobs/economy Healthcare Debt/deficit Corruption/Senate scandal 5

4 Nanos Issue Tracking g( (Completed August 22 nd, 2013) Question: What is your most important NATIONAL issue of concern? The National Issue measures the views of 1,000 Canadians. The data is based on unprompted perceptions of individuals most important national issue of concern. Responses (%) * June 11 th, 2013 August 22 nd, 2013 (n=1,000) (n=1,000) % % Two-Month Change (%) Jobs/economy Corruption/Senate scandal Healthcare The environment Debt/deficit * Note: Percentages may not add up to 100 due to rounding. 6

5 Methodology 12

6 Methodology The Nanos RDD Crowdsource random survey of 1,000 Canadians was conducted between August 18th to 22nd, Participants were randomly recruited by telephone through the proprietary Nanos Crowdsource sample and administered a survey online. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. The margin of error for sub samples will be wider. The results are statistically checked and weighted using the latest Census data. The sample included both landand cell-lines across Canada. About Nanos Nanos is one of North America s most trusted research and strategy organizations. Our team of professionals is regularly called upon by senior executives to deliver superior intelligence and market advantage whether it be helping to chart a path forward, managing a reputation or brand risk or understanding the trends that drive success. Services range from traditional telephone surveys, through to elite in-depth interviews, online research and focus groups. Nanos clients range from Fortune 500 companies through to leading advocacy groups interested in understanding and shaping the public landscape. Whether it is understanding your brand or reputation, customer needs and satisfaction, engaging employees or testing new ads or products, Nanos provides insight you can trust. View our brochure 13

7 trusted insight and strategy NANOS RESEARCH GROUP Ottawa Toronto Montreal Calgary Vancouver Halifax Buffalo

8 The Nanos Approach At Nanos Research, we are experts at helping public-facing companies and organizations connect with the hearts and minds of customers or the general public. Our advantage comes from over 20 years experience in understanding the numbers and building upon them to provide strategic insight and intelligence in support of our clients business, marketing, public affairs and communications needs. Getting Started At Nanos, we believe that small steps can lead to large insights. We are regularly in the field with national omnibus surveys. We ll sit down with you to learn about your challenges and work on your challenge together. The results can be used to conduct a strategic assessment of your current challenge or can be the basis of a broader mission plan for you to achieve your market or mind share objectives. The Right Solution for the Right Job - Strategy Retainer - Strategic Assessment - Telephone Surveys - Online Surveys - econsultation Polling and Online Dialogue - Focus Groups - Elite in-depth interviews - Mystery Shopping - Management Consulting

9 A Trusted Source Our team is headed by Nik Nanos, a leader in the market and public opinion research industry recognized for the quality of his work, the insightfulness of his counsel and his professional integrity. Media organizations regularly call upon Nik Nanos and Nanos Research to capture the public pulse and analyze complex issues. For the recent national election, Nanos was the official pollster for CTV News and the Globe and Mail, Canada s national newspaper. The Nanos Research Group Our group of companies is a national team of like-minded research professionals and organizations bound by a common commitment to quality research, quality service and superior research outcomes Contact us today for your next research or strategy project. Nik Nanos FMRIA President and Chief Executive Officer North America Toll-free 1(888) ext.223 (613) ext. 237 nnanos@nanosresearch.com