UCAM MASTER IN BUSINESS ADMINISTRATION (MBA) OFFICIAL TITLE 60 ECTS 2015/2016
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1 UCAM MASTER IN BUSINESS ADMINISTRATION (MBA) OFFICIAL TITLE 60 ECTS 2015/2016 MBA Director: Gonzalo Wandosell Fernández de Bobadilla Program Structure: modules, subjects and semesters (11 months) COMMON COMPULSORY MODULE (January to June) 30 ECTS SUBJECTS TOPICS TYPE ECTS SM SOCIO-ECONOMIC AND LEGAL ENVIRONMENT Geo-strategic International Analysis. International economic environment. Main macroeconomic trends. The World economy context: UE and Spain Market structures Legal environment for companies. ACCOUNTING AND FINANCES Fundamentals of financial accounting. Analysis and interpretation of financial statements. Regulation and operations for the financial environment. Financial planning in the short and long term. TRADE MANAGEMENT AND MARKETING Fundamentals of Marketing. Consumer behaviour. Segmentation, targeting and positioning Online management strategies. Tendencies in Marketing. HUMAN RESOURCES MANAGEMENT AND MANAGERIAL SKILLS Human resources planning. Motivation Corporate Social Responsibility. Coaching techniques. Leadership and team management. Business Ethics. BUSINESS STRATEGIES Strategic management process. Quality management. Knowledge management. Innovation management. Reputation management. Globalization and internationalization strategies in the firm. OB 5 1 OB 5 1 OB 5 1 OB 7 1 OB 8 2 UCAM Business Administration Board (GW) - September 2015 Universidad Católica San Antonio de Murcia - Tlf: (+34) [email protected] -
2 SPECIALIZATION MODULE (June to September) 15 ECTS SUBJECTS TOPICS TYPE ECTS SM FINANCIAL MANAGEMENT AND BUSINESS ORGANISATION Business Financial environment International Financial management. Analysis of business viability. Valuation and selection of investment projects. Business valuation models. Applied Statistics software. Business Information Systems. Firm Reengineering and Lean Management. Business creation. PRACTICAL MODULE (September to november) 15 ECTS OP 15 2 SUBJECTS TOPICS TYPE ECTS SM BUSINESS INTERNSHIPS The internships are aimed at completing the training of university graduates as well as facilitating their access to the professional world and it is, at the institutional level, governed by the Spanish Royal Decree , as well as by regulations published by the Catholic University of San Antonio for practice in enterprises for students of the University. END OF MASTER S PROJECT (Viva Presentation in June) The aim is the assessment of all learning outcomes associated with MBA. PE 6 2 TFM 9 2 OB: Compulsory PE: Practical in Enterprises TFM: Master s Dissertation TOTAL ECTS TO ATTEND 60 Página 2
3 UCAM MASTER MBA 2015/2016 SCHEDULE Academic Opening Event and Orientation day: Place: Assembly Hall 12:00 Friday 30st, October COMMON COMPULSORY MODULE 30 ECTS SUBJECT 1 5 ECTS Socio-Economic and Legal Environment Subject Leader: Alfonso Rosa and Fernando Torrejón [email protected] [email protected] Geo-strategic International Analysis. Prof. Pablo Blesa ( [email protected] ) International economic environment. Prof. Pablo Blesa ( [email protected] ) Main macroeconomic trends. Prof. Aida Galiano ( [email protected] ) The World economy context: UE and Spain. Prof. Aida Galiano ( [email protected] ) Market structures. Prof. Alfonso Rosa ( [email protected] ) Market structures. Prof. Alfonso Rosa ( [email protected] ) Legal environment for companies. Prof. Fernando Cuñado ( [email protected] ) Legal environment for companies. Prof. Fernando Cuñado ( [email protected] ) Evaluation (Presentations) Prof. Alfonso Rosa ( [email protected] ) Evaluation (Presentations) Prof. Aida Galiano ( [email protected] ) (2/11) (3/11) (4/11) (5/11) (9/11) (10/11) (11/11) (12/11) (17/11) W: 16:00-19:30 (18/11) SUBJECT 2 5 ECTS Accounting and Finances Subject Leader: Isabel Ros and Carmen Conesa [email protected] [email protected] Fundamentals of financial accounting. Fundamentals of financial accounting. Analysis and interpretation of financial statements. Analysis and interpretation of financial statements. Regulation and operations for the financial environment. (23/11) (24/11) (25/11) (26/11) (30/11) Página 3
4 Regulation and operations for the financial environment. Financial planning in the short and long term. Financial planning in the short and long term. Evaluation (Presentations): Evaluation (Presentations): T: 16:00-20:30 (01/12) ((02/12) (03/12) W : 16:00-19:30 (09/12) Th: 16:00-19:30 (10/12) SUBJECT 3 5 ECTS Trade Management and Marketing Subject Leader: Pilar Flores and Conchi Parra [email protected] [email protected] Fundamentals of Marketing. Prof. Mila Ostrovskaya ( [email protected] ) Consumer Behaviour Prof. Mila Ostrovskaya ( [email protected] ) Consumer Behaviour Prof. Mila Ostrovskaya ( [email protected] ) Segmentation, targeting and Positioning Francisco Noguera ( [email protected] ) Segmentation, targeting and Positioning Francisco Noguera ( [email protected] ) Marketing on-line Francisco Noguera ( [email protected] ) Tendencies in Marketing Prof. José Moya ( [email protected] ) Tendencies in Marketing: Sport Marketing Prof. José Moya ( [email protected] ) Prof. Mila Ostrovskaya ( [email protected] ) Francisco Noguera ( [email protected] ) SUBJECT 4 7 ECTS Human Resources Management and Managerial Skills Subject Leader: José Palao [email protected] Leadership and team management. Prof. Alexis Bañón ( [email protected] ) Leadership and team management. Prof. Alexis Bañón ( [email protected] ) (14/12) (15/12) Mx : 16:00-20:30 (16/12) (17/12) (11/01) (12/01) W: 16:00-20:30 (13/01) (14/01) M : 16:00-19:30 (18/01) (19/01) (25/01) (26/01) Página 4
5 Leadership and team management Prof. Alexis Bañón ( [email protected] ) Motivation Prof. Imelda Brady ( [email protected] ) Motivation Prof. Imelda Brady ( [email protected] ) Human resources planning. Prof. Javier Fernández ( [email protected] ) Human resources planning. Prof. Javier Fernández ( [email protected] ) Human resources planning. Prof. Javier Fernández ( [email protected] ) Coaching techniques. Prof. Gloria Moreno Gómez ( [email protected] ) Coaching techniques. Prof. Gloria Moreno Gómez ( [email protected] ) Business Ethics. Prof. Álvaro Berrocal ( [email protected] ) Business Ethics. Prof. Álvaro Berrocal ( [email protected] ) Prof. Alexis Bañón ( [email protected] ) Prof. Imelda Brady ( [email protected] ) Prof. Javier Fernández ( [email protected] ) (27/01) (28/01) (01/02) (02/02) (03/02) (04/02) (08/02) (09/02) (10/02) (11/02) M : 16:00-19:30 (15/02) (16/02) W : 16:00-19:30 (17/02) SUBJECT 5 8 ECTS Business Strategies Subject Leader: Laura Campoy and José Palao [email protected] [email protected] Strategic management process. Prof. José Luis Ferreras ( [email protected] ) Strategic management process. Prof. José Luis Ferreras ( [email protected] ) Innovation management. Prof. José Luis Ferreras ( [email protected] ) Innovation management. Prof. José Luis Ferreras ( [email protected] ) Innovation management. Prof. Martina Luckanikova ( [email protected] ) (22/02) (23/02) (24/02) (25/02) (29/02) Página 5
6 Quality management. Prof. Jesús Rosa ( [email protected] ) Quality management. Prof. Jesús Rosa ( [email protected] ) Knowledge management. Prof. Juan Gabriel Cegarra ( [email protected] ) Knowledge management. Prof. Juan Gabriel Cegarra ( [email protected] ) Reputation management. Prof. Manuel Egea ( [email protected] ) Reputation management. Prof. Manuel Egea ( [email protected] ) Globalization and internationalization strategies in the firm. Prof. José Juan González ( [email protected] ) Globalization and internationalization strategies in the firm. Prof. José Juan González ( [email protected] ) Prof. José Luis Ferreras ( [email protected] ) Prof. Jesús Rosa ( [email protected] ) Prof. Manuel Egea ( [email protected] ) SPECIALIZATION MODULE 30 ECTS (01/03) (02/03) (03/03) (07/03) (08/03) (09/03) (10/03) F: 16:00-20:30 (11/03) M : 16:00-19:30 (14/03) (15/03) W : 16:00-19:30 (16/03) SUBJECT 15 ECTS (8 students minimum) Financial Management and Business Organization Subject Leader: Concepción Perez and Juan Cándido [email protected] Business Financial environment Business Financial environment International Financial management. International Financial management. International Financial management. Valuation and selection of investment projects. (04/04) (05/04) (06/04) (07/04) (11/04) T: 16:00-20:30 (12/04) Página 6
7 Valuation and selection of investment projects. Valuation and selection of investment projects. Analysis of business viability. Analysis of business viability. Business valuation models. Business valuation models. Applied Statistics software. Prof. Mercedes Carmona ( [email protected] ) Applied Statistics software. Prof. Mercedes Carmona ( [email protected] ) Business Information Systems. Prof. Laura Campoy ( [email protected] ) Business Information Systems. Prof. Laura Campoy ( [email protected] ) Firm Reengineering and Lean Management Prof. Juan José Rodríguez ( [email protected] ) Firm Reengineering and Lean Management. Prof. Juan José Rodríguez ( [email protected] ) Firm Reengineering and Lean Management. Prof. Juan José Rodríguez ( [email protected] ) Firm Reengineering and Lean Management. Prof. Juan José Rodríguez ( [email protected] ) Sales and Production Prof. Antonio Gómez ( [email protected] ) Sales and Production Prof. Antonio Gómez ( [email protected] ) Business Creation. Prof. Miguel Rodríguez ([email protected] ) W: 16:00-20:30 (13/04) (14/04) (18/04) T: 16:00-20:30 (19/04) (20/04) (21/04) (25/04) (26/04) (27/04) (28/04) (02/05) (03/05) (04/05) (05/05) M: 16:00-20:30 (09/05) (10/05) (11/05) Business Creation. Prof. Miguel Rodríguez ([email protected] ) (12/05) Business Creation. Prof. Miguel Rodríguez ([email protected] ) (16/05) Página 7
8 Business Creation. Prof. Miguel Rodríguez ) Prof. Mercedes Carmona ( [email protected] ) Prof. Juan José Rodríguez ( [email protected] ) Evaluation (Presentations) Prof. Miguel Rodríguez ([email protected] ) (17/05) (23/05) (24/05) W : 16:00-19:30 (25/05) End of Master s Project preparatory classes F : 17:00-20:00 (08/04) End of Master s Project Viva presentation preparatory classes Th : 17:00-20:00 (14/07) End of Master s Project Deposit Friday (15/07) End of Master s Project Viva Presentation Thursday (15/09) Monday to Wed: (25/07 to 27/07) Monday to Wed: (26/09 to 28/09) Página 8
UCAM MASTER IN BUSINESS ADMINISTRATION (MBA) OFFICIAL TITLE 60 ECTS 2015/2016
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