TRANSFORMING LIFE SCIENCES THROUGH ENTERPRISE ANALYTICS

Transcription

1 TRANSFORMING LIFE SCIENCES THROUGH ENTERPRISE HOW SOLUTIONS AND ENTERPRISE ENVIRONMENTS ARE IMPROVING EFFICIENCY AND ENABLING NEW INSIGHTS THROUGHOUT THE LIFE SCIENCES INDUSTRY Matt Gross Director Health and Life Sciences Global Practice SAS Institute 歓 迎 WELCOME 1

2 LIFE SCIENCES HISTORICAL CHALLENGES Research Regulation Development Marketing Production LIFE SCIENCES THE BUSINESS OF CLINICAL RESEARCH Drug Discovery IT Drug Development Business Operations Marketing and Business Development Supply Chain Sales Manufacturing 2

3 OPPORTUNITIES INSIGHT THROUGHOUT THE PROCESS Drug Discovery Drug Development Marketing and Business Development Sales Manufacturing Supply Chain Business Operations IT Biomarkers & x-omics Visualization Social Media Analytics Sales Force Production Quality Supply Planning Risk Data Integration Visualization Modeling / Simulation Pharmacovigilance Demand Driven Forecasting Process Demand Planning Activity Based Performance Modeling / Simulation Analytic Analysis Aggregate Spend Compliance Customer Intelligence Workforce Materials Compliance Reporting Master Data Analytic Analysis Recruitment / Retention Managed Market Analysis Targeting and Segmentation Demand Driven Forecasting Vendor Portfolio Scalable Analytics Platform Real World Data Analysis Portfolio Marketing Operations Campaign Quality by Design Fraud Enterprise Workflow Enterprise Workflow LIFE SCIENCES PROCESS OVERVIEW Clinical R&D Integration Transformation Analysis Reporting Submission Post-Submission Commercial Data Insight Strategy Dialogue Reporting 3

4 HLS OFFERINGS 2013 CURRENT Available Life Sciences Health Care Clinical R&D Commercial Payer Provider Drug Development Social Media Analytics for Life Sciences Fraud Framework for Health Care Health Care Cost Analytics Clinical Standards Toolkit Clinical Data Integration with Medidata Rave Adapter JMP Clinical Physician Targeting Global Aggregate Spend Market Mix Advisor Health and Condition ECR Analytics JMP Genomics Demand Driven Forecasting Marketing Operations Managed Care Rebate Revision Company Confidential - For Internal Use Only Copyright 2012, SAS Institute Inc. All rights reserved. Available In Development HLS OFFERINGS 2013 CURRENT AND PROPOSED Life Sciences Health Care Clinical R&D Commercial Payer Provider Drug Development Social Media Analytics for Life Sciences Fraud Framework for Health Care Health Care Cost Analytics Clinical Standards Toolkit Physician Targeting Health and Condition Health Outcomes Analysis Clinical Data Integration with Medidata Rave Adapter Global Aggregate Spend ECR Analytics Global Trigger Tool / Patient Safety JMP Clinical Market Mix Advisor All-Payers Claim Database Quality Measure Forecasting JMP Genomics Demand Driven Forecasting Population Health Insight Population Health Insight Metadata / Standards Marketing Operations Customer Analytics & Engagement Financial Risk Analytics Clinical Trial Managed Care Rebate Member Portfolio Risk-Based Monitoring Global Launch Sequence Risk Adjustor Maximization Trial Recruitment and Simulation Safety / Signal Detection Visual Analytics for Life Sciences Visual Analytics for Health Care Revision Company Confidential - For Internal Use Only Copyright 2012, SAS Institute Inc. All rights reserved. 4

5 OPPORTUNITIES CLINICAL RESEARCH AND DEVELOPMENT DRUG DEVELOPMENT INTEGRATION TRANSFORMATION ANALYSIS REPORTING Integration Transformation Analysis Reporting SUBMISSION Submission POST SUBMISSION Post-Submission ERP Legacy Imaging ODS SUBMISSION DATA SETS Content Repository PUBLICATIONS THERAPEUTIC INSIGHT TRIAL DESIGN & PLANNING NEW MARKETING CLAIMS Social Media epro LAB IVRS Safety Staging CDS AERS RAW DATA SETS ANALYSIS DATA SETS AE ANALYSIS STATISTICAL REPORT(S) SAFETY REPORT(S) READY FOR SUBMISSION EHR / HIE / RWD DATA INTEGRATION / DATA QUALITY INDUSTRY VALIDATION / STANDARDIZATION CLINICAL TRIAL ANALYSIS / EXPLORATION PATIENT SAFETY / PHARMACOVIGILANCE OPPORTUNITIES CLINICAL RESEARCH AND DEVELOPMENT DRUG DEVELOPMENT ERP Legacy Imaging Social Media epro LAB IVRS Safety EHR / HIE / RWD INTEGRATION TRANSFORMATION ANALYSIS REPORTING Integration Transformation Analysis Reporting SAS CLINICAL DATA INTEGRATION EDC ADAPTERS (e.g. RAVE) DATA INTEGRATION / DATA QUALITY Staging ODS CDS INDUSTRY VALIDATION / STANDARDIZATION SUBMISSION DATA SETS AERS RAW DATA SETS Content Repository ANALYSIS DATA SETS CLINICAL TRIAL ANALYSIS / EXPLORATION SAS DRUG DEVELOPMENT AE ANALYSIS PUBLICATIONS THERAPEUTIC INSIGHT STATISTICAL REPORT(S) SAFETY REPORT(S) JMP CLINICAL SUBMISSION Submission POST SUBMISSION Post-Submission TRIAL DESIGN & PLANNING NEW MARKETING CLAIMS PATIENT SAFETY / PHARMACOVIGILANCE READY FOR SUBMISSION 5

6 OPPORTUNITIES COMMERCIAL / SALES AND MARKETING Data Insight Strategy Dialogue Reporting OPPORTUNITIES COMMERCIAL / SALES AND MARKETING Data Insight Strategy Dialogue Reporting SAS MARKETING OPERATIONS MANAGEMENT SAS MARKETING SAS MARKETING AUTOMATION MIX ADVISOR SAS SOCIAL MEDIA SAS PHYSICIAN TARGETING SAS SALES FORECAST & SIMULATION SAS SOCIAL MEDIA SAS PHYSICIAN TARGETING 6

7 ADVANCED THE EVOLUTION OF OPTIMIZATION PREDICTIVE MODELING FORECASTING STATISTICAL ANALYSIS ALERTS QUERY DRILLDOWN (OR OLAP) AD HOC REPORTS STANDARD REPORTS ENTERPRISE FROM TACTICAL TO STRATEGIC TO ENTERPRISE 7

8 ENTERPRISE FROM EXPLORATION TO OPTIMIZATION EXPLORE IMPROVE INTERACT UNDERSTAND ENTERPRISE ENTERPRISE 8

9 Increase revenue Rising costs Depleted pipelines Impending patent expiries Effective collaboration with external stakeholders and partners Improve agility Quicker response to change Increasingly complex clinical protocols Exponential increase in data collected Comparative effectiveness Use of real world data ENTERPRISE Need new methods of innovation requiring access to knowledge and information both internally and externally ACCESSIBLE WHERE YOU NEED THEM SERVICES AS A SERVICE SOFTWARE AS A SERVICE PLATFORM AS A SERVICE HOSTED SOLUTION 9

10 MODERN DAY CHALLENGES REAL WORLD DATA, REGULATIONS AND RESOURCES Unstructured Data Social Media Big Data epedigree Real World Data Regulatory Challenges Risk-based Monitoring Analytically-skilled Resources CURRENT INITIATIVES A SAMPLE OF -DRIVEN INNOVATION Data Transparency Data Sharing Data Veracity Patient Safety with Text Analytics and Social Media Analytics 10

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