Marketing Solutions in Russia and Ukraine

Transcription

1 Awara Marketing Solutions in Russia and Ukraine Market research, media monitoring services, outsourced sales management and customer relationship management services.

2 Awara Marketing is a unique service provider of marketing solutions and services for any business that wants to enter a new market or industry in order to sell well targeted products or services. Awara Marketing's role is to help our clients maximize their profitability by applying the correct business strategies to the environment where they operate. We enable this by conducting thorough market research of all essential aspects of the business. Our services extend to media monitoring services, outsourced sales management, customer relationship management services, and many other value-added marketing services. MARKET RESEARCH Market Research serves as an essential platform for the development of well-planned business decisions as it provides a clear acumen of the environment. A market research thus minimizes risks and increases potential for profit making. We offer a full range of market research services including but not limited to the following: - Market entry strategy: optimal mode and region to enter the market - Assessment of market size, share and future forecasts compared to competitors - Identification and assessment of potential customers, suppliers and business partners - Consumer behavior and decision-making analyses - Customer profile and preference analysis - Regional analyses - SWOT analyses of market possibilities - Competitor analyses - Specification of local requirements for operations, production and sale of goods and services - Analyses of sale and purchase models and strategies - Test marketing before product launch - Outsourced sales force - Media monitoring - Financial modeling of marketing and entry strategy - Social media marketing and strategy We also provide sales targeted market research services combined with outsourced sales management services. These services propose to get direct business results in terms of sales or contacts with suppliers, potential customers, or business partners.

3 Our methods When conducting a market research, we collect and subsequently analyze both primary source and secondary source information. Our advice derives from integrated information from the following sources. Desk research: - State statistic organizations - Information service providers (news agencies) - Mass media and publications - Government publications - Special surveys and publications - Databases - Internet - Social media - Associations - Local administrations - Customs statistics Field research: - In-depth interviews with experts, market participants, officials - Face-to-face interviews with consumers and customers - Telephone interviews and surveys - Web-based questionnaires and surveys - Observational research, mystery shopping Our practice SmartSteps is Awara Group's standard approach for providing quality services through accurate and smart project management. We value each of our assignments as a top priority, and therefore we always apply our highly professional approach in the deliverance of our services, ensuring top quality and added value to our clients endeavors. SmartSteps applied to our market research services include: 1. Meeting with customers to define the subject of the research (research aim/issue) 2. Analysis of requirements 3. Planning of the research approach and implementation 4. Presentation of research plan and schedule to customers 5. Pre-screening of data collection locations / sources (e.g., experts, statistics, publications, etc.) 6. Testing of research instruments 7. Data collection 8. Data classification 9. Data analysis 10. Presentation of results of the research 11. Post-research support (e.g., further research, addressing additional questions, etc.)

4 SALES MANAGEMENT SERVICES Awara Sales Management Services are outsourced sales services tailor-made to your company's needs. Our sales professionals are committed to develop the sales activities of our clients on the growing markets in Russia and Ukraine. We work in collaboration with Awara's business consultants thus benefiting from their know-how and contacts. Awara Sales Management Services have been developed for companies planning to increase their current Russian and/or Ukrainian market exposure and presence, with minimal investment in major local sales structures. For such companies, sales outsourcing is the perfect cost-effective solution. We provide highly flexible services that can meet your every need - from basic representation services to larger initiatives requiring the development and implementation of well-targeted marketing plans. Reducing costs If you would like to rapidly increase your revenues and profits without incurring the costs, risks or hassle associated with hiring sales persons, sales outsourcing could be the solution for your organization. Outsourcing sales reduces your company's immediate sales cost since it will not be required to engage in expensive crossborder trips, sales recruitment processes or renting expensive office facilities. Our services offer a low cost opportunity to start up your business on various markets. Business efficiency Our business solutions enable your company to focus on its core business areas, to develop and produce high quality services and products, while our sales specialists focus on developing your sales activities in Russia and Ukraine.

5 Professionals Awara sales specialists have an in-depth knowledge of Russian and Ukrainian markets and local business culture. They benefit from Awara's long-standing experience and contacts with local distributors, customers and government agencies. Our extensive sales experience spans numerous industries from retail to manufacturing and b2b services. Our sales specialists apply their highly specialized communication, sales and marketing skills to access your target markets. They will be at any given time physically present wherever it is required for your sales. Our specialists understand the needs of the Western companies and Western corporate culture and we therefore adapt our practices to specific situations and implement appropriate solutions taking account local conditions. Best practices Awara sales specialists always apply and comply with best sales practices. We have improved systems and processes to closely monitor sales trends and get a better understanding of various markets. We also develop software so that the latest and most up-to-date sales tools like CRM are at your disposal. With help of CRM software solutions the customer can see real time and online how the sale is progressing and can get a regular reports and analysis from CRM. Awara offers flexible solutions that meet your company's current needs, while taking into account future evolvements. We provide a wide range of business support services for every step of your Russian and Ukrainian business operations. Our unique solutions enable your business to grow without constraints, bringing your presence in Russia and Ukraine to the next level, if you so require. Further, we could assist you in setting up your sales department or representative office using the very same specialists who have worked with you during the outsourcing phase. SmartSteps applied to Awara Sales Management Services include: 1. Meeting with the customer to define the requirements and goals 2. Analysis of requirements 3. Market research 4. Identifying the most suitable specialists for your assignment 5. Customized approach (training / start-up) 6. Determining and implementing sales / export strategies (advisory services) 7. Business promotion and development services / sales activities 8. Regular reporting 9. Marketing services (in collaboration with our partners)

6 MEDIA MONITORING SERVICES Witpik monitoring Web media 24 hours a day TRY IT FOR FREE THE FIRST 3 WEEKS Due to people s limited resources and lack of time, it is always challenging to find valuable information from the internet. But getting such information is essential since without it, it is impossible to improve business and maximize profits. Now Witpik Media Monitoring can do this work for you. Witpik Media Monitoring automatically finds the information required in real time. This saves time and resources for more important matters thus helping making your business more profitable. Witpik Media Monitoring searches for the required information from internet news, blogs, chat forums, bulletins and press releases 24 hours a day, 7 days a week. What is Witpik Media Monitoring? - Witpik automatically searches the required information from internet media based on your specific search words. Witpik tells you what is happening right now in connection with your business. - Using secure and personal user accounts, Witpik is a fast, flexible and easy way of monitoring the internet. The results of Witpik's searches can be viewed any time, even in the evenings and on weekends. - All results are delivered daily via an report and urgent alarm notifications can be sent for the most important topics according to your selection. - Witpik also includes statistics and analytical tools to optimize the use of media monitoring results. Why is Witpik needed? - No one has enough time and resources to read several thousands of news, blogs, chat forum writings, articles and press releases every day to find valuable information. Witpik Media Monitoring continuously searches for the most recent information according to your needs and preferences. - Information is essential for maintaining competitive advantages and getting the most recent information allows being proactive and reacting in due time to changes in business environment. - Witpik Media Monitoring allows saving time for more important matters. Furthermore, sharing information and knowledge fosters more efficient work. How can Witpik help making business more profitable? - Sales: increasing sales by finding and identifying new customers, as well as monitoring what is written about competitors and their customers. - Marketing, PR and Communication: finding where, how and what kind of information is published about your company on the internet. - Advisory services: Being the first one to inform current and/or potential customers about important issues shows the right qualities necessary for success. - Purchase, import and export: collecting information about suppliers, a specific industry and products manufactured by competitors so that you can optimize you own purchasing process.

7 CUSTOMER RELATIONSHIP MANAGEMENT CRM is a comprehensive system that gives results in marketing, sales, and customer service. CRM actually allows learning more about customer needs and behaviors thus permitting to develop stronger relationships with customers. CRM consists of numerous technological components, but thinking about CRM primarily in technological terms is a mistake. It is more accurate to see CRM as a process bringing together lots of pieces of information about customers, trends, responsiveness, sales, and marketing in general. CRM is currently the main tool used to build better customer relationships, to get existing clients to buy more, and to gain new customers. The only way to succeed and build a sustainable business is to apply a customer-oriented approach. Microsoft Dynamics CRM provides the right mix of features and platform flexibility along with strong corporate viability to help ensure long-term success. Implementing CRM with the solution provider, Awara, should pay off in high returns. Using the familiar Microsoft Outlook interface and through tight integration with Microsoft Office tools, Microsoft Dynamics CRM is designed to 'work the way you do'; providing a fast, flexible and affordable system that will help you streamline your business processes, improve efficiency and remain competitive. CRM main benefits - Manage contact database and get better understanding of customer needs and interests - Work with current customers, target activities, make timely and appropriate offers to increase sales volumes; - Plan and forecast sales for appropriate allocation of resources and actions; - Control marketing costs: lower costs with current level of activities or more activities with existing cost - Control incoming payments: better understanding of receivables and cash flow. - Manage work through timesheets allowing to understand work productivity and related income. Also allows correct allocation of time for specific tasks, which is one of the keys to success.

8 Created by Awara Marketing with Kai Venäläinen Awara Global call center for all countries: +7 (495)