10 Killer Lead Generation Ideas

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1 10 Killer Lead Generation Ideas Presented by Bob Corcoran Please remember to turn OFF your cell phones, PDA s and other electronic devices. Thank you to our Sponsors!

2 Picture in your mind a bucket - but not an ordinary bucket. Think of this bucket as one you must keep full - full of leads so that your real estate business doesn't dry up Bob Corcoran The Top 10 Lead Generation Activities iti Past Clients Vital because their referrals come with an implied endorsement of your services.

3 Past Clients Put past clients into two categories: Those who ve given you referrals Those who haven t given you referrals Past Clients Effective Past Client Follow up: Set a reminder system to stay in touch with each regularly with cards, calls, small gifts, etc. Host Past Client Parties such as movies, ice cream socials Host VIP Past Client parties such as dinners, theaters, etc. Internet Marketing A must if you plan to stay in business.

4 Internet Marketing Put your focus on responding to the site visitors Can you respond in 15 minutes? If not, fix it so you can Automatic drip campaigns that last at least 1 year Internet Marketing Social Media Facebook, LinkedIn, MySpace, Twitter, Craigslist are just a few. Some benefits of social networking Attract new traffic to your Web site Market directly to new clients Protect and enhance your brand Test marketing ideas Measure your marketing s results

5 Interactive Voice Response The hotline numbers buyers and sellers can call to learn about properties Interactive Voice Response & Text Messaging Again, ignore technology at your peril. The KEY to an effective system is your ads and what information you show and more specifically what you DON T show. Have systems in place to respond to leads within 15 minutes or less. Sphere of Influence (SOI) The more you think about your SOI (basically your family, friends and acquaintances) the larger it gets. The acquaintances category should include everyone you have met. Develop the effective 10-second elevator speech.

6 Signs Revisit your signs How can you make them more effective with more eye-catching color and contrast? Text Message or IVR Riders? Do you have a brochure box holder on your sign with all of your listings on it? Direct Mail It can be expensive, so find out what s already being sent in the area The two keys here Differentiation (USP) Will your mailer stand out? Direct Mail Will the offer and the call to action actually produce desired results? Schedule time to call and follow up Schedule time to call and follow up. You will get greater results when you follow up with a phone call.

7 Broadcast Radio and TV Ads Expensive, maybe. But don t rule it out Both radio and TV have massive reach and dthere are deals out tthere. The key is, use them regularly. Frequency beats reach Print Ads Give them a thorough inspection. What s keeping them from really grabbing your target audience Do they lack contrast t that t prevents them from being noticed Don t forget to add muscle to your call to action. Prospecting Absolutely essential! It s one of just four real dollarproducing activities an agent can do. S h d l ti t d it d Schedule time to do it everyday The Hour of Power

8 Networking Choose where you network carefully. There are literally thousands and thousands of groups out there. Be strategic by examining what potential business they bring to the table. Top 10 Lead Generation Past Clients Signs Internet Marketing Direct Mail - Social Networking Radio & TV IVR & Text Message Sphere Of Influence Print Ads Prospecting For More Information about Killer Lead Generation please us at: [email protected]

9 Commitment Your whole life changes the day you make a commitment. Bob Corcoran Commitment Card Please identify 3 items that you learned today that you will implement in the next 30 days Write them on the card we are handing out. Put a deadline for each item. Summary YOU are in control! Plan your work, work your plan! If it is to be, it is up to me. If it is up to me, it is to be. So be it!

10 Q & A Corcoran Consulting & Coaching C