Appendix J: Competitor Analysis. Comparative Program Analysis of Local Public and Private Postsecondary Institutions Offering Two Year Degrees or Less

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1 Appendix J: Competitor Analysis Comparative Program Analysis of Local Public and Private Postsecondary Institutions Offering Two Year Degrees or Less Introduction City College of San Francisco Voorhees Group LLC February 0 Degree and certificate programs offered by two- year or less postsecondary education institutions operating in a 5- mile radius of City College of San Francisco were tabulated and analyzed to present the range of credit degree and certificate programs available to community college students and prospective students in the greater San Francisco area. This report explores the breadth of existing programs in this geographic area. This report identifies those programs that are unique to City College and those programs that overlap with other institutions. These sources can be combined to identify programmatic opportunities for City College. Methodology The comparison list is a subset of all postsecondary institutions eligible to award federal financial aid as contained in the U.S. Department of Education s Integrated Postsecondary Data System (IPEDS) database for fall 0. IPEDS data were filtered to include both public and private institutions within a 5- mile radius of City College that offer a - year degrees or less. IPEDS does not collect non- credit enrollment, meaning that the figures in table represent students enrolled in credit programs. The most recent catalogs published online by these institutions were analyzed to determine the array of programs they offer. In turn, this information was entered in a master database of all community college programs in the United States developed by Voorhees Group LLC and organized by the Classification of Instructional Program taxonomy. The analyses presented below should be regarded Defined as the 5-mile radius surrounding City College of San Francisco. Institutions whose sole offerings were in cosmetology were excluded. City College enrolls a significant number of non-credit students. Non-credit course sequences may lead to non-credit certificates. The college is beginning to record these certificates, but the data are insufficient to include in this analysis at this point in time.

2 as a place for conversations about the complexion of degree or certificate programs at City College of San Francisco and other local providers. The analysis makes use of full 6- digit (CIP) codes to determine whether given programs had either a direct or rough correspondence to other programs. When that could not be determined, a new program category in the master database was created. The Dean of Institutional Effectiveness will maintain this database. Table Institutions with Awarding - Year Degrees or Less within 5 Miles of City College of San Francisco Name Type Credit Headount, Fall 0 The English Center < - year, Private not- for- profit 8 NCP College of Nursing - Hayward < - year, Private for- profit 80 NCP College of Nursing - San Francisco < - year, Private for- profit 87 Everest College- Hayward (Bryman college) < - year, Private for- profit 0 National Holistic Institute < - year, Private for- profit 50 Everest College- San Francisco < - year, Private for- profit 7 Miami Ad School- San Francisco - year, Private for- profit Carrington College California- San Leandro - year, Private for- profit 7 Le Cordon Bleu College of Culinary Arts - year, Private for- profit 605 Gurnick Academy of Medical Arts - year, Private for- profit 6 Heald College- San Francisco - year, Private for- profit,8 Heald College- Hayward - year, Private for- profit,9 College of Alameda - year, Public 5,68 Berkeley City College - year, Public 5,79 Merritt College - year, Public 6, Cañada College - year, Public 6,658 Contra Costa College - year, Public 6,899 College of Marin - year, Public 7,058 College of San Mateo - year, Public 9,58 Skyline College - year, Public 9,56 Laney College - year, Public,87 Chabot College - year, Public, Examples of these programs include those numerous programs listed as English as a Second Language certifications and those under biological sciences.

3 City College of San Francisco - year, Public 0,06 Total Headcount 7,0 City College of San Francisco and Neighboring Institution Enrollment There are 7,0 credit students enrolled in public and private postsecondary institutions offering two year degrees or less in a 5- mile radius of City College. Credit enrollment at the City College numbered 0,06, representing 6% of student population for two- year degree or less institutions within its 5- mile radius. The second largest institution in this radius is Chabot College with % of the total enrollment (Figure ). Two- year public colleges account for 95% of the total enrollment among all - year degree and less institutions in the 5- mile radius. The second largest set of competitors were private - year for- profit institutions at a combined percentage of % (Figure ). City College of San Francisco Program Offerings vs. Neighboring Institutions For a school of its size, it s not surprising that City College offers a large number of courses, as well as a large number of degree and certificate programs compared to its neighboring institutions. Based on the analysis of offerings of the neighboring institutions, we find that: Source: U.S. Department of Education, National Center for Education Statistics.

4 More than three- quarters of City College s credit programs have little or no competition. About one third of these programs have no competitors. Almost one half of programs have only one to five competitors. City College offers many formal degree or certificate programs in areas that other institutions do not. This is not to say that other colleges course offerings in certain disciplines are not parallel to City College of San Francisco s. Rather, it may simply be that these institutions have not grouped their existing course offerings into a certificate or degree program. Nonetheless, breaking down the course and program types at City College and comparing them to the number of similar degree or certificate programs at neighboring institutions sheds light on programs for which City College has a market advantage. Most notably, a range of City College of San Francisco s offerings in Computer and Information Sciences and Health Professions lack competition. Table shows the programs at City College with no neighboring competition, while Table shows the number of programs with few competitors. Table Program Areas with No Competitors Computer and Information Sciences and Support Services Android App Programming Computer Networking: Wireless Networking Computer Technical Support Computer Networking: Cisco Computer Networking: Microsoft Oracle Database Developer UNIX/Linux System Administration Business, Management, and Marketing Accounting Software Finance Green Business Hotel and Resort Management Office Applications Tourism and Travel Management Health Professions and Related Clinical Sciences Drug and Alcohol Counseling 7 6 5

5 Table Program Areas with No Competitors Electrocardiograph Technology (EKG) Medical Imaging Paramedic Public/Community Health Engineering Technologies and Engineering Related Fields Electronic Engineering Geonomics Technology Manufacturing Technology Mechanical Engineering Technology Mechanic and Repair Technologies Aircraft/Airframe Maintenance Technology Automotive Alternative Fuel Technology Automotive Brake Service Motorcycle maintenance and repair Visual and Performing Arts Graphic Design Textile Design Theatre / Live Sound Technology Communications, Journalism, and Related Broadcast Motion Graphics Radio / Digital Radio Broadcasting Television Broadcasting / Production Foreign Languages and Linguistics German Pilipino Russian Construction Trades Electrician Plumbing Agricultural Related Floristry/ Floral Design Horticulture Communications Technologies/Technicians and Support Printing / Services Digital Printing Recording Arts Technology/Technician Biological and Biomedical Science Biomedical Equipment Technology Stem Cell Technology Certificate

6 Table Program Areas with No Competitors Transportation and Materials Moving Aircraft/Airframe and Powerplant Technology Construction/Heavy Equipment/Earthmoving/Equipment Area, Ethnic, Cultural, and Gender Studies Operation Gay, Lesbian, & Bisexual Studies Homeland Security, Law Enforcement, Firefighting and Forensic Related Science Services Technology Education Leadership Development Family and Consumer Sciences Food Service Management Basic Skills Custodial training Physical Sciences Oceanography Social Sciences Geographic Information Systems Table Program Areas with One to Five Competitors Health Professions and Related Clinical Sciences Health Information Management / Technology Pharmacy Technician Radiation Therapy Technology Healthcare Interpretation Nutrition and Dietetic services Emergency Medical Services / Emergency Medical Technician Medical Secretary/Medical Administrative Assistant Vocational Nursing Nursing / Nursing (RN Completion) Business, Management, and Marketing International/Global Business Labor Studies 9 77

7 Table Program Areas with One to Five Competitors Small Business Management Retail Management Administrative Assistant Marketing Real Estate Visual and Performing Arts Cinema Fashion Design Fashion Merchandising Filmmaking/Video Production Interior Design Photography Dance Mechanic and Repair Technologies Air Conditioning, Refrigeration & Heating/HVAC Automotive Engine Maintenance/Repair Automotive Collision Repair and Refinishing Automotive Tech/Repair (General) Foreign Languages and Linguistics Italian Chinese French Japanese Computer and Information Sciences and Support Services C++ Programming Java Programming Computer Network Administration Communications, Journalism, and Related Digital Communication and Media/Multimedia Speech Communication Mass Communication / Journalism Construction Trades Building/ Facility Maintenance/Management Carpentry Building/Construction Management Area, Ethnic, Cultural, and Gender Studies Women's Studies Ethnic Studies Chicano/Latin American Studies 7

8 Table Program Areas with One to Five Competitors Social Sciences Behavioral Science Anthropology Economics Biological and Biomedical Science Biomanufacturing Biotechnology Engineering Technologies and Engineering Related Fields Computer- Assisted Design (CAD) Environmental Science/ Technology Physical Sciences Geology / Earth Science Physics Personal and Culinary Services Baking / Pastry Culinary Arts Engineering Engineering Technology (General) Engineering, general Agricultural Related Landscape Horticulture/Architecture/Design/Construction Communications Technologies/Technicians and Support Multimedia Services Design and Web Technology Transportation and Materials Moving Aviation Maintenance Homeland Security, Law Enforcement, Firefighting and Fire Science/Technology Related Services Family and Consumer Sciences Child Development Architecture and Related Services Architecture Legal Professions and Studies Paralegal Library Science Library and Information Technology (Library Science) Parks, Recreation, Fitness, and Leisure Studies Physical Education, General/Health Education