Job Description Cluster Marketing Manager - APE

Transcription

1 Job Title: Cluster Marketing Manager APE Reporting Relation: Disciplinary to the Cluster Head Central Functionally to the Director Marketing and Business Development. Department : Marketing Location of Posting: Dubai No of Position: 1 Job Purpose: Building up market intelligence on cluster markets and grow the business by supporting Sales in product argumentation, by supporting our customers with market knowledge and new product concepts and by defining the cluster strategy for future business. These goals have to be achieved through the utilization of various marketing channels that include (and are not restricted to) Market Research, Market Segment Management, Product Management Communications, Business Development, and Environmental Affairs Responsibility: Knowledge, Skills and Experience: Marketing tasks/responsibilities (not limited to): 1. Market research: Understand NCSD & LD market: suppliers, products, wholesalers, retailers and consumers. Build up a data base for all market intelligence. Keep updated with new activities and developments in all market aspects which impact the business directly and indirectly (new players, new products, new substrates, new competitors,..). Create market overview which highlights LD & NCSD production and consumption levels per categories, pack size and pack type. Present and discuss country overview report to customers and conclude with final view. Monitor competitors developments, strategies, tactics, prices (FM, packs,...) and summarize these in a presentable form. Work and lead research agencies to conduct required consumer research projects, such as concept tests, packaging tests, attitude & usage according to the business needs. 2. Communication: Get knowledge on most common communication tools being used by our customers. Identify important topics about customers to create a written communication In Focus, success story, brochures, Internet, presentations. Assure that all customers and prospects get access and are aware of CBOBs communication Education : Essential: Bachelor Degree with main focus on Marketing Desired: Master s Degree with main focus on Marketing Experience: Minimum 5 years experience in the marketing field; Ability to create ideas and follow them up. Age Range: Computer Knowledge: Essential: MS Office Desired: SAP Language Required: Essential: English & Arabic 1

2 tools. Investigate needs of communication (internally / externally). Customize available information according to customers needs. Manage and improve customer relations. Smaller gifts and events could be used as supporting tools wherever suitable. Manage the budget for gifts items and track their use. Update customer data base on monthly basis together with Sales. 3. Market Segment/ Product Management: Investigate market trends, new products and anticipate future market developments and needs. Analyze customers market position, their product positioning, SWOT and product portfolio and develop customized product concepts to assure best utilization of the combibloc filling machines. Identify the production gaps, and support customers to optimum their production level. Update customers with global and local market trends which influence consumer behavior. Update customers with relevant innovation done by SIG Combibloc. Validate new product ideas and quantify their market potential. Anticipate future market developments and summarize the results in product needs for CBOB. Update customer profiles on regular basis. 4. Business Development: Cooperate with Sales in meetings with potential customers. Build up data base on Global Accounts and be prepared to answer requests from GAM (Global Account Managers) and to deliver status reports. Define new target markets/segments and target customers together with Sales. Define cluster/country strategy annually for the coming 5 years. 5. Others: Work closely with Regional Marketing and provide updates according to their requests Investigate the political and social engagement in environmental affairs (recycling activities, new legislations, TP activities, NGO activities,...) and update the status report regularly. Suggest required actions to assure that CBOB keeps or even improves its environmentally 2

3 friendly image. Support and guide all Marketing staff in this cluster Competencies Required: Analytical Thinking Analyses complex situations, breaking each into its constituent parts. Identifies and evaluates alternative causes or ways of interpreting the information. Identifies connections between situations that are not obviously related. Identifies gaps in information and makes assumptions in order to continue the analysis and/or take action Attention to Details Identifies multiple sources/approaches of information to ensure that details are addressed. Reviews the work of others for accuracy and thoroughness. Follows up to ensure tasks completed and commitments met by others.. Initiative Identifies and acts on opportunities to enhance organizational outcomes, or to advance organizational goals. Creates opportunities to undertake initiatives that will benefit the organization in the near term. Perseveres in seeking solutions to complex issues despite significant and ongoing obstacles. Problem Solving Identifies the problem based on a broad range of factors, many of which are ambiguous or difficult to define. Identifies alternate solutions, including some that are not based on precedent. While remaining guided by organizational values, identifies an optimal solution, thinking first in terms of possible approaches and flexibilities in the system vs. blind adherence to rules or procedures. Evaluates the effectiveness and efficiency of the solution after it has been implemented and identifies needed changes. Interactive Communication Tailors communication (e.g., content, style and medium) to diverse audiences. 3

4 Reads cues from diverse listeners to assess when and how to change planned communication approach to effectively deliver message. Communicates equally effectively at varied organizational levels. Understands others underlying needs, motivations, emotions or concerns and communicates effectively despite the sensitivity of the situation. Planning & Organizing Identifies and prioritizes resources across initiatives/programs. Ensures that activities are not duplicated. Ensures that systems are in place to make available the information needed to monitor and evaluate progress and use of resources (e.g., financial, non-financial, historical and prospective information). Ensures coordination, as needed, across related projects. Ensures that outcomes are evaluated. Creative & Innovation Creates new ideas, solutions or approaches to ongoing challenges. Uses unconventional areas as sources of inspiration and insight into new options and solutions. Solves complex problems through developing new explanations or applications. Strategic Thinking Foresees longer-term implications of proposed positions, options and approaches that are not readily apparent. Exercises sound judgment in new situations in the absence of specific guidance. Identifies and considers emerging opportunities and risks when articulating astute and defensible options and recommendations. Strategically provides new information or data to key decision makers or stakeholders to influence their understanding and decisions. Demonstrates insightful understanding of the organizational context and priorities, how they interact and how they affect issues and files Client Focus Looks for ways to add value beyond the client s immediate requests. Explores and addresses the unidentified, underlying and long/term needs of the client. 4

5 Enhances client service delivery systems and processes. Anticipates client s upcoming needs and concerns. If your experience matches to the above described job descriptions please send in your resume to [email protected] On receipt of your resume we will revert to you in a week s time on your suitability of the position. Thanks Recruitment Team - SIG Combibloc Obeikan Dubai 5