Watch the Road! What You Need to Know About Distracted Driving. Nate Sawatzky

Transcription

1 Watch the Road! What You Need to Know About Distracted Driving Nate Sawatzky

2 Let s start with a few questions:

3 Let s start with a few questions: Will the Winnipeg Jets make the playoffs in 2015? They currently have an 87% chance.

4 How much do you drive as part of your job? A. Never B. Occasionally C. Quite often D. Constantly

5 Does your company encourage safe driving? A. Very much B. Somewhat C. A little D. Not at all

6 Does your company turn a blind eye to unsafe driving? A. Definitely B. Possibly C. No D. I don t have to answer that

7 Nate s Background

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13 What do we know about distracted driving? It s dangerous: On average, almost one-third (29.6%) of fatal collisions in MB involve distracted driving This means that 25 people die on MB roadways each year just because someone wasn t paying attention NHTSA estimates over 3000 people died in North America in 2012 because of distracted driving

14 What do we know about distracted driving? We know more about it than we did about other road safety issues when they first arose Consider: The first impaired driving laws in Canada s Criminal code were passed in 1920, even though mass production of cars came much earlier Seatbelts were not standard equipment in cars until the 1960 s, and Canada s first mandatory seatbelt law came in in 1976

15 What are people doing with their phones? Text-messaging has really only gained prominence in the last seven or eight years with the proliferation of smart phones

16 What are people doing with their phones?

17 What are people doing with their phones?

18 What are people doing with their phones? 284 million monthly active users 500 million Tweets are sent per day 80% of Twitter active users are on mobile

19 #drivingselfie What are people doing with their phones?

20 What are people doing with their phones? Mobile phone use while driving survey ( )

21 What are people doing with their phones? (arrows indicate direction of change) All Drivers Drivers aged % Talk on a hand-held phone 78% 55% 64%

22 What are people doing with their phones? All Drivers Drivers aged % Talk on a hands-free phone 54% 42% 53%

23 What are people doing with their phones? All Drivers Drivers aged % Text messaging 71% 31% 58%

24 What are people doing with their phones? All Drivers Drivers aged % Program a navigation/ GPS system 65% 30% 54%

25 What are people doing with their phones? All Drivers Drivers aged % Access the internet 48% 13% 29%

26 What are people doing with their phones? All Drivers Drivers aged % 43% Read 15% 32%

27 What are people doing with their phones? All Drivers Drivers aged % Update social media networks 30% 9% 20%

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29 Distracted Driving: Ipsos Survey 50 Texting & Social Media Use While Driving Saudi Arabia South Africa South Korea India China & United States Brazil & Russia Sweden Mexico Australia Canada Japan France Spain Hungary Great Britan

30 Cell Phone Addiction Distracted Driving

31 Question for any smokers in the audience: After leaving this presentation, which are you more likely to do first? A. Light up B. Check phone

32 Distracted Driving Research Virginia Tech Transportation Institute 100-car study Over 80% of crashes and near crashes were preceded by some type of driver distraction (within three seconds) Visual distraction was a factor in 93 % of rear-end collisions.

33 Distracted Driving Research Carnegie Mellon University 37% of brain activity associated with driving decreased while talking on a phone

34 Reduced brain activity leads to: Inattention blindness: the failure to notice an unexpected stimulus that is in one's field of vision when other attention-demanding tasks are being performed.

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36 Distracted Driving Research Traffic Injury Prevention Journal: Cell Use vs Alcohol Impairment Cell conversation was equivalent to.07 BAC Texting was equivalent to 0.1 BAC

37 Distracted Driving Research Is especially bad amongst youth drivers The June 2013 issue of Pediatrics reports that texting while driving injuries and fatalities have surpassed those from impaired driving among teens in the U.S. A study in New Zealand found that teens who were driving with one teenage passenger were 2.5x as likely to crash vs driving alone, and 5.5x as likely with two or more teenage passengers Teens who text and drive are 5x more likely to also drink and drive, and are also less likely to wear their seatbelts

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39 Does not just involve cell phones! Distracted Driving

40 Distracted Driving Remember: the most important thing you can do while driving your car, is drive your car. No text message, phone call, cup of coffee, dropped toy, or song on the radio is worth the hassle of even taking your vehicle in to be repaired, let alone causing yourself or someone else to be seriously injured or killed

41 Question: How many of you would say you are an effective multitasker?

42 Multi-Tasking Exercise If you have them, please grab a pen and a piece of paper

43 Task Switching is a Thief Task Switching T a s k S w i t c h i n g i s a T h i e f

44 Defensive Driving Is the best defense against distracted driving

45 Agree or disagree: I am an aboveaverage driver

46 Defensive Driving Is the best defense against distracted driving The majority of people who are asked this question believe they are an above average driver 44% of drivers involved in collisions in MB in 2013 were recorded as being not at fault

47 Defensive Driving Develop a Proactive approach Anticipate potential hazards Avoid potential danger BEFORE it is too late

48 Defensive Driving Helps prevent collisions in spite of conditions and mistakes of others

49 What is Defensive Driving? Driving in a safe and courteous manner and treating other drivers with respect.

50 Alex Heit Witnesses told police that Mr Heit appeared to have his head down when he began drifting into the oncoming lane in the outskirts of Greeley, where the University of Northern Colorado is located. According to police, an oncoming driver slowed and moved over just before the young man looked up and jerked the steering wheel. Police say Mr Heit, a Colorado native who loved hiking and snowboarding, had a spotless driving record and wasn't speeding. Source: news/fatal-text-unfinished-message-found-on-drivers-phone hqaq.html

51 Amelie Croteau Her car drifted into the opposite lane and collided with a truck. The truck driver didn't have a scratch but Croteau's body was shattered, along with her compact car. After marathon surgery and a coma, she was left paralyzed on her right side. While she can walk with a cane, she spends most of the time in a wheelchair "I was told that I had replied to my boyfriend who wanted to know if I had made his lunch." Source:

52 Questions? Remember to Drive Safe! ext