WAYS TO SHARE IN SOCIAL MEDIA

Transcription

1 50 WAYS TO SHARE dōterra PRODUCT IN SOCIAL MEDIA

2 Start with a Great Strategy 1. If you are not social by nature, that s OK. First make efforts to be more social about dōterra offline, and then online. 2. Plan ahead. Make your use of social media a strategic part of dōterra product introduction and follow-up efforts, rather than an informal, sporadic part of your efforts only. 3. Cultivate long-term dōterra relationships. dōterra is a relatively small, yet global community. In social media, treat people like they will be your friends for life. Genuinely engage and try be yourself not robotic. 4. Be efficient with your time and focus. You can automate anything that doesn t absolutely require your personal touch or style (e.g. informational blog posts, sharing a news article that interests your dōterra business, etc.) 5. Figure out how well your essential oil sharing efforts in social media are working. Write down the total sales or PV that have come through social media efforts, subtract the cost of generating these sales (phone calls, outbound s, responsive chats, time) and find the right balance. 6. Have a dōterra content strategy you are passionate about sharing. Ask yourself why and for whom you are creating content. Consider whether you are communicating with people brand new to essential oils or people with a long track record with essential oils. Focus on the one great idea that will feed your tactics for years. 7. Your personality matters. Speak to people in terms they understand. In videos you post, photos you share, comments you write and articles you may publish, it s important to be you professional but not sounding too corporate. 8. Do more than just write. Rather than simply listing the ingredients in a recipe containing dōterra products, snap a quick video of yourself making the recipe and share it on YouTube, Facebook and more. Take a video of a fun educational or oil sharing event you have attended. 9. Use your own photos, infographics and creative design sense to add variety and freshness to your approach. Learn how others are doing this on Pinterest, and invite others to learn more. 10. Incorporate training-focused webinars into your oil sharing. Nothing beats having the oils there in person to smell and use, but webinars open up a whole new way to engage customers. You expand your reach and get around geographical limitations, answer specific questions, and gather names and addresses for follow up. 11. Stumped? When talking about essential oils in social media, remember to ask yourself, Is my topic interesting, popular or timely? Be sure you love the topic, it s unique and you can be passionate about it. Your knowledge and enthusiasm are often remembered more than your message.

3 12. Being involved in communities is better than being involved with individuals only. Listening and contributing in communities (e.g. your local schools, gym, cycling group, parent s network) and having an informed opinion where you can share tips, wisdom and perspective is even better. You ll quickly learn if your real life social content is valuable and worthy of sharing on social media. 13. Fun, relevant online surveys are a great way to periodically poll your social media community. Many blog platforms have a polling feature that is free. This is a great way to gather ideas for new content. Be smart about who you listen to and what you do with information when you get it. This is a great way to measure awareness and sentiment. Listening is Key 14. Pay attention to people talking about health needs, the status of today s healthcare. Consider doing this with free Google Alerts you can set up about a wide variety of topics, including your own business name. This will regularly keep you informed on the sentiments that make dōterra products appealing. 15. Don t waste time with chronically negative people who are consumed with fault finding and criticism. In any industry, these folks are especially prevalent in social media as they hide in anonymity. Learn what may not be resonating with your customers but be bulletproof to this. Keep in mind that topical, aromatic or internal use of essential oils is new to many people. When you help them understand differently, their unique skillset may help them be a vocal advocate. 16. Listen to positive mentions of dōterra product efficacy, purity and science with Google Alerts, and share what you find relevant and appropriate with your customers and team members. This is a great way to regularly position yourself as informed and spread favorable impressions about your product selling efforts. 17. Identify who your best customers, product enthusiasts and dōterra business builders are. Uncover your fans. Once you do this, share with your dōterra business builders what you are told you are doing well. 18. Respond about dōterra product topics confidently and intelligently. The photos you share, the videos you create, the info graphics you post, the words you write (in response to praise and complaints) are all part of your brand and the belief your customers have in what you have to offer. 19. Listen to the influencers in the essential oil industry, and share their findings. They are often found in online forums, webinars, training sessions, conferences and universities. dōterra s scientific advisory board is comprised of people that fit this description. These are the folks that hang out and talk about essential oil efficacy, chemistry, sourcing, quality and explore traditional and modern use. They shape thousands of opinions about the use of essential oils. 20. Track where your customers first learned about doterra, and how. This will reveal a wide range new opportunities to share dōterra product. Listen to how they talk about the dōterra brand on Facebook,

4 Pinterest or Twitter. Knowing this will help you know where to focus and save time looking in the wrong places. 21. Listen to the language people use when they are talking about their health concerns and needs. dōterra genuinely wants to help people discover wellness through essential oils listening is a big part of that. You ll discover needs for relief from ailments, a desire for life or healthcare enhancements or tips on cooking with essential oils. You can adapt your words in social media to their words. 22. Artfully ask questions about health and wellness as you listen. It s no secret that with social media real-live interpersonal relationship skills have taken a hit. If engaging with people in a meaningful way on social media is your goal, have some great questions in your quiver. 23. Most non-direct selling companies really struggle with how to connect with their customers. Think of a company you admire for their engaging social media tactics. What do they do? How do they do it? dōterra has a real advantage in this regard. The way we socialize and connect in real life is the same way doterra products are sold. 24. Find forums or chat threads where people are actively talking about their healthcare needs and the products they are using. Let your competitive juices flow, and listen to people explain their needs and concerns. What questions are they asking? What concerns to they have? Ask why are they using the products they are currently using, and ask if they have considered the efficacy of essential oils and other dōterra products. 25. Be in tune with times when people in social media negatively speak of their current healthcare approaches, diagnoses, practices or recommendations. Don t pounce like a puma, just listen to them. If you find there is an opportunity for them to consider dōterra in addition to their participation in healthcare, share your experience and story. 26. Learn who your customer s key influencers are, and what makes them so influential. Is there any way you can inform them of your experience with essential oils? Find out what they and their followers care about and mention essential oils as a way to complement their healthcare efforts. 27. If you have enrolled dōterra IPCs and they are selling products, listen to them on social media. Listen to who is paying attention to their product sharing techniques. Listen to identify new opportunities for training and best practice sharing. 28. Watch what product sharing ideas are being re-tweeted, liked or shared. Identify why that idea is being shared. Is it he imagery used, fresh approach, words used or style? The same concept applies to blogs. What are people following and why? Take note and lead the way yourself by becoming an expert in your circle of influence. 29. Listen for leads in social media. Jump in and answer questions and tell people what works for me is. You can start the conversation about essential oil efficacy or purity too. As you do this, you will find lots of new topics to blog about, to comment on or simply talk about with a friend over coffee.

5 30. Use social media to listen for opportunities where you can provide excellent customer service. Respond in real time, as needs arise. It could be a simple text message, or a mass text to new customers. Remember, as an IPC you are often a new customer s primary contact and source of answers. You are nurturing a community of customers. 31. Be responsive in social media when your customers, Preferred Members or fellow IPCs give you praise or complement you on a job well done. 32. If there is a serious issue raised with you in social media, invite the discussion to move offline to make sure you thoroughly resolve the issue and it does not escalate unnecessarily. A lot of good intended tone can be lost in social media. Turning frustration into delight is a great goal. 33. When you or someone on your dōterra team gets praise or adulation for an event or accomplishment well done, share it widely. How to Engage with People 34. dōterra extends product promotions often. There are 10% off offers, Product of the Month offers, 200 PV offers and more. They are regularly posted on the corporate Facebook page and other corporate communications. Share these on your own Facebook page, blogs and other media especially where there is a promotion for a product that you have had personal experience with! 35. Surprise customers in a positive way and delight them! If you are running your own promotion, be sure to ask everyone in your dōterra social media circles to share it with a friend. People love to share a great thing! 36. Poll your social media circles periodically. For example, ask them what their favorite uses are for dōterra Lemon, Lavender and Peppermint. Make it a fair contest and award them a dōterra product or other prize. You instantly find many who are not only passionately engaged in using dōterra products, but vocal too! 37. In a social media circle of your choice, ask for input on a specific health concern that you have experienced or that has been in the news. For example, Prevention Magazine is reporting that making time for a moment of daily relaxation and meditation is the key to beating stress. How do you relax? How do you help kids relax and wind down? Then, listen and choose the best ideas and generously reward the best answers. a. If someone follows you, follow them back. b. Don t hide and never show your identity. Stats show people are far more willing to engage in a meaningful dialogue with Jenny Matsumori than SK8RGIRL. Showing a decent picture of yourself helps too!

6 c. Pushy people and spammers don t fare well in social media circles. d. If you are going to cross-post, or if you are invited to do a guest dōterra post, know what you are talking about and cite sources. e. If you are using an automated social system of any kind, all writing, design and style must be in your tone and voice not robotic or copy and pasted. Genuineness reigns supreme. f. If you are going to allow comments, you need to commit to monitoring them. g. Don t act like you are old friends or BFF with someone you don t know. h. Inconsistent posts (or too many posts) can sink you. Be sure to blend non-dōterra posts with your dōterra posts. Show people you are a real person with a real life outside dōterra. 3-5 Facebook posts per week about dōterra is pretty normal, and 2 blog posts per month about dōterra is a good balance. Mix it up. i. Don t leave people hanging. If you are going to regularly engage in conversations online, regularly engage try not to be sporadically there. 39. Remember dōterra s culture and introduce yourself. Greet people. Thank people. Be polite. Show you are human and care about people s health, wellness and happiness. Spelling and punctuation boost credibility. 40. Realize that most people inherently are in cliques or circles of influence of some kind. You may lead in some, be new in others, or be a guest in even more. Once you reach outside your comfort zone, new opportunities await. 41. In social media, there is no need to share sensitive information, tear down another person or company, or use it as a debating forum. When you re seen as combative, you don t represent dōterra culture. 42. Controversial subjects bring out strong emotions in social media. They get passionate people talking. This is OK. When you encounter a troll or critic of dōterra products or the directselling industry, ask yourself a few things: a. Is this issue worth my response? If it is, the rest of these tips apply: b. Acknowledge the issue and ask what is the root of the issue where things went awry. c. Correct misunderstandings and incorrect information. d. Offer an answer or other option. e. Accept that some things cannot be remedied or fixed immediately. f. Try not to be combative. Taking the issue offline to resolve it face to face is ideal. g. Be gracious and say thank you. Take the high road.

7 Measure What Works For You 43. Think of all the conversations in social media which are focused on essential oils and wellness. How frequently are you chiming in on (or creating) that conversation? How much of the conversation is about the products you want to share? Are any of your posts being retweeted or shared? 44. Think about how well you are engaging with your dōterra customers. A really great chat about a friend s health needs is much more important than a spray and pray blasted message where you mass advertise putting it all out there, hoping to have any kind of response. The trick is to be engaging on a large scale and not be spread too thin. 45. The most influential dōterra IPCs have honed their ability to share dōterra, impact a person and inspire action. Those that use social media to do this do it by building trust, delivering value and forming a relationship with customers. This does not have to happen on a massive scale, although it can. 46. Measure your social media efforts by whether or not it s memorable. A great recipe to make things memorable is to keep it simple, spontaneous, legit, credible, to feature a real-life experience with things that matter, and include a dōterra story element where you can speak about many essential oil uses, success stories or applications. 47. Don t personally pre-judge yourself by the number of friends or Likes you have on Facebook, or by the number of exciting photos you (or others you follow) have posted, or by the number of comments you get on your blog. All that does play a role in measuring just one facet of your reach, but they are not indicators of your true potential and influence. 48. Keep in mind that all those people in social media are not sitting at home on a computer. They are active in the small moments of their day on their smartphones in line at the grocery store, waiting for a child s practice to end, or any other time they are free to be social. 49. Track how much time you are spending on sharing dōterra through social media, and be sure it s not too much time or too little time. You need to have a balanced life after all, and only you can determine where your influence is most effective. 50. An important part of measuring what is working is starting with a great plan. You ll hear lots of great tactical social media ideas from friends and companies who want to help you look like a rock star in social media, but as a dōterra IPC, your genuineness, sincerity and care for relationships are what really need to come through. In conclusion, smart social media marketing efforts at dōterra are more about helping people and less about hyping people. dōterra has excellent products that speak for themselves. They work. Their aroma may waft across the street but as it s been said, the products are not going to walk across the street and sell themselves and that s when your social media efforts need to shine.

8 Be Social How You Want To: facebook.com/doterra twitter.com/doterra pinterest.com/doterra youtube.com/doterra