Smart Farm: services in agriculture. Smart Farm Flagship, NECTEC

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1 Smart Farm: services in agriculture Smart Farm Flagship, NECTEC

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3 Grand thematic session ICT Industry and Regionalization ICT for Civic Empowerment ICT for Social Services ICT for Productivity, Sustainability, and Quality Infrastructure of the Future Smart Farm Flagship

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5 SIG(Special Interested Group) SIG-crop production/traceability SIG-knowledge services SIG-agriculture risk management:predictive model SIG-safety & quality /consumers trust SIG-farmer income insurance SIG-e-Logistics Smart Farm Flagship

6 Farm sensors, Sensors for logistic, Farm input system, Cloud, Farm robotics, Sensor for food quality, Information on mobiles, RFID Agro Cyber Brain Geo Social Networks, Knowledge on-demand on mobiles Geo Spatial engines-location Based Services GLN DaaS IT enabling Traceability application, Data integration,logistics tracking Data standardization, GS 1 Traceability platform Oil Palm Seri-culture Mango Orchid Dendrobium Aquaculture(Tilapia) Premium Rice KM Learning pilot Kitchen of the World, Global Niche, New Economy

7 Smart Certified Services 2 Cloud computing services Story on Social network 1 Smart Farmers Exporters Retailers Consumers 3 4 Easy life Co-creation e-certification(gap) e-services Scalability Innovative value proposition E-Logistics for perishable products Food safety sensors Smart storage Smart Packaging Scalability Single window for export/ Freshness sensors Easy check Thai Farm Fresh e-catalog Sensors for food quality Smart Logistics Instruments GLN Pick-your-own Services on-demand Geo Spatial Services (on mobiles) QR code Inter-connectivity(stanardization, Internet) E-Phytosanitary certification e-commerce:services on DHL Trace back-trace forward QR code Single window for export services I-Farm system Digitized Farm Sensors My-Farm system Brand, Story, trust

8 IT December 2009 Rank Variety Production Processing Marketing DSS/BI/Database 1 Simulation 2 O KM 1 Logistics 2 O IT Infrastructure 2 O GI 1 Embedded system 2 O IT enabling 2 O ith(3g, Cloud) 1 Robotic 3 O O Sensors 1

9 Projects Variety Production Processing Marketing Agricultural BI, SIM, Embedded System Monitoring NECTEC, START, CMU, GISTDA, OAE,MU, CP, MP, MICT, KU System(Decision Support System, Precision Farming) Farmers Income Insurance Program IT Enabling, GI NECTEC, BAAC, CU, GISTDA, KU Legal Change (Standard, Compliance) KM Cluster ICT, CCKM, KU GI for Prediction GI NECTEC, OAE, CMU, BOA, TRF, MICT, GISTDA, Cluster ICT, KU Knowledge workers KM engineering NECTEC, DOAE, DOF, BAAC, TLA, TRF, KU GAP, Traceability IT Enabling, GI, KM NECTEC, KU, DOF, DOAE, ACFS Platform GI, I-Thailand Ready Tech-Embedded System, Sensors, Robotics

10 Proposed tasks: Pre-harvest Farm automation Crop growth monitoring Model Predictive model E-GAP certification services Post-harvest E-Logistics Smart packaging Smart storage Market/consumer Freshness sensors Ripening indicator Traceability Cluster Farms: services as a products Rice, orchids, tilapia, sericulture,vegetables Smart Farm Flagship

11 Rice growth model & harvesting Index monitoring through RS and ground sensors Rice traceability Rice knowledge portal on ontology based Adaptation of tilapia farm to climate variability Orchids traceability/logistics Embedded system for farm automation and disaster monitoring

12 More problems to come: Aging society Adaptation policy to climate variability Water crisis Land degradation New services on farm/consumers New trade issues(carbon footprint, water footprint-water harvest, x-footprint) Food quality and accessibility Food quality and standard in free trade? 12 Smart Farm Flagship

13 What's the future? 1st scenario Value Preposition More invest in agriculture services change mindset more service innovation need co-creation 13 Smart Farm Flagship

14 What's the future? 2nd scenario increase productivity Invest in production factors wisely Zero waste in farm Need ICT Technology 14 Smart Farm Flagship

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