Monetising Big Data in Smart Cities
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1 Monetising Big in Smart Cities Leaders in the New Last Mile. Brussels 6 September 2013 Gareth Price NEC Europe Ltd. Empowered by Innovation.
2 NEC Group at a glance Key Facts Established July 17 th, 1899 Financials year ending 31 March 2013 Revenue US$ 37B / 29B Carrier Networks US$ 7.9B / 6.1B Europe US$ 1B / 800M Employees 109,000 worldwide 19% 7% 41% IT Solutions Carrier Network Social Infrastructure 12% Personal Solutions Others 21% Net Sales
3 EMEA Corporate Market Profile & Portfolio For Carriers For Enterprises For Energy & Public Safety Mobile Backhaul Solutions Unified Communications EV Charging Infrastructure Indoor & Outdoor Small Cell Solutions Collaboration Stable Energy Supply & Storage Carrier Cloud Centre and Cloud Solutions Biometric Security SDN & NFV Display Solutions Immigration & Border Control OSS/BSS Government Cloud Submarine & Broadcast
4 Do you remember? M9.0 6m 2.4m 40.5m 10m 1.8μs 24684
5 March (Japan s 3/11) 14:46:23 Earthquake 130km off Sendai coast 14:46:46 P-Waves detected 14:46:54 Emergency alert broadcast 14:47:17 S-Waves hit Sendai 14:48:15 S-Waves hit Tokyo S-Wave Warning time 14:54:xx 15:09:xx Regional Tsunami warning issued Tsunami hits nearest coast P-Wave
6 Ocean Bottom Observation Systems 9 NEC supplied OBOS to date New 3yr plan starting 2012 Over 5,000km of Submarine cable 150 Undersea seismometers 6 Copyright (c) NEC Europe Ltd. 2012
7 M2M gives vital time, triggers emergency protocols 14:46:23 14:46:46 Earthquake 130km off Sendai coast P-Waves detected 14:46:54 Emergency alert broadcast Trains Stop Elevators Stop Cranes lower materials Surgical Operations Stop Phone receive alarms Clocks receive alarms TVs issues warnings Gas is disconnected Factory lines stop Cars pull over X-ray room doors open Reactors start shutdown 14:47:17 S-Waves hit Sendai 14:48:15 S-Waves hit Tokyo 7 Copyright (c) NEC Europe Ltd. 2012
8 M2M helping to restore Northeast Japan Soil Desalination effort Radiation Monitoring effort Horizontal data re-distribution Sharing After Tsunami Flooding After desalination treatment NEC sponsoring a new technique reducing recovery time from 2yrs to 4 months Soil moisture, temperature and salinity measured and sent to CONNEXIVE for storage, sharing and analysis Parks Offices Farmland Danger zones Evacuation zones 8 Copyright (c) NEC Europe Ltd. 2012
9 Monitoring and controlling precious Energy Japan has an energy crisis Our system gives feedback to staff Collects data for big data analysis NEC Japan s staff portal Environmental measurement Optimal Control Substation facilities Lighting equipment Air conditioner Sanitary facilities Anti-disaster facilities Visualization server (Measurement of environment & energy ) (provision of visualized information) Electricity Control System Water Sensors for Temp, Humidity & Current Gas Page 9 Copyright (c) NEC Europe Ltd. 2012
10 Smarter Cities Human Social Transport ICT Energy Utility NEC considers Smart City can be modeled as a layered structure: Sensors, Social Media and Apps help acquire new input into city decision processes Feedback is critical in service automation and the influencing of citizen behavior Page 10
11 Speed / breaking / Distance Location Performance Identity The Secondary Market and Big Today: Primary Market (Siloed) Revenue Share Additional sources Secondary Market Big Breakdown service Mobile Carrier Field Service Manager Law enforcement Hire company Taxi company Future Owner Analysts Road Authority Slices of Smart City intelligence 11 Copyright (c) NEC Europe Ltd. 2012
12 Monetising, Layer by Layer M2M Services Marketplace Analytics / Big sharing / Partner Integration Storage / Repositiory Device Integration SDP /VAS /Enablers for M2M Connectivty M2M Devices 1. Separate service and data from M2M technology 2. Share data with your eco-system or value-chain 3. Transfer partner integration cost to partners in the cloud 4. Monetise data through publishing & re-distribution 5. Systematic and speculative Big data analytics of data 6. Incorporate external data you don t have in Big analysis 12 Copyright (c) NEC Europe Ltd. 2012
13 3 Steps to a Secondary Market 1. Just my company Only I receive M2M data I integrate with my partners I forward to my partners All data goes to me Hmm, perhaps I should not be the integration point? 2. Me and my Partners Selected partners and I receive data They integrate to the cloud I choose what data goes to which partner and when I probably sponsor this Hmm, perhaps other people will pay for this data? 3. Anyone Anyone can buy data slices or subscribe to data feeds may be delayed for quality or competitive reasons I decide what can be shared and when Wow, this subsidises my primary business purpose! 13 Copyright (c) NEC Europe Ltd. 2012
14 M2M Big Challenges Control Any Sensor Any Aggregation Device Another M2M Cloud Transactio nal Context Collection & Access Unstructured Control Volume & Scalability Service Number of Device Update Freq. Number of Event (and Detail) Analysis Mobile Phone Location Base 50M Mobile Phone 1 event/min 830,000 event/sec Probe Car 80M cars 1 event/min 1,330,000 event/sec Transactional Context Home Electric Appliances 400K Home server 20 event/min 130,000 event/sec Transaction al Contr ol Conte xt Re-distribution: Privacy, Policy & Ownership Scheduling & Prioritisation 14 Copyright (c) NEC Europe Ltd. 2012
15 M2M Cloud Platform Maturity Levels M2M Marketplace Horizontal Big Analytics Horizontal Multi-tenant Sharing Vertical Multitenant Hosting (inc. Rules Engine) Device Integration Vertical Connectivity 15 Copyright (c) NEC Europe Ltd. 2012
16 The M2M data ecosystem Devices Applicati ons Application Mngmt & API Mining Big Hadoop Image Processing Device Integration & Mngmt Cloud Analytics Invariant Analysis SIM / Account platforms Cloud M2M CONNEXIVE Face & Age Recognition Network Aggregators Cloud Storage & Publishing Cloud warehouse Cloud - Marketplace EDW Cloud Integration Hubs 16 Copyright (c) NEC Europe Ltd. 2012
17 Processing Components for Big Generic Analytics technology in NEC Analysis/ Media Analysis Layer Invariant Analysis (SIAT) Voice (CSView) Image (NEOFace) Geofencing Statistical Analysis Collection/ Integration Layer Rules Engine Mining Classification Machine Learning Distributed Processing Language Memory DB Cache DB Dispersive KVS (Hadoop) Column DB IT Platform Layer Middleware Infrastructure Servers Storage Network Page 17 NEC Corporation 2012
18 Control Collect Store Analyse Share / Publish Monetisation in the City Smart City are cities which are able to listen and comprehend NEC considers Smart City can be modeled as a layered structure: Smart City Service Portal Smart City Control Centre Social Human Self-Service Monetisation Service Delivery Transport Citizen Processes Enterprise Processes Government Processes ICT Citizen Information Enterprise Information Government Information Utility Energy Open Government Monetisation Service Planning Page 18
19 Today: Real World + M2M + Big + Cloud 120+ Farms in New Zealand using CONNEXIVE to manage lawful fertilizer use paying monthly. Invariant Analysis Geofencing Shin-Tomei Expressway Traffic Control System NFC, Cloud & M2M ToppenForms MechaCool Cold Chain in the Cloud Audience Aware Advertising Audience Analytics In-car driver face recognition $20m Invariant Analysis deal with Shimane Nuclear power plant in
20 Contact Us Text Contact Gareth Price Head of Strategic Marketing and New Business Development NEC Europe Ltd. Tel:
21 NEC s Engagement Vision Customer Driven Evolution One stop shop for the New Last Mile Consulting Services Partnership Digital Services Transactional Analytical On-demand Delivered from our cloud Real World Networks Fit for data growth Shaped by local needs Real world sensing Enabled by Mobile Backhaul M2M and Small Cells Pain relief The network is becoming less an architected structure and more a programmable fabric, continually shaped by dynamic service needs and highly varied user contexts Service Driven Networks Responds to external stimuli Shaped by business and service context Enabled by SDN and NFV
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