MODULE LEARNING OUTCOMES - The TAR UC module delivers to the appropriate level as follows:

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1 MODULE DESCRIPTOR TITLE Public Speaking for PR MODULE CODE TOC (BHPR1003) CONFIRM LEVEL Level 4 CONFIRM CREDITS 3 DATE OF APPROVAL October 3, 2013 MODULE AIM - Rationale for the inclusion of the course in the programme This course serves as a foundation for students to acquire knowledge and practical skills in public speaking and presentation, in preparation for them to demonstrate hands-on expertise in speech writing and speaking in public for PR work. Objectives: To introduce students to knowledge and presentation skills required for public speaking as a public relations function. To guide students in information gathering, persuasive writing, and public speaking as part of PR practitioners work. To guide students in using visual aids and non-verbal communication to create effective speeches for PR work. MODULE LEARNING OUTCOMES - The TAR UC module delivers to the appropriate level as follows: LO Ref Learning Outcome 1 Explain the terms, tools and process related to public speaking and speech writing. (C2, P2, A2, CS) 2 Write speeches that are professional and publicity-inclined. (C3, P2, A2, CS, LL) 3 Speak persuasively to an audience, based on topics related to PR and publicity events. (C3, P2, A2, C ASSESSMENT SUITABILITY A nice range of assessment for collaborative and individual approach to this subject consisting of: Individual Assignment Group Assignment Test or In-class Q & A or Progressive Work Report It is not quite clear how much of the assessment work is based on actual public speaking though. COMMENTS REGARDING INDICATIVE CONTENT A good range of aspects and approaches to public speaking are covered here. ANY ADDITIONAL REQUIREMENTS A bit more emphasis on actual public speaking as a specific part of the assessment would be useful for the sake of clarity with regards to how individual public speaking ability and performance is assessed.

2 1. Name of Course: Public Speaking for PR 2. Course Code: BHPR Name(s) of academic staff: Ms Yip Phooi Fun 4. Rationale for the inclusion of the course in the programme This course serves as a foundation for students to acquire knowledge and practical skills in public speaking and presentation, in preparation for them to demonstrate hands-on expertise in speech writing and speaking in public for PR work. Objectives: To introduce students to knowledge and presentation skills required for public speaking as a public relations function. To guide students in information gathering, persuasive writing, and public speaking as part of PR practitioners work. To guide students in using visual aids and non-verbal communication to create effective speeches for PR work. 5. Semester offered Semester 1 6. Total Student Learning Time (SLT) Total Student Learning Face to Face Time (SLT) L=Lecture T=Tutorial P=Practical O=Others L 28 T P 28 Total Guided and Total SLT Independent Learning O Credit Value 3 8. Prerequisite (if any) Nil 9. Learning outcomes On completion of this course, students will be able to: 1. Explain the terms, tools and process related to public speaking and speech writing. (C2, P2, A2, CS) 2. Write speeches that are professional and publicity-inclined. (C3, P2, A2, CS, LL) 3. Speak persuasively to an audience, based on topics related to PR and publicity events. (C3, P2, A2, CS) 10. Transferable Skills: Skills and how they are developed and assessed, Project and practical experience and Internship. Transferable Skills How they are developed Assessment Comprehension of knowledge learned Developed through lessons, assessment Assessed through Write speeches for a variety Developed through lessons Assessed through of purposes and audience Team-based cooperation in completing and public speaking activities Usage of IT to obtain course-related information Developed through lessons and team-based Developed through researching for information for tutorials and Assessed through teambased Assessed through tutorials and

3 11. Teaching-learning and assessment strategy Teaching-learning Strategy Lecture Tutorial Directed and independent reading Team-based discussion Assessment Strategy Tutorial Q & A Work report Test (quiz) Coursework 12. Synopsis This course guides students in grasping knowledge and practical skills in public speaking, presentation and speech writing, which are required of them in their work in public relations. 13. Mode of Delivery Lecture Tutorial 14. Assessment Methods and Types Coursework (100%) Individual Assignment Group Assignment Test or In-class Q & A or Progressive Work Report 15. Mapping of the course to the Programme Aims: PA1, PA2 16. Mapping of the course to the Programme Learning Outcomes: LO2, LO4, LO5 17. Content outline of the course and the SLT per topic Week Topic Student Learning Time (SLT) L T P O Total Guided and Independent Learning 1 Introduction Objectives of public speaking Principles of public speaking 2 Speaking Confidently Building speaker s confidence Overcoming speaking anxiety Ethics in public speaking 3 Listening Listening and critical thinking Causes of poor listening Ethical listening

4 4 Gathering Material Using personal knowledge and experience Interviewing Searching from the internet Conducting research 5 Analyzing the Audience Adapting speech to audience needs Demographic audience analysis Psychographic audience analysis Situational audience analysis 6 Topics and Idea Purpose of a speech Central idea of a speech Examples Statistics Testimonies 7 Beginning and Ending The introduction The conclusion 8 Body of a Speech Main points Supporting material Outline of a speech 9 Informative Speech Types of informative speeches Guidelines for writing 10 Persuasive Speech Types of persuasive speeches Guidelines for writing 11 Methods of Persuasion Building credibility Using evidence Using reasoning 12 Using Language Accurately Clearly Vividly Appropriately 13 Delivery Methods of delivery Speaker s voice and tone Speaker s body language Answering audience questions Speaking in Public For special occasions In small groups To the media Assessment: Coursework Total Total Total SLT 120

5 Subject Credit Main references supporting the course: 1. Lucas, S.E. 2012, The art of public speaking, 11 th edn, McGraw-Hill, NY. Additional references supporting the course: 1. Gregory, H. 2013, Public speaking for college and career, 10th edn, NY: McGraw-Hill. 2. Hasling, J. 2010, The audience, the message, the speaker, 8 th edn, McGraw-Hill, NY. 19. Other additional information: Nil REVISIONS Date July 2015 Reason Confirmed in BA International Public Relations TAR-UC Dual Degree Validation