Digital Printing Technology In Publishing

Transcription

1 APPA Publishing Forum 2014 Digital Printing Technology In Publishing John Currie, Global Business Director 0 CTPS DIGIPRINTS is a trade name under the parent company China Translation & Printing Services Limited.

2 CTPS introduction CTPS is a Primary Print Supplier for several World Leading Publishers. We have been market leaders in the Printing industry in China for 50years. Traditional Business Model BPO print and international distribution New Growth Business Model Regional print and distribution Digital print applications Lives Hebdo s 2013 ranking Solution Providers (Channel Partners) *Source Livres Hebdo s 2013 Ranking 1

3 Print Evolution Industrial Revolution Gain scale through cost and speed improvements Analog to Digital (A2D) Gain efficiencies and incremental share of wallet Digital Applications Establish new profit pools and new customers Information courtesy of Consulting Garage, U.S. Hewlett Packard 2

4 Why Digital Inkjet Technology? Short make ready time, economical paper usage/wastage Reduction of Binding time, integrated printing/binding one stop process. Ability to undertake ultra short - mid quantity book production ( copies) Competitive cost, efficiency and most importantly productivity over toner based digital presses currently on offer. Environmentally compliant process and non land-fill consumables (printing plates, damping solution etc). Provide POD and Customisation/Personalisation Publishing Industry growing acceptance of Inkjet Book production quality. U.S. and European successful business models. 3

5 Digital Inkjet Technology 2011/3 Asia Pacific s FIRST installation of HP s T-300 Colour Inkjet press with inline Muller Martini Sigmabinder. And an INDIGO 7500 for the covers. 4

6 IHPS Layout Sigma Binding Line Up to 500 books p/h SigmaControl HP Inkjet Web Press SigmaFolder SigmaCollator 5

7 Supply Chain Efficiencies Publishers Transforming their Operations Capturing Supply Chain Efficiencies Utilising short runs & fast turnaround to: Match supply to demand Shorter time to market Lessen dependence on forecasting Reduce inventories & waste Saving money & reducing inventory risk Information courtesy of Hewlett Packard 6

8 Digital and Offset Working Together Digital opens opportunities across publishing life cycle 3 QUANTITY Pre-Release 2 New Titles 3 Mid-Life 4 End of Life 5 Back to Life 6 Print on Demand DIGITAL OFFSET DIGITAL High volume books: Reduce cost structure at the beginning and end of cycle Facilitate test marketing Extend book life indefinitely - Revitalise publisher backlists Enables low cost low volume book production Low volume books: Reduce costs and preserve profitability Information courtesy of Consulting Garage, U.S. Hewlett Packard 7

9 System Cost Total System Cost Supply Chain Efficiency Cost of books sold Not cost of books made Information courtesy of Consulting Garage, U.S. Hewlett Packard 8

10 Digital age driving growth in FLAT publishing market US Publishing Titles (K): Non-traditional 2.7x traditional Self-publishing example - Blurb Titles: new and revised Non-traditional: self-publishers and micro-niche publishers Source: Bowker (>75K publishers), by Publishers Weekly, Apr 10 Est. 06, within 3 yrs: >$45M sales 09 >50% growth 09/08 Profitable >750K registered users Titles >300K in 2008 Dec. 09 titles per day >most mid-sized publishers annually Peak: new title every 1.1 sec Books shipped 2009: >1.2M Information courtesy of Hewlett Packard 9

11 Global Book Publishing Trends Order quantities and run lengths are decreasing Number of titles has doubled since 1990 The number of copies sold has decreased or is flat Book return rates are high ~ 40% Publishers are under increasing pressure to improve supply chain efficiency Information courtesy of Consulting Garage, U.S. Hewlett Packard 10

12 NA Digital Book Print Volume Information courtesy of Consulting Garage, U.S. Hewlett Packard 11 Source/Footnote: 1. x 2. x

13 NA Growth of Digital Impressions Information courtesy of Consulting Garage, U.S. Hewlett Packard 12 Source/Footnote: 1. x 2. x

14 Student Work book customisation Case Study CTPS & Pearson currently working on customised student workbooks for Mainland China, Hong Kong and Macau markets Over 50 Schools have adopted customised work books in Hong Kong alone Spec: Text - 80gsm UPM woodfree printed on HP T300 Inkjet Web Press. Cover 230gsm Chinese Hong Ta art board printed on Indigo 7500 Average of 200 copies per print run and thus inventory control Personalised with Child s image Customised with School name and logo 13

15 A2P (App to Print) Case Study CTPS & FedEx currently working on customised print solution for HiBaby diary launched in December 2013 Example of life style product bringing together Offline Print Market growth - Ecommerce ios Apps Print Visit: Customer Delivery 14

16 Encrypted barcodes Internet Title: Socrates vs Aristotle ISBN: Publisher: CTPS Year: 2014 Copy 211 of 2, Details are compressed and encrypted into a barcode 2. Recipient scans barcode 3. Automatically connects to verifying server through Internet 4. Details are displayed at terminal Information courtesy of Konica Minolta 15

17 Features Each and every book will have a unique barcode Barcode can be as small as 20 microns (0.25mm) Easy authentication upon scan, automatically directed to authentication website At each scan, geo-location information can be sent back to the publisher At each scan, geo-location information can be sent back to the publisher Can be used for analysis; Signs of unauthorised copies - Multiple copies with same barcode Grey markets (Privacy/content) Sales checkouts vs published copies Stock taking Auto replenishment (eg 50 copies in stock/bookstores triggers re-print with printer Information courtesy of Konica Minolta 16

18 Summary Print providers are investing in digital printing solutions to deliver value and new growth to their publishing customers. New strain of printed product Customisation/personalisation/POD. Combination Offset & Digital to support change of print/industry dynamics. Publishers Engage in Reduced Inventory Rapid replenishment model Explore customisation of books Be mindful of industry shift towards E Commerce/Cloud Database 17

19 THANK YOU 18 CTPS DIGIPRINTS is a trade name under the parent company China Translation & Printing Services Limited.