AIM HIGHER Call for Entries Deadline: Friday 19 February 2016

Transcription

1 AIM HIGHER 2016 Call for Entries Deadline: Friday 19 February 2016

2 HAS YOUR WORK HAD REAL IMPACT, ENOUGH TO INFLUENCE THE DECISION OF OUR JUDGES? At the Marketing Society Star Awards 2016 we re celebrating work that makes a real difference. Work that doesn t get results is a waste of paper and pixels. These awards are no shiny trinket for a pretty picture or a witty line. No, they show that your work gets under the skin and into the mind, changing attitudes, perceptions and directly affecting your brand, business or clients successes. Creating great work isn t easy, it takes innovation, leadership and drive. Fortune does indeed favour the brave. So join us in a campaign to champion the real stars of our industry those bold enough to be different. It s time to sharpen your pencils, minds and prose and show that your great work can influence one more very discerning target audience. Our judges. The Marketing Society Star Awards. Aim Higher. Paul Condron Star Awards Chair & Marketing Director, Tennent Caledonian Breweries

3 AWARDS 1 2 Development 1.1 Star School Award in association with Young Enterprise Scotland 1.2 Star Creative Student 1.3 Star Marketing Student 1.4 Rising Agency Star 1.5 Rising Creative Star 1.6 Rising Marketing Star Strategic 2.1 Brand Development 2.2 International Marketing 2.3 Integrated Marketing 2.4 Marketing Planning Resources, Research and Insights 3 4 Communication 3.1 Advertising 3.2 Design 3.3 Digital 3.4 Direct Marketing 3.5 Event Marketing 3.6 Media 3.7 PR 3.8 Sponsorship Sector 4.1 Cause Related and Charity 4.2 Financial and Professional Services 4.3 Food and Drink 4.4 Public Sector 5 Champions 5.1 Chairman s Award for First Time Entrants (Client and Agency) 5.2 Chairman s Award for a Small to Medium Sized Company (Client and Agency) 5.3 Star Agency of the Year 5.4 Star Marketing Team of the Year 5.5 Agency Star of the Year 5.6 Marketing Star of the Year 4.5 Tourism, Leisure and Sport 4.6 Retail

4 THE PROCESS ENTRY GUIDELINES Refer to the scoring criteria for each category. The maximum word count for all entries is The case study should relate to work that was planned, developed or evaluated in Entries should be from or on behalf of Scottish based organisations but can relate to activity anywhere in the world. You do not have to be a member of the Marketing Society to enter. Each case study can be entered in a maximum of two categories. Ensure all details on the entry form are completed. Book your tickets for the Star Awards Gala Dinner at the Edinburgh Corn Exchange on Wednesday 15 June Entries should be submitted in the form of a PDF document. URL links may be included but not additional materials. The PDF should be a maximum of 5MB. For tips from previous winners and for access to case study materials from shortlisted entries from the last 3 years, please visit the website. The deadline for entries is 5pm Friday 19 February JUDGING PROCESS The judging process is open to all Marketing Society members. Please elise@ luxevents.co.uk if you would like to take part. Judges are allocated to categories where there is no conflict of interest. The online scoring will influence the judging but may not determine the winners. The final decisions remain with the panels of Business Leader member judges and Judging Chairs. The Judging Chairs also reserves the right to review entries in other categories. Entrants will be provided with their average scores on request. An invitation to judge the Awards will be sent out in December.

5 SPONSORED BY THE SCOTTISH GOVERNMENT CATEGORIES FOR DEVELOPMENT There is no cost to enter the Development Awards. The Rising Marketing Star, Rising Agency Star and Rising Creative Star categories are nominations only. If you know someone or work with a young rising star that you would like to nominate please visit the website to submit your nomination which should be 100 words or less. Candidates will be contacted, asked to complete a questionnaire and if shortlisted, will be invited for interview. 1.1 Star School Award in association with Young Enterprise Scotland An award will be presented to the school that produces the best marketing strategy as part of their business plan for a new product or service. This award has been developed with Young Enterprise Scotland and is sponsored by SQA and supported by Ignition, Stripe and DigitasLBi. 1.2 Star Creative Student Submissions are invited from students studying a variety of creative subjects at universities and colleges across Scotland working on a real client brief. This year s brief focuses on gender equality and is supplied by The Scottish Government. This award is sponsored by Union Direct. 1.3 Star Marketing Student Star marketing students are nominated by universities and are assessed at an Apprentice day event working on a brief supplied by Maxxium. This award is sponsored by Maxxium and supported by Golley Slater. 1.4 Rising Agency Star A shortlist for interview will be created from nominations received. Candidates should be under 30 years of age on 31 December The judges will score the following areas; Achievements and projects in points Experience 10 points Expertise 10 points Ambition 10 points Interview 1.5 Rising Creative Star A shortlist for interview will be created from nominations received. Candidates should be under 30 years of age on 31 December This award is sponsored by Material_UK. The judges will score the following areas; Achievements and projects in points Portfolio 10 points Experience 10 points Ambition 10 points Interview 1.6 Rising Marketing Star A shortlist for interview will be created from nominations received. Candidates should be under 30 years of age on 31 December The judges will score the following areas; Achievements and projects in points Experience 10 points Expertise 10 points Ambition 10 points Interview

6 CATEGORIES FOR STRATEGIC 2.1 Brand Development Submissions can cover all aspects of brand development from a new product or service to an extension or revitalisation. Scale of ambition and clarity of objectives 25 points Effective execution and implementation of plans Structure and presentation of entry 10 points Quality and craft of writing 10 points 2.2 International Marketing Submissions can cover any aspect of marketing used to develop business and brands in an international market or markets. Scale of ambition and clarity of objectives 25 points Effective execution and implementation of plans Structure and presentation of entry 10 points Quality and craft of writing 10 points

7 SPONSORED BY THE SCOTTISH GOVERNMENT 2.3 Integrated Marketing Submissions are invited from any project that demonstrates strategic and creative excellence as well as the effectiveness of a fully integrated campaign. Ambition and clarity of objectives 25 points implementation 2.4 Marketing Planning Resources, Research and Insights Submissions can cover all aspects of marketing planning from the development of capabilities and resources to research leading to customer and consumer insights. This award is supported by Jump The Marketing Society Scotland Research Partner. Scale of ambition and clarity of objectives Effective use of resources and capabilities 25 points Effective execution and implementation of plans Structure and presentation of entry 10 points Quality and craft of writing 10 points

8 CATEGORIES FOR COMMUNICATION Entries in this category have a greater emphasis on creative execution and implementation. 3.1 Advertising Submissions are invited for any campaign or project that demonstrates strategic and creative excellence and advertising effectiveness. Ambition and clarity of objectives implementation 25 points 3.2 Design Submissions are invited for any project that demonstrates strategic and creative excellence and design effectiveness. Ambition and clarity of objectives implementation 25 points 3.3 Digital Submissions are invited that demonstrate strategic and creative excellence and digital and e-commerce effectiveness including mobile marketing and social media. Ambition and clarity of objectives implementation 25 points 3.4 Direct Marketing Submissions are invited that demonstrate strategic and creative excellence and effectiveness of a direct marketing campaign. Ambition and clarity of objectives implementation 25 points

9 SPONSORED BY VISITSCOTLAND 3.5 Event Marketing Submissions are invited from any project that demonstrates strategic and creative excellence and event marketing effectiveness. Ambition and clarity of objectives implementation 25 points 3.6 Media Submissions are invited from any campaign or project that demonstrates strategic and creative and effective use of media strategy, planning and channels. This award is sponsored by The Scotsman. Ambition and clarity of objectives implementation 25 points 3.7 PR Submissions are invited from any campaign or project that demonstrates strategic and creative excellence and PR effectiveness. This award is supported by the CIPR. Ambition and clarity of objectives implementation 25 points 3.8 Sponsorship Submissions are invited from any campaign or project that demonstrates strategic and creative excellence and sponsorship effectiveness. Ambition and clarity of objectives implementation 25 points

10 CATEGORIES FOR SECTOR 4.1 Cause Related and Charity Submissions are invited that demonstrate marketing effectiveness from a charity or where there are cause related benefits. Ambition and clarity of objectives implementation Scale and evidence of results 4.2 Financial and Professional Services Submissions are invited for any campaign or project that demonstrates marketing effectiveness from the financial sector and other organisations providing professional services including law, accountancy, health, architecture or education. This award is sponsored by Hudson. Ambition and clarity of objectives implementation Scale and evidence of results 4.3 Food and Drink Submissions are invited from any campaign or project that demonstrates marketing effectiveness from food and drink organisations. Ambition and clarity of objectives implementation Scale and evidence of results

11 SPONSORED BY VISITSCOTLAND 4.4 Public Sector Submissions are invited for any campaign or project that demonstrates marketing effectiveness from any public sector organisation based in Scotland. This award is supported by Shaw Marketing & Design. Ambition and clarity of objectives implementation Scale and evidence of results 4.5 Tourism, Leisure and Sport Submissions are invited for any campaign or project that demonstrates marketing effectiveness by an organisation in the leisure industry including tourism, sports, arts and culture. This award is sponsored by GCMB. Ambition and clarity of objectives implementation Scale and evidence of results 4.6 Retail Submissions are invited from any organisation involved in the retail sector. Ambition and clarity of objectives implementation Scale and evidence of results

12 CATEGORIES FOR CHAMPIONS Awards in this category cannot be entered directly. 5.1 Chairman s Award for First Time Entrants (Client and Agency) The Star Awards Judging Chairman will select entries for this award. 5.2 Chairman s Award for a Small to Medium Sized Company (Client and Agency) The Star Awards Chairman will select SME client entries for this award. To be considered for this category, Clients must have less than 100 staff and Agencies must have less than 10 staff. 5.3 Star Agency of the Year Agencies are shortlisted based on the performance of their Star Awards entries and will be invited to complete a questionnaire detailing the overall agency performance in The judges will score the following areas; Performance of their Star Award papers 40 points Overall achievements in points Commitment to training and development Involvement in and support of the industry 10 points 5.4 Star Marketing Team of the Year Marketing teams are shortlisted based on the performance of their Star Awards entries and will be invited to complete a questionnaire detailing their overall team and organisation performance in This award is sponsored by The Big Partnership. The judges will score the following areas; Quality of Star Award papers 40 points Overall achievements in points Commitment to training and development Involvement in and support of the industry 10 points

13 5.5 Agency Star of the Year Candidates are selected on the basis of involvement with Star Awards entries and will be required to complete a questionnaire detailing their overall performance in The judges will score the following areas; Involvement in the Star Award entries 40 points Overall achievements in points Commitment to training and development Involvement in and support of the industry 10 points 5.6 Marketing Star of the Year Candidates are selected on the basis of their involvement with Star Award entries and will be required to complete a questionnaire detailing their overall performance in This award is sponsored by Denholm Associates. The judges will score the following areas; Involvement in the Star Award entries 40 points Overall achievements in points Commitment to training and development Involvement and support of the industry 10 points

14 HOW TO ENTER ENTRY FEES For full entry details and judging criteria visit Entry Fees Marketing Society Member VAT per entry. Association of Marketing Membership Organisation Partners (AMMO) VAT per entry. Non Member VAT per entry. Not for Profit Organisations VAT per entry. There is no cost for the schools, students and individual nominations in the Development Category. Promotions First Time Free If the organisation has never entered the Star Awards their first entry is free of charge. Members Benefits The Marketing Society is a not for profit organisation which operates for the benefit of its members. Any surplus made with these awards is reinvested to the benefit of the members in Scotland. Members also benefit from access to the shortlisted papers which are made available on The Marketing Society website. Join now to benefit from members entry and ticket rates. Questions and Sponsorship Opportunities If you are interested in getting involved as a sponsor or if you have any questions, please get in touch with Elise MacDonald [email protected] or by calling

15 THE JUDGES THE JUDGES Star Awards 2015 Judges Jon Appleton Kirsty Atkinson Wire Media Katy Air Atlas Knowledge Paul Bartlett C&C Lisa Baruffati STV Petra Cameron RBS Richard Carlaw Frame Gus Chalmers Union Direct Cara Chambers Sainsbury s Bank Charlotte Chapman Velux Paul Condron Tennent s Bruce Cook Cook Consulting Jo Coomber Dobbies Cathy Craig Calmac Stephen Crawley Crawcraft Simon Crunden Republic of Media Gaelle de la Grave Mobbus Louie Dennett Heineken Rhona Dub Search Consultancy Katie Dykes SMG Insight Gerry Farrell Farrell Ink Louise Fraser JUMP Research Mark Fowlstone Multiple David Guy Guy & Co Laura Haggarty iprospect Janette Harrison Carat Steve Hill Multiply Vicki Hope Standard Life Nick Hudson Apex Hotels Justin Hutton-Penman Flock Creative Jim Kelly Story UK Neen Kelly Bluebell Scotland Campbell Laird threebrand Alison Lang SO Creative Ruth Lees Golley Slater Joanne Lynn Lux Events Elise MacDonald Lux Events Lyndsey MacIntosh Carrie Maggin DigitasLBi Richard Marsham The Leith Agency Naomi McCann Tesco Bank Jackie McColl 3x1 Ewan McCowen Float Cashflow Forecasting Gerry McCusker Dog Digital Greg McEwan Material UK Julie McGarvey 3x1 Heather McKinlay Fraoch Marketing Jen Medcalf Tall Poppies Sheena Muncie Scotinform Angela Patton Mobbus Gill Petrie STV Pauline Platt Pauline Platt Consultancy Loral Quinn Aberdeen Asset Management David Roberts Multiply Olivia Robertson Juliet Simpson Stripe Communications Sally Stanley Ali Tuck Edrington Iain Valentine Whitespace David Wallace Wallace Marketing Kim Wallace The Scottish Government Laura Williamson Tesco Bank Jessica Wilson Tayburn Vicki Wright The Dalmore

16 SPONSORS AND SUPPORTERS Main Sponsor Strategic Partners Event Partner Creative Partner Print Partner Digital Partner Star Awards Sponsors Star Awards Supporters FSC LOGO