Creative Direct Marketing Strategies

Transcription

1 Get fresh ideas learn cutting-edge strategies boost your response rates immediately improve your marketing effectiveness in just two days! Creative Direct Marketing Strategies The Complete Course on Re-Energizing Your Creative Strategies With Out-of-the-Box Thinking and Best Practice Tactics Your trainer for this intensive two-day course will be nationally known marketing guru Shari Altman! Learn more on page 4. PROGRAM SCHEDULE ENROLL ONLINE AT OR CALL

2 Discover head-turning, jaw-dropping creative strategies guaranteed to bring your marketing efforts into the 21st century! Who ll Be There Marketing managers, executives, and smallbusiness owners B2B and B2C marketing professionals Organizations that know their creative strategies could be better and need a push in the right direction Copywriters, graphic designers, and other creative team members Veteran marketers who want to refresh their skills New marketing professionals who want to eliminate knowledge gaps Any company that wants to leave no stone unturned to increase its marketing effectiveness GET OFF THE ASSEMBLY LINE AND START MAKING TRULY CREATIVE DECISIONS Sometimes, time is short and stress is high and creativity takes a hit. You want to make something you can be proud of. You want to be able to look at your next creation and not cringe at its mediocrity. You want to go to your boss and triumphantly present a masterpiece of originality that will increase your response rates tenfold. This two-day workshop can help you do just that. WANT TO KNOCK THEM OFF THEIR FEET? FRESH NEW IDEAS TO ENGAGE YOUR CUSTOMERS We ve all seen killer creative that rocks us back on our heels. We ve opened a mailer or spotted an ad in a trade magazine that makes us look twice and read further. Don t you wonder how they came up with that idea or angle? What made them think of approaching their audience in that particular way? Why did they use that graphic or illustration? Attend this innovative workshop and we ll give you practical strategies to make you think differently. We ll show you proven tactics that other marketers have taken that will breathe new life into your current marketing efforts. THINK YOUR RESPONSE RATES CAN T GET ANY BETTER? THINK AGAIN In marketing, time is not your friend. If you re not being effective in your marketing efforts, the time to change it is yesterday. There may be a hundred things you d like to do differently to improve your response rates but if there are one or two ways that will make the MOST difference, wouldn t you like to know them? We can give you the best ways to make an immediate difference with your creative strategy and we ll give you great long-term goals you can work toward, too! LEARN FROM TOP MARKETING EXPERT SHARI ALTMAN The leader of this highly interactive and comprehensive creative marketing event is Shari Altman, one of America s leading marketing authorities. As a consultant, speaker, and trainer, Shari has helped thousands of marketing professionals reach a whole new level of success through her powerfully enriching seminars. MASTER THE KEYS TO TRULY CREATIVE MARKETING IN JUST 2 DAYS! When you consider the almost unlimited potential of an original, well-conceived, creative marketing strategy for all of your marketing campaigns, the thought of intentionally passing up this information is staggering. Dramatically improve your company s marketing strategy call and register today! 2 THIS IS A ONE-OF-A-KIND OPPORTUNITY DON T RISK MISSING OUT! ENROLL ONLINE AT OR CALL

3 Your Comprehensive Course Agenda REGISTRATION AT 8:30 A.M. DAY ONE COURSE HOURS: 9 A.M. TO 4 P.M. I. Creating a Profitable Marketing Strategy How to determine what marketing options are feasible for your operation Foolproof targeting techniques that will help you nail your audience How does your target audience want to receive your message? You better find out! Know your product: A quick primer on finding the features and benefits of your product When should you start involving the creatives in your planning? How to start thinking strategically if you ve never had to before II. Crafting the Perfect Offer What separates an irresistible offer from one that doesn t get a second glance What will make the most improvement on your response rates? Is the way you re presenting your offer killing your message? Find out here Testing your offers to see what works best The secrets to creating an offer your target audience can t refuse 10 proven offers that work almost every time 4 action devices that will spur your customer into action Ensuring your offer acts like bait to your customer and NOT a red herring! The 1 critical piece of an offer many marketers miss Solutions for selling something when your offer or product doesn t have an obvious Unique Selling Position (USP) The economics of direct marketing offers: Are you cutting price or cutting your legs out from under you? III. The Fundamentals of Creative Copy How to keep your copy brief and to the point and times when you shouldn t Copywriting commandments that every good writer needs to know How to create attention-grabbing subject lines, headlines, tag lines, and teaser copy The fundamentals of writing for the Web vs. traditional media How to distinguish good copy from bad Ensuring you focus on the benefits and not merely list your products features Why GREAT advertising copy is usually BAD direct marketing copy Troubleshooting tips for the copywriter whose USP is MIA (Missing In Action) IV. Design Strategies Every Marketer Should Know How to always follow the prime directive of direct marketing design to the letter Consumer viewing patterns and how your medium affects the outcome Increasing comprehension and results with type and layout tricks How to improve readability even if you think it s pretty good already Delivering a unified look and feel with words and graphics Colors and graphics that work well with different mediums When Graphic Designers Fall in Love With Their Image Software and other horror stories of having too many bells, whistles, and other graphic options V. Building a Better Direct Mail Package List strategy and getting your package to its intended audience Dazzling design elements that will improve the response to every package you create The Great Teaser Copy Debate: What you should say on your envelope and what you must absolutely, positively avoid Identifying the pieces of a successful direct mail package How and when to integrate multimedia into your package The effect of personalized pieces VI. Special Section: Creative Tips for Self-Mailers, Catalogs, and Other Media How to drive more traffic and quality leads to your Web site Questions that should be on any online registration form to ensure you receive only quality information A quick search engine primer: A quick look at search engine marketing and how to optimize your site for the non-techie marketing professional The pros and cons of ad banners on your site BRING THIS WORKSHOP ON-SITE. For more information, call our Business Training and Development Services department at or go online at An enormous amount of information presented in a meaningful way. J. Orr, Director of Marketing informative and packed full of useful information and techniques. D. Brown, Marketing Project Manager Really taught me to see marketing strategies in a new light. M. Anastos, Marketing SPECIAL GROUP DISCOUNT: WHEN 3 ENROLL FROM YOUR ORGANIZATION, THE 4TH ATTENDS FREE! 3

4 Shari Altman Learn the key elements of creative marketing from one of the most dynamic minds in the country! A nationally known and respected marketing expert, Shari Altman is revered by her peers as the one person they d pick to teach them more about increasing marketing results! One of the country s leading marketing personalities, she is the founder of Altman Dedicated Direct, a company that epitomizes creative marketing with expertise in e-commerce, direct mail catalog, infomercial and DRTV marketing, start-up and small-business marketing, and traditional direct marketing. She is a frequent speaker at industry conferences, and Shari s clients, customers, and seminar participants rely on her to keep them informed and up-to-date on the latest direct marketing techniques and opportunities to improve their results. Known for her focus on the bottom line, the men and women she has taught appreciate Shari s expertise in over 22 years of direct response marketing. Before launching Altman Dedicated Direct in 1999, Shari had hands-on responsibility as director of marketing for infomercial marketers, major catalogers, and continuity marketers. Utilizing a broad range of media including catalogs, , direct mail, space ads and inserts, telemarketing, the Web, radio and TV, Shari has helped well-known direct marketers like Time-Life, Guthy-Renker, McGraw-Hill and Sara Lee Direct reach major sales and marketing goals by using every marketing means available. Shari packs each of her seminars with a broad range of strategic and tactical information, insider tips, best practices, and how to s for improving every aspect of the marketing chain. Don t miss this unique opportunity to hear and learn from one of the truly visionary marketing professionals in the country and gain the techniques and the tools to send your marketing soaring! *We reserve the right to substitute a trainer of equal quality. TO ENROLL... Register online at Training.com Attend This Intensive Two-Day Course and You ll Learn How to Increase your response rates higher than you believed possible Present an original, creative campaign to your customers without becoming overbearing or annoying Keep your current customers coming back while continuing to grow your new customer base Fax the completed registration form to Call toll-free or Mail the registration form to: Rockhurst University Continuing Education Center, Inc. P.O. Box Kansas City, MO Differentiate your product from your competitors Gain a boost of creativity and get out of doing what you ve always done Develop a successful creative marketing roadmap for your campaigns before your work begins Create better offers that will grab more sales Find out how knowledge of your product and your audience can affect your creative strategy Develop the tools and techniques you need to create successful marketing campaigns every time 4 SPECIAL GROUP DISCOUNT: WHEN 3 ENROLL FROM YOUR ORGANIZATION, THE 4TH ATTENDS FREE!

5 REGISTRATION FORM SCHEDULE 1. Names of Attendees (Please list additional registrations on a separate sheet and attach.) 1. Mr./Ms. Title City/Event #: Address 2. Mr./Ms. Title City/Event #: Address WHEN 3 ENROLL FROM YOUR ORGANIZATION, THE 4TH ATTENDS FREE! 2. Company Information (Please Print) *Phone required in case of last-minute changes. Organization Address Mail Stop *Phone City State ZIP Approving Supervisor: Mr./Ms. Title Address **Fax **Your fax number will be used to send confirmation of your registration as well as to notify you of upcoming events in your area and provide you with special discounts and offers available exclusively to RUCEC customers. HOTEL ACCOMMODATIONS Hotel accommodations must be placed directly with the hotel. Reservations will be taken on a space-available basis only, so early reservations are recommended. 3. Method of Payment If you have registered by phone, please record your confirmation number here:. Check payable to Rockhurst University Continuing Education Center, Inc. is enclosed. SD, CT and WV residents, please add applicable sales tax to your payment. If you are tax-exempt, enter your tax-exempt number here: and attach a copy of your tax-exempt certificate. Charge to: MasterCard VISA American Express Discover Diners Club Card No. Exp. Date Signature Bill my organization; Attn: (Note: Full registration fee due and payable prior to start of workshop) Our purchase order is attached (government, educational and health care organizations only) 4. Important: Your VIP Customer Number Fill in your VIP Customer Number as it appears above the name on the mailing label. (Record the number even if the label is addressed to another individual.) Enrollment Fees & Group Discounts GROUP DISCOUNTS: When 3 enroll from your organization, a 4th attends FREE! CANCELLATION: If you cannot attend, you may send a substitute or receive a credit memo toward a future workshop. If you cancel your registration up to ten business days before the workshop, your registration fee will be refunded less a $10 enrollment charge. FED ID #

6 This How To packed, 2-day training delivers leading-edge, creative marketing strategies, including: Creating direct mail packages that get opened, read, and acted upon Effectively using postcards, catalogs, and blow-in cards Seamlessly integrating your Internet and marketing What offers you can make that will grab your customer s attention but not break your margins Writing clean copy that really drives your message home Keys to avoiding having your identified as spam Simple ways to boost your response rates Staying on top of the rules of direct marketing that seemingly change every few months Creative Direct Marketing Strategies The Complete Course on Re-Energizing Your Creative Strategies With Out-of-the-Box Thinking and Best Practice Tactics P.O. Box Kansas City, MO Need to correct name, title or address? Did you receive duplicate brochures or want to be removed from our list? Please fax the mailing label with corrections to or mail to us at 6901 West 63rd Street, Shawnee Mission, KS , Attention: List. Allow 15 weeks for processing. Nonprofit U.S. Postage PAID Rockhurst University Continuing Education Center, Inc. Time-Sensitive Material ENROLL ONLINE AT OR CALL Take advantage of our early bird enrollment and group training discounts. See page 5 for details. VIP#