Innovate: the mission of ITH

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2 Hotel Institution for Technology, (Instituto Tecnológico Hotelero, ITH) is a hospitality and tourism innovation center for hotel, whose mission is to improve the sector's competitiveness through innovation and technology. ITH is a national, private, non-profit organization, founded in 2004, based in Madrid, attached to Spanish Confederation of Hotels and Tourist Accommodations (Confederación Española de Hoteles y Alojamientos Turísticos,CEHAT), Spanish hospitality employers association that represents 14,000 accommodations and 1,500,000 beds, and gathers 64 local, provincial and regional organizations throughout the country ITH fosters innovation by promoting the adoption of new technologies and management systems, and facilitates access to cutting-edge tools sharing useful information, providing professional training and developing projects, in order to improve hospitality and tourism industry s profitability, quality, efficiency and sustainability ITH works for the best interest of hoteliers, seeking simple, practical solutions to optimize their performance in hotel management key areas -such as environmental and energy efficiency, IT and operations; and providing qualified information to enable the sector to gain knowledge about the tourism market About ith

3 For the Hotel Institution for Technology (ITH), innovation, knowledge, technology and talent are valuable assets that will enhance Spanish tourism industry competitiveness; making it able to create value for customers, to offer better products and experiences, and to optimize and integrate operational management sustainability into business strategy. The work of ITH is aligned with the Spanish Government s Plan del Turismo Español Horizonte 2020, managed by the Secretary of State for Tourism, and aimed at helping Spain to regain its leadership position: according to World Economic Forum, between 2009 and 2011, Spain has gone from sixth to eighth position in tourism competitiveness ranking In the last decade, tourism has dropped its contribution to Spanish GDP, from 12% to 10%, and the sector, which competes in a global market, is subject to a world financial turmoil The Spanish hotel industry has made great efforts to innovate and adopt new technologies, but there is still a lot work to do. In addition, small and medium sized enterprises (SME), which dominate this sector (70%) are the most exposed both to changes in economic cycles and financial crises as well as to financial barriers to innovate Innovate: the mission of ITH

4 Inside ith TOURISMlink

5 JUAN MOLAS President ITH Presidente - Confederación Española de Hoteles y Alojamientos Turísticos (CEHAT) JESÚS GATELL Vicepresident ITH Ex Presidente - AEHM Ex Director General - Hoteles Husa Princesa y Husa Moncloa RAMÓN ESTALELLA Secretary General ITH Secretario General de CEHAT Profesor - IE Business School ÁLVARO CARRILLO DE ALBORNOZ General Manager ITH Director - Thinktur Profesor - IE Business School VALENTÍN UGALDE Treasurer Gerente - CEHAT Secretario General - ACHE AURELIO VÁZQUEZ Dirección General Nacional - Iberostar Hoteles Presidente - ACHE CARMELO HERNÁNDEZ Miembro CONESTUR Ex Consejero - Grupo Marsans. Ex Presidente - AEDAVE DOMèNECH BIOSCA Coordinador General - CEH Cataluña Presidente - ACPETUR FERNANDO PANIZO Miembro CONESTUR. Ex Secretario Gral Turismo Ex Dir. Gral TELEFÓNICA JAVIER GARCÍA CUENCA Vicepresidente - Magic Costa Blanca Hotels & Resorts Vicepresidente - HOSBEC JOSE G. DÍAZ MONTAÑÉS Pte. de Honor - Ex Presidente - ITH/CEHAT Pte. Artiem Fresh People Hotels MIGUEL A. FERNÁNDEZ- TORÁN Pte. Grupo Balnearios y Montaña Vicepte. Interior en Unión Hotelera de la Provincia de Valencia JOSÉ LUQUE GARCÍA Socio Director - Grupo Fuerte Hoteles MARTÍ SABRÍA Gerente - Asociación Hotelera Costa Brava Centre Societat Cooperativa EMILIO GALLEGO Secretario General - FEHR Board of directors

6 Strategic areas Instituto Tecnológico Hotelero develops four strategic lines:

7 Managing Knowledge Best practices Benchmarking Cultural shift towards innovation Industry research & studies Seminars, workshops, events and training Media awareness Developing innovation projects Transfer of Technology Supporting innovation in SME ITH Products Pilot projects Large national (Thinktur, Intelitur) and international projects (TOURISMlink) Hotel & Hospitality Innovation Community How do we work?

8 The members of the Hotel Institution for Technology (ITH) play an active role promoting the innovation and the adoption of new technologies and tools among the Spanish hospitality and tourism industry, either private companies or public administrations. Tourism Companies: hotel industry (independent hotels and hotels chains) and regional, provincial and local hoteliers associations Tourism Companies Technology Companies: Information & Communication Technologies companies, environmental and energy technologies, consultancy firms. Science: Knowledge Centers, R+D+i Centers, Universities, Clusters, industry s organizations and entrepreneurs associations focused on innovation Science Tech Companies Ith members Los socios de ITH

9 Ith members ITH Members: Hotels & Tecnology Companies

10 Collaborators & Supporters Public Entities Hoteliers Associations & Federations WTO 1 Ith community

11 The Hotel Institution for Technology (ITH) is a hospitality and tourism innovation center for hotel, founded in 2004, to promote the culture of technology and innovation among this industry, in order to enhance its competitiveness. ITH is carrying out more than 50 pilot projects, in several areas related with technology innovation, new marketing strategies and energy efficiency ITH has signed 40 framework agreements and 51 aimed at specific purposes, has developed six large projects and six products, has organized more than 400 events focused on tourism and hospitality, and has conducted more than 20 studies and reports about about technology, sustainability and tourism ITH, as CEHAT s technology branch, relies on a vast network formed by 14,000 hotels and accommodations, 64 Spanish hoteliers associations, and 200,000 tourism and hospitality entrepreneurs, experts and professionals Ith fast facts

12 The Hotel Institution for Technology (ITH) is a technology catalyst for the hospitality industry, we raise awareness about the best practices in technology, we lead R+D+i projects and we foster cooperation between national and international hotel and tourism companies. ITH organizes, in collaboration with Fitur, Fiturtech, the most important event for technology and tourism in Spain; and FiturGreen, sustainability and tourism forum ITH leads the Sustainability Area of Intelitur, a project launched by the High Council of Spanish Chambers of Commerce; also, ITH defines and designs a specific energy efficiency model for tourism facilities ITH supervises and is founding member of the Tourism Technology Platform Thinktur, and coordinates two workgroups, devoted to Accommodation and Sustainability Ith fast facts

13 The Hotel Institution for Technology (ITH) is a technology catalyst for the hospitality industry, we raise awareness about the best practices in technology, we lead R+D+i projects and we foster cooperation between national and international hotel and tourism companies. ITH leads the technology area of the European consortium TOURISMlink that develops a European standard for online tourism distribution ITH and Segittur have organized, four consecutive years, the series Innovation in Tourism Awareness Workshops, that took place in several Spanish cities ITH has developed the Hotel de Tercera Generación (HGen 3 ), ITH Room Xperience, a hotel room prototype that combines technology and design in a space conceived to fulfill the needs of both the customer and the hotel management, through an experienced based in conectivity, comfort and interactivity. Ith fast facts

14 For more information about Hotel Institution for Technology (ITH), please contact with: Ana María Márquez Head of Communications Rodrigo Martínez Project Manager New members INSTITUTO TECNOLÓGICO HOTELERO C/ Orense, Madrid Telf Contacto ith

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