Your Web Team is Busier Than Ever

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1 Jason Garoutte

2 Your Web Team is Busier Than Ever New Websites New Devices More Changes Landing Pages Social Pages

3 Marketing Ideas are Waiting for IT Resources

4 A CMS Only Made More Work for IT Software Database Templates Upgrades More templates Hardware

5 Siteforce Moves the CMS to the Cloud Build, Manage, and Publish Your Websites Content Assets Text Images Flash Files Websites Landing Pages Mobile Sites Social Pages

6 CMS in the Cloud Eliminates IT Hurdles Deploy Build Scale No servers, no software, no upgrades, no database Add new sites and pages as needed Optimal performance as traffic grows

7 Marketers Can Change Websites Faster Traditional CMS vs. Business users change content ü ü Developers build with drag & drop Deploy without hardware/software Scale traffic without effort Connect to database without code ü ü ü ü

8 Business Users Edit Content Without Help Rich-text Editor Business users don t need training to work with intuitive menu WYSIWIG See how your changes will flow, as you type Governance Decide what users can and cannot change Import Assets Import images, text, other assets, and CSS into content library

9 Web Developers Build Fast with Drag and Drop Pixel-Perfect Design pages exactly as intended, with liquid layouts and clean, compliant HTML Declarative Build sites, site tree, pages, and CSS with menu clicks, avoiding repetitious code Inheritance Design agile sites with nested templates that each inherit structure of its parent Client-side scripting Add functionality as desired with HTML blocks, JavaScript, and libraries like JQUERY Widgets Add pre-built blocks of code, such as menu and data element, for fast development

10 Web Developers Manage Designs Easily Standard CSS Apply styles at external level, by class, or inline. Import existing CSS sheets to save time Style Menus Save time by editing CSS with menu picks Inheritance Pages and components each inherit the style of its parent as default Actions Add pre-built JavaScript actions to change style during events like mouseover Before After

11 Add Data to Websites in Minutes Database without Code Data Repeater Leverage existing Salesforce data and extend database to manage any structured web content Quickly create lists and tables that publish any data in real-time. Apply filters, sorting, and limits Records in Salesforce Data on website

12 Publish Websites with Confidence The same trusted infrastructure that already powers 30,000 websites Preview Stage sites to share with colleagues for feedback and cross-browser testing Publish Map your domains to your sites, and publish finished sites to the Salesforce.com cloud. No Planned Downtime Web requests are processed in real-time, and Global Server Load Balancing ensures that websites function even during Salesforce.com maintenance windows. High Performance Integrated Akamai CDN (Content Delivery Network) uses a global network of caching servers to deliver optimum performance as your traffic grows.

13 HP Increases Conversion with Custom Pages Achieved design independence from e- commerce site built on Broadvision Created 3000 unique landing pages for universities and other groups 30% increase in sign-ups Generate demand for $200M business Able to react on same day to promotions and inventory of competitors Siteforce gave me the agility to add pages and change content at the speed of Twitter. Manvir Sandhu Director of Marketing, HP, Home and Home Office

14 FICO Uses Siteforce to Triple Registration Created stand-alone website to drive registration for annual conference Site was built in Siteforce in 4 days vs weeks on corporate SharePoint site Marketers now update event details and speakers bios without IT help On track to triple registration Now able to build custom landing pages for target segments Siteforce gave us the freedom to make the website I ve wanted for years. Jamie Nelson FICO Senior Mgr, Web Publishing and Governance

15 THANK YOU

16 Siteforce Complements Force.com and Heroku Customer-facing apps Employee-facing apps Marketing websites App logic Ruby & Java in the cloud No planned downtime App logic Visualforce Extend to web & portals Content management Drag & drop studio No planned downtime

17 Siteforce is Built on Top of Force.com Widgets Drag & drop design Content management Configurable widgets No planned downtime Akamai CDN Data-driven content Visualforce pages Trusted infrastructure