My bias is toward business-to-business research because that s primarily what we do.
|
|
- Brandon Strickland
- 8 years ago
- Views:
Transcription
1 Hi. This is Joe Kalinowski of Trilogy Associates, a management consulting firm based in the Research Triangle region of North Carolina. I founded the firm in 1989 in the Boston area. This guide will be useful to you if you foresee a need to conduct or sponsor some market research (MR) in the near future. Although I would welcome your business, this is not a sales pitch. Rather, it came about owing to my interest in sharing some of the tricks of the trade that I ve learned sometimes painfully so over the last 25 years. I hope some of these suggestions will help put you on the right path to a successful research project. 1
2 My early career as a product developer (eventually) convinced me that fully understanding market and customer needs before developing a new product is absolutely required for commercial success. It s not negotiable! Several decades of my later career have been dedicated to (mostly) successful market research that favorably influenced our clients financial success. Our work at Trilogy has often yielded significant benefits to our clients, including some very important new-product introductions and avoidance of some major missteps. Great market research matters! Here s my take on it. 2
3 These suggestions can be applied whether you conduct research in-house or contract with a research partner. In other words, your client may be internal or external. My bias is toward business-to-business research because that s primarily what we do. The markets I personally know best are medical and life science markets and the products that serve them. Nevertheless, many of my suggestions are applicable to all kinds of market research. 3
4 Here are the most common situations we face at the start of an engagement: Case #1: The client is not convinced that market research is needed. This turns out to be rarely true, perhaps only for the most minor product tweaks. Otherwise, some convincing on our part is necessary. Case #2: The client recognizes the need for research but doesn t know where to begin. This situation is favorable because we can start with a clean slate and devise an optimal research program subject to budget and schedule constraints of course. Case #3: The client knows that research is needed and knows exactly how to proceed. They just need a research provider to execute their plan. OK, they may be right; sometimes they are not. Some adjustments may be necessary to yield the best result. Case #4: The client knows that research is needed, knows exactly how to proceed, and is fully equipped to execute. OK. I m not sure why they called; perhaps we can help at some point in the future. 4
5 Ah, the first and most important question! What do you need to find out? The answer is essential, otherwise there s no reason to move on. The answer can be known to various degrees. The more precision the better. Getting at the answer may require some serious soul-searching. Or it may require meetings of the affected functions of the client company often the chief executive, marketing, R&D, program management, clinical affairs, regulatory affairs, maybe finance to put a fine point on this issue. Teasing out the answer requires time and resources that are very well spent! 5
6 These are the second-most important questions. They are often overlooked, yet their answers can be incredibly important to researchers. If you know precisely why you need the information, you can do a much better job customizing the research to your needs. We always ask these questions and, after a bit of thought, clients can usually answer them. Often the answers are quite revealing. Occasionally there s a mismatch between the hoped-for benefits and what we hope to learn, so we re-think the whole issue. 6
7 Here are the key issues to consider when assembling an internal MR team or engaging an outside MR resource. All are important, but assessing your need for an MR specialist and the potential need for a content expert are especially critical. The right team will get you more than halfway to success. 7
8 An overall project plan is important, and client expectations must be appropriately managed. But be prepared for mid-course corrections in response to your interim findings. Identifying the most appropriate respondents, then effectively recruiting them are pivotal tasks. Be prepared to allocate sufficient time to those key steps. All that remains are details: Getting the research done, compiling the findings, sorting out what the findings mean to your client, and delivering messages that will matter. 8
9 Properly executing these two critical steps will get you started on the right path. They amount to (1) choosing the methods and (2) designing the inquiry. Formulating the questions is especially important when a dialog is not possible. The questions must be precise and not subject to multiple interpretations. Multiple reviews, ideally by multiple parties, will help to insure that the questions are precise, readily understood, and presented in logical order. Keep the respondent in mind as you design the inquiry. Adjust your language to the respondent s background, subject knowledge, and time pressure. Choose the most appropriate level of formality for example, consumer versus CEO. There is always a great temptation to gain as much information as you can. Resist it! Stay on point. Otherwise, you risk glancing over truly important topics and possibly antagonizing the respondent. 9
10 In-person interviews are excellent for gathering qualitative data and opinions in great depth, but they can be expensive if geographically diverse. Can a live, personal interaction really make a difference? Is the prospect more likely to respond in that setting? If not, forget that method. Telephone interviews share the same advantages but are less expensive and require somewhat less interviewer skill. Are prospects willing to engage with you on the phone, or would they prefer a less invasive online interaction? Search and review of published works is usually quick and inexpensive, but sources are hard to validate and pointed questions cannot be asked. The quantity of information available online is now huge, so this method should often be considered, at least to start. But managing that information and separating wheat from chaff can be challenging. Online surveys can reach large numbers of respondents in little time for quantitative research, but recruiting can be a nightmare if an existing panel cannot be engaged. Survey design is an art. Prospects who are not part of a permission-based panel will be difficult to recruit; many are now overwhelmed with such invitations. So engaging a panel partner can be important. Focus groups are intimate and highly interactive if the moderator is highly skilled, but recruiting and scheduling qualified in-person groups can be challenging. If respondent interaction will add real value, or if product characteristics need to be exhibited in person, consider this method. Observational research is a unique tool for watching product usage and work flow in real time, but it requires permissions and the avoidance of presence bias. Researchers require special skills and background knowledge to execute this method successfully. 10
11 Now I ll address a few of the most important execution details of a market research project. 11
12 The sources of information that you tap whether published or personal are obviously key to the success of your inquiry. Knowing how to find the right published and personal sources will add greatly to your success. For large online surveys, assembled panels of compensated, permission-based individuals in the target space are essential. 12
13 Depending upon your goals, either so-called key opinion leaders (KOLs) or routine users of products or services will be your targets. KOLs tend to help you set directions, while routine users help you get the details right. And, speaking of details, be sure to test your new-product concepts with both opinion leaders and people who will actually use your planned offering. 13
14 You should never assume that every respondent is anxious to share their views with you. (How many payment-free survey requests do you receive every day?) Provide compensation in some form for the informational value that you receive! On the other hand, I ve found that KOLs active in the space you define often are quite interested in sharing their expert views. But those same prospects are likely to be offended by a lack of appropriate promised compensation and are quite likely to tune you out for that reason. 14
15 Data interpretation and reporting are important, artful steps. These steps can greatly influence the perceived quality and usefulness -- of any research investigation. I m not a fan of fancy analytics, perhaps because we don t conduct large studies of consumer behavior, where sophisticated analytics are often called for. Regardless of the application, I suggest limiting your analytical complexity to the techniques that are absolutely essential. Reporting methods are equally important. Everyone knows that reporting methods should fit the audience. If you are reporting to a mix of senior executives and geeky specialists, whether in person or online, I suggest targeting the executives. One way or another, they are probably gatekeepers of your future opportunities! 15
16 Delivering your study s findings requires a whole different mindset. You need to pivot from analyst to presenter of relevant fact. Frankly, it s more like showmanship than brain surgery. The delivery vehicle and method should match your client s preferences, not your own. And it s not unusual to need interim updates to keep your client and yourself on track in satisfying and possibly adjusting the objectives. Plodding through a slide deck uninterrupted is and should be a rare event. If that happens your findings are not being absorbed, or maybe they re not being well received. Detours in the discussion are important. They sharpen the conclusions and often lead to unanticipated responses. Finally, in the best case your reporting morphs into real-time action planning. 16
17 Your work may not be done. Here are a few potential follow-on steps. 17
18 Once may not be enough. A program consisting of at least 2 methods executed in sequence is the norm. Such a multistep program may be planned or unplanned. It s not unusual for one finding (often an unexpected one) to yield the need for another study of limited scope. And, if a study s purpose is to track a market s demand or a product s adoption, that study most likely should be repeated on a quarterly or annual basis. 18
19 This is a real conundrum. Market research is most useful when its findings lead to an action of some kind. Easier said than done! Significant actions are often triggered by senior management, but researchers rarely have direct influence on executive initiatives. Here s my suggestion: Try to assure, up front, that your study has an executive champion. If necessary, convince your sponsor to engage such a champion before you get underway. 19
20 If I ve whetted your appetite for more information about research methods, here are links to a few of my earlier articles dealing with research and new-product assessment and to a large archive of market research articles from the Quirk s organization. 20
21 If these thoughts have been helpful or if you think any of my suggestions are off the mark please let me know. Thanks for your interest. And, happy fact-finding! 21
How To Manage A Focused Outreach Lead Generation Initiative
Focused Outreach Lead Generation to Produce High Quality Leads and Raise Your ROI By Elisa Ciarametaro of Exceed Sales www.exceedsales.com Elisa Ciarametaro and Exceed Sales, Inc. Table of Contents What
More informationOnce you have clearly defined your ideal client, use these practical applications for your business web presence:
Step #1 Define Your Ideal Client Step #1 Define Your Ideal Client In today s online environment, having just a web site doesn t usually cut it. As a business owner, your ultimate goal should be to build
More informationThe Cushman Report 2016, Volume 1
Added Value Recruiting and Consulting Search Services in Corporate Communications The Cushman Report 2016, Volume 1 In this newsletter: Taking a Fresh Look at the hiring process for Communications VPs,
More informationGood Fast or Low cost marketing
Email Marketing 101 Good Fast or Low cost marketing We ve all heard the old adage about how, when it comes to marketing, you can get what you need done well, delivered quickly or produced inexpensively;
More informationThe Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers
Fluent 2016 Page 5 The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers You ve cleared the initial hurdle of acquiring new prospects for your email marketing campaigns, but now
More informationCase study: V&A Photography Curators
Case study: V&A Photography Curators 2 What The response to our questionnaire about this partnership tells us that it is: A two-year pilot programme to help support the development of curatorial expertise
More informationWebinar Transcript: Key Components of the Health Insurance Rating Process.
Webinar Transcript: Key Components of the Health Insurance Rating Process. Ken Frino Group Vice President, JOHN WEBER: I m John Weber with the A.M. Best Company. Welcome to our webinar, Key Components
More informationAGENCY EVALUATION CHECKLIST. Some helpful questions to ask the 21st Century Agency
AGENCY EVALUATION CHECKLIST Some helpful questions to ask the 21st Century Agency The best way to truly get to know the agency of interest is to spend quality time with its employees... In one day, you
More informationCritical Skills Interview
Critical Skills Interview Interview Data: Interviewer s Name: Jim Edwards Publication / Project Name: I Gotta Tell You Podcast Expert s Name: Alan Reed Target Audience (SINGULAR): Entrepreneur Target Audience
More informationRECRUITING SCRIPTS. Role-play your scripts daily! B patient! I'm fearless, I'm powe. unstoppable! Follow the number
You play at the level you practic Role-play your scripts daily! B patient! I'm fearless, I'm powe unstoppable! Follow the numbers RECRUITING SCRIPTS ou play at the level you practice. play your scripts
More informationFORGE A PERSONAL CONNECTION
ONLINE REPORT SPONSORED BY: SNAPSHOT: FORGE A PERSONAL CONNECTION EMPLOY CRM IN HIGHER EDUCATION TO STREAMLINE AND SOLIDIFY STUDENT RECRUITING AND RETENTION. INSIDE P2 DEPLOY AN INTEGRATED CRM SYSTEM P3
More informationThe Rules: Recruiters Reveal How to Play & Win the Medical Sales Job Search Game
Recruiters Reveal How to Play & Win the 2011 by MedReps.com Copyright holder is licensing this under the Creative Commons License, Attribution 3.0. http://creativecommons.org/licenses/by/3.0/us The Truth
More informationProspecting Scripts. 2 keys to success in Real Estate
Prospecting Scripts 2 keys to success in Real Estate 1. TALK TO PEOPLE 2. ASK THE RIGHT QUESTIONS 1. Door-knocking or cold calling properties around a new listing (inviting them to a property preview)
More informationCorporate Recruiter Tells All
Corporate Recruiter Tells All Tips, Secrets, and Strategies to Landing Your Dream Job! By Ryan Fisher INTRODUCTION It pains me to see so many people working day after day at unsatisfying jobs with limited
More informationENROLLMENT MANAGEMENT 101: A WHITE PAPER ON MARKETING PRIVATE EDUCATIONAL INSTITUTIONS. Developed By:
ENROLLMENT MANAGEMENT 101: A WHITE PAPER ON MARKETING PRIVATE EDUCATIONAL INSTITUTIONS Developed By: 8102 SW 61 st Avenue Portland, Oregon 97219 888.334.6078 (office) 503.214.5894 (fax) Many private college
More informationHow To Develop A Global Leadership Development Program
Global Leadership Development Talent Management CapitalWave Inc. White Paper March 2010 1 Table of Contents: Global Leadership Development (GLD): Distance. 3 GLD 2: Defining Leadership across Cultures
More informationHandling the Resource Constraints of Everyday and Special Payroll Tasks
WHITE PAPER Handling the Resource Constraints of Everyday and Special Payroll Tasks Even in large or mid-sized organizations, the Payroll department is often fairly small with some companies having only
More informationAdvertising Research
Advertising Research Five Basic Methods of Market Research Source: Dun and Bradstreet Media, AllBusiness.com While there are many ways to perform market research, most businesses use one or more of five
More informationApplying and Interviewing for Graduate School Intelligently!!
Applying and Interviewing for Graduate School Intelligently!! Overview General Comments Your Application Personal Statement Letters of Recommendation GRE scores GPA Your Interview General Comments Preparation
More informationOf law firms and legal businesses. To the victor the spoils
Of law firms and legal businesses. To the victor the spoils Ch ch ch ch changes. Everybody knows the legal world is changing. Consolidation. Fragmentation. Technology. External investment. Insourcing.
More informationSocial Media s Impact on Today s Business Interactions
Social Media s Impact on Today s Business Interactions Emily Buratowski Under the Direction of John F. Tanner Jr. Ph.D. Executive Director, Baylor Business Collaboratory Abstract The use of social media
More informationAND THE SME MARKET? IMPROVING THE CUSTOMER EXPERIENCE COPYRIGHT 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
AND THE SME MARKET? IMPROVING THE CUSTOMER EXPERIENCE SHOULD SERVICE PROVIDERS PUT MORE FOCUS ON THE SME MARKET? Service providers are focused on the highly competitive consumer market or very large enterprises.
More informationHow to Outsource Without Being a Ninnyhammer
How to Outsource Without Being a Ninnyhammer 5 mistakes people make when outsourcing for profit By Jason Fladlien 2 Introduction The way everyone does outsourcing is patently wrong, and this report is
More informationAd Sales Scripts. Would you be willing to meet with me in person to discuss this great opportunity?
Successful Cold Call to Business Hi, this is Steve at Waterway Car Wash. Good afternoon, Steve. My name is (first and last name) and I am calling on behalf of (name of yearbook), the yearbook publication
More information10 Steps to a Guaranteed Successful CRM Implementation Starting With a Great Foundation Should Be the Cornerstone of Your Implementation
10 Steps to a Guaranteed Successful CRM Implementation Starting With a Great Foundation Should Be the Cornerstone of Your Implementation By Susan Clark Ten Steps to a Guaranteed Successful CRM Implementation
More informationEXECUTIVE BRIEF. Steps in The Process of Selling a Business
EXECUTIVE BRIEF 10Major Steps in The Process of Selling a Business 1 About Kaulkin Ginsberg Since 1991, Kaulkin Ginsberg has provided value-add strategic advisory services tailored specifically to outsourced
More informationTop 5 best practices for creating effective dashboards. and the 7 mistakes you don t want to make
Top 5 best practices for creating effective dashboards and the 7 mistakes you don t want to make p2 Financial services professionals are buried in data that measure and track: relationships and processes,
More informationA Quicker, Simpler Path to Lead Management ROI
A Quicker, Simpler Path to Lead Management ROI A Step by Step Guide Lisa Cramer Co-Founder & President LeadLife Solutions lcramer@leadlife.com 770.670.6702 Because marketers are time, budget and resource-constrained,
More information6 Steps to Marketing. yourself as a contractor. a 6 step guide to marketing your services to agencies and end clients...
6 Steps to Marketing yourself as a contractor. a 6 step guide to marketing your services to agencies and end clients... Freestyle Contractor - the complete contracting solution! In these difficult economic
More informationA New Foundation For Customer Management
The Customer Data Platform: A New Foundation For Customer Management 730 Yale Avenue Swarthmore, PA 19081 info@raabassociatesinc.com The Marketing Technology Treadmill Marketing automation. Inbound marketing.
More informationTermite Inspection Protocol
Termite Inspection Protocol Slide #1 The following presentation is really designed as an introduction to doing a thorough termite inspection and at the same time giving you hints into areas where you can
More informationGETTING MORE RAIN FROM YOUR RAINMAKERS WHY INVESTING IN YOUR HIGEST PERFORMING SALES STARS IS THE SMARTER CHOICE FOR GROWING REVENUES
GETTING MORE RAIN FROM YOUR RAINMAKERS WHY INVESTING IN YOUR HIGEST PERFORMING SALES STARS IS THE SMARTER CHOICE FOR GROWING REVENUES EXECUTIVE SUMMARY We ve all been there -- your sales team is down one
More informationDriving Sales Full Cycle sm
Driving Sales Full Cycle sm WHAT IS A LEAD? >NEXT > THE CYCLE A lead is an individual who understands what you offer. > CUSTOMER DEVELOPMENT > You re being judged, like every other executive, on growing
More informationBusiness Planning for Nonprofits: The Organizational and Leadership Benefits
Business Planning for Nonprofits: The Organizational and Leadership Benefits Developing a business plan is an intense and time-consuming process, and yet can have many significant benefits. Among them:
More informationThe Job Search Process
THE JOB SEARCH Your job search begins the moment you start thinking about life after Garrett College and continues until you have accepted a job offer. Even then, however, it doesn t end, as our ever-changing
More informationThe Ultimate Guide to B2B Telemarketing
The Ultimate Guide to B2B Telemarketing Contents What is Telemarketing?... 3 Data...4 What data do you need?...5 How to keep your data clean...6 The telemarketing campaign messaging... 7 The call...9 How
More informationComparative Rating in the Real-time World
Comparative Rating in the Real-time World S p e c i a l R e p o r t In case you haven t noticed, comparative rating is changing. Real-time rating is now a part of WinRater and soon will become the standard.
More informationPresentation Phrasebook. Version 1.1
Presentation Phrasebook Version 1.1 Academic English material from English for University. Com Giving a presentation This phrasebook presents useful phrases to help you perform the functions listed below:
More informationCreating Effective Podcasts for Your Business
Creating Effective Podcasts for Your Business Podcasting is an exciting new way to communicate with people both inside and outside your organization. Effective podcasts build a loyal audience that keeps
More informationDebt is good (sometimes) How to tell when borrowing is a smart way to grow
Debt is good (sometimes) How to tell when borrowing is a smart way to grow February 2011 By Chris Kondo RoseRyan Consultant You ve got a hot deal on the horizon and need to ramp up production. Or you need
More informationThe Infinite Banking Concept (aka Becoming Your Own Banker ): One Actuary s Commentary
The Infinite Banking Concept (aka Becoming Your Own Banker ): One Actuary s Commentary Advisors sometimes call LLIS because their clients have been approached by an insurance salesperson pitching a concept
More informationCareerBuilder s Guide to Solving Common Recruitment Problems. Recruitment Software Problems. And 1 solution to fix them
CareerBuilder s Guide to Solving Common Recruitment s Recruitment Software s And 1 solution to fix them ou need to find people to staff your open positions. Unfortunately, you lack tools that make it easy
More information10 Steps Process to your LMS
Implementing an Learning Management System 10 Steps Process to your LMS CapitalWave Inc. White Paper September 2010 1 Table of Contents: LMS Steps 1 4: Analysis Training Department Analysis The Vendor
More informationLocating the Job You Want
Locating the Job You Want Smaller Employers Most first-time or novice job seekers look to the large chemical employers the big companies, government labs, hospitals, and nonprofit organizations. These
More informationHow Not to Nurture Your Leads Ten Mistakes Manufacturers Make in Marketing Automation
1 How Not to Nurture Your Leads Ten Mistakes Manufacturers Make in Marketing Automation Contents What is Marketing Automation?... 3 Why Do You Need Marketing Automation?... 4 Marketing Automation Technology
More informationOne View Of Customer Data & Marketing Data
One View Of Customer Data & Marketing Data Ian Kenealy, Head of Customer Data & Analytics, RSA spoke to the CX Network and shared his thoughts on all things customer, data and analytics! Can you briefly
More informationEmail #1 Subject: The Most Effective Online Marketing Tool in the World. It s not Facebook, Twitter, Pinterest, or face- to- face networking.
Email #1 Subject: The Most Effective Online Marketing Tool in the World Want to know the marketing technique that has made the biggest difference in my business over the last five years? It s not Facebook,
More informationCreating Measurable Success Business-to-Business E-Marketing
Creating Measurable Success Business-to-Business E-Marketing When determining the most effective marketing mix, e-mail marketing as an inexpensive yet highly powerful vehicle is a critical part of a strategic
More informationInternship Guide. Get Started
Internship Guide This guide provides a roadmap for any company, no matter the size of the business or the industry. Whether you re just getting started or already have an internship program that you want
More informationTHE DUE DILIGENCE PROCESS FOR SUB-ADVISED INVESTMENT OPTIONS
THE DUE DILIGENCE PROCESS FOR SUB-ADVISED INVESTMENT OPTIONS Our proprietary due diligence process provides a rigorous and disciplined framework for identifying, hiring, and retaining premier investment
More informationSharePoint Project Management: The Key to Successful User Adoption
SharePoint Project Management: The Key to Successful User Adoption Leanne M. Bateman, PMP Principal Consultant February 2012 www.beaconstrategy.com Table of Contents ABSTRACT... 3 ABOUT THE AUTHOR... 3
More informationCRISP-DM, which stands for Cross-Industry Standard Process for Data Mining, is an industry-proven way to guide your data mining efforts.
CRISP-DM, which stands for Cross-Industry Standard Process for Data Mining, is an industry-proven way to guide your data mining efforts. As a methodology, it includes descriptions of the typical phases
More informationYOUR COMPLETE CRM HANDBOOK EVERYTHING YOU NEED TO KNOW TO GET STARTED WITH CRM
YOUR COMPLETE CRM HANDBOOK EVERYTHING YOU NEED TO KNOW TO GET STARTED WITH CRM Introduction WHAT IS CRM? CRM is much more than a buzzy acronym that s been tossed around the business and sales world for
More informationWELCOME! LETS BEGIN. James Marchant Founder of Diligence Digital james@diligencedigital.co.uk 01424 447858
James Marchant Founder of Diligence Digital james@diligencedigital.co.uk 01424 447858 Over 15 years of experience in the digital industry. Hello and congratulations on taking the time out to read our booklet.
More informationTRAINING NEEDS ANALYSIS
TRAINING NEEDS ANALYSIS WHAT IS A NEEDS ANALYSIS? It is a systematic means of determining what training programs are needed. Specifically, when you conduct a needs analysis, you Gather facts about training
More informationIntroduction to Integrated Marketing: Lead Scoring
Introduction to Integrated Marketing: Lead Scoring Are You Making The Most Of Your Sales Leads? Lead scoring is a key missing link in many B2B marketing strategies. According to a recent Gartner study,
More informationClear and Present Payments Danger: Fraud Shifting To U.S., Getting More Complex
Clear and Present Payments Danger: Fraud Shifting To U.S., Getting More Complex Q: Good morning, this is Alex Walsh at PYMNTS.com. I m joined by David Mattei, the vice president and product manager for
More information7 Proven Steps to Generating a Steady Stream of Hot Leads with Short and Simple Prospecting Emails
7 Proven Steps to Generating a Steady Stream of Hot Leads with Short and Simple Prospecting Emails 7 Proven Steps to Generating a Steady Stream of Hot Leads with Short and Simple Prospecting Emails p.2
More informationTop Five Metrics for Workforce Analytics. by Human Capital Management Institute and HumanConcepts
Top Five Metrics for Workforce Analytics by Human Capital Management Institute and HumanConcepts Introduction Over the past few years, organizations have done an unprecedented amount of restructuring,
More informationAn Oracle White Paper December 2010. Tutor Top Ten List: Implement a Sustainable Document Management Environment
An Oracle White Paper December 2010 Tutor Top Ten List: Implement a Sustainable Document Management Environment Executive Overview Your organization (executives, managers, and employees) understands the
More informationHOW WELL DO YOU KNOW YOUR PROSPECTS?
In today s turbulent economy, with most sales and marketing teams striving to build a robust sales pipeline regardless of industry, it is more important than ever before to effectively identify appropriate
More information5REASONS WHY YOU NEED A CRM
L O O M L O G I C P R E S E N T S 5REASONS WHY YOU NEED A CRM HOW TO STAY COMPETETIVE IN 2016 Copyright 2015 LOOMLOGIC A l l R i g h t s R e s e r v e d. No part of this publication may be reproduced,
More information5IMPROVE OUTBOUND WAYS TO SALES PERFORMANCE: Best practices to increase your pipeline
WAYS TO 5IMPROVE OUTBOUND SALES PERFORMANCE: Best practices to increase your pipeline table of contents Intro: A New Way of Playing the Numbers Game One: Find the decision maker all of them Two: Get ahead
More informationCONTENTS WHAT IS ONLINE MARKETING? WHY IT'S IMPORTANT HOW TO GET STARTED // TRADITIONAL MARKETING // TYPES OF ONLINE MARKETING
CONTENTS WHAT IS ONLINE MARKETING? // TRADITIONAL MARKETING // TYPES OF ONLINE MARKETING // MARKETING TYPE PROS AND CONS WHY IT'S IMPORTANT // NEW BUSINESS GENERATION // CUSTOMER RELATIONSHIP DEVELOPMENT
More informationI use several different introductions when it comes to calling purchased leads or leads that I have generated on my own through different ads.
COLD MARKET LEAD SCRIPTS COLD LEAD BUSINESS SCRIPT I use several different introductions when it comes to calling purchased leads or leads that I have generated on my own through different ads. You will
More information11. Planning your 1workload
11. Planning your 1workload In any career, or personal pursuit, planning and managing a workload is an essential skill. In public relations, you will often need to work on several varied projects, with
More informationBuyer s Guide to. Survey-Based. Lead Generation
Buyer s Guide to Survey-Based Lead Generation CONTENTS Introduction... 2 Challenge... 3 Solution- Survey-Based Lead Generation... 4-8 10 Key Attributes Introduction Selling technology solutions to successful
More informationEnhancing Business Development with Marketing Automation A BUSINESS GROWTH GUIDE BY GORILLA 76
Enhancing Business Development with Marketing Automation A BUSINESS GROWTH GUIDE BY GORILLA 76 The future of marketing has arrived. Rather than big media budgets and guessing games, it s rooted in smart
More informationShould We or Shouldn t We? Considerations for Marketing Automation
Should We or Shouldn t We? Considerations for Marketing Automation Marketing automation may be in your future, but there are solutions that can fill your current needs with fewer challenges A E-Book Sponsored
More informationEVALUATION METHODS TIP SHEET
EVALUATION METHODS TIP SHEET QUANTITATIVE METHODS: Quantitative data collection methods consist of counts or frequencies, rates or percentages, or other statistics that document the actual existence or
More informationDownload: Best Practices for Successful Partnerships
Download: Best Practices for Successful Partnerships Introduction You finally have the product or solution that you have been pouring your heart and soul into finished and market ready. You now need to
More informationHow to Use the Auction Effect to Sell Your House Faster
How to Use the Auction Effect to Sell Your House Faster This approach has also been called How to Sell Your House in 24 Hours but you can take a whole weekend! Have you ever noticed that some houses seem
More information0:00:29 Kim: Thank you Todd, happy to be here, looking forward to talking about selfdirected
0:00:18 Todd: Hey everybody, welcome to another edition of The Prosperity Podcast, this is No BS Money Guy Todd Strobel. Once again, we have cohost and bestselling financial author Kim Butler in the house
More informationMinimizing risk and maximizing your chances of success with ERP
STRATEGIC BUSINESS SERVICES WHITEPAPER Minimizing risk and maximizing your chances of success with ERP (how to become one of the 26.2%) The Wall Street Journal published an article stating that 73.8% of
More informationKnowledge Management is like Sorting Socks: KM for Nonprofit Organizations
Knowledge Management is like Sorting Socks: KM for Nonprofit Organizations A white paper from Annkissam Developed in collaboration by Rachael M. Stark, Deborah Elizabeth Finn, and Kevin Palmer Introduction:
More informationTHE APPEAL OF SAAS ERP
May 2015 THE APPEAL OF SAAS ERP Data Source In this report, Mint Jutras references data collected from its 2015 Enterprise Solution Study, which investigated goals, challenges and status and also benchmarked
More informationHOA Accounting Cheat Sheet
HOA Accounting Cheat Sheet For Basic Financial Statements brought to you by: Hignell Property Management HOA Accounting Cheat Sheet for Basic Financial Statements Accounting in a homeowners association
More informationTo find more articles on strategic HR, just visit http://www.melcrum.com
Best practices, case studies and research for HR professionals This article is taken from Strategic HR Review, the best new bi-monthly subscription publication for HR practitioners, bringing you best practices,
More informationCOMPENSATION REPORT FOR FINANCIAL PROFESSIONS WITH CANDIDATE RECRUITMENT INSIGHTS
2016 COMPENSATION REPORT FOR FINCIAL PROFESSIONS WITH CANDIDATE RECRUITMENT INSIGHTS TABLE OF CONTENTS 3 4 8 12 16 24 26 30 Letter from the CEO Using the Report High-Demand Professionals & Qualifications
More informationSteamatic. Leading cleaning and restoration company launches a new expansion plan
Steamatic Leading cleaning and restoration company launches a new expansion plan Steamatic Leading cleaning and restoration company launches a new expansion plan Steamatic has been a leader in the cleaning
More informationINTEGRATION SOFTWARE: BUILD OR BUY?
INTEGRATION SOFTWARE: BUILD OR BUY? DAVID CHAPPELL MARCH 2010 SPONSORED BY MICROSOFT CORPORATION No modern organization uses only one application. A single software solution just isn t enough to address
More information7 STEPS FOR BUILDING A WINNING LEAD NURTURE STRATEGY. Lead Nurture Strategy»
7 STEPS FOR BUILDING A WINNING LEAD NURTURE STRATEGY Lead Nurture Strategy» The leads you collect today aren t necessarily ready to buy immediately. Some of them are, of course, but others may still be
More informationCreating Online Professional Development for Educators
Teaching the ESL Learner Transcript of Speaker II. Methods of Sheltered English Introduction, Ruth DeCrescentis, Satrina Chargualaf, Vicki Duerre, Lori Garcia Welcome, everyone. We are going to spend the
More informationAnalytics over the last few years has changed a good bit. There are a good many free tools that are available, pretty painless to implement.
Introduction Analytics over the last few years has changed a good bit. There are a good many free tools that are available, pretty painless to implement. What we end up is lots, and lots of data and a
More informationWindows IT Pro. Storage Optimization for. SharePoint. by David Chernicoff. sponsored by. Brought to you by AvePoint and Windows IT Pro
Windows IT Pro Storage Optimization for SharePoint by David Chernicoff sponsored by Tech Advisor AvePoint p. 2 Contents Chapter 1 Dealing with Existing and Legacy Data page 3 Chapter 2 Optimizing SharePoint
More informationPASSING THE TORCH. How to plan for a successful succession
PASSING THE TORCH How to plan for a successful succession KEY TAKEAWAYS Having a succession plan in place is vital to the ongoing success and potentially to the near-term growth of your practice. You can
More informationWhat really matters to women investors
january 2014 What really matters to women investors Exploring advisor relationships with and the Silent Generation. INVESTED. TOGETHER. Certainly a great deal has been written about women and investing
More informationEXCLUSIVE INTERVIEW A BEHIND THE SCENES LOOK AT TELEFÓNICA S EVOLVING BIG DATA EXTERNAL MONETISATION MODEL
We ve never told our in-depth story like this before: looking at the history, lessons learnt and the challenges faced on our Big Data journey. Lorraine Stone EXCLUSIVE INTERVIEW A BEHIND THE SCENES LOOK
More informationModule 4: Identifying and Researching Career Options Transcript
Module 4: Identifying and Researching Career Options Transcript Introduction (video clip 1) This module will focus on the second step of the Career Planning Process, which is the step in which you ll figure
More informationDesigning and Implementing Your Communication s Dashboard: Lessons Learned
Designing and Implementing Your Communication s Dashboard: Lessons Learned By Katie Delahaye Paine President, Paine & Partners Contact Information: Katie Delahaye Paine CEO KDPaine & Partners Durham, NH
More informationAAA Mortgage, based in Alpharetta, Georgia, sought an
Microsoft Customer Solution Case study Microsoft CRM Microsoft Business Solutions CRM Helps Slash Costs, Boost Productivity, and Improve Customer Service Microsoft CRM paid for itself in less than a month
More informationYour guide to finding a job
Your guide to finding a job Inside: your questions answered Planning your strategy Being creative with your approach Identifying the right partners INSPIRING LEARNING 2 Don t let anything hold you back
More informationMoving from BI to Big Data Analytics in Pharma: Build It or Buy It?
Moving from BI to Big Data Analytics in Pharma: Build It or Buy It? Introduction Our world is undergoing a dramatic cross-industry revolution, yielding a digital universe that is doubling in size every
More informationFor Wright Express, Data Is Key To Fleet Card and Business Payments Future
For Wright Express, Data Is Key To Fleet Card and Business Payments Future Hi, this is David Evans. Every so often, I get to talk to the CEOs and leadership of some of the great companies in the payments
More informationListing Agent Interview Questions
Listing Agent Interview Questions The 30+ questions contained in this list are to be used by you, the home seller, to interview prospective real estate agents. The intent is to use these questions to help
More informationMassive Referral Machine
How to Build a Massive Referral Machine on LinkedIn Use this workbook to follow along during the webinar! Hi! I m Josh Turner and I ll be hosting the upcoming training, to show you THE most effective way
More informationMARKET RESEARCH FOR STARTUPS AND SMALL COMPANIES
MARKET RESEARCH FOR STARTUPS AND SMALL COMPANIES Startups and small, under funded companies are often stuck in a chicken or egg type dilemma when it comes to market research: They need good market research
More informationSuccession Planning for Small Business Owners, Part 1:
Succession Planning for Small Business Owners, Part 1: Thinking Ahead With the Big Picture In Mind Dave Pullin Succession Planning for Small Business Owners, Part 1: Thinking Ahead With the Big Picture
More informationHOW TO USE VIDEO TO MOTIVATE LEARNING
HOW TO USE VIDEO TO MOTIVATE LEARNING Catherine de Salvo Director, Scott Bradbury Ltd. trainingzone How do you use video to motivate learning? If you are considering using video as part of your online
More informationFive Tips for Presenting Data Analyses: Telling a Good Story with Data
Five Tips for Presenting Data Analyses: Telling a Good Story with Data As a professional business or data analyst you have both the tools and the knowledge needed to analyze and understand data collected
More information