Outsource and Accelerate Your Business

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1 Outsource and Accelerate Your Business

2 The right technology can accelerate an advisor s business BridgePortfolio empowers investment advisors to focus on profi table growth by outsourcing the burden of back-offi ce operations. As a leading provider of portfolio management and reporting solutions, BridgePortfolio utilizes its robust technology to offer you an array of services, including account opening, automated data management and reconciliation, model trading, rebalancing, reporting, billing, and much more. BridgePortfolio s institutional-class technology adapts to your unique business needs and style, enabling you to focus on marketing, client relationships, and asset allocation. Since you no longer need to hire, train, and retain an internal operations staff, you can spend your time and resources on client development and other profi t- generating activities. You no longer need to hire, train, and retain internal operations staff Our fl exible, web-based technology also gives you the necessary tools to respond to changing economic conditions and consumer needs. Our scalable modules accommodate your business processes and stages of growth. Our innovative solutions establish us as a trusted partner and enhance your profi tability. By outsourcing data downloads, account reconciliation, trading, and client reporting, you have more time to focus on your clients, and BridgePortfolio can provide:» Scalability to accommodate your business processes and stages of growth» Automated importing, reconciling, and updating client information daily» Streamlined modeling, trading, and rebalancing» Aggregation of individual trades into blocks to achieve average pricing» Daily account balancing and performance analysis» UMA trading and performance reporting» Customized reporting by household, advisor, and offi ce» Cost-basis and other tax information» Flexible fee billing» Private-label websites» Exceptional training and live customer support

3 We partnered with BridgePortfolio and believe it was the best decision we ever made. We were bogged down in trading and reporting, and our workflow was at the mercy of employee turnover. BridgePortfolio solved those issues and helped us gain tremendous efficiencies. Jessica Maldonado, Vice President, Searcy Financial Services, Inc. World-Class Technology Align yourself with a partner that utilizes world-class technology integrated with industry-leading capabilities, including UMAs and FIX (Financial Information Exchange) connectivity. Our architecture utilizes an internet-messaging protocol that is integrated with our robust relational databases. With this technology, BridgePortfolio provides a scalable, private-label capability that matches those of the sophisticated wirehouses at a fraction of the cost. BridgePortfolio offers this competitive advantage to investment advisors and ensures that your data remains secure, accurate, and instantly at your fi ngertips. Flexible Solutions, Seamless Integration, and Data Integrity BridgePortfolio s open architecture seamlessly integrates with other CRM, accounting and fi nancial-planning software, and multiple custodians. The transmission of account information minimizes manual rekeying, data errors, and administrative costs. Accounting, Data Management, and Reconciliation ACQUIRE TRANSLATE IMPORT RECONCILE POST Download import fi les from custodian FTP, website, or other third party sources. Translate custodial accounting level fi les into specifi cations. Save custodial data in import blotter. Massage and cleanse data inconsistencies. Accounts are automatically updated and published daily. AUTOMATE Accounting, data management, and reconciliation constitute the majority of your back-offi ce operations. By outsourcing these essential but time-consuming activities to BridgePortfolio, you free yourself to focus on client development, investment strategies, and client service. Running an in-house portfolio management system requires operational staff to import data and reconcile accounts. BridgePortfolio has the expertise to perform these processes for you and update all your accounts on a daily basis. Your organization becomes more effi cient, reduces payroll expenses, and minimizes costly errors, while BridgePortfolio:» Aggregates data from multiple custodians and technology providers» Compiles historical pricing, valuations, and cost-basis information» Imports, reconciles, and posts client information and accounts daily» Maintains manually priced assets» Automates market data from numerous sources, including bond ratings and yields, stock dividends and splits, and corporate actions» Assumes trading execution risk» Improves data integrity by minimizing manual data entry» Provides UMA trading and performance reporting» Processes client-fee billing and other fees» Maintains current and historical benchmarks

4 Off-Load Trading Complexity, Stress, and Risk As your customer base grows, so does the complexity of executing trades in your clients accounts. When you outsource your trade executions to BridgePortfolio, you can assign your clients to appropriate models and then simply monitor them. When you decide to rebalance, you update the model percentages online. BridgePortfolio calculates what needs to be done on an account-by-account basis to bring them in line with your new percentages. We then create trade blocks for average pricing and submit them with their account allocations to your chosen custodian. Most importantly, we accept full responsibility for any trade execution errors. BridgePortfolio can also execute one-off, non-model trades; move clients from one model to another; and perform all trading functions within a UMA environment. Dynamic Trade Modeling In addition to the standard static models most advisors use, BridgePortfolio can provide you with dynamic trade modeling. When your models are dynamic, they are updated daily with new pricing and continuously fl uctuate with the market. This keeps your underlying accounts in sync with their models and truly allows you to manage them at the model, rather than the individual level. Fiserv is proud to partner with BridgePortfolio, one of the leading providers of back office technology and user of our Managed Account platform. BridgePortfolio is a forward thinking company, dedicated to providing their clients integrated tools that will enhance operations. Unified Managed Accounts (UMAs) Fiserv Investment Services Built on industry-leading technology from Fiserv, SEPARATE MUTUAL HEDGE EFTs BridgePortfolio is fully UMA-enabled. UMAs are account ACCOUNTS FUNDS FUNDS structures that handle various types of investments within a single unifi ed managed account, but can still provide UNIFIED MANAGED ACCOUNT sleeve level performance reporting. Whether your clients ASSET ALLOCATION PERFORMANCE REPORTING have many accounts with a single mutual fund, an ETF portfolio, or extensive holdings with multiple third-party managers, you can dramatically reduce ongoing paperwork and operational challenges by using our UMA overlay framework. INDIVIDUAL SECURITIES Asset Allocation, Portfolio Construction, and Overlay Portfolio Management BridgePortfolio has partnered with Capital Markets Consultants, Inc., one of the most respected boutique investment management consulting fi rms in the country. Our relationship with CMC offers you access to institutional-quality money manager and capital market research, as well as asset allocation guidance and strategies. We can help you design a proprietary fee-based investment program that will both meet the needs of your clients and be aligned with your money-management philosophy.

5 Enhanced In-House Trading Tools If you choose to trade in-house, you can still take advantage of Fiserv and BridgePortfolio s industry-leading trading platforms. In addition to the ability to perform straight-through processing via the SunGard and FIX systems, you also will have access to the following tools and resources:» Cash rebalancing» Model Rebalancing» What if? trading scenarios Portfolio Rebalancing» Compliance and restriction processing» Reviewing and changing orders before execution» Confi rming and allocating trades after execution BridgePortfolio s rebalancing capability off-loads most of the work associated with maintaining the alignment between your clients portfolios and their assigned models. If the models need to be adjusted or updated, BridgePortfolio s easy-to-use tool facilitates these modifi cations. Then, once you have elected to have a rebalance performed, the BridgePortfolio team takes care of the rest. The trades are computed, blocked, executed, cost-averaged, and allocated to your clients accounts by our staff. With this signifi cant time-consuming operation outsourced to us, you can focus on your clients and growing your business. Exceptional Training and Customer Support BridgePortfolio s success depends on your success. Our service professionals are with you every step of the way to help train your staff and improve your operational systems. In addition to live customer support, we have a dedicated team of in-house traders to execute your orders and a wide range of options to accommodate your training and investment needs. BridgePortfolio executes the trades and manages the risk.

6 Intuitive, Easy-to-Use Interfaces Our technology is highly advanced while being easy and fl exible to use. By aggregating all of your fi rm s data and integrating other held-away accounts, BridgePortfolio improves your workfl ow and saves you time and trouble. Our professionally designed layouts and user-friendly screens feature:» Graphics, icons, and tabs that are simple to navigate and read» Step-by-step tools that help you fi nd the exact information you need» Modules that automate numerous operations and minimize rekeying errors» Accounting functions that are updated daily and posted to other sources Portfolio Dashboards Our dashboards can be easily customized to suit your various needs and monitor fi nancial performance. Just make your selections and at a glance you can view indices and benchmarks, investment histories and performances, and your clients individual portfolios and holdings. Account Opening Tools BridgePortfolio gives you the necessary tools to open new accounts and meet your clients needs quickly, accurately, and effectively. With our customized and private-label account opening tools, your clients information is securely stored and readily available to complete subsequent forms and other documents. BridgePortfolio s solutions also include:» Presentation and proposal-generation tools that streamline your processes and represent your fi rm with the polish you desire» Investment policy statements that outline your philosophy and strategies and create asset allocation documents» Compliance tools that include questionnaires to assess your clients risk tolerance and enable you to develop appropriate portfolios to achieve their fi nancial goals

7 Private-Label Websites BridgePortfolio s web-based portfolio management system can be private-labeled with your fi rm s established branding. We help strengthen your brand identity by integrating your company s logo, typefaces, color schemes, and other graphics to create a seamless website presence. So when your clients view their accounts, they also see the professional brand image you ve developed to represent your fi rm. Professionally Designed and Customized Reporting Household Account II Household Peformance December 31, MTD QTD YTD Since 09/30/98 Total Master Account Custom Index* Our vibrant reports have rich and appealing layouts that professionally and clearly communicate the performance of your clients accounts measured against their short- and long-term goals. Investment Returns(%) Month Quarter Year Inception Account Account to to to to Number Name Date Date Date Date Household Account II *S&P 500 Total Performance Account Investment Analysis - Fixed Income by Demo Act December 31, 2010 S&P 500 Total (1.07) (1.95) (0.87) Household Account II Demo Act S&P 500 Total AA+ 42.9% Unrated 8.3% ABC Advisor AAA 24.8% BBB 6.3% Ratings Percentages A+ 12.1% NR 5.7% 5.7% 6.3% Sector Total Weightings % James C Cnty Va Ecnmc D A 5.000% 06/15/ Ldn Cnty Va Go Pb Im Bds 5.000% 06/01/ Virginia St Go Rf Bds 5.000% 06/01/ Norfolk Va Wtr Rev 5.000% 11/01/ Hmptn Va G Pb Im Rf 5.000% 01/15/ Richmond Va Met A Ex 5.250% 07/15/ Riverside Va Rgl Jl Auth 5.000% 07/01/ % Hmptn Va Msm Rv Rf Bds 5.000% 01/01/ Stafford Cnty Va W&S 4.500% 06/01/ Total 74.22% 8.3% 12.1% 24.8% ABC Advisor Your reports and communications shape perceptions about your expertise and the quality of your business. Our graphically rich and appealing layouts clearly communicate the professionalism of your organization, as well as the performance of your clients portfolios and assets. Put our library of templates, graphs, and charts to work for you. BridgePortfolio offers: Portfolio Growth December 31, 2010 Household Account II Market Value $ 3,000,000 2,000,000 1,000, Fee Billing Total Market Value Portfolio Growth Growth Inception Date 09/30/ Ending Date Beginning Market Value Additions/Withdrawals Gain/Loss Ending Market Value Dec-1998 $1,012,252 $100,000 $120,891 $1,233,143 Mar ,233, ,035 1,243,178 Jun ,243,178 50,000 66,597 1,359,775 Sep ,359,775 28,138 (52,779) 1,335, Initial investment plus Deposits/Withdrawals 1,783,471 1,376,607 ABC Advisor» Visually appealing templates with a vast collection of graphs and charts» Roll-ups by household, advisor, and offi ce» Complete portfolio overviews, including asset allocations, transaction histories, cost-basis information, and performance reviews» Market overviews and daily, time-weighted returns» UMA performance reporting» Extensive benchmarking options that can compare investor returns with asset, class, and sector returns» Automatic report generation with monthly or quarterly statements» Comprehensive wealth portfolio reporting including held-away accounts Once you ve set up your fee schedules and parameters using BridgePortfolio s billing module, you have only one thing left to do: review your fee reports when it s convenient for you. BridgePortfolio takes care of the rest by:» Creating fee reports and providing them online for your review» Posting monthly or quarterly fees to your clients accounts» Allocating rep fees» Reporting consulting fees, custodial fees, third-party fees, and more

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