Application Suite Overview INSIGHT PLAN EVALUATE

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1 Application Suite Overview INSIGHT PLAN EVALUATE

2 INSIGHT Get a Single, Fact-Based View of the Business. Put an End to My Data vs. Your Data. The Market6 Vantage Insight Module instantly gives retailers and suppliers a single, fact-based view of the business to analyze past results and future opportunities. Automates Data Collection & Integration Vantage automates every aspect of data collection and integration instantly establishing a shared set of analytics based on complete operational, merchandising, rest of market, vendor and shopper data as the basis for planning. Your team will no longer need to spend weeks on low-value, resource-intensive data collection and report creation. Collaborative Web-Based Workspace Establishes a Single, Fact-Based View of the Business Vantage serves a single version of the truth by making complete, analyticenriched data available to both retailers and suppliers in a simple, user-friendly format that all partners can access. You can stop wasting time debating underlying facts and focus on more strategic issues. INSIGHT Standardized, Analytic-Enriched Measures & s Provides Standardized Analytic-Enriched Planning Measures Vantage provides a library of standardized measures and assessments out of the box, saving you time while ensuring that all parties are working off of the same information. Business Delivers historical performance across hundreds of key measures. Business Opportunity Automates data collection & integration Establishes single, fact-based view of the business Provides analytic-enriched planning measures Opportunity Compares historical performance against expected performance and calculates future potential based on analytical projections for the plan year. Key Features 500 Key Measures 12 Pre-Built Formats Includes Shopper Segment & Market Basket Predictive Analytics Built In Easy-to-Use Wizard Key Benefits Quickly and Accurately Assess Historical Performance Compare Actual Performance to Expected Performance Assess Whether Past Programs Should Be Repeated Current Process With Market6 Vantage Time wasted on low-value data collection and report creation. No single version of the truth (e.g., my data vs. your data ). Inability to compare past results with expectations or to measure opportunity cost. No fact-based way to set goals; the process is too arbitrary, leading to lack of accountability. Automatically integrates all merchandising, operational and shopper data. Out-ofthe-box assessments and workflow tools accelerate and simplify collaboration. Single, shared, up-to-date view of the business updated daily. Common library of pre-built reports and measures based on best practices. Integrated forecasting model automatically compares actual and expected results and generates future and missed opportunity costs. Common platform of analytic and business metrics enables consistent assessment of past results and stronger commitment to goals.

3 PLAN Conduct Real-Time Plan Simulations. Create Smarter, More Accurate Plans. The Market6 Vantage Plan Module serves as a collaborative planning platform that allows retailers and suppliers to easily work together to build different joint business plans, test them via simulation and see the predicted results in real time. Features Centralizes and Standardizes Planning, Enables Seamless Collaboration Vantage serves as a centralized planning platform that standardizes the planning process and includes workflows, making it effortless for retailers and suppliers to share information, test different scenarios, project the impact of future plans and build a collaborative action plan for execution. Allows for Real-Time Simulation of Different Plan Scenarios Vantage allows retailers and suppliers to collaboratively run simulations in order to test the potential impact of different future merchandising plans before executing them in the market. Based on a sophisticated demand-driven forecast model, Vantage allows business users to easily build different plan options and conduct iterative what if analyses by changing key variables and seeing the predicted results in real time. Automatically Creates a Detailed Action Plan Vantage streamlines the conversion of plan goals into a specific Action Plan. A step-by-step wizard allows you to define actions, assignments, dates and key measures to ensure that the plan is implemented correctly and efficiently. Collaborative Web-Based Workspace PLAN Smart, Forward-Looking Simulation & Planning Simulation Joint Planning Centralizes & standardizes planning; enables collaboration Allows for predictive modeling of different plan scenarios Outputs to detailed Action Plan Key Features Complete Planning Workflow New Plan Simulation Capabilities Predictive Modeling Built In Aligned Industry Best Practices Outputs to Detailed Action Plan Key Benefits Develop forward-looking, fact-based plans Simulate different plans to find the best one Translate the plan into action Current Process With Market6 Vantage Inefficient manual sharing of information and plans via , spreadsheets and documents. Inconsistency in business processes used across teams prevents best-practice sharing and complicates performance assessment. Lack of fact-based target setting. Difficult to operationalize plan. Converting goals to tactics and allocating them down to lower tactical levels are manual processes. Team-based document sharing, live commenting, task assignment and workflow tools improve alignment and communication. Integrated library of analytic insights and planning models gives teams automatic access to best-practice tools and business processes. Built-in simulation tools leverage forecasting model and what-if scenarios to generate more accurate goals and better future plans. Automated process to build operational plans and tactics from goals and to allocate goals to item/store/day level for ongoing tracking.

4 EVALUATE Effortlessly Monitor and Manage Everyday Execution. Ensure You Stay on Plan. The Market6 Vantage Evaluate Module gives retailers and suppliers an easy way to track daily execution performance against plan, alerts them to potential problems and provides the insights needed to take quick corrective action. Features Provides Real-Time Performance Tracking Against Plan Vantage automatically tracks daily performance continuously in real time, telling retailers and suppliers how business is performing against expectations at a top-line level and allowing them to drill into more detailed specifics at a store, item and day level. This level of transparency and insight into the business allows all partners to know exactly where things stand at all times. Collaborative Web-Based Workspace EVALUATE Progress Summary At-a-glance tracking of action steps created for plan initiatives across any of the hundreds of possible measurement criteria. Daily Performance Monitoring & Alerts Progress Detailed reporting of progress to plan and assessment of potential opportunity in current or future performance. Alerts You to Problems and Opportunities in Time to Take Action Vantage alerts retailers and suppliers immediately when results start to deviate from plan and provides the insights you need to quickly pinpoint the exact cause of any issue so you can take swift action in time to positively impact the business. Drill-Down Analysis Progress Against Plan Connects planning to execution Provides real-time performance tracking against goals Tracks execution at item/store/day level so you can take proactive action Example s Category Performance Promotion Evaluation Segment Performance Lost Sales New Item Performance Price Performance Key Benefits Proactively track and measure performance against plan Pinpoint specific problem and opportunity areas Improved transparency and consistency Current Process With Market6 Vantage Too much information to analyze. Inability to highlight exceptions and quantify their impact makes it hard to identify top-priority issues. Difficult to compare actual results vs. goals in real time and to track performance vs. plan. Real-time monitoring tools, exception views and alerts focus users attention on key events and quantify impact of missed opportunities. Execution views automatically compare actual results to planned performance, enabling better ongoing benchmarking of results over time. Can t identify problems at a detailed enough level in the business quickly enough to take action and improve outcomes. Lose focus on core strategic plan over time as daily tactical issues monopolize attention. Drill-down analysis lets you identify underlying causes of exceptions using day/ store/item-level data for immediate response and resolution. Directly links strategic planning goals and resulting initiatives to daily operational execution and performance monitoring.

5 Making Informed Business Collaboration a Reality for All s. Market6 Vantage is a suite of retail analytic applications that automate and standardize the entire merchandising process from the analysis of past results through planning and execution and provide the data sharing, analytics and workflow tools it takes to develop smarter plans, to sharpen executional performance and to elevate shopper satisfaction. By dramatically simplifying joint merchandising collaboration, Vantage TM makes it possible for more retailers and suppliers to work more closely together to achieve their mutual goals. Collaborative Web-Based Workspace Progress Against Plan Daily Performance Monitoring & Alerts Insight Business Standardized, Analytic-Enriched Measures & s Evaluate Drill-Down Analysis Opportunity Plan Simulation Joint Planning Smart, Forward-Looking Simulation & Planning Integrated Data Enriched with Analytics operational merchandising rest-of-market shopper

6 Market6 is used by more than 475 companies to help optimize retail operations every day. Market6 provides web-based retail collaboration applications with advanced analytics built in that help retailers and their suppliers work together more effectively to drive insights, make smarter decisions and deliver measurably better business results. s Win. s Win. Best of All, Shoppers Win. Market6 Benefits Fewer Out of Stocks Lower Inventory Levels Reduced Waste More Successful New Item Introductions Better Space Allocations Better Promotional Execution Improved Product Mix Improved Shopper Experience Market6 Results Increased Sales Increased Profits Better Margins Increased Customer Satisfaction Greater Shopper Frequency Increased Basket Sizes Improved Trust in the Trading Partnership To learn more or request a demo, contact us: market6.com Market6, Market6 Vantage, Market6 Foundation, Vantage, Foundation, DemandView, DemandView Essential, DemandView Category, DemandView Replenish and the Market6 logo are trademarks of Market6, Inc Market6, Inc. All Rights Reserved.

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