THE DIGITAL ADVANTAGE

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1 We optimizing under-performing interactive and multimedia assets, with the intention to uncover hidden branding and profit opportunities. Our value is in our ability to strategically execute against our talents, insights, and vision. Digital Guerilla is a creative design + marketing boutique. We've revolutionized nontraditional marketing using the Internet, print design, and other digital mediums to reach deeper into consumer trends and behavior. We leverage Rich Media Technology tools to optimize your messaging effectiveness.

2 THE DIGITAL ADVANTAGE Our real advantage stems from the flexibility, thoroughness and process by which technology is incorporated into our solutions. We start by leveraging your existing technology. We integrate our solution with your existing marketing and interactive initiatives. CLIENT OBJECTIVES The Digital Advantage enables clientele to maximize their interactive assets by utilizing the core Digital Guerilla products; 1. The Digital Attractor, 2. The Digital Converter, and 3. The Digital Retainer. Each product focuses exclusively on meeting the essential business aspects such as, branding, sales conversion, and attrition reduction by uncovering hidden opportunities, and adding significant leverage to your existing interactive mix. CHANNEL PARTNERS AGENCIES THE DIGITAL ATTRACTOR THE DIGITAL CONVERTER THE DIGITAL RETAINER Technology not only enables us to build powerful solutions, it allows us to more easily measure our programs. By analytically testing the relationship between marketing cause and effect, we not only improve your performance over time, we enable you to learn faster than your competition. This iterative process yields better performance from every lever in METRICS &TRACKING your interactive arsenal: from ad creative, to media, to landing page, to Web site, to the entire customer experience. Our data-driven approach and reporting analysis give our clients rapid, measurable and actionable feedback at a level that's rarely been possible in traditional marketing. RESULTS & DELIVERABLES

3 THE DIGITAL ATTRACTOR [Acquisition] THE DIGITAL CONVERTER [Conversion] THE DIGITAL RETAINER [Attrition Reduction] Attraction is the act of driving qualified visitors to a website or campaign microsite. When determining attraction tactics, it is Understanding how to get someone to take action is a result of both careful planning and understanding your specific audience You've probably heard it before but, one loyal customer is more valuable over a lifetime than ten one-timers. By learning important to understand that different segments. Each person will have a certain and understanding more about your people are attracted by different things and set of motivations, intentions, and obstacles customers, and using that information to for different reasons. One universal when interacting with your website. By build a meaningful relationship with them, strategy will not be successful at attracting everyone, so we utilize our approach to understanding online behavior to determine tactics that will bring the right people to your site. understanding these psychological factors, conversion rates can be increased through carefully planned tactics that are placed at logical steps along the paths each user will take. you ll have a powerful set of tools with which to sustain and grow your business. Ways we help you attract new customers: Custom Attraction Tactic Development Search Engine Optimization Online Lead Generation Brand Development E mail Marketing Viral Marketing Affiliate Marketing Online Advertising Integrated Campaigns Rich Media Promotional Tools Ways we can help you increase conversion rates: Custom Conversion Tactic Development User Experience Strategy & Design Content Strategy (what, how and where) User Interface Design E mail Marketing Interactive CD Card Website & Microsite Development E Commerce Strategy Ways we help you retain or get more value from customers: Custom Retention Tactic Development Loyalty Programs Client Extranets CRM Integration Suggestive/Cross Selling E mail Marketing Campaigns E Newsletters Direct Mail

4 Digital Guerilla strives to optimize underperforming interactive assets, overlooked opportunities in order to uncover hidden profit potentials About Digital Guerilla Digital Guerilla is a creative design and strategy boutique that is revolutionizing marketing through the creative integration of the Internet, multimedia, and other non-traditional medium to reach deeper into consumer trends and influence behavior. We leverage rich media tools to optimize your messaging effectiveness and achieve your campaign objectives, delivering higher conversion rates, greater brand awareness and ultimately, more sales. Philosophy Digital Guerilla believes in optimizing under-performing interactive and multimedia assets, with the intention to uncover hidden branding and profit opportunities. Our value is in our ability to strategically execute against our talents, insights, and vision. Services Brand ID Development Print Design Web Development and Hosting Rich Media Promotional Tools Application Development enewsletters Audi of America Russell Simons Def Comedy Jam Alicia Keys MCA Records The Enyce Clothing Company Savoy Magazine Honey Magazine Heart & Soul Magazine CD Business Cards Micro-Site Development Integrated Guerilla Marketing Multimedia Presentations Search Engine Optimization Industries Served & Clientele (Past & Present) Atlanta Kiss 104FM Komplete Systems Integrators, Inc. ImageNation Marketing Group Vision Web Press American Voters League, Inc. The Potters House ican Strategy Group Key Personnel 7 design, strategy and implementation consultants 5 technology developers Headquarters 1401 W. Paces Ferry Road NW., Suite 1210 Atlanta, GA Phone: Contact: Rahim Rasul E mail: info@digitalguerilla.net web:

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