Media Monitoring Credentials

Transcription

1 Media Monitoring Credentials

2 Importance of Monitoring Most companies, government agencies, not- for- profit organiza5ons (e.g. hospitals, universi5es, associa5ons, etc.) and individuals such as authors and celebri5es u5lize media monitoring as a tool to iden5fy men5ons of their organiza5on, its brands and execu5ves in news media. The media monitoring process starts with the search profile and the search terms or keyword(s) or keyword phrases. The search profile contains the service terms: the media to be monitored, the type of ar5cles and/or men5ons to be delivered, the 5me period of the monitoring, and the method of ar5cle delivery.

3 What we Monitor Kudeta Event, offers Monitoring Service in Public Rela5ons ac5vi5es and Adver5sing Campaigns of clients and compe5tors. Monitoring of main TV sta5ons, almost all daily and weekly newspaper and magazines and even Social Media, it offers what companies needs to know about the market PRINT Media TV Media SOCIAL Media PR+ADV MONITORING

4 Terms of PR Monitoring Media type the type of media daily newspaper, blog, television sta5on, community newspaper, business publica5on, etc. covering the story. Share of voice the organiza5on s share of media auen5on in the total coverage of a product, issue, industry, cause, etc. This informa5on can contribute to compe55ve intelligence studies. Story size/length the space the story occupies in print media or the 5me devoted to it in broadcast media, and the space/5me it earns in new media. Placement where the story was placed in the media. In print, it could range from the front page to page 52 or in the sports or world news sec5on. In broadcast, placement is where the story was aired in the newscast (lead story, story number five, etc.). In new media, it could refer to the space it occupies on a blog,

5 Terms of PR Monitoring Media type the type of media daily newspaper, blog, television sta5on, community newspaper, business publica5on, etc. covering the story. Share of voice the organiza5on s share of media auen5on in the total coverage of a product, issue, industry, cause, etc. This informa5on can contribute to compe55ve intelligence studies. Story size/length the space the story occupies in print media or the 5me devoted to it in broadcast media, and the space/5me it earns in new media.

6 Terms of PR Monitoring Story treatment how a story is treated in the media. It could be a cover story, a running story earning coverage day axer day, a one- shot men5on, or a story earning mul5ple men5ons in one issue, one broadcast or one TwiUer day. Use of visuals informa5on on the content and placement of such visuals as photographs, etc

7 Terms of AdverDsing Monitoring Biggest spender analysis of the companies presence in market and evalua5on of the campaign in spending budget (based on official rate cards) Share of voice the posi5ons of clients against the compe5tors in market Placement the share between first/last posi5on Vs. middle posi5ons of adver5ser in block (TV)

8 Terms of AdverDsing Monitoring PT/NPT - the share between PT posi5on Vs. NPT posi5ons of adver5ser during the campaign (TV) Weekend share - the share between Weekend presence Vs. Day week presence of adver5ser during the campaign (TV) Frequency the conversion into the same unit of all adver5sers and the comparisons by budget spending

9 Terms of AdverDsing Monitoring Biggest spender analysis of the companies presence in market and evalua5on of the campaign in spending budget (based on official rate cards) Share of voice the posi5ons of clients against the compe5tors in market Placement the share between first/last posi5on Vs. middle posi5ons of adver5ser in block (TV) PT/NPT - the share between PT posi5on Vs. NPT posi5ons of adver5ser during the campaign (TV)

10 Terms of AdverDsing Monitoring Weekend share - the share between Weekend presence Vs. Day week presence of adver5ser during the campaign (TV) Frequency the conversion into the same unit of all adver5sers and the comparisons by budget spending Campaign analysis- specify the type of campaign (deposit, consumer, corporate etc) and analyze the frequencies, spending, media used etc for each of them

11