SAJAN S MANAGED SERVICES HELPS ONE GLOBAL COMPANY STREAMLINE ITS TRANSLATION PROCESS LEADING TO 42 PERCENT COST SAVINGS IN ONE YEAR

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1 CASE STUDY: NOVELIS

2 CASE STUDY: NOVELIS SAJAN S MANAGED SERVICES HELPS ONE GLOBAL COMPANY STREAMLINE ITS TRANSLATION PROCESS LEADING TO 42 PERCENT COST SAVINGS IN ONE YEAR When you keep running into a wall regarding any critical business initiative, finding a solution is paramount. That s exactly what Novelis faced when it came to language translation due to a lack of a defined localization process and infrastructure. Through Sajan s Managed Services solution in which a Sajan program manager brought order and efficiency to the company s translation workflow the company immediately benefited from a streamlined process. As Novelis preferred translation provider, Sajan offers a flexible solution that continues to deliver significant time and cost efficiencies. About the company Novelis is the world s premier producer of rolled aluminum and the global leader in aluminum recycling. Drawing on their expertise, commitment to innovation and world-leading technology, they deliver sustainable solutions for the most demanding applications, including automobiles, beverage cans, architecture and consumer electronics. Much of their aluminum is re-created from material already in the world today, saving natural resources and allowing for the creation of consumer products that have a lower environmental footprint. Through their recycling leadership, what would have otherwise been discarded becomes the material for new creation. Headquartered in Atlanta, Georgia, U.S., Novelis has 25 operating facilities on four continents. The company is part of the Aditya Birla Group, a $40 billion multinational conglomerate based in Mumbai, India.

3 Results snapshot Highly efficient, technology-driven translation process 42 percent cost savings over a one-year timeframe Improved brand integrity through quality-controlled content Translation scope: Translate content for up to nine languages Project requests come from four business areas, including electronics and highend specialties, information technology, corporate communications / website and marketing Localization services include managed services, traditional document translation, website localization, desktop publishing and machine translation More than 1.27 million words translated over one year Content types include website components, human resources collateral, sales enablement materials, information sheets and marketing content, among others The challenges Before working with Sajan, Novelis faced process workflow inefficiencies, inconsistent branding and a lack of technology capabilities to make localization more seamless. Translation project requestors across the organization sent through their initiatives without visibility into others projects. A defined translation process did not exist, and translation was not built into the content development lifecycle. Consequently, they were left with an ad hoc process whenever translation needs came up. Visibility into important translation data points like total spend was nonexistent, and project submission took more time than necessary. As an offshoot issue stemming from a disorganized process and unreliable output, the Novelis Corporate Communications group was concerned about messaging inconsistency and how that impacted brand integrity. A lack of a defined translation process meant that content ended up with an in-

4 constant look and tone, which put the company s global brand at risk. At the end of the day, Novelis did not have the internal resources or processes in place to optimally manage their translation and localization requirements. We are delighted with our partnership with Sajan, and we would recommend them to anyone who is looking for a smoother approach to translation, says John Gilbert, Director, Digital Strategy and Brand Management. The solution To help Novelis get a better handle on their organization- wide translation initiatives and improve the overall translation workflow, Sajan recommended Managed Services. A Sajan program manager strategically and holistically worked to streamline and help manage the organization s translation program. One critical move on the Sajan project manager s part was to help Novelis see repeatable cost and time efficiencies via Sajan s translation technology. The technology gave the client more insight into translation projects through on-demand reports on total translation investment, translation memory reuse rates, quality levels and total cost savings. The impact After a short time, Sajan s Managed Services has helped the client transition to an organized, technology-driven localization process that has introduced efficiencies across the organization. Recently, Novelis saw 42 percent cost savings in one year. With nearly 1.3 million words translated, the company has seen its translation memory reuse rate increase to an average of 34 percent. The organization has also experienced indirect benefits. Project submission is now quick and easy for project requestors owing to Sajan s translation management system online portal. The process enhancements have also meant that the company s team members can focus exclusively on their intended day- to-day roles.

5 For the communications group, steady and reliable messaging consistency in internal- and external-facing content is now guaranteed due to Sajan s highly controlled total quality process. Visibility into ongoing projects is assured thanks to the quality tracking and reporting capabilities of Sajan s translation management system. The client s in-context reviewers also operate inside the defined process, helping to ensure quality and consistency on that front as well. Today Novelis enjoys the results of a major turnaround with its level of localization maturity. For the first time, the organization has a clearly defined and well-managed localization process. As time goes on, the client s partnership with Sajan will continue to prove critical as the organization further expands its localization initiatives. Find out today how Sajan can streamline your translation process and to discover whether Managed Services would be a good fit. Call us at or visit our website at to learn more. 625 Whitetail Blvd. River Falls, WI Sajan - North America solutions@sajan.com