tesa scribos Security Solutions Good for Partners, Good as Partner

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Donna Bond
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1 tesa scribos Security Solutions Good for Partners, Good as Partner Dr. Steffen Noehte tesa scribos GmbH MPI für Polymerforschung Innovation Lab 30 km 90 km, 1

2 tesa scribos, the Smallest Cluster Partner MPI für Polymerforschung Innovation Lab 30 km 90 km 2

3 The Success Story of tesa scribos 1989 Discovery of storing digital data with high density on a sticky commercial tape The Technology The so called Holospot is a computer generated hologram, written on a polymeric label By illuminating the hologram with a Laser a projection of a stored pattern can be reproduced on a screen in reflection or transmission Digital data information up to 1 MB can be stored in a hologram of 1 x1 mm² 3

4 History 1998 while preparation the participation of CeBit fair at the University of Mannheim, Chair of Applied Computer science, discovery of storing holographic information onto a sticky tape. Initial point for the Holospot, a holographic micro memory research at the European Media Laboratory in Heidelberg, OptiMem 2002 founding together with tesa AG a start-up-company, tesa scribos GmbH, in Heidelberg developing the Holospot system, a holographic memory for logistics, gray-marked and anti counterfeiting application 2004 launch of the Holospot system today successful application in mass production a team >50 of highly motivated coworkers 4

5 tesa SE: The Strategic Partner and Venture Capitalist tesa SE: the Company the Brand The world s competency leader in self-adhesive products and solutions 5

6 The Company tesa SE: One of the world s leading producers of selfadhesive solutions for industry, trades, and consumers 125 years of experience in Coating technology Development of adhesive masses and innovative product solutions tesa is the global market leader in many application fields 6 6

7 Brand Owner One of the best-known consumer brands in Europe Name recognition in Germany: 98% (International Research), Austria, Switzerland, and Portugal: > 90% Worldwide technology leader in the industrial field tesafilm is even listed in the authoritative Duden dictionary of the German language 7

8 World Wide Acting Company tesa SE has more than 50 affiliates and 10 production sites worldwide employs a staff of about 3700 around the globe markets its products and system solutions in over 100 countries offers a high-performance, efficient service network for global customer focus 8 8

9 Solutions for Industry and Trade Partner to the Electrical and Electronics Industry Mobile Phones, PDAs, and Digital Cameras Mobile phones, for example: over 2 billion users worldwide since 2005 are getting ever smaller and lighter incorporate additional functions such as MP3 players and video recording tesa applications: affix numerous individual parts securely while saving space reduce weight support the trend toward miniaturization enable innovative designs 9 9

10 Research and Development Innovation Rate tesa earns 50% of its total sales with developments from the past 5 years

11 The tesa Holospot System Unique Characteristic World wide the exclusive company which can produce individual computer generated holograms as a data storage system for mass production high technology on the nano scale as individual brand protection device 11

12 Calculating the Hologram & S/N: BX9 Art: Batch: 5985-C Loc: Hamburg Date: Dest: Ukraine & Productdatabase 12

13 Laser-Lithographic Process focused laser beam 1 µm manipulated polymerstructur 50µm <1µm 20-30µm PET adhesive 13

14 Development of Laser-Lithographes 14

15 Litho 4, Lithographic System for Production Characteristics: Writing accuracy < 100nm, 100 Mio dots/sec, up to holograms/day per unit 15

16 tesa scribos competencies as part of tesa & Beiersdorf Strategic Brand Owner Experience Situation Analysis Trust&Trace Tracking / IT Security Consulting Solution Development Concept Implementation Individual Brand Protection Solutions On-Product Mark/Taggant s SecurityPrint Design Labels CodeSeal SecuritySeal VeoMark Imaging Application Support Holospot Lithography Proprietary Technology Competence 16

17 Products: The Holospot system as a security label for anti-counterfeit and Gray marked activities 17

18 New Challenges for the Future New products are needed On step in advance of the counterfeiter -> Organic electronics Intelligent label With sensors and variable information support Strategic R&D for innovations in the next 5 years 18

19 Summary High tech solution Unique characteristics Service, customer orientated activities Strategic partner (mother company), tesa SE World wide customers Global business needs global thinking Global business needs global partnerships High tech partners, new ideas, new markets 19

20 Thank You, 20

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