55 E Hintz Rd. Wheeling, IL 800/ / Promotional Marketing Guide

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Randolph Kelly
8 years ago
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1 55 E Hintz Rd. Wheeling, IL 800/ / Promotional Marketing Guide

2 CustomUSB Promotional Marketing Guide R.O.I. Tracking The biggest benefit of using USB drives is the precision in data you re able to collect when implementing your marketing campaign. Regardless of your goals, you can see exactly how your efforts are performing. This marketing technology is available through something called a WebKey. The WebKey is programmed on USB drives prior to your purchase. When your customer plugs in a CustomUSB device, the WebKey will execute, opening a browser and directing the customer to the URL (website address) of your choice.

Regardless of your goals, you can see exactly how your efforts are performing.

3 Reviewing Data Analytics software will tell you exactly how your campaign is performing. You ll get a precise metric to see if your promotional efforts are catching on with your customers, or if your angle approach is complete flop. Unique Visitors is the most important metric to follow when reviewing your promotional campaign s results. This number tells you exactly how many people have plugged in your custom USB drive.

4 Testing Improving your marketing is very easy because now you have the power to test your approach. Let s say you re a lawyer specializing in personal injury and you want to see which headline will work best for your promotional USB drive campaign. You print 2 sets of Smart Business Cards, each set with a slightly different headline, for example: and Plug in your USB drive to get in contact with a lawyer. Plug in your USB drive to access the Personal Injury Settlement Value Calculator. You can randomly distribute the cards to potential leads/legal clients. After a few weeks of distribution, you can access the tracking software and see which one is working best. This is known as a Split Test. By comparing the unique views for each set of cards, you can see can see which of the two headlines worked best. If, for example, the first set had 210 unique views and the second only had 135 views, then you know to use the first set of cards to get the best results. This simple testing process is how direct mail ad campaigns are tested for some of the world s most prominent companies, such as Southwest Airlines.

You print 2 sets of Smart Business Cards, each set with a slightly different headline, for example: and Plug in your USB drive to get in contact with a lawyer.

5 Top USB Drive Promotional Strategies Custom Branded Promotional Gifts Giving away custom branded USB drives as gifts can be a more effective promotional move than handing out simple business cards. Create your custommolded USB drive with your business contact information. These are a gift you can give your customers that they may continue to use, which keeps your business in plain sight rather than in the trash or in a drawer filled with other business cards that the customer may never look at again. Mail Order Marketing Customers who come into your business are not to be overlooked. These customers have already decided to purchase your product. What can be helpful is getting personal information from these customers. Offer a free USB drive in exchange for the information. These are customers who are already familiar with your company and represent the target audience you want to market your new products to. Once you have their address info, follow up with a Smart Business Card promotional campaign and review the results periodically to see how you're doing.

These are a gift you can give your customers that they may continue to use, which keeps your business in plain sight rather than in the trash or in a drawer filled with other business cards that the

6 Product Giveaways Product giveaways and allowing potential customers to sample a product are methods used often by companies trying to introduce new food and household products. Give you customer a chance to get a free product sample by signing up on your website after plugging in a custom branded USB drive. Customer Referral Incentive Programs A customer referral incentive program is a way to encourage current customers to refer new customers to your store. Give away free USB drives with your business information and ask them to refer your business to their friends. This is a promotional strategy that leverages your customer base as a sales force.

Customer Referral Incentive Programs A customer referral incentive program is a way to encourage current customers to refer new customers to your store.

7 A Few Ways to Use CustomUSB Products CD/DVD Replacement Many musicians have made the transition away from CDs as a way to distribute their albums. Using custom USB drives is a great way to get their personalized image across to their customers. Using encryption technology on the drives also acts as a passive barrier from listeners duplicating their content without permission. Secure Storage of Documents The secure USB drive is the best way to handle sensitive data. By locking files on encrypted USB drives models such as DataShur or Carbide, users can rest assured their information is safe and will never get into unwanted hands. This is especially useful for medical, legal, and government prospects.

Using encryption technology on the drives also acts as a passive barrier from listeners duplicating their content without permission.

The drive holds order information for the purchase and a Thank You message. A prominent hotel resort in Orlando, Florida distributes CustomUSB drives to their customers as they re leaving their rooms.

8 Thank You Gift Harley Davidson uses CustomUSB drives as a sign of appreciation for their customers. Whenever a customer purchases a Harley Davidson motorcycle, the customer receives a drive that s shaped like their iconic symbol, the Willie G. Skull. The drive holds order information for the purchase and a Thank You message. A prominent hotel resort in Orlando, Florida distributes CustomUSB drives to their customers as they re leaving their rooms. It includes a Thank You message and pictures of other resorts they can stay in during their next visit, along with a link to their website where they make further accommodations. Hopefully this guide helped you find some of the best ways to make the most out of your promotional marketing efforts. We d love to hear the way you re using you CustomUSB drive and if you ve had success getting more leads or rewarding your clients with this unique and useful promotional technology. Shoot us an with your success story: sales@customusb.com Cheers!

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