ABOUT JEROME ALEXANDER - THE BRAND

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2 ABOUT JEROME ALEXANDER - THE BRAND THE MISSION: Create and provide high-quality beauty solutions that are both unique and timeless, to answer the needs of every woman. Since 1968, the Jerome Alexander brand has been perfecting beauty in all aspects of the beauty business. Jerome Alexander became an international phenomenon and a household name sought after in stores and salons worldwide. Pivotal to the makeup industry, the Jerome Alexander brand redefined the world of makeup artistry, setting the standard for high-quality beauty products for women. By the late 1970s, Jerome Alexander products were found in almost every department store in America from Bloomingdale s to Neiman Marcus. An innovative brand, Jerome Alexander was the first real professional makeup artist brand distributed in mainstream department stores. The Jerome Alexander brand was truly before its time, doing what many big companies have now only begun to do. Jerome Alexander products are unique because they were developed by a makeup artist rather than a product developer. Jerome Alexander pulled from his own experience and vision to create products of true quality, value, and uniqueness. With his namesake brand he aims to provide women solutions to their makeup needs with products that perform. 2 - ABOUT THE BRAND

3 MAGIC MINERALS BY JEROME ALEXANDER Originally developed in Italy, the internationally recognized brand soon became a makeup bag staple with Magic Minerals by Jerome Alexander. Appearing on live shopping television channels including Home Shopping Network and QVC, this Jerome Alexander self-correcting pressed mineral powder provides women with the concealing and correcting properties they need in one compact product. Through 15 years of product demonstrations, hands on experience and feedback, Jerome Alexander is able to continue improving his product line to best meet the needs of his clientele. Unlike the loose mineral powders popular today, Magic Minerals is the pressed mineral powder alternative delivering amazing results flawless coverage resulting in healthy-looking and glowing skin. The Magic Minerals pressed powder is what women really want- a powder that delivers results with no mess. Since its initial debut, Magic Minerals has been redesigned to be talc-free, fragrance-free, and aesthetically different to include specks with color-correcting properties. The new Magic Minerals is now enhanced with nourishing antioxidants vitamin E and vitamin C in a proprietary formula. Imagine a compact powder that gives the ultimate coverage without the cake-like setting of liquid foundation. The ultra-fine micronized mineral powder is smooth and light, naturally diminishing the appearance of age spots, dark circles and uneven skin-tone without looking cakey. The mineral powder is micronized at the manufacturing level, producing a powder so fine it feels like a mist, gliding on without appearing caked on. Only the highest quality powders go that extra step to ensure an ultra-fine grind. 3 - MAGIC MINERALS

4 MAGIC MINERALS BY JEROME ALEXANDER Each woman uses a myriad of makeup products to address her specific skincare or makeup needs. Magic Minerals by Jerome Alexander takes the place of a foundation, a concealer, a complexion corrector, and a finishing powder by providing the necessary coverage in an all-in-one powder. Magic Minerals by Jerome Alexander makeup contains different colored pigments to provide full-coverage. The compact mineral powder has a translucent base with color-correcting specks including pink, mint, lavender and yellow. The colors work in unique ways to perfect your skin, helping you glow from the inside out. Each color has a purpose: Pink Helps brighten your complexion, giving your face a warm glow. Mint Helps correct redness and conceal discoloration. This camouflages and evens out the overall skin tone. Lavender Helps camouflage yellow skin and sallow complexions. Yellow Helps disguise dark under-eye circles, bruises, and other skin discolorations. Without having to use numerous products, Magic Minerals by Jerome Alexander provides the coverage of concealers and foundations in one compact solution. Magic Minerals by Jerome Alexander comes as a kit with the Magic Minerals Compact complete with application mirror and sponge, and a high-quality professional powder brush. 4 - MAGIC MINERALS

5 HOT STUFF Hot Stuff Go Pop Compacts contain high quality micronized mineral eye shadows and professional grade lip gloss in a colorful and fun compact reflecting the playful free-spirited energy of youth. With colors like Clubb n (purple), Super Sweet (light pink), Stylin (yellow), Swagg (green), Rave (orange), and Hot Pinq (neon pink), Hot Stuff is the perfect compact available in multiple complimentary color palettes for the young makeup fanatic in all of us. Makeup complements our outfit, so why not have your makeup compact do the same? The versatile and vibrant Hot Stuff Go Pop Compact is a swappable pop-in and pop-out cosmetic palette with a selfcontained mirror for easy makeup application on the go. The Hot Stuff Go Pop Compact stays true to its name, coming in swappable neon colored silicone packaging that can be changed out to other colors to match your outfit. This unique tradable feature allows you to mix-and-match makeup palettes with vibrant silicone covers to match your outfit while keeping your face-of-the-day within reach. The Hot Stuff Go Pop Compact by Jerome Alexander includes 3 shades of eye shadows, 3 shades of lightly tinted lip gloss, and 2 professional brushes: one for lips and one for eyes. The Jerome Alexander brand, just like its creator, is driven by a passion to make high-quality products that answer basic beauty needs by providing immediate satisfaction. 5 - HOT STUFF

6 ABOUT JEROME ALEXANDER An entrepreneur by nature, Jerome Alexander is an innovative makeup artist who changed the makeup industry by answering the beauty needs of women around the world. He changed the way makeup artists paint facial canvases from the makeup they use down to the tools. Before cosmetic brushes, makeup artists relied on art brushes. Seeing a need, Jerome created the first professional line of products with professional brushes and introduced his namesake brand, Jerome Alexander Professional. This brand included the first of its kind BLO-FLO Hair Brush making it easy to dry and style wet hair with one easy tool. The recognized makeup artist Jerome Alexander stepped into the world of ladies wigs at the peak of the industry, and became one of the top leaders in the world. After dominating the world of wigs, Jerome created a complete makeup line including cosmetic brush kits sold at Bloomingdale s, Macy s, Neiman Marcus and other high-end department stores. Soon, brands began copying his designs and the Jerome Alexander brand grew into something bigger than expected. Aside from sharing his makeup artistry passion through his products, Jerome authored Be Your Own Makeup Artist, providing everyone with basic step-by-step instructions on makeup artistry. Recognizing his expertise, people sought his knowledge at international seminars, and professional cosmetologists came to him for advice. A professional makeup artist, beauty authority, and educator, Jerome Alexander the expert makeup artist became a pioneer in makeup artistry with his namesake brand by addressing women s issues with creative and unique solutions. 6 - ABOUT JEROME ALEXANDER

7 FAQS How do I use Magic Minerals by Jerome Alexander? Just as you would other powders, Magic Minerals by Jerome Alexander can be applied with the professional makeup brush included with the compact. Simply swirl the brush into the mineral powder and apply on your face gently and evenly. You may also use the accompanying sponge for blending. How is Magic Minerals by Jerome Alexander different from other forms of foundations or powders? Unlike other liquid and powder foundations, Magic Minerals by Jerome Alexander is a mineral powder that provides coverage and concealing all in one product. It helps cover imperfections like redness, blemishes, acne marks, and helps even out skin tone without settling into the skin. It is also fragrance free and talc free and adjusts to your skin tone to provide a flawless finish. Will using Magic Minerals by Jerome Alexander look cakey? Magic Minerals by Jerome Alexander is a lightweight all-in-one mineral powder foundation. Without caking it on, the micronized powder will provide a flawless finish with help from the color-correcting dots embedded into the translucent powder. Is Magic Minerals by Jerome Alexander free of any ingredients? Magic Minerals by Jerome Alexander is fragrance-free, talc-free mineral powder that has a proprietary formula containing antioxidants Vitamin E and Vitamin C. Will Magic Minerals by Jerome Alexander last all day? Magic Minerals by Jerome Alexander provides lightweight coverage for a flawless finish that lasts up to 12 hours. Do I have to use liquid foundation in addition to Magic Minerals by Jerome Alexander? Magic Minerals by Jerome Alexander can be used alone to achieve the coverage results of liquid foundation. The powder takes the place of a foundation, a concealer, a complexion corrector, and a finishing powder by providing the necessary coverage in an all-in-one powder. What is the best way to apply Magic Minerals by Jerome Alexander? On clean and moisturized skin, Magic Minerals by Jerome Alexander can be buffed in using the professional Jerome Alexander cosmetic brush and then blended with the application sponge that comes with the compact mineral powder. 7 - FAQs

8 FAQS How long does Magic Minerals by Jerome Alexander last and what is the best way to store the product? When storing cosmetics and skin care products, please place them away from direct sunlight and heat, and keep them in a cool place. Where can I purchase Magic Minerals by Jerome Alexander? Magic Minerals by Jerome Alexander can be purchased at Cosmetics from his other product lines can be purchased at, and can also be purchased at CVS, Rite-Aid, and other retailers. 8 - FAQs

9 TESTIMONIALS Great deal. I had this product before and it is great for any complexion. This was a really great price for the product. - Melanie K. Best ever. I use this for concealer for under the eyes and for any areas that need covering up. It s a great product.. - Donna S. Magic Minerals. I love the product. I have been using Jerome Alexander makeup for about a year. For me, it is much better than the other mineral products. - Linda C. Love this make-up. I like everything about this makeup. It does exactly what it says it will do. Came with instructions, works perfectly. Would buy it again, and yes I would recommend it. - James D. B. Magic Minerals by Jerome Alexander. I came upon this by accident and once I began to wear it, my skin glowed and I have received many compliments. - Norma J. Love this product! This is the best makeup I have ever used. I ve used it faithfully now for over 2 years. It does not break me out, covers redness really well, and looks natural. - Polly H. H. 9 - TESTIMONIALS