University Master Degree in Innovative Hospitality Management

Transcription

1 University Master Degree in Innovative Hospitality Management Academic Year: Teaching guide Area: International Strategic Management Subject: International Strategic Management Period: Semester 2 Lecturers: Mr. Mathieu Joseph Heckman Publication for the exclusive use of the School of Tourism and Hospitality Management Sant Ignasi (Ramon Llull University). Total or partial reproduction is prohibited.

2 MODULE: INTERNATIONAL HOSPITALITY MANAGEMENT AREA: INTERNATIONAL STRATEGIC MANAGEMENT SUBJECT: INTERNATIONAL STRATEGIC MANAGEMENT CODE: M032.IE LANGUAGE: ENGLISH YEAR: 1 PERIOD: SEMESTER 2 CREDITS: 5 ECTS 1. Subject objectives 1. Understand the different challenges business face when they operate in an international environment. 2. Examine the various cultural, political and legal issues that impact international business activity. 3. Examine the international institutions and practices that impact international business. 4. Understand trade and investment theory, foreign exchange and the determination of foreign exchange rates. 5. Appreciate the interaction of business and government as they relate to international commerce. 6. Develop insight into the management implications of international business strategy and operations. 2. Competencies developed Basic B06 - Have demonstrated knowledge and understanding that is original in developing and/or applying ideas often within a research context B07 - Can apply their knowledge and understanding, and problem solving abilities in new or unfamiliar environments within broader (or multidisciplinary) contexts related to their field of study B08 - Have the ability to integrate knowledge and handle complexity, and formulate judgments with incomplete or limited information, but that include reflecting on social and ethical responsibilities linked to the application of their knowledge and judgments B09 - Can communicate their conclusions, and the knowledge and rationale underpinning these, to specialist and non-specialist audiences clearly and unambiguously B10 - Have the learning skills to allow them to continue to study in a manner that may be largely selfdirected or autonomous General G01 - Be able to find and manage information 1

3 Transversales T02 - Relationships and Teamwork: ability to understand the views of others and cooperate in achieving common goals. T03 - Intercultural sensitivity and understanding of diversity: ability to understand and interpret the influence of culture on values and behaviors. T07 - Research Design: to be able to design and structure research in line with the problem and the objectives thereof. T08 - Analysis and synthesis of results: ability to analyze and interpret the data obtained in an investigation T08 - Analysis and synthesis of results: ability to analyze and interpret the data obtained in an investigation Specific E01 - Creativity: ability to develop new concepts, solutions or procedures to address new situations differently or to known situations optimizing available resources E02 - Innovation: being able to create new products, services, experiences or processes based on market opportunities or competitive advantages of companies or hotel organizations. E03 - Entrepreneurship: being able to convert the spirit of entrepreneurship to the hotel business or to related projects, to viable new ideas and opportunities. E06 - Strategic Planning: ability to establish long-term plans by setting priorities. E08 - Quality management: ability to design and implement continuous improvement processes in the organization seeking excellence in customer experience. E09 - Global Vocation: be able to work in any international hospitality context 3. Content Week 0 Session 1: International Business Environment - Understand the five kinds of drivers, all based on change, that are leading firms to internationalize their operations - Appreciate the dramatic internationalization of markets - Comprehend why international business differs from domestic business - Describe the three environments?domestic, foreign, and international?in which an international company operates. Session 2: Foreign Direct Investment Opening Case: Starbucks? Foreign Direct Investment Introduction Foreign Direct Investment in the World Economy Trends in FDI The Direction of FDI The Form of FDI: Acquisitions versus Greenfield Investments The Shift to Services Country Focus: Foreign Direct Investment in China and Brazil Theories of Foreign Direct Investment Why Foreign Direct Investment? The Pattern of Foreign Direct Investment The Eclectic Paradigm Political Ideology and Foreign Direct 2

4 Investment The Radical View The Free Market View Pragmatic Nationalism Shifting Ideology Management Focus: DP World and the United States Benefits and Costs of FDI Host Country Benefits. Session 3: - Regional Economic Integration - Be able to explain the different levels of regional economic integration. - Understand the economic and political arguments for regional economic integration. - Understand the economic and political arguments against regional economic integration. - Be familiar with the history, current scope, and future prospects of the world?s most important regional economic agreements. - Understand the implications for business that are inherent in regional economic integrations agreements.. Session 4: The Strategy of International Business - Explain the concept of strategy. - Understand how firms can profit from expanding globally. - Understand how pressures for cost reductions and pressures for local responsiveness influence strategic choice. - Be familiar with different strategies for competing globally and their pros and cons.. Session 5: Entry Modes - Explain the choice between market pioneer and fast follower - Explain the international market entry methods. - Identify two forms of piracy and discuss their help and harm to firms doing international business - Discuss the channel members available to companies that export indirectly or directly or manufacture overseas. 4. Teaching methodology 5. Assessment activities Regular examination call Partial exam (Individual - 50%) Resit examination call 3

5 Repeating students without attendance: regular examination call Repeating students without attendance: resit examination call Follow-up meetings Week 3 Week 7 Week Bibliography Mandatory readings Charles W. L. Hill (2014) Global Business Today. McGraw-Hill. Edition: latest edition Recommended readings International Business by Ball/Geringer/Minor/McNett Publisher: McGraw-Hill International latest available edition 7. Lecturer/s Mr. Mathieu Joseph Heckman - [email protected] 4

6 8. Observations * Information on the academic calendar, exam timetables, and room assignment will be posted on the virtual campus and on the faculty s web site once it is available. * Academic norms and regulations is an obligation for all the members of the academic community in the faculty. * Active participation of the students at graduate academic level is required * Given the interactive character of the lectures, students must be willing to participate in critical thinking processes. 5