We are Atlassian. Our focus: Collaboration products for software innovation

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2 We are Atlassian 450 Atlassians in Sydney, SF, Amsterdam USD $102M+ in sales (2011) 17,000 customers (and counting) Our focus: Collaboration products for software innovation

3 Software is everywhere Product Owners Developers Testers Managers Tech Writers Marketing Designers Analysts Stakeholders Software involves is everyone strategic 3

4 What is (a) JIRA? JIRA is the industry leading issue tracker for software development 11,000+ Active Customers Over 70% of the F100 JIRA = Issue = Anything Bug or defect Story or requirement Service ticket or support case Any task work item 4

5 JIRA: The Center of Your Development Team Concept Launch Track Plan Build 5

6 JIRA 5 GOES SOCIAL The Developer s Platform Collaboration Integration Business

7 JIRA 5: The Developer s Platform for Collaboration Challenge: The Isolated Developer Often disconnected From his team From other teams From his customers From what s going on around him Even great developers can t build great software alone! 7

8 JIRA 5: Connecting People Mention any user to pull them into the conversation Share issues with those who need to know 8

9 JIRA5: Connecting Systems Remote Issue Links Requirements Support Tickets Test Cases Sales Opportunities Anything with URL Issue <-> Commit Source Code Reviews Test Sessions Builds 9

10 JIRA5: Staying Connected Activity Streams By issue, project, or person Interact directly stream Customize for your dashboards or RSS reader Add remote activity from any system Filter to fit your needs 10

11 JIRA 5: The Developer s Platform for Collaboration JIRA 5 is connecting developers Transparency Traceability Engagement JIRA 5 is fundamentally changing the face of development 11

12 JIRA 5: The Platform for Integration JIRA has largest dev ecosystem of any issue tracker 400+ commercial / free plugins 20+ Remote SaaS integrations Private custom development We ship with source code Developer resources Developer network 12

13 JIRA 5: The Platform for Integration JIRA 5 REST API Simple issue creation / updating Remote issue linking Remote activity JQL Search JIRA 5 Stable Plugin API 100+ Plugins ready for launch Forwards compatible - any JIRA 5.x 13

14 JIRA 5: Integration Partners 14

15 JIRA 5: The Platform for your Business Commercial Application Development Tempo - Time Tracking Structure - Project Management Zephyr for JIRA - Test Case Management synapesrt - Requirements Management Atlassian GreenHopper and Bonfire Internal Application Development Custom workflow / processes For example: ITIL, Inventory, PO s, Travel Requests 15

16 JIRA ENTERPRISE Premium Support / Training / Benefits

17 JIRA Enterprise: Premium JIRA Offering Support Training Benefits JIRA Enterprise For Large and Enterprise Customers Available 24x7 Live Phone Support Atlassian University JIRA Admin Certification Enterprise Customer Community Enterprise Team T-Shirts New Enterprise Offering Higher touch offering for enterprise customers Driven by customer demand New license tiers for 500 users 2000 users 10,000 users 10,000+ users 17

18 User Tier JIRA JIRA Enterprise 10 A$10 N/A 25 $1,200 N/A 50 $2,200 N/A 100 $4,000 N/A 500 $8,000 $12,000 2,000 N/A $16,000 10,000 N/A $20,000 10,001+ N/A $24,000 18

19 JIRA 5 Demo

20 JIRA 5 Appendix

21 Customer Examples Before JIRA, our developers lost so much time reproducing the wheel by going through a tedious process of figuring out what had been done and whoʼd already been involved. - Alex Kirmse, Head of Mobile Development, Zappos After dogfooding JIRA 5 for over 6 months, has become a natural reflex. Without even thinking about it, developers automatically pull other team members into discussions to share experiences and solve problems. - Paul Slade, JIRA Development Lead, Atlassian 21

22 Integration Examples JIRA 5 redefines how teams work together to enrich customer satisfaction, without experiencing the friction induced by constant context switching and jarring software tool dissonance. - Adrian McDermott, VP of Engineering & Product Mgmt We are particularly looking forward to our Community Topics living natively within JIRA tickets as part of the Remote Issue Links feature. Our joint customers will easily be able to navigate between JIRA tickets and their corresponding Get Satisfaction topics, with almost zero configuration." - Don Baron, Director Business Development, Get Sat. 22

23 Customer Examples Direct commenting to individuals and reducing the number of watchers on a feature will greatly increase the effectiveness of our communications within JIRA. Really top-notch stuff. - Max Pool, Founder, Sycorr 23

24 Integrating JIRA 5 "JIRA 5 is another quantum leap by Atlassian in their mission to creatively enable large scale collaboration at the nexus of engineering and support" - Adrian McDermott, VP of Engineering and Product Management, Zendesk Atlassian JIRA makes it easier to speed development and improve application quality. - Bill Lapcevic, VP of Business Development, New Relic The integration platform for JIRA 5 is the best yet. REST APIs improve our ability integrate across platforms, while improvements to JQL (such as historic change support) will allow us to get even more creative in how we use the system and get the data we want out of it. - Max Pool, Founder, Sycorr 24

25 Customer Examples We feel confident in betting our business on JIRAʼs success. The new APIʼs connect development to QA, and give our test case management tools more adoption because users know they can upgrade to future 5.x releases without having to wait on add-on upgrades. - Samir Shah, CEO of Zephyr JIRA was instrumental in helping us ship our first mobile device. We needed a platform that could scale easily, allow us to track multiple projects at the same time, and help us to work faster together. - Anonymous, Director of Software Quality, Online Retailer 25