Engage Your Community in Wellness Partnerships That Extend Your Audience

Transcription

1 Engage Your Community in Wellness Partnerships That Extend Your Audience

2 Faculty Disclosure Collette Carter Jeanne Clark It is important to note: Collette Carter and Jeanne Clark have no listed or financial interest/arrangement that would be considered a conflict of interest.

3 Objectives 1. Identify potential community partners that can help support and drive your wellness initiative. 2. Design a program that promotes participation and appeals to any fitness level or age with a fun, engaging experience. 3. Select relevant ways to measure outcomes that evaluate effectiveness.

4 Owensboro Medical Health System Mission To heal the sick and improve the health of the community Vision Owensboro Medical Health System will become a regional center of excellence by actively listening and partnering to meet the individual healthcare needs of those we serve. 5 Pillars Quality, People, Service, Finance, Growth OMHS serves an 11-county area in Western Kentucky and Southern Indiana.

5 HealthPark Medical Based Fitness Facility 5,500 members

6 HealthPark Health Resource Center Outpatient Dietitian Diabetes Educators Health Promotion Specialists Employee Assistance Program/Outpatient Counseling Other Amenities Provided at the HealthPark Include: Chapel Physical Therapy Diagnostic Center Medical Office Building Urgent Care/Occupational Medicine

7 Identifying Needs The Top Health Risks: Heart Disease Cancer Lung and Bronchus Breast Colorectal Prostate Diabetes (Kentucky Health Facts.org)

8 Obesity Rates Obese (BMI 30) Daviess County 24% Kentucky 27% Overweight (BMI 25) Daviess County 63% Kentucky 64% (Kentucky Health Facts.org)

9 Adult Inactivity Adult Inactivity is a behavioral risk factor contributing to the top three (3) identified health risks. How does our community measure up? United States 33% of adults do not participate in leisure time physical activity Kentucky 30% of adults did not participate in any physical activity within the past month Daviess County 28% of adults did not participate in any physical activity within the past month (Green River Area Development District, 2010)

10 Basis for Program Development Look at community health data. Promote physical activity in daily schedule. Create a friendly competition that offers motivation. This health movement has to start somewhere. (Why not with us?) We have the ability to have far reaching effects outside our walls! Engage community partners.

11 Benefits of Partnerships Broaden the scope and awareness of programs offered. Greater reach Engage the community in wellness initiatives. Build community buy-in and ownership of programs. More resources available Budget Staff Resource Communication/including targeting groups

12 Identifying Key Partners Key Partners Internal and external opportunities Sustainable partnerships within the community Add element or value to your programs Mutually Beneficial Have similar goals Win-win

13 The Beginning - Get Movin Week Program Team Categories OMHS, business, schools, non-profit, friends and family Focused on Cardiovascular Activity-Walk/Run ACSM guidelines of 30 minutes five days per week, weekly average for teams Coincided With Our Groundbreaking of New Hospital Ended With 2.3 Mile Walk/Run Main Partner Was the Schools Not as many business partners

14 Get Movin 2010 Walk/Run

15 Get Movin Weeks Kicked off with event on New Year s Day Media partnerships and Chamber added Pre- and post-assessments added Promoted and Encouraged Teams Built enthusiasm and competition which helped raise participation. Buddy system works! Cardiovascular Exercise Minutes Broadened to include all types of cardiovascular exercise Added Business Offers to Promote Wellness and Participation Planned Awards Ceremony With Hospital Event

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17 Evaluation of Get Movin 2011 Pre- and Post-Testing for Evaluation Measured the effectiveness and success of the program (reducing health disparities) At this point we were reaching out to people who were already exercising How do we reach out to those who don t? The Answer: PARTNERSHIPS Greater Owensboro Chamber of Commerce Cromwell Radio Messenger-Inquirer

18 Success Stories Individual - Brian Hofstrom 40 year-old husband and father Individual champion in Total Pounds Lost and Waist Circumference Improvement Once weighed 300 pounds, lost 30 during the challenge Group - Catholic School System Won school category in 2011 Regularly walking together has improved communication Team celebrations for members who hit milestones Several members say they've lost weight and improved their fitness

19 Get Movin Paved the Way! Adopted from 2011 Kept the teams Used same minute scale Pre- and post-assessments Improvements from 2011 Exercise Physiologists Took the lead on assessments and organizing the program Pre- and post-assessments Increased participation and completion of the program Celebration Planned HealthPark

20 Marketing of Program

21 PRE- and POST-Assessments Evaluation Tool Administration Goals - Measure the Reach of the Program Participation rates Skills Goals - Measure the Effectiveness of the Program Measured biometric data - BMI, blood pressure, and waist measurements (RNs and Exercise Physiologists) Results (graphs) Measured minutes walked (physical activity) Prizes for Success

22 Completion Rate Comparison Total Teams Completed One Week Completed 9 of 12 Weeks Completed All 12 Weeks

23 Increased Physical Activity ,943,439 minutes ,954,378 minutes 29% Teams Averaging at Least 30 Minutes Per Day 8% Teams Averaging at Least 30 Minutes Per Day 71% Teams Averaging Less Than 30 Minutes a Day 92% Teams Averaging Less Than 30 Minutes a Day

24 Here s To Your Heart Partnership Owensboro Dance Theatre, Hospital Service Lines Mutually Beneficial Increased reach/attracted a larger audience for both Engaged in community partners Two Events Made Into One Great Reviews Cooking demo Panel of experts

25 Here s To Your Heart Promo

26 Here s To Your Heart Events List of Events Sample Heart Healthy Snacks and Register to Win Fabulous Gifts and Prizes Participate in Energizing Dance Classes Visit Interactive Booths for Health Screenings & Education See What s Cooking in the Demonstration Kitchen Medical Experts Explain How Heart Disease Happens

27 Feedback Graph This Event Provided Me With New and Useful Information 41% 59% % 0% Strongly Disagree Disagree Agree Strongly Agree

28 Aligning Internal Resources Panel of Experts With Lunch Emergency Room Physician Cardiac Surgeon Cardiologist RN Cardiac Rehab Dietitian Exercise Physiologist Used format of patient scenario from ER admit with chest pain to Post Rehab

29 Feedback Graph The Expert Panel Discussion Provided Me With New and Useful Information 40% 60% % 0% Strongly Disagree Disagree Agree Strongly Agree

30 Event Planning for 2013 Heart Event Track downstream revenue for hospital Tool that they will use Add more classes for event Keep panel and cooking demos Possibly add more screenings Get Movin Shorter time frame/implementation Avoid holiday pre-assessments Continued consistency with guidelines Add physical activity levels with assessment

31 Thank You! Questions? Contact Information Collette Carter, Director of the HealthPark Jeanne Clark, Membership Supervisor