Introduction to Solar Power. Corey Bullock FEC- SolarCity March 19, 2013
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1 Introduction to Solar Power Corey Bullock FEC- SolarCity March 19, 2013
2 How It Works
3 Solar Resource Data Source: Energy Information Administration, Jan 2012 SolarCity Confidential Slide 3
4 Solar Panels Turn Sunlight into Electricity SolarCity Confidential Slide 4
5 A Good Solar Site SolarCity Confidential Slide 5
6 Measure Roof Orientation, Space and Slope SolarCity Confidential Slide 6
7 Model Shading Impact on Solar Production Trees to the south and west have biggest impact Solmetric SunEye TM models shading throughout the year SolarCity Confidential Slide 7
8 Why Go Solar? SolarCity Confidential Slide 8
9 Why Use Clean Energy? Environmental Home Improvement Lower Energy Costs SolarCity Confidential Slide 9
10 Take Control Today Your electricity rate moves around, and there s nothing you can do about it You re dependent on your utility Your utility uses dirty energy You get poor visibility into your power use Tomorrow With SolarCity, you lock in a 20-year rate at a competitive price You generate the majority of your own power You re using 100% clean, affordable power. Zero pollution You see real-time data on your home with optional PowerGuide SolarCity Confidential Slide 10
11 One of the Best Things You Can Do to Control Your Electricity Costs Residential utility rates in Massachusetts have continued to increase since 1990 $0.18 $0.17 $0.16 $0.15 / kwh $0.14 $0.13 $0.12 $0.11 $0.10 $0.09 $ Data Source: Energy Information Administration SolarCity Confidential Slide 11
12 Who is SolarCity? SolarCity Confidential Slide 12
13 SolarCity Corporation Founded July, 2006 CEO Lyndon Rive, COO Peter Rive Elon Musk- Founder, Chairman of the Board - Also CEO of Tesla Motor Cars and Space Exploration Technologies Nasdaq- SCTY SolarCity Confidential Slide 13
14 Trust of a National Company, Convenience of a Local Resource We re a large national company with over 2,300 employees and yet we re also a local company Your home will be audited and installed by a locally hired and trained SolarCity team SolarCity Confidential Slide 14
15 Peace of Mind with America s Most Trusted Company % of National Market Share SolarCity Confidential Slide 15
16 We Partner with and Serve Leading National Brands SolarCity Confidential Slide 16
17 Who We Are Our Vision Clean energy for less than your monthly utility bill Full Service Clean Energy Company Solar, energy efficiency, and electric vehicle services Design, installation, financing and ongoing support Our Experience #1 Residential solar company in the US Serving 2,000 communities Over 50,000 projects completed or underway. SolarCity Confidential Slide 17
18 Our Programs SolarCity Confidential Slide 18
19 Two Payment Options Power Purchase Agreement Pay monthly for power System Purchase Own your own system, generate your own power SolarCity Confidential Slide 19
20 Premium Services Full Protection for 20 Years 1) Full Insurance Policy - Peace of mind 2) Full Warranty and Maintenance - A to Z, comprehensive coverage 3) Remote Monitoring - We watch the system so you don t have to 4) 100% Performance Guarantee - You only pay for what you receive SolarCity Confidential Slide 21
21 System Purchase Own your solar system Generate your own power Increase your home value Receive SolarCity Premium Service with your purchase, including all maintenance, insurance, and warranty Data source: Lawrence Berkeley National Laboratory, April 2011 An Analysis of the Effects of Residential Photovoltaic Energy Systems on Home Sales Prices in California SolarCity Confidential Slide 22
22 Government Incentives Tax Incentives Rebates SREC s Federal- 30% of purchase price Massachusetts- $1000 Mass CEC Solar II Rebate- $0.40 per watt up to 5 kw Solar Renewable Energy Certificates- Sell back to the utilities for Solar Power created SolarCity Confidential Slide 23
23 Power Purchase Agreement Free installation Pay by the month 20-year agreement Pre-pay some or all for a bigger discount Monitoring, maintenance, insurance always included Subject to qualification SolarCity Confidential Slide 24
24 SolarCity s Commitment to You Control over your energy bill. Today, your utility gives you no control. Predictable electricity rate for 20 years. We give you complete predictability. Your utility can t do that. Competitive rate. We offer dependable, clean electricity at a competitive rate and remember, it s locked in for 20 years. No hidden costs, fees, or delivery charges. Ever. Today your utility bill has a lot of charges that have nothing to do with how much electricity you use. We do the heavy lifting. It s easy to switch. We handle every step of the process. SolarCity Guarantee. We guarantee our work and your solar system for 20 years. Ongoing maintenance and replacement parts are covered. SolarCity Confidential Slide 25
25 Energy Efficiency SolarCity Confidential Slide 26
26 The Complete Energy Solution A Solar Panels B Air Sealing C Window Sealing A B D EV Charging E Insulation E C D SolarCity Confidential Slide 27
27 The Energy Efficient Home by SolarCity Energy efficient homes are more comfortable and waste less energy o Step 1: Get a Home Energy Evaluation o Step 2: Review the report with an energy advisor o Step 3: Install energy efficiency upgrades SolarCity Confidential Slide 28
28 Next Steps SolarCity Confidential Slide 29
29 This image cannot currently be displayed. The SolarCity Process Solar Consultation - Site Analysis System Design - Engineering Visit - Structural & Electrical Design Installation - Building Permit - Construction - System Inspection Turn It On! - Connection to Power Grid - Host a Solar Party Ongoing Monitoring - Solar Production - Energy Consumption SolarCity Confidential Slide 30
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