The New Digital Supply Chain

Size: px

Start display at page:

Download "The New Digital Supply Chain"

Douglas Martin
8 years ago
Views:

1 The New Digital Supply Chain Eddie Lee Director Digital Media Initiatives, Warner Bros. Matt Turner Chief Technologist, Media Solutions, MarkLogic May 7, 2013

2 We are the New Generation Database Hierarchical Era For your application data! Application- and hardwarespecific Relational Era For all your structured data! Normalized, tabular model Application-independent query User control Unstructured Era For all your data! Schema-agnostic Massive scale Query and search Analytics Application services Faster time-to-results Slide 2

Normalized, tabular model Application-independent query User control Unstructured Era For

3 Digital Supply Chain Background Slide 3

4 The Switch to Digital Is On The winners will meet the demands of the new digital audience Slide 4

5 Digital Adoption Across Media Online Ad Revenue Digital Music Revenue Digital Book Sales Slide 5

6 From Mass to Mass Customization For example... Stars Title Release Schedule itunes/net flix Versions Actors Rights Production Staff Release schedule Subject Digital Asset DVD Release Trailers Twitter? Global Digital UnAuth YouTube Usage Artists Category Posters and Ads Facebook Slide 6

Production Staff Release schedule Subject Digital Asset DVD Release

7 The Barrier: Traditional Approaches Traditional technology holds you back Discovery: there is no single place to find assets Productivity: lots of manual effort Opportunity: risk not getting your assets to the right audience Most systems are based on traditional databases and search engines Too complex Too inflexible Take too much time Result in inefficient silos Slide 7

getting your assets to the right audience Most systems are based on traditional databases and

8 New Digital Supply Chain Has the complete picture of the asset Asset metadata combined with product, title, sales, social media In a single system, loaded as-is Features powerful search Across all the data from across the organization Presenting the assets as they can be used Powers targeted workflows Asset search, selection, ordering, rights clearance, packaging and delivery Made available to internal and external users Slide 8

across the organization Presenting the assets as they can be used Powers targeted workflows Asset search,

9 Warner Bros. TOPS Slide 9

10 Eddie Lee Director Digital Media Initiatives, Warner Bros. Slide 10

11 Opportunities to Streamline Digital Servicing At Warner Bros., Digital Servicing of content (features, tv episodic, enhanced content, metadata, marketing assets, etc.) to B2B clients/partners has become increasingly complex due to a myriad of internal and external factors: Rapidly increasing number of digital partners and clients Increasing international growth adding complexity (dubbing, subtitling requirements, translations, multiple languages) Diverse number of client specifications (video, metadata, images) and varied output formats; specialized requirements Accelerating delivery windows Metadata in silo d systems across the organization Slide 11

) to B2B clients/partners has become increasingly complex due to a myriad of internal and external factors: Rapidly increasing number of digital partners and

12 What is TOPS? TOPS, or Technical Operations Platform Solution, is a WBTO initiative to streamline and automate digital servicing processes and enable digital supply chain agility. Some of the key objectives of the program are to: Improve client service by enabling systematic access to data and services Decrease manual effort, tracking, and overhead with respect to servicing processes Increase accessibility and use of appropriate digital assets Enhance visibility into workflow metrics and overall workload and enable improved internal reporting Aggregate key metadata across entities (title, product, asset) Slide 12

13 TOPS and MarkLogic Slide 13

14 How MarkLogic helps TOPS? MarkLogic plays multiple roles in the TOPS architecture stack: - Schema flexibility Ability to add new fields and unstructured data quickly - Aggregation of data Enables quick load of data from disparate sources to use for search and lookup - Search within the data - Robust search capabilities and faceted search available out of the box on any data set within the database - Transformation Enables transformation of data in and out of the system - Relational database Regular relational database use cases can be done on MarkLogic and allow simplification of the data tier Slide 14

Aggregation of data Enables quick load of data from disparate sources to use for search and lookup - Search within the data - Robust search capabilities

15 The New Supply Chain in Action Slide 15

16 Key Innovation: flexible supply chain reduce costs and speeds processing time to grow inventory and power more targeted product offerings Slide 16

17 Athletes News Scores Key Innovation: Delivered the most successful digital Olympics ever with dynamic asset delivery powered by enterprise NoSQL Slide 17

18 TOPS Key Innovation: Uses the complete picture of the asset to deliver assets more efficiently Slide 18

19 With MarkLogic: The Only Enterprise NoSQL Database Single platform metadata, content and search Manage all asset data for the complete picture Make assets accessible with powerful search Power custom, time saving workflows Database Search Application Services Slide 19

complete picture Make assets accessible with powerful search Power

20 Any Questions? Slide 20

21 Slide 21

Making Sense of Big Data in Insurance

Making Sense of Big Data in Insurance Amir Halfon, CTO, Financial Services, MarkLogic Corporation BIG DATA?.. SLIDE: 2 The Evolution of Data Management For your application data! Application- and hardware-specific