Pharmaceutical Markets in Latin American Countries. Chris Swann Espicom Business Intelligence
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1 Pharmaceutical Markets in Latin American Countries Chris Swann Espicom Business Intelligence
2 Contents Demographics Economic factors Pharmaceutical market characteristics Summary - Overview of markets
3 VENEZUELA Population (million) CHILE COLOMBIA CUBA MEXICO PERU BRAZIL ARGENTINA Source: EIU
4 % of population aged 65+ years ARGENTINA BRAZIL CHILE COLOMBIA MEXICO PERU VENEZUELA INDIA Source: EIU
5 Population growth (%) INDIA ARGENTINA BRAZIL CHILE COLOMBIA CUBA MEXICO PERU VENEZUELA Source: EIU
6 GDP (US$ billions) 1,600 1,400 India US$972.7 billion; US$2,312.5 billion 1,200 1, ARGENTINA BRAZIL CHILE COLOMBIA CUBA MEXICO PERU VENEZUELA Source: EIU
7 GDP growth (%) Source: EIU INDIA ARGENTINA BRAZIL CHILE COLOMBIA CUBA MEXICO PERU VENEZUELA
8 VENEZUELA 16,000 14,000 12,000 10,000 8,000 6,000 4,000 2,000 0 GDP per capita (US$) BRAZIL CHILE COLOMBIA CUBA MEXICO PERU ARGENTINA INDIA Source: EIU
9 Pharmaceutical Market Market Size (US$ bn) Per Capita (US$) Growth Rate (%) Argentina Brazil Chile Colombia Cuba 273 million Mexico Peru 963 million Venzuela
10 Argentina Market collapsed by 70% in 2002 Copycat products traditionally dominate Limited intellectual property rights Government plans to increase pharma access Market growth dependent on economic stability
11 Brazil Largest market in Latin America Becoming more characteristic of a developed market Access to pharmaceuticals is a national issue Compulsory licensing in emergencies Limited culture of registering innovation Bioequivalence standards rarely adhered to Despite cost containment, considerable growth potential
12 Brazil - continued Growth of generics to outperform pharma market Govt plans for increased investment in domestic production Popular pharmacies & OTCs to increase market volume Market is heavily dependent on GDP growth
13 Chile Sixth largest market in region, characterised by protectionism History of low IP adherence Adoption of international standards to enter other markets Copycat drugs - an historical issue MoH keen to import from India as a means to contain expenditure in the hospital sector Perceived to be one of Latin America s better economic performers
14 Colombia Fifth largest market - high incidence of underthe-counter sales Healthcare reform instrumental in market growth Domestic industry relatively well-developed Some indigenous industry worried about impact of FTA Counterfeit goods, 2-3% of market value Decreasing due to GMP adoption Market is very fragmented with many opportunities
15 Cuba Strong domestic pharmaceutical & biotechnology Production is GMP compliant, but imports continue to increase Economy continues to grow, 9% , 5% p.a. over next few years Domestically produced drugs are heavily subsidised, while imports can be bought for hard currency Market growth is expected to mirror economic growth rate
16 Mexico Leading pharma market in Latin America Wave of generic producers looking for opportunities. Beware of counterfeit producers. Large proportion of expenditure is out-of-pocket Patent enforcement, increased hospital expenditure, increased drug consumption - some factors that have stimulated the market 40 blockbuster drugs come off patent by 2012 Universal health coverage will further stimulate demand
17 Peru Small, stable market where preferential treatment is given towards other Latin American countries. High proportion are poor - issue of healthcare provision Public & private sector collaboration will stimulate the market If have control of vertical system price control Little enforcement of bioequivalence measures
18 Venezuela Recent, rapid market growth % in Further expansion will be import led Data exclusivity and lack of standards ensure that exports are negligible New national health system will stimulate market Wholesale and distribution chains control 70% of pharmacy sector Market relies on economic performance for growth; generics - 40% of market by volume
19 SWOT analysis for generics Strengths Generic competition encouraged Weak reimbursement systems Opportunities IP enforcement & FTAs Improved quality control Promotion of generics Mandatory substitution Weaknesses Regulatory differences What is a generic? Non-standard bioequivalence Local industry protection Acceptance of generics Threats Economies may not grow as expected Non-bioequivalence & copycats
20 Summary Market growth is heavily dependent on economic performance Healthcare reforms relate to more of the population gaining access to basic healthcare Price controls aim to reduce expenditure, not usage Generics to outperform market as a whole, beware of copycats Rapid market growth but still low per capita expenditure
21 Chris Swann, Market Briefings Analyst, Espicom Business Intelligence
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