CharTec 90-Day Salesperson Roadmap
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- Basil Reynolds
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1 CharTec 90-Day Salesperson Roadmap In our over twenty years as an MSP, ARRC Technology, we ve made many bad hiring decisions and many great ones. Through these decisions we ve learned that best way to make successful employees is to lay groundwork for success using a roadmap. These roadmaps vary in length based on the position, but regardless provide opportunities for tremendous growth and learning, as well as opportunities for the individual to fail early if it s just not a fit. The following is the roadmap we use for outside salespeople. Thus 90-day roadmap will produce individuals that are well versed in our company, our products and services, and are confident enough to make Managed Service sales. Days 1-5 Attend a CharTec Academy within month one. Locate and check out all books from the required reading list (see below) and expense any that need to be ordered. Department Shadowing Day 1 o Company tour and meet and greet 1 hr o Shadow NOC and Help Desk departments 1 hr o Shadow Break Fix and Front Counter departments 1 hr o Shadow Warehouse/RMA departments 1 hr o Shadow Builds and Quality Control departments 2 hrs o End of day summary on departments Day 2 o Onsite with the Technicians 2 hrs o Onsite with the Cabling team 2 hrs o CSR Shadowing 1 hr o Shadow Account Management 2 hrs o End of day summary Day 3 o Shadow Accounting Receivables 1 hr o Shadow Sales Rep 3 hrs o Shadow In-house and Onsite Project Management 4 hrs o End of day summary Day 4 o Shadow Operations 2 hrs ConnectWise overview LabTech, Everest, and Quosal overviews Receive all passwords and logins End of day summary
2 Day 5 o o o Competitor Familiarization 6 hrs Identify Competition (Top 3 for each) Managed Services Telco Cabling Websites Summary on each competitor. Include the following: How long in business What s their onsite hourly rate What are they good at Meeting With HR 1 hr Hand in summaries Training experience Complete HR survey Meeting With CEO 1 hr Discussion on Experience CEO Overview and questions on departments Competitor Discussion Day 6-10 Line of Business Application Study and Training ARRC Technology basics o Know all labor rates o Know all management leaders o Know all team leads o Know ARRC Technology s history View and pass necessary tests on ConnectWise videos o Demo How to Create an Activity o Demo How to Create an Opportunity o Demo How to Look up a Client o Demo How to Look up an Agreement o Demo How to Look up Contact Info on a Client o Demo How to Add Notes in an Activity o Demo Use of the Sales Funnel o Demo How to Add a Client onto a Sales Track View and pass necessary tests on Quosal videos o Complete demonstration on how to create, send, and look up sales quotes View and pass necessary tests on Everest Videos o Demo How to Enter a New Client o Demo How to Create a Quote & Sales Order o Demo How to Look up a Client
3 o Demo How to Look up a Client s Old Invoice o Demo How Look up Client History o Demo How to Look up Part Numbers, Price, and Availability on Products o Demo How to Look up Past Quotes Meeting With HR 1 hr o Review test results Meeting With CEO o Discussion on experience o Perform a demonstration on CW, Quosal and Everest based on videos Days Enhance Product Knowledge and Sales Presentations Demonstrate that you have a firm understanding of the following products (videos and recorded Webinars can be found on the CharTec site for most): o ARRC Full Managed Services offering o ARRC Lite Managed Services offering o Backup Disaster and Recovery Solution o RADAR o Reflexion SPAM Control o DISC o Visitor ID o Website Creation Watch and study the A-C Sales Process video and whitepaper Watch and summarize key take away points from Academy Intro and Keynote video by Alex Rogers Watch and summarize key take away points from Sales Presentation Renovation video by Alex Rogers Watch and summarize key take away points from Don t Spin Your Wheels, Ink the deal! Watch and summarize key take away points from Marketing Manager and Tracks Watch all CharTec role play videos on the CharTec Connect site o All Bases Covered o Taking Initiative o Vendor Management o Professional Services o Security Management o Backup Disaster and Recovery o Proposal o Website Revenue Generation o Flat Rate IT Services Watch all Objection videos on the CharTec Connect site o Length of Agreement o Price o Let me think about it
4 o Owning Equipment o Explaining the Network Meeting With HR 1 hr o Turn in all video summaries and take away points o Turn in book summaries and papers Meeting With CEO o Discussion on experience and summaries o Give an overview of both ARRC Managed Services Products o Be prepared to answer Objections o Perform a full demo on Visitor ID, Radar, and Address on the Fly o Explain the general concept of the BDR Days Attend a second CharTec Academy within the next 30 days Study and Practice Discovery and Presentation Sales Discovery process o Demonstrate a firm understanding of all Discovery Questions o Create and personalize the presentation o Designing a proposal for Telco, Networking and Managed Services o Create a Visio diagram Study Managed Service offering presentation o Memorize slides and stories o Practice and roll play Managed Service presentation Meet with HR 1 hr o Turn in sample presentation, proposal, and diagram Meet with CEO on Managed Service presentation training 2 hrs o Explain Discovery Process o Sales training with CEO o First roll play practice presentation to CEO Days Document Creation and Presentation Review Agreements o Create a Full Version Manage Service agreement o Study the agreement o Must be able to demonstrate a full understanding of the Managed Service agreement o Agreement objections Quarterly Business Reviews o Watch QBR roll play video on the CharTec Connect site o Understand the reasons for QBR
5 Practice Manage Service presentations and understanding objections o Full Version of Managed Services o Lite Version of Managed Services o BDR o Website Meet with HR 1 hr Meet with CEO on Managed Service presentation training 3 hrs o Demonstrate a full understanding of the agreement o Roll play the agreement o Roll play agreement objections o QBR discussion and explanation o Roll play and Sales Training o Question and answer time on Managed Services Days Onsite and In-House Sales Shadowing with All Members of the Sales Team Phone Systems, Cabling, and Video Conferencing Studying o Learn how to install and setup Skype o Mitel sales training o Cabling Infrastructure study guide o Learn the Mondo Pad o Research the benefits for dual screens Social Media o Setup or update Facebook profile o Setup or update LinkedIn profile Meeting with CEO o Present the following proposals Mitel Phone System Mondo Pad with demonstration o Sales training on presentations Slide training Role playing Days Attend a third CharTec Academy within the next 30 days Shadowing and Presentation Practice Sales shadowing and Account Management o Listen to Quality assurance Live Calls ( 2 Days ) o Onsite QBR With Account management team Practice Managed Service Presentation
6 Practice Telco Presentation Practice BDR Presentation Practice The Proposal For a Project and Managed Services Days Start of Sales Process and Final Review Enter all current prospects into ConnectWise o Create a Sales Track o Run a Sales Track o Setup 5-10 appointments with your current Prospects Start the sales process Create Activities and Opportunities Meet with CEO for final Road Map review o Funnel o Activity Points o Summary o Facebook o LinkedIn o Discuss the Prospects within the sales process o CEO will send out a letter to the client base announcing the new arrival to the team
7 2013 CharTec LLC. All rights reserved. Reproduction in any manner whatsoever without the written permission of CharTec LLC. is strictly prohibited. This document contains confidential and proprietary intellectual property of CharTec LLC. Disclosure of this document to any party is strictly forbidden by any non-disclosure agreement(s) in effect.
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