We use such personal information collected through this Site for the purposes of:

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1 PRIVACY POLICY Your privacy is important to Us. We treat it, and any information that you give to Us, with as much care as possible. Please read the following policy to understand what We do with your information. You should also read the Terms and Conditions, click here. Our Site is a United Kingdom site and so Our privacy policy complies with the Data Protection Act 1998 and relevant European data protection legislation. However, We recognise that the Site will be accessed by users in the United States and so We have taken steps to ensure that We also comply with the Children s Online Privacy Protection Act 1998 ( COPPA ). We are committed to protecting your privacy and honouring the integrity of your personal information. We do not sell any information collected through this Site to others except as disclosed in this Privacy Policy. If you have any requests concerning your personal information or any queries with regard to these practices please contact Our Privacy Officer by at [email protected]. 1. Personal Information We collect personal information from you when you (i) submit questions or material to Us, (ii) register on this Site, (iii) purchase a product from Us, (iv) Us or (v) enter one of Our competitions. The type of personal information We may collect (if applicable) includes the following: name, gender, user name, password, address, postal address, phone number, mobile number and credit card information. We use such personal information collected through this Site for the purposes of: providing a personalised service enhancing the user experience of this Site conducting market research surveys fulfilling product orders running features that incorporate submissions to the Site running competitions; and providing you with information about, and access to, products and services We offer, either ourselves or jointly with or on behalf of other organisations. 2. Registration Information 2.1 We only collect your personal information in accordance with Our Terms and this Privacy Policy. When you register your details on the Site (if applicable), you will be required to provide Us with your full name, your date of birth, your address and your country of residence. We will also give you the option of providing your gender and mobile number (the Registration Information ). Information relating to your use of the Site is detailed at paragraph 3 below. 2.2 We use the Registration Information only where you allow Us to do so and only in respect of the offer and activities on the Site that you request. 2.3 If you enter a competition on the Site, We will use the Registration Information to contact you to let you know if you have won and also to deliver your prize. Each competition has

2 its own rules and they will be visible when you enter the competition online. Please ensure that you read them fully. Please also read paragraph 8 Competitions in the Terms. 2.4 You warrant that the Registration Information is true, accurate and current and you shall inform Us of any changes made to the Registration Information. You shall not pretend to be any other person when providing Us with the Registration Information. 3. Use of Registration Information 3.1 We may use the Registration Information from time to time to offer you services and products based on the preferences that you identify during the registration process when you become a Member, and based on any preferences of which that you subsequently make Us aware. We will obtain your permission to carry out such promotions during the registration process when We obtain your Registration Information. To offer you such third party services, and provided you have given Us permission, We may you at the address that you give Us when you give Us the Registration Information or subsequently. 3.2 We will use the Registration Information in relation to any goods or services that you purchase directly from Us so that We can deliver such goods or services to you. 3.3 If you do not wish to receive information about Our products or services, or the products or services offered jointly with or on behalf of other organisations, please uncheck the appropriate box on the registration page, competitions page or other relevant form or page through which the information is collected. 4. Age Restriction 4.1 If you are under 13 years of age you cannot become a member of the Site (where such membership services are offered on the Site). Wherever We require it, you will be asked for your date of birth and We may refuse you access to certain areas of the Site. No information should be submitted to Us without consent of the relevant parent or guardian. 4.2 In some cases, if appropriate, We may run a competition on the Site which is open to children under 13 years of age. In this case, We will ask you for your address only so that We can contact you to tell you whether you have won the competition. At the end of the Competition We will suppress your personal information. 5. Note to Parents 5.1 This Site is not directed specifically at children under the age of 13. We do not permit registration as a Member by, and will not knowingly collect or use personal information from, anyone under the age of 13, except as set out above in relation to competitions. 5.2 We recommend that parents/legal guardians regularly check and monitor their children's use of and other on-line activities. Please make sure that your child does not give Us personal information on-line without asking your permission. 5.3 If you believe that your child under the age of 13 may have registered on the Site, you can contact Us at [email protected] and We will tell you what personal information, if any, We are holding in relation to your child. At your written request, We will either suppress the child s personal information or place limits on the use and/or disclosure of the child s personal information.

3 6. Data Protection and Personal Information 6.1 We recognise that the Registration Information and the information that We capture during your use of the Site is personal data for the purposes of the Data Protection Act 1998 (the Act ) and We hereby acknowledge that We shall treat the Registration Information and all other information that you give Us in accordance with the Act. Please read paragraph 3 above which explains how We will use your Registration Information. 6.2 If your personal information changes, or if you no longer need Our service, you may correct, update, delete or deactivate it by ing Us at [email protected]. 6.3 We may store the personal information that you send to Us via this Site in Our databases. We will only keep your personal information for as long as is reasonably necessary taking into consideration Our need to answer queries or resolve problems, provide improved and new services and comply with legal requirements under applicable law(s). This means that We may retain your personal information for a reasonable period after you stop using Our services or stop using this Site. 6.4 We internally use personally identifiable information about Our customers to improve Our marketing and promotional efforts, to statistically analyse Site usage, to improve Our content and product offerings and to customise Our Site's content and layout. We believe these uses allow Us to improve Our Site and provide better service to Our customers. 6.5 We may occasionally use a customer's address and, in rare situations mailing address or phone number, to contact a customer regarding administrative matters or notices. We may use information in the file We maintain about a customer to resolve disputes and troubleshoot problems. 6.6 If for some reason you believe that you have received any SPAM from Us which you have not authorised Us to send you, please inform Us immediately by ing Us at [email protected]. 6.7 Personal data collected via this Site is controlled by 19 Entertainment Limited, 33 Ransomes Dock, Parkgate Road London SW11 4NP. In the event that you would like to view a copy of the information that We hold on you, you may do so at any time by requesting a copy to be sent you on the following address: [email protected]. Please note that We may charge you a fee of up to 10 for the provision of such information. 7. Passing Information to Third Parties 7.1 We shall not sell, share, hire or otherwise deal in any of your personal information or Registration Information with third parties unless you give Us specific permission to do so when you register on the Site or through a subsequent affirmative confirmation on the Site. However We work with partner organisations. Provided that you are over 13, We may wish to send you information in relation to these partners products or services. We will seek your consent, or if you are under 13 the consent of your parent or legal guardian before We do so. We will also periodically give you the opportunity to opt out of receiving such communication referred to in paragraph 3.1 above. 7.2 As We operate globally, it may be necessary to transfer your information internationally, and in particular your information may be stored on the servers of 19 Entertainment Limited or its parent company CKx Inc. or Our website host, which is currently Haecceitas Limited. Use of personal data by such third parties is safeguarded by both international procedures and legal agreements to comply with the requirements of the Act.

4 7.3 We will make your personally identifiable information available to other companies or people when: (a) (b) (c) (d) (e) We hire third-party vendors to provide specialised services such as customer support; message deployment; suppression, merge and de-duplication services; data processing; and special products or services that you have requested. These companies are only allowed to use the information in order to help Us fulfil Our services to you. We do not provide your information to these companies for their own, permanent use; you unsubscribe for a mailing that We send to you on behalf of a third party. We may share your removal instruction with the third party so that it may be added to that person s list of people to whom they may not send s; you are the winner or finalist of a competition that is co-sponsored with a third party and that third party needs your information in order to manage the prize fulfilment or competition participation process; when required by law, such as when We respond to injunctions, court orders, or legal process; or We believe that your actions violate applicable laws, Our Terms of Use, or any usage guidelines for specific products or services, or threaten the rights, property, or safety of Our company, Our users, or others. 7.4 We may share aggregated demographic information (country, city, gender (where provided)) about Our user base with Our Site development team and web hosting provider or other relevant third parties. This information does not identify you as an individual user. We do not link such aggregate user data with personally identifiable information. 8. Links to Third Parties This Site may link to other websites. These third party websites are outside of Our control and are not covered by this Privacy Policy. If you access other websites using the links provided (for instance by clicking on a banner advertisement), the operators of these websites may collect your personal information. Please ensure that you are satisfied with the Privacy Policies of these Third Party websites before you submit any personal information. We cannot be held responsible legally or otherwise for the activities, privacy policies or levels of privacy compliance of these Third Parties. We encourage you to read that website s privacy policy before providing any personal information. 9. Newsletters 9.1 We may offer free newsletters to share information with you about the Site, about Us and Our affiliates and subsidiaries, or about Our business partners and advertisers and sponsors. You may receive a newsletter either by registering for a particular newsletter or in conjunction with a special feature or membership for which you have registered on the Site. You may cancel your free subscription by following the instructions provided on the Site or, in some instances, in the designated area of certain newsletters or s. 10. Competitions and Surveys 10.1 From time to time We may provide you the opportunity to take part in competitions or surveys on Our Site. If you participate, We will request certain Personal Information from you. Participation in these surveys or competitions is completely voluntary and you

5 therefore have a choice whether or not to disclose this information. The requested information typically includes contact information (such as name and address). Your personally identifiable information may be used to contact you for winner notification, prize delivery confirmation or other related purposes. We may ask your permission to allow Us to post publicly some of your information on the Site, such as on a winner s page, in the event you win a competition or sweepstakes. Except as required by applicable law, We will not post your information without your permission We may decide to use a third party service provider to conduct these competitions or surveys. Any such company will be prohibited from using Our users Personal Information for any other purpose unless you give your consent. The name of any such company will be visible on any page where you are invited to part with your information or views. We will never share the personally identifiable information you provide through a competition or survey with other third parties unless We give you prior notice and choice. In those cases where We are not the operator or host of the competition or sweepstake, We have no control over the information collected and accordingly urge you to review the advertiser's or sponsor's privacy policy applicable to the competition or sweepstakes before participating. 11. Security of Personal Information We take precautions to ensure the security of personal information submitted by users. Unfortunately, no electronic communication over the Internet can be guaranteed to be 100% secure. While We strive to take care to protect your personal information, We cannot warrant the security of any information that you submit to Us, and you do so at your own risk. We do offer secured-server transactions that encrypt your information in transit to thwart someone from intercepting it and misusing it when collecting credit card information for online purchases. We also store any personal information, including credit card numbers in a secure area to which the general public does not have access. 12. Cookies 12.1 We use cookies in relation to your use of the Site. A cookie is a file that We put in your computer. That file tells Us how you use the Site. For example, it will speed up your use of the Site, when you are purchasing goods and services from Us. It also assists Us in understanding how you use the Site so that We can constantly improve and update it. For more information about cookies, visit We also collect details of your web browser, the address at which it is based and details of the pages that you view on Our Site We do not collect Personal Information passively through cookies or other tracking mechanisms except in the circumstances described above. Cookies DO NOT contain any personal information about a specific user. We do not use cookies or other nonconsensual methods to take personally identifiable or online contact information about you or your family off of your computer. 13. Glossary Personal Information can also be known as Personal Data and means any information relating to you as a natural person that is capable of directly or indirectly identifying you. (On websites this is typically at least your address). Processing of Personal Information means any operation or set of operations which is performed upon your personal information whether or not by automatic means including

6 collection, recording, organisation, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, blocking, erasure or destruction (i.e. effectively any activity that We perform on or with the personal information that you send Us). "Third Party / Parties" for the purposes of this Privacy Notice means any company which is not an affiliate of 19 Entertainment Limited through either direct or indirect ownership. IMPORTANT - Why do I have to accept the terms of this Privacy Notice? This Privacy Notice provides you with all information necessary (in an easily accessible way) to make an informed choice as to whether to use this website and to send your personal information to Us or not. Therefore, by browsing this Site and communicating electronically with Us, you acknowledge and agree to Our Processing of your indirect personal information (cookies, connection and system information) in the manner set out in this Privacy Notice. If you wish to register on the Site or ask Us to provide a certain service to you (i.e. a competition, newsletter or new product details etc.) We will need additional direct personal information (eg name, address and address) from you. In this case, We will ask you, or if you are under 13 your parent or legal guardian, for your express consent to collect and use this Personal Information. This Personal Information will be used only for the purposes for which you gave it to Us.