CM-01 PG Diploma in Marketing Management (PGDMM)
|
|
- Domenic Bridges
- 8 years ago
- Views:
Transcription
1 Centre for Distance Education & Open Learning (CDEOL), Assam University, Silchar. INDIA. CM-01 PG Diploma in Marketing Management (PGDMM) Course Coordinator: DR.BRAJESH KUMAR Phone: Office: Library Science Building, AUS. Office Hours: 2-5 pm. PG Diploma in Marketing Management (PGDMM) 1
2 Overview This two-semester PG Diploma course in Marketing Management has been designed keeping in mind the growing demand among students and professionals for specialized courses in this emerging area within management studies. It provides a holistic view of the theoretical as well as practical aspects of Marketing Management. Objectives The PG Diploma programme is to familiarize students in the field of Marketing Management and to enhance awareness on its role in different sectors as well as to upgrade the skills and competencies of those who are working in media organizations without formal training. The other objectives of the course are: 1. To provide students with an insight into the concept and relevance of Marketing Management in today s world. 2. To train students in the theoretical and practical components of Marketing Mnagement 3. To familiarize students to the ethical dimensions of Marketing Mnagement. 4. To develop technical skills of students in different tools of Marketing Mnagement skills required to conceptualize, plan and execute events of various kinds. 5. To prepare well-trained Marketing Mnagement professionals to meet the challenges of a rapidly changing world maintaining the ethical mores and responsibility towards society. Eligibility Graduates in any discipline, with or without major/honoursfrom any Indian University or Universities from abroad with UGC recognition, and is an Indian national and above the age of 18 years can apply for the course. Evaluation The University will have a multi-tier system of evaluation of every paper, except the dissertation. 1. Continuous evaluation mainly through assignments that are tutor-marked, practical assignments and seminar/ workshops/extended contact programmes. (25 marks) 2. The term-end examinations. (75 marks) 3. Project work/dissertation. (100 marks) Draft Syllabus for PG Diploma in MarketingManagement (PGDMM) PG Diploma in Marketing Management (PGDMM) 2
3 Semester I Paper I: Principles of Management (PGDMM 01) 1. Management Concepts: Definitions, nature and scope of management; Management as science or art. Role of manager and his social responsibility; Evolution of management thought: Classical theory, Neo-classical theory (Human Relations approach), Behavioral approach, Contingency Theory, Systems approach: close system versus open system, sub systems. Planning: Fundamentals of planning, types of plans, objectives, policy and strategy and forecasting. Organizing and Decision Making: Nature and types of organization, concept and forms of organization structure, span of management, line and staff authority,, delegation, centralization and decentralization of authority, Process of delegation, steps for effective delegation, decentralization- meaning and importance, decision making process, Group Decision making,, creative problem solving etc. Coordination: Meaning and importance, causes of difficulty in coordination, Coordination as the essence of management, Techniques of an effective coordination. Control: Meaning and importance of control, relation between planning and control, process of control- setting objectives, establishing standards, measuring performance and corrections, Types of control- Feed forward control, PG Diploma in Marketing Management (PGDMM) 3
4 concurrent control, feed back control, MBO: (MBO): Concept, Process and Importance. Management by objectives 1.Koontz and O Donnell, Principles of Management: An Analysis of Management Functions, TMH. 2. C.B.Gupta, Management Concepts & Practices, Sultan Chand. 3. Franklin Terry, Principles of Management, AITBS Publishers and Distributors. 4. Shejwalkar, P.C, Principles and Practices of Management, Everest Publishing House. 5. Diwan, Parag, Management Principles and Practices, Excel Books. 6. Anderson, D. R., An Introduction to Mnagement Science, Thomson Publishing. 7. Agarwal, S.N., Changing Scenario in Mnagement, Rajat Publishing 8. Baporikar,N.,CaseMethod-Cases in Management, HimalayaPublishingHouse 9. Baporikar,N.,Emerging issues in Management, Excel Books 10. Batra,Mnagement Wisdom, Think INC Paper II: Principles of Marketing Management (PGDMM 02) Introduction to Marketing Management: Marketing concepts, nature and scope of marketing, role of marketing, Marketing environment and marketing management in changing context, marketing mix, New issues in marketing: retailing, brand management, E- marketing, Customer relationship marketing, green marketing, globalisation and consumerism. Marketing strategy: Market segmentation, Targeting and Positioning,.Marketing Research and MIS, Importance and determinants of consumer behavior, Buying decision process and industrial buying behaviour. Product Mix: Decisions and strategies, branding, brand Myopia, branding strategies, Product life cycle and new product development; pricing: objectives, methods and strategies. PG Diploma in Marketing Management (PGDMM) 4
5 Nature and Importance of Distribution Channels: Channel management, selection, motivation, co-operation and conflict management, intensity of distribution, vertical marketing system. Promotional Decisions: Promotion mix- advertising, sales promotion, personal selling and publicity; direct marketing; 1. Kotler, Philip, Marketing Management- Analysis, planning and control, PHI. 2. Saxena, Rajan, Marketing Management, TMH. 3. Stanton William J. and Charles Futnell, Fundamentals of Marketing, TMH. 4. Ramaswamy, V.S. and Namakumari S., Marketing Management, Macmillan India Ltd. 5. Kotler& Keller, Marketing Management, 13th Edition, PHI. 6 Armstrong G.,.Marketing San Introduction, Pearson Education 7. Batra, R., Advertising Mnagement, PHI 8. Kumar, B.A., Marketing Management, Vayu Publishing 9. Basotia,S., Marketing Management, ABD Publishing 10. Batata, G.S., Management Idea In Action, Think INC Paper III: Business Economics (PGDMM 03) Fundamentals of Business Economics: Meaning, nature, scope and role in decision making, Economics and Managerial Economics, Role of the managerial economist, Basic economic concepts such as opportunity cost, marginal analysis, time perspective principle, discounting principle, equi-managerial principle and economic rationality principle. Theory of Consumer Behaviour: Cardinal approach to consumer equilibrium, measurement of utility, the law of diminishing marginal utility, the law of equi-marginal utility, The ordinal utility approach: indifference curve theory, income effect, price effect, substitution effect. Theory of Demand Law of demand, factors determining demand, changes in demand, role of demand in price theory and business decisions, Elasticity of demand-meaning and factors PG Diploma in Marketing Management (PGDMM) 5
6 determining elasticity of demand, types and measurement, demand forecasting, meaning and methods. Theory of cost and supply: Production Analysis, Law of Variable Proportions, Law of Returns to Scale, Isoquant, Expansion Path & Cost and Cost Curves.Deriving supply crve from a set of cost curves. The Theory of Pricing: Meaning of value and price, relation between TR, AR and MR under different market forms, The break-even analysis: Meaning and condition of equilibrium of the firm under monopoly, oligopoly and perfect competion market condition,pricing strategy 1. Chaturvedi DD, Business Economics (Text & Cases), Galgotia Publications, New Delhi. 2. Peterson and Craig, Managerial Economics, PHI. 3. Varshney, Managerial Economics, Sultan Chand Publications. 4. Koutsoyiannis, A Modern Microeconomics, Macmillan Press Ltd, New Delhi. 5. Mithani DM, Managerial Economics, Himalaya Publishing House, New Delhi. 6.Allen,B., Managarial Economics, Wiley & sons 7. Atmanand, Mnagerial Economics, Excel Books 8. Ahja, H.L., Modern Economics, 9. Adhikari, M., Business Economics, Excel Books 10.Dwiwedi, D.N., Managerial Economics, VikashPblishing Pvt. Ltd PG Diploma in Marketing Management (PGDMM) 6
7 Paper IV: Marketing Research Methodology (PGDMM 04) Introduction: Meaning, scope and types of marketing research : exploratory, descriptive and experimental,researchmethodology:meaningandcomponentsformulation of objectives of research, research process and preparation of research designs: ; sample size decision; Sources of data-primary or secondary, limitations of secondary data; methods of collection of primary data: sampling versus census method, types of sampling, designing a questionnaire, methods of collecting data; arrangement, tabulation and presentation of data, editing and coding of data. Measurement and Scaling Techniques: Concept, types, rating scales and ranking scales, scale construction techniques, multi-dimensional scaling. Analysis of Data: Selection and application of suitable statistical techniques, analysis and interpretation of collected data, computer programmes for data analysis 4. Estimation and Testing of Hypothesis: parametric and non parametric tests on large and small samples, Error I and Error II, level of significance, test of significance, acceptance and rejection regions, test of significance involving large/small samples, Z, t, F and Chi-Square Tests. Spearman s rank test, krushkelwalis test.multivariate analysis: Factor analysis, Regression analysis, Cluster analysis, Correspondence analysis and Conjoint analysis. Interpretation and Report Writing: Types of research reports; steps in report writing process, kiss approach (keep it short and simple); Typing the report, bibliography, preparing footnotes. 1. Richard I. Levin and David S. Rubin, Statistics for Management, PHI. 2.H.K.Srivastava, Quantitative Techniques for Managerial Decisions, New Age International. 3.R.P.Hooda, Statistics for Business and Economics, Macmillan India Ltd. 4.Bannet Roger, Management Research, ILO Fowler Floyd J. Jr., Survey Methods-Second Edition, Sage Publication. PG Diploma in Marketing Management (PGDMM) 7
8 6.Kothari,C.R, Research Methodology-Methods and Tecniques,Wiley Eastern Limited, New Delhi 7. Benzamin,F., Introdction to Factor Analysis, Princeton,N.J., D.VanNostrand 8. 7.Nair,S.R,MarketingResearch,Himalaya Publishing House,New Delhi 9.Robin,B.J.,The Effective USEof Market Research, Kogan Page LTD, London 10..David,L.j.&Ronald,R.S., Marketing Research,PHI, New Delhi Semester II Paper V: Theory & Principles of Consumer Behaviour (PGDMM 05) Introduction to Consumer Behaviour: Role & importance, consumer behaviour and marketing strategy;, consumer involvement and decision making, information search process, evaluative criteria and decision rules, determinants of consumer behaviour. Consumer Motivation: Rational versus emotional motives, need hierarchy, consumer perception, consumer attitude and attitude change, influence of self concept and personality on buying behaviour, Consumer learning, motivation cues, response and reinforcement, behavioral learning and cognitive learning theory. External Determinants of Consumer Behavior: Influence of culture and subculture psychographics and life style, social class; reference groups and family influences Opinion Leadership: Process and motivation behind opinion leadership, diffusion and adoption process of innovations, profile of consumer innovators.consumer decision making process, routine response, limited and extensive problem solving behaviour. Consumer Decision Making Models: Howard Sheth, Engell, Kollat Blackwell and Nicosia model, Consumer behaviour audit, Industrial buying behavior, Relationship marketing. PG Diploma in Marketing Management (PGDMM) 8
9 1. Schiffman L.G. and Kanuk, L.L, Consumer Behaviour, PHI. 2. Engle, Jf.etc, Consumer Behaviour, Chicago Dryden Press. 3. Mowen, John C.C, Consumer Behaviour, New York McMillan. 4. Hawkins D.I. etc. Consumer Behaviour: Implications for marketing Strategies, Texas, Business 5. Dr. S.L.Gupta, Sumitra Pal, Consumer Behaviour An Indian Prespective Text & Cases, Sultan Chand & Sons. 6. Khan,M, New Age International Publishers (P) Limited, New Delhi 7.Batra, S.K., ConsmerBehabiour: Text & Cases, Excel Books 8.Batterley, R., Leading Through Relationship Marketing, Tata McGraw Hill. 9. Bender, P., Secrets of Power Marketing, Macmillan India Ltd 10.Hennery,A., ConsmerBehabiour and Marketing Action,Assian Books Pvt Ltd. Paper VI: Sales & Distribution Management (PGDMM 06) Introduction to Sales Management: Sales management function scope and importance, personal selling process and approaches; Evolving face of personal selling, sales organization structure, sales forecasting, sales territory design. Sales Force Management: Sales force job analysis and description, recruiting and selecting sales personnel, training sales personnel, motivating the sales force, sales force compensation, evaluating sales performance, ethical and legal issues in sales management. Distribution Planning and Control: Role and function of intermediaries, selection and motivation of intermediaries, distribution analysis, control and management, channel dynamics Vertical marketing systems, Horizontal marketing systems, Multi-channel marketing systems, Channel conflict and management. Distribution System and Logistics: Physical distribution system Decision areas, Different Modes of Transport in India, their characteristics; Logistics: Introduction: functional areas, logistics integration for customer satisfaction PG Diploma in Marketing Management (PGDMM) 9
10 Distribution costs and control : customer service and supply chain management (SCM), Integration of sales and distribution strategy. 1. Geoffrey Lancaster & David Jobber, Selling and Sales Management, Macmillan India Limited. 2. Anderson, R., Joseph Hair, Jr., Alan Bush, Professional Sales Management, PHI. 3. Buskirk, R.H. and Stanton, W.J., Management of sales force, TMH. 4. Peter Thomson, Sell Your way to the Top, Excel Books 5. Richard D.Irwin. Dalry D.J., Sales Management: Concept and Cases, John Wiley. 6.Gpta, S.L.., Sales and Distribtion Management, Excel Books 7.Dutta, B.,.., Sales and Distribtion Management, I.K. International Pblishing House Ltd 8.Panda, K.T.&Shahadev, S., Sales & Distribution Mnagement, Oxford University Press, New Delhi 9.Ramchandran S.L.., Ramann C.V., Distribution and Sales Management, Allied Publishers 10.Dent, J., Distribution Channels, Kogan Page Paper VII: Retail Management (PGDMM 07) Introduction to Retailing: Definition, importance and scope of retailing, retail formats, retail scenario in India. Retail Planning: Information gathering in retailing, retail strategic planning and operation management, retail financial strategy, target market selection and retail location, store design and layout, visual merchandising and displays. Retail Merchandise: Introduction, evolution of merchandising, functions of merchandise manager, merchandise planning process, buying and handling, merchandise pricing. Retail Functional Management: Human resources management, customer service, GAPs Model, customer relationship management; retail management information systems, retail audits Managing Retailing Marketing Mix : PG Diploma in Marketing Management (PGDMM) 10
11 The retail marketing mix- Product, place, price, promotion, Retail Communication mix, Promotional strategy, supply chain management. 1. D. Gilbert, Retail Marketing Management, PHI. 2. Vedamani, G. Gibson, Retail Management: Functional Principles & Practices, Jaico Publishers. 3. Lucas, Bush & Gresham, Retailing, All India Publishers. 4. Berman & Evans, Retail Management: PHI. 5. Newman, Andrew J & Cullen, Peter, Retailing: Environment & Operations, Vikas Publishers. 6.Berman, B., Retail Management: Strategic Approach, PHI 7. Ghoshal, G., Retail Mnagement, JBA Books 8.Singh, H., Retail Management: Global Perspectives, JBA Books 9.Madaan, K.V.S., Fndamentals of Retailing, TMH 10. Akerhurst,G.& Alexander, N., Retail Marketing, Taylor & Francis Paper VIII: Project Study (PGDMM 08) This will be own time-work under the guidance of a faculty. Each student is to work on a marketing problem independently and submit a written report as per prescribed schedule and the format. The project study shall comprise collection of data with reference to selected problem, data analysis & presentation, and drawing inferences using appropriate statistical tools. Project study is to be well-researched document consistent with theoretical concepts backed by data, which can be defended by the student. It has to be original work done by the student. PG Diploma in Marketing Management (PGDMM) 11
Detailed Syllabus of POST GRADUATE DIPLOMA IN BUSINESS MANAGEMENT (SEMESTER SYSTEM)
Detailed Syllabus of POST GRADUATE DIPLOMA IN BUSINESS MANAGEMENT (SEMESTER SYSTEM) 1 COURSE TITLE: POST GRADUATE DIPLOMA IN BUSINESS MANAGEMENT DURATION : 1 YEAR (Semester System) TOTAL DIPLOMA MARKS
More informationMARKETING. Division of Marks. Ext. Int. Total. MM-301 Advertising Management 70 30 100 3Hrs. MM-302 Sales Management 70 30 100 3Hrs.
MARKETING Course Code Course Title Division of Marks Ext. Int. Total Duration Of Exams MM-301 Advertising Management 70 30 100 3Hrs. MM-302 Sales Management 70 30 100 3Hrs. MM-303 Product and Brand Management
More informationONE YEAR PG DIPLOMA COURSE IN THE FACULTY OF COMMERCE
Appendix -A COURSE AND EXAMINATION SCHEME POST GRADUATE DIPLOMA IN MARKETING MANAGEMENT (PGDMM) ONE YEAR PG DIPLOMA COURSE IN THE FACULTY OF COMMERCE Sr. No. Subject Course Scheme No.of Credits Examination
More informationMBA (Master of Business Administration) Syllabus 2011 (Term 2)
MBA (Master of Business Administration) Syllabus 2011 (Term 2) Course Code: D M G T 4 0 4 Course Title: RESEARCH METHODOLOGY 1. An Introduction to Research: Meaning, Process, Defining, Research Problem:
More informationMANAGEMENT STUDIES (MBA) DETAILED SYLLABUS FOR PART A & B PART A GENERAL PAPER ON TEACHING AND RESEARCH APTITUDE
MANAGEMENT STUDIES (MBA) DETAILED SYLLABUS FOR PART A & B PART A GENERAL PAPER ON TEACHING AND RESEARCH APTITUDE PART-B I - Managerial Economics Nature and scope of Managerial Economics. Importance of
More informationGURU NANAK DEV UNIVERSITY AMRITSAR
Faculty of Economics & Business Syllabus For Post Graduate Diploma in Marketing Management (P.G.D.M.M.) (SEMESTER I & II) Session: 2013-14 GURU NANAK DEV UNIVERSITY AMRITSAR Note: (i) Copy rights are reserved.
More informationLIST OF SUBJECTS MBA (EXECUTIVE) SEM.I 2015 1. Fundamental of Management 2. Organizational Behaviour 3. Accounting for Managers 4.
LIST OF SUBJECTS MBA (EXECUTIVE) SEM.I 2015 1. Fundamental of Management 2. Organizational Behaviour 3. Accounting for Managers 4. Statistics for Management 5. Business Communication 6. Managerial Economics
More informationLIST OF SUBJECTS MBA (EXECUTIVE) SEM.I 2011-13 1. Fundamental of Management 2. Organizational Behaviour 3. Accounting for Managers 4.
LIST OF SUBJECTS MBA (EXECUTIVE) SEM.I 2011-13 1. Fundamental of Management 2. Organizational Behaviour 3. Accounting for Managers 4. Statistics for Management 5. Business Communication 6. Managerial Economics
More informationCertificate Program in Health Care Management
An Institution of National Importance Established by The BANARAS HINDU UNIVERSITY ACT XVI of 1915 Course Structure of Certificate Program in Health Care Management Under Career Oriented Courses of UNIVERSITY
More informationDiploma in Marketing
INTRODUCTION TO MARKETING PRODUCT Nature, Scope and Importance of Marketing Basic Concepts Marketing Environment Market Segmentation Targeting and Positioning Product Strategy Product Innovation and Diffusion
More informationSyllabus for Entrance Test for Admission to Ph.D. Course (Main Subject Commerce)
Syllabus for Entrance Test for Admission to Ph.D. Course (Main Subject Commerce) Paper-I Subject related paper (Objective) Note: 50 objective type questions to be attempted. Each question carries two marks.
More informationLCCI International Qualifications. Level 3 Certificate in Selling and Sales Management. Extended Syllabus. Effective from 2007
LCCI International Qualifications Level 3 Certificate in Selling and Sales Management Extended Syllabus Effective from 2007 For further information contact us: Tel. +44 (0) 8707 202909 Email. enquiries@ediplc.com
More informationSPECIALIZATION IN MARKETING MANAGEMENT 5.1 SALES MANAGEMENT
81 SPECIALIZATION IN MARKETING MANAGEMENT 5.1 SALES MANAGEMENT RATIONALE L T P 4 2 - The purpose of this course is to develop understanding and skill about concepts, method and strategies of sales management.
More informationMBA with specialisation in Marketing - LM501
MBA with specialisation in Marketing - LM501 1. Objectives The objectives of the MBA Programme are as follows: (i) (ii) (iii) (iv) to impart professional education and training in Modern Management Techniques
More informationMADRAS CHRISTIAN COLLEGE SELF FINANCED STREAM Department of Commerce. M.Phil in Commerce
MADRAS CHRISTIAN COLLEGE SELF FINANCED STREAM Department of Commerce M.Phil in Commerce Department of Commerce (SFS) MADRAS CHRISTIAN COLLEGE (Autonomous) M.Phil (Commerce) Sem Subjects Title of the Paper
More informationBHARATHIAR UNIVERSITY, COIMBATORE-641 046 M.B.A (CBCS Pattern) (Introduced new elective papers/revised paper with effect from 2014-15 onwards)
Page 1 of 6 BHARATHIAR UNIVERSITY, COIMBATORE-641 046 M.B.A (CBCS Pattern) (Introduced new elective papers/revised paper with effect from 2014-15 onwards) Note: The syllabi for the following introduced
More informationTHE OPEN UNIVERSITY OF TANZANIA FACULTY OF BUSINESS MANAGEMENT DEPARTMENT OF MARKETING AND ENTREPREURSHIP OME 321: SALES MANAGEMENT COURSE OUTLINE
THE OPEN UNIVERSITY OF TANZANIA FACULTY OF BUSINESS MANAGEMENT DEPARTMENT OF MARKETING AND ENTREPREURSHIP OME 321: SALES MANAGEMENT COURSE OUTLINE INTRODUCTION: Sales management is a course that focuses
More informationPOST GRADUATE DIPLOMA IN MARKETING MANAGEMENT
POST GRADUATE DIPLOMA IN MARKETING MANAGEMENT The Post Graduate Diploma in Marketing Management (PGDMM) is a Two Semesters Full Time Programme of One Year. The course structure of the programme is given
More informationPost Graduate Diploma in Human Resource and Management
Post Graduate Diploma in Human Resource and Management Rationale The role of Human Resource has changed greatly since medieval times when the major motivational factions were basic human necessities and
More informationGURU NANAK DEV UNIVERSITY AMRITSAR
Faculty of Economics & Business Syllabus For Post Graduate Diploma in Business Management (P.G.D.B.M.) Examination: 2013 GURU NANAK DEV UNIVERSITY AMRITSAR Note: (i) Copy rights are reserved. Nobody is
More informationMSc Marketing Management - LM561
MSc Marketing Management LM561 1. Objectives The programme aims to explore the nature and role of marketing in contemporary society. It will emphasise the role of marketing a new product and new business
More informationCOMMUNITY COLLEGE, D.A.V.V. INDORE. (Under UGC Scheme for Skill Development)
COMMUNITY COLLEGE, D.A.V.V. INDORE. (Under UGC Scheme for Skill Development) Diploma in Logistics & Supply (Cargo Management) DLS (CM)-06: Corporate Business Communication Course Objectives:- The main
More informationManagement and Marketing Course Descriptions
Management and Marketing Course Descriptions Management Course Descriptions HRM 301 Human Resources Management (3-0-3) Covers all activities and processes of the human resources function that include recruitment,
More informationPOST GRADUATE DIPLOMA IN BUSINESS MANAGEMENT (PGDBM) PROGRAMME GUIDE
POST GRADUATE DIPLOMA IN BUSINESS MANAGEMENT (PGDBM) PROGRAMME GUIDE INDEX INTRODUCTION 3 PROGRAMME CODE 3 PROGRAMME DURATION 3 MEDIUM OF INSTRUCTION 3 SCHEME OF THE PROGRAMME 4 SYLLABUS OF PROGRAMME 5-14
More informationCERTIFICATE IN EVENT MANAGEMENT (CEM) COURSE CURRICULUM AND REGULATIONS
GOVERNMENT OF PUDUCHERRY TAGORE ARTS COLLEGE PUDUCHERRY 8 CERTIFICATE IN EVENT MANAGEMENT (CEM) COURSE CURRICULUM AND REGULATIONS CAREER ORIENTED COURSE SPONSORED BY UGC 2010-2011 CONTENT TEACHING HOURS
More informationMADRAS CHRISTIAN COLLEGE (AUTONOMOUS) DEPARTMENT OF SOCIAL WORK (SFS) TAMBARAM CHENNAI 59 PHONE : 22396324
MADRAS CHRISTIAN COLLEGE (AUTONOMOUS) DEPARTMENT OF SOCIAL WORK (SFS) TAMBARAM CHENNAI 59 PHONE : 22396324 DEPARTMENT OF SOCIAL WORK SELF FINANCED STREAM MADRAS CHRISTIAN COLLEGE (AUTONOMOUS) Course Structure
More informationDiploma in Business Management
Diploma in Business Management 11101 Managerial Economics COURSE CONTENTS: SEM :- 1 Subject matter of Managerial Economics, nature of economic theory assumption and scope, importance of the study for a
More informationBBA 2 nd Year Human Resource Management Paper 2.4
Human Resource Management Paper 2.4 OBJECTIVES: To understand various facets of HRM and to create an understanding of the various policies and practices of HRM. To comprehend the emerging trends in HRM.
More informationChapter: IV. IV: Research Methodology. Research Methodology
Chapter: IV IV: Research Methodology Research Methodology 4.1 Rationale of the study 4.2 Statement of Problem 4.3 Problem identification 4.4 Motivation for the research 4.5 Comprehensive Objective of study
More informationa. Languages: English will be the primary language of the collection. b. Chronological Guidelines: Current and recent topics are of major interest.
Georgia State University University Library Collection Development Policy Department of Marketing Purpose: To provide guidance in the selection of library materials to support the curriculum for the program
More informationFifth Semester. The objective of this course is to explain the students fundamentals principles
Fifth Semester B.B.AH-501 MARKETING MANAGEMENT s : The objective of this course is to explain the students fundamentals principles and practices of marketing as well as create awareness about other inter
More informationDetailed Syllabus of POST GRADUATE DIPLOMA IN RETAIL MANAGEMENT (SEMESTER SYSTEM)
Detailed Syllabus of POST GRADUATE DIPLOMA IN RETAIL MANAGEMENT (SEMESTER SYSTEM) 1 COURSE TITLE: POST GRADUATE DIPLOMA IN RETAIL MANAGEMENT DURATION : 1 YEAR (Semester System) TOTAL DIPLOMA MARKS : 900
More informationContents. Chapter 1 Introduction to Sales Management 3-16. Chapter 2 The Sales Organization 17-40. Chapter 3 Sales Functions and Policies 41-54
Contents Part- I: The Sales Perspective Chapter 1 Introduction to Sales Management 3-16 Chapter 2 The Sales Organization 17-40 Chapter 3 Sales Functions and Policies 41-54 Chapter 4 Personal Selling 55-80
More informationIMS-D SUBJECT - SYLLABUS SUBJECT TITLE :INTERNATIONAL BUSINESS
COURSE: BBA COURSE CODE: 301 SEMESTER: III SESSION: 2005-2006 ONWARD SUBJECT TITLE :INTERNATIONAL BUSINESS The objective is to impart knowledge and skill of analysis of operational processes of business
More informationSCHEME & SYLLABUS FOR PHD ENTRANCE TEST IN MANAGEMENT
SCHEME & SYLLABUS FOR PHD ENTRANCE TEST IN MANAGEMENT There will be two papers Paper-I Objective type: 50 Marks This paper will consist of 50 objective type questions of 1 mark each related to basics of
More informationSAURASHTRA UNIVERSITY MASTER OF PHILOSOPHY IN ACCONTING & FINANCE (UNDER THE FACULTY OF COMMERCE)
SAURASHTRA UNIVERSITY MASTER OF PHILOSOPHY IN ACCONTING & FINANCE (UNDER THE FACULTY OF COMMERCE) O.M.PHIL.(COM.A & F) : 1 1. The Master of Philosophy in ACCONTING & FINANCE Degree shall be considered
More informationDEM PRINCIPLES OF EVENT MANAGEMENT EM 011 Unit I. EVENT PLANNING & TEAM MANAGEMENT Unit I
EVENT MANAGEMENT COURSES SYLLABUS > DEM > PGDEM > B.EM. > M.EM. Aims To give formal instructions and training to students to be future managers of the Event Industry. So that, they technical proficiency
More information1. Basics of Marketing 20% Defination, Scope of marketing. Core concept of marketing- Exchange, Transaction & Transfer.
Veer Narmad South Gujarat University, Surat S.Y.B.Com. Marketing Paper I Semester - III ( In Force From June 2015-16) Objectives: 1. To impart to the conceptual knowledge in the area of marketing. 2. To
More informationMarketing BS in Management with a Concentration in Marketing (Effective Fall 2012)
BS in with a Concentration in (Effective Fall 2012) The undergraduate management concentration in provides students with both a theoretical and a practical knowledge of marketing. The curriculum achieves
More informationProgram structure - PGDM (with specializations in Marketing, Retail, Finance, HR, Systems, Operations)
Program structure - PGDM (with specializations in Marketing, Retail, Finance, HR, Systems, Operations) Trimester I Perspective Management I Vedanta, the Art of Self Management Grooming for Executive placement
More informationIJMT Volume 2, Issue 9 ISSN: 2249-1058
Business Profitability Through Customer Loyality and Satisfaction in India with Special Reference to Dehradun (Uttarakhand) Vikas Agarwal* Ajay Chaurasia** Prateek Negi** Abstract This research paper s
More informationK. J. SOMAIYA COLLEGE OF ARTS AND COMMERCE, VIDYAVIHAR, MUMBAI- 400077 (Autonomous) Affiliated to University of Mumbai
K. J. SOMAIYA COLLEGE OF ARTS AND COMMERCE, VIDYAVIHAR, MUMBAI- 400077 (Autonomous) Affiliated to University of Mumbai SYLLABUS AND SCHEME OF EXAMINATION Program: B.COM. (Third Year) Sem. V & Sem. VI Course:
More informationMBA PART-TIME SYLLABUS
MBA PART-TIME SYLLABUS Semester II Course Code Paper C/E Credits Marks SMP 2201 Organization Effectiveness and Change C 3 100 SMP 2202 Information Technology for Managers C 3 100 SMP 2203 Financial Management
More informationCommunication Skills (HU 101)
Communication Skills (HU 101) COURSES OBJECTIVES 1. To increase the student s ability to improve and utilize the skills necessary to be a competent Interpersonal communicator. 2. To increases the student
More informationHow To Learn Economics In India
B.A. PROGRAMME DISCIPLINE COURSE ECONOMICS COURSE CONTENTS (Effective from the Academic Year 2011-2012 onwards) DEPARTMENT OF ECONOMICS UNIVERSITY OF DELHI DELHI 1 Syllabus for B.A. Programme - Economics
More informationM.A. PUBLIC ADMINISTRATION
M.A. PUBLIC ADMINISTRATION FIRST YEAR PAPERS Subject Max. Marks Exam Hrs 1 Organizational Behavior 100 3 2 Administrative Theories 100 3 3 Principles of Organization and Management 100 3 4 Administrative
More informationScheme of B.A. (Economics Hons.) Semester System
Scheme of B.A. (Economics Hons.) Semester System B.A.Part-1 Semester-1 Nomenclature Paper-101 Micro Economics -I Paper-102 Macro Economics -I Semester-2 Paper-203 Micro Economics -II Paper-204 Macro Economics
More informationEMBA - Marketing Management
EMBA - Marketing Management EMBA 1 ST SEMESTER PAPER 1: MANAGEMENT AND BEHAVIOURAL PROCESS MODULE 1- INTRODUCTION Unit 1: Introduction: Concept, nature, scope and importance of Management, Unit 2: Principles
More informationLevel 4 Diploma in Advanced Hospitality and Tourism Management (VRQ) Qualification Syllabus
Level 4 Diploma in Advanced Hospitality and Tourism Management (VRQ) Qualification Syllabus Contents Page 1. The Level 4 Diploma in Advanced Hospitality and Tourism Management Syllabus 4 2. Structure of
More informationMARKETING MANAGEMENT 10DBA391- CUSTOMER RELATIONSHIP MANAGEMENT
MARKETING MANAGEMENT THIRD SEMESTER 10DBA391- CUSTOMER RELATIONSHIP MANAGEMENT UNIT I INTRODUCTION Definitions - Concepts and Context of relationship Management Evolution - Transactional Vs Relationship
More informationNPTEL http://nptel.iitm.ac.in
NPTEL Syllabus Services Marketing - Web course COURSE OUTLINE Aim: At the end of the course the student will have an understanding of the service economy, the nature of services, assessing business opportunities,
More informationA STUDY ON THE AWARENESS OF CONSUMPTION OF HEALTH FOOD DRINKS BY CHILDREN, ADOLESCENTS AND YOUNG ADULTS WITH SPECIAL REFERENCE TO WORIYUR
A STUDY ON THE AWARENESS OF CONSUMPTION OF HEALTH FOOD DRINKS BY CHILDREN, ADOLESCENTS AND YOUNG ADULTS WITH SPECIAL REFERENCE TO WORIYUR Gomathy Muthu gomathymuthu70@gmail.com ABSTRACT- A consumer s decision
More informationCentral University of Rajasthan
Central University of Rajasthan Bandarsindri, NH-8, Kishangarh (Ajmer) Website: www.curaj.ac.in Syllabus Ph.D. Programme Department of Management Ph.D. in Management PREAMBLE Globalization and liberalization
More informationDetailed Syllabus \\Iconsserver\projects\MaxValue-Phase2\Purchased_images PGPX IN HUMAN RESOURCE MANAGEMENT
Detailed Syllabus \\Iconsserver\projects\MaxValue-Phase2\Purchased_images PGPX IN HUMAN RESOURCE MANAGEMENT Smart, Fun & Easy Way to Become A Complete Professional! Index Click on the subject for detailed
More informationMARKETING INTERMEDIATE LEVEL
Syllabus MARKETING INTERMEDIATE LEVEL Proposed for examinations sessions starting May 2017 INTERMEDIATE Level, Marketing, MATSEC 1 Syllabus objectives The syllabus is intended to encourage candidates to:
More informationHAMPTON UNIVERSITY ONLINE Hampton University School of Business PhD in Business Administration
Program Overview The PhD in Business Leadership and Administration is designed for professionals located nation wide who desire an advanced degree in business to excel in their careers. In addition, the
More informationUNIVERSITY OF MUMBAI
AC 7/6/2013 Item no. 4.29 UNIVERSITY OF MUMBAI NAAC ACCREDITED SYLLABUS Programme - B.COM Course - Psychology of Human Behaviour at Work Paper I & II (Semester V & VI) (Applied Component) Credit Based
More informationCOMMERCE. Meaning and elements of Business Environment. Economic environment. Economic
COMMERCE Unit I Business Environment Meaning and elements of Business Environment. Economic environment. Economic Policies, Economic Planning. Legal environment of business in India. Competition policy.
More informationDegree of Master of Philosophy (M.Phil) Regulations Full-Time
1. Eligibility Degree of Master of Philosophy (M.Phil) Regulations Full-Time Candidates who have qualified for post graduate degree of this University or any other Universities recognized by the Syndicate
More informationVIVEKANANDA GLOBAL UNIVERSITY
VIVEKANANDA GLOBAL UNIVERSITY III & IV Semesters Scheme & Syllabus For BACHELOR OF BUSINESS ADMINISTRATION (BBA) 2014-2017 The Bachelor of Business Administration (BBA) is a 6 semester program. The following
More informationVEER NARMAD SOUTH GUJARAT UNIVERSITY. Optional Courses
MASTER OF BUSINESS ADMINISTRATION (Full Time) (With Effect From July 2002) Optional Courses 3. Marketing Group OMK 301 OMK 302 OMK 303 OMK 304 OMK 305 Consumer Behaviour Advertising & Sales Promotion Management
More information201 Management Information Systems and Decision Support Systems
MBA Part I (Semester-II) 1 201 Management Information Systems and Decision Support Systems - The objective of this course is to introduce the students to the managerial issues relating to the information
More informationRural Economy - Rural - Urban disparities-policy interventions required - Rural face to Reforms. The Development exercises in the last few decades.
MBAE 451 RURAL MARKETING Course Objectives To help the students understand and appreciate the differences and similarities between urban and rural Indian markets. To make them understand and develop marketing
More informationTHE OPEN UNIVERSITY OF TANZANIA OME 621: SALES MANAGEMENT
THE OPEN UNIVERSITY OF TANZANIA FACULTY OF BUSINESS MANAGEMENT MBA PROGRAMME OME 621: SALES MANAGEMENT COURSE OUTLINE 1 INTRODUCTION Sales Management programs are very important in today's business. If
More informationAC 234 ก 3(3-0-9) (Management Accounting)
ก ก ( ก.. 2551) AC 234 ก 3(3-0-9) (Management Accounting) ก ก ก ก ก ก ก ก ก ก ก ก ก ก ก ก ก ก ก ก ก ก A study of the use of accounting information for management decision making, financial statement analysis,
More informationMA in Leadership and Management (MALAM)
MA in Leadership and Management (MALAM) Developing people and organisations for growth Centre for Management, Business and Professional Development Professional Development at University of St Mark & St
More informationCourse Outline. BUSN 5050/1-3 Marketing Management (3,0,0)
Course Outline Department of Marketing, International Business, Entrepreneurship School of Business and Economics BUSN 5050/1-3 Marketing Management (3,0,0) Calendar Description Students examine the key
More informationBBA (G): 4th Semester Human Resource Management Paper Code: 202
BBA (G): 4th Semester Human Resource Management Paper Code: 202 To develop basic understanding of the concepts of Human Resource Management, familiarize the students with different aspects of managing
More informationPost Graduate Certificate Program in Sales & Marketing IMT Ghaziabad
Post Graduate Certificate Program in Sales & Marketing IMT Ghaziabad Ver 1.0 Contents Broad Contours Who Should Attend Unique Features of Program Program Modules Detailed Program Contents 2 Broad Contours
More informationDetailed Syllabus \\Iconsserver\projects\MaxValue-Phase2\Purchased_images PGPX IN TELECOM MANAGEMENT
Detailed Syllabus \\Iconsserver\projects\MaxValue-Phase2\Purchased_images PGPX IN TELECOM MANAGEMENT Smart, Fun & Easy Way to Become A Complete Professional! Index Click on the subject for detailed syllabus.
More informationAPPENDIX I POST GRADUATE DIPLOMA IN HUMAN RESOURCES DEVELOPMENT LAW ( PGDHRDL )
APPENDIX I POST GRADUATE DIPLOMA IN HUMAN RESOURCES DEVELOPMENT LAW ( PGDHRDL ) Sr. No. Name of the Paper No. of Credits Max. Marks Min. Marks 1 Human Resources Development. 4 Theory 80 2. Organisational
More informationProfessional Diploma in Marketing Syllabus
Professional Diploma in Marketing Syllabus 05/06 www.cim.co.uk/learningzone 1: Marketing Research & Information Aim The Marketing Research and Information subject covers the management of customer information
More informationDEPARTMENT OF INTERNATIONAL BUSINESS SCHOOL OF MANAGEMENT. Ph.D. Programme in International business COURSE STRUCTURE, SYLLABUS AND REGULATIONS
DEPARTMENT OF INTERNATIONAL BUSINESS SCHOOL OF MANAGEMENT Ph.D. Programme in International business COURSE STRUCTURE, SYLLABUS AND REGULATIONS DEPARTMENT OF INTERNATIONAL BUSINESS SCHOOL OF MANAGEMENT
More informationMM 301C Business Intelligence
MM 301C Business Intelligence Course Objective : The objective of teaching this course is to enable students to integrate knowledge of various functional areas and technologies use for business integration.
More informationVEER NARMAD SOUTH GUJARAT UNIVERSITY. Optional Courses
MASTER OF BUSINESS ADMINISTRATION (Evening) (With Effect From July 2002) Optional Courses 1. Rural & Urban Management Group ORM 501 ORM 502 ORM 503 ORM 504 ORM 505 Co-operative Management Rural Marketing
More informationEffect of sales promotion on consumer behavior based on culture
African Journal of Business Management Vol. 6(1), pp. 98-102,11 January, 2012 Available online at http://www.academicjournals.org/ajbm DOI: 10.5897/AJBM11.739 ISSN 1993-8233 2012 Academic Journals Full
More informationSRI VIVEKANANDA WOMENS DEGREE COLLEGE Ngo Colony, Opp. Old Sivalayam, Kadapa. (Affiliated to Y.V. University)
BBM. I YEAR BBM 102: PRINCIPLES OF MANAGEMENT UNIT 1 Management: concepts, Importance, Functions- classical, Neo-classical and Modern-Approaches- Role of Manager, Levels of Management. Planning: Nature,
More informationBANGLADESH INSTITUTE OF MANAGEMENT 4 Sobhanbag, Mirpur Road, Dhaka-1207 SYLLABUS FOR PART-I
BANGLADESH INSTITUTE OF MANAGEMENT SYLLABUS FOR PART-I Evaluation Criteria: Class Attendance : 10% Class Test : 20% Final Examination : 70% Name of Subject : 1. Principles of Marketing 2. Consumer Behaviour
More informationEXECUTIVE MASTER OF BUSINESS ADMINISTRATION FINANCE
EXECUTIVE MASTER OF BUSINESS ADMINISTRATION FINANCE EXCECUTIVE MBA FINANCE PAPER I PAPER II PAPER III PAPER IV PAPER V PAPER VI PAPER VII PAPER VIII PAPER IX PAPER X PAPER XI PAPER XII THE PRINCIPLES OF
More informationMaster of Science in Marketing Analytics (MSMA)
Master of Science in Marketing Analytics (MSMA) COURSE DESCRIPTION The Master of Science in Marketing Analytics program teaches students how to become more engaged with consumers, how to design and deliver
More informationGENERAL MBA/EMBA SYLLABUS - CORE COURSES DESCRIPTIONS PART I
GENERAL MBA/EMBA SYLLABUS - CORE COURSES DESCRIPTIONS Your LMS is the main source of learning, and will provide more guidance to the content of this syllabus. So you are advised to pay close attention
More informationCentre for Economic and Social Studies
1. The following is the structure of question paper for Commerce: _ Managerial Economics, Accounting Type of Question Marketing, Management & Finance Marks Business Environment (a) Short Answer Type 5
More informationMBA 2 nd - Sem PRODUCTION & OPERATION MANAGEMENT
MBA 2 nd - Sem PRODUCTION & OPERATION MANAGEMENT : Operations and Productivity Operations Functions and Evolution of POM; Framework for Managing Operations; Operations Strategy; Trends in Operations Management.
More informationCHAPTER III RESEARCH METHODS
CHAPTER III RESEARCH METHODS 3.1. Introduction Advertising management has become a prominent organizational activity in public and private corporate houses in India and abroad. Advertising is practiced
More informationOPEN UNIVERSITY OF TANZANIA FACULTY OF BUSINESS MANAGEMENT
1 OPEN UNIVERSITY OF TANZANIA FACULTY OF BUSINESS MANAGEMENT OME 512: MARKETING MANAGEMENT COURSE OUTLINE INTRODUCTION This course introduces students to the concepts and principles marketing management.
More informationManagement Accounting Practices: A Comparative Analysis of Manufacturing and Service Industries
ASA University Review, Vol. 4 No. 1, January June, 2010 Management Accounting Practices: A Comparative Analysis of Manufacturing and Service Industries Farjana Yeshmin * Rehana Fowzia * Abstract The study
More informationTHE MBA PROGRAM CURRICULUM
THE MBA PROGRAM CURRICULUM Module I Principles of Management Introduction to Management Management: An Overview: Definitions of Management; The Role of Management; Functions of Managers; Levels of Management;
More informationIT3404: Business Management
IT3404: Business Management (Optional) INTRODUCTION This course on Business Management is one of the five courses designed for Semester 3 of Bachelor of Information Technology Degree program. It starts
More informationMBA I Year Examination. MP-106 : Marketing Management. Time: 3 Hours Max. Marks: 80
MBA I Year Examination MP-106 : Marketing Management Time: 3 Hours Max. Marks: 80 Note: The question paper is divided into three sections A, B & C. Write Answers as per the given instructions. Section
More informationSRI VIVEKANANDA WOMENS DEGREE COLLEGE Ngo Colony, Opp. Old Sivalayam, Kadapa. (Affiliated to Y.V. University)
BBM III YEAR 301- International Business Management Anatomy of international business environment: meaning of IB, international business environment and its economic, political, legal, social and cultural-
More informationOPEN UNIVERSITY OF TANZANIA FACULTY OF BUSINESS MANAGEMENT
OPEN UNIVERSITY OF TANZANIA FACULTY OF BUSINESS MANAGEMENT OME 211: PRINCIPLES OF MARKETING COURSE OUTLINE INTRODUCTION This course introduces students to the concept and principles of marketing. In doing
More informationMALLS: THE BEST ADVERTISING AND PROMOTION TOOL: WITH SPECIAL REFERENCE TO STUDENT VISITORS TO DB MALL, BHOPAL(20-25)
MALLS: THE BEST ADVERTISING AND PROMOTION TOOL: WITH SPECIAL REFERENCE TO STUDENT VISITORS TO DB MALL, BHOPAL 1 Ravi Chatterjee Assistant Professor at Institute of Professional Education and Research,
More informationFDU-Vancouver Bachelor of Science in Business Administration International Business Concentration Course Descriptions
FDU-Vancouver Bachelor of Science in Business Administration International Business Concentration Course Descriptions Business Foundational Courses General Education DSCI 1234 Mathematics for Business
More informationGraduate Diploma in. Management. (Grad.Dip.Mgmt)
cmi-ireland.com T: 01 492 7070 Graduate Diploma in Management (Grad.Dip.Mgmt) CMI Page 1 Graduate Diploma in Management About the Course CMI have teamed up with the ICM Institute of Commercial Management
More informationPre Ph.D. Course in PSYCHOLOGY (Under Credit Based Continuous Evaluation Grading System)
FACULTY OF ARTS & SOCIAL SCIENCES SYLLABUS FOR Pre Ph.D. Course in PSYCHOLOGY Examinations: 2012 13 GURU NANAK DEV UNIVERSITY AMRITSAR Note: (i) Copy rights are reserved. Nobody is allowed to print it
More informationHKUST Course Syllabus Outline (experimental only)
HKUST Course Syllabus Outline (experimental only) The purpose of this course syllabus outline is to help faculty and instructors plan systematically for the 4 year undergraduate curriculum and the embedding
More informationM.A. PSYCHOLOGY FIRST YEAR COURSES (MAPC) Assignments For July 2015 and January 2016 Sessions
MPC M.A. PSYCHOLOGY FIRST YEAR COURSES (MAPC) Assignments For July 2015 and January 2016 Sessions Discipline of Psychology School of Social Sciences Indira Gandhi National Open University Maidan Garhi,
More informationMBA with specialisation in Human Resource Management - LM503
MBA with specialisation in Human Resource Management - LM503 1. Objectives The objectives of this MBA Programme are as follows: (i) (ii) (iii) (iv) to impart professional education and training in Modern
More informationMarketing: Mastering the Process
Marketing: Mastering the Process Course Description This course teaches you key components of marketing strategy and tactics including: identification, analysis and selection of target markets; development
More information