CITO Research APPERIAN. Executive Enterprise Mobility Report

Transcription

1 CITO Research APPERIAN 2014 Executive Enterprise Mobility Report

2 Apperian 2014 Executive Enterprise Mobility Report 1 INTRODUCTION Mobility should transform businesses, but to reap mobility s transformative powers, enterprises need the right custom enterprise apps. The key to success is creating custom mobile apps to support the business process es that make your company unique. mobility investments put more empha sis on custom apps, robust enterprise app stores, and app management the 2014 Apperian Executive Mobility Survey, which asked senior executives about the progress of and satisfaction with their mobility programs. Apperian has performed surveys in the past, but those focused on the deployment of enterprise apps in the workplace and polled users about the impact of mobility at work. In its Exec utive Mobility Survey, Apperian sought they are expecting, what metrics are available to them, and what strategies they are using to drive adoption. a more strategic perspective on mobil ity that can help identify best practices and critical success factors, informa tion that everyone involved in leading What s Driving?

3 Apperian 2014 Executive Enterprise Mobility Report 2 SURVEY NUTS AND BOLTS The 2014 Apperian Executive Mobility Survey was conducted by Gatepoint Re search and polled 100 executives in organizations actively engaged in using mobile technology. Gatepoint Research invited selected technology executives to participate. Survey (81% of participants came from companies with annual revenues in excess of $500 ties, retail, and manufacturing. In this report, Dan Woods, Founder and Analyst at CITOResearch.com, analyzes the survey results and suggests a program for taking advantage of the lessons that cess, and concludes with recommendations for mobility programs. What s Driving?

4 Apperian 2014 Executive Enterprise Mobility Report 3 KEY FINDINGS (55%). The mobile sweet spot is comprised of apps that provide a better experience for a unique business process that may be used inside or outside the company. Surprisingly, the desire to save money and drive new revenue were less frequent with mobility, more may use mobility to drive new revenue and service delivery opportunities. Improved business processes What benefits are you seeking with your mobility investments? 67% What s Driving? Increased employee satisfaction Competitive advantage Cost saving Platform usage New revenue or service delivery opportunities Other 2% 20% 30% 39% 0% 10% 20% 30% 40% 50% 60% 70% 80% 55% 60%

5 Apperian 2014 Executive Enterprise Mobility Report 4 KEY FINDINGS According to survey respondents, apps that target customers and apps that serve Given the emphasis on custom apps for enabling particular business processes, it s not surprising that apps serving particular roles in the company are also high pri ority. One question that deserves further research is exactly which roles are being enabled with mobile apps. Apps for customers can increase revenue in multiple ways, including multichannel interactions. Walgreens found that customers using their app before store visits spent four times more than those who just visited the store. Customers engaged via the app, online, and in the store spent six times more on average. contracts to videos. The app lets sales answer questions like, What s the Internet of Everything, anyway?. What s Driving?

6 Apperian 2014 Executive Enterprise Mobility Report 5 KEY FINDINGS CONTINUED FROM PAGE 4 What mobile apps do you believe will have the greatest impact on productivity and/or ROI? (Rate 1-5, 1=Little or no impact; 5=High impact) Apps for customers /calendar/contacts Role/function-specific apps Administrative apps (e.g. HR, expense reporting, etc.) Apps for partners Microsoft Office What s Driving?

7 Apperian 2014 Executive Enterprise Mobility Report 6 KEY FINDINGS When asked about challenges to achieving mobility goals, security was most fre tion of mobile application usage and development in the enterprise. Less frequent but still a concern was lack of budget (41%) and poor quality of apps poor quality of apps could be related. (One way organizations can increase the quality of their apps is through user app testing, ensuring that the best possible app is released.) Issues related to managing mobility programs are also high on respondents lists agement tools as important challenges. What s Driving?

8 Apperian 2014 Executive Enterprise Mobility Report 7 KEY FINDINGS Deployment momentum shows no sign of slowing. Respondents overwhelmingly indicate they are in the midst of large scale deployments to thousands of users (and given the context of the survey, we believe the users in question are employees). that timeframe. How many users do you expect to equip with mobile apps within the next two years? More than 5,000 33% 4,001 to 5,000 5% 3,001 to 4,000 8% 2,001 to 3,000 18% 1,001 to 2,000 7% 501 to 1,000 10% 500 or fewer 20% 0% 5% 10% 15% 20% 25% 30% 35% What s Driving?

9 Apperian 2014 Executive Enterprise Mobility Report 8 KEY FINDINGS Respondents described the types of investments they are making to drive adoption. Creating apps for business processes was a strong focus, followed by investments new form of process optimization for most respondents. ness processes; this means internal app development or partners developing apps). metrics about their mobility programs. What s Driving? Creating more apps to address core business processes Training Analytics UI/UX improvements Help desk Agile development cycle with user input What investments are you making to increase mobile app adoption? 31% 35% 39% 43% 49% 53% 0% 10% 20% 30% 40% 50% 60%

10 Apperian 2014 Executive Enterprise Mobility Report 9 KEY FINDINGS Respondents state that analytics track app usage, platform usage, and use by in Data loss/device loss Where apps are used How frequently apps are used Network usage Platform usage Who is using apps Which apps are used Do you have visibility into the following metrics for your mobility program? 0% 10% 20% 30% 40% 50% 60% 70% That s surprising given their security concerns and indicates a need for metrics about managing security and data leakage. 29% 36% 39% 46% 47% 54% 66% What s Driving?

11 Apperian 2014 Executive Enterprise Mobility Report 10 WHAT S DRIVING SATISFACTION? After analyzing the data, it became clear that some participants are happier than were with adoption and found that satisfaction with adoption follows a normal dis high satisfaction. This begged a question: what are those with high satisfaction do 40% 35% 30% 25% 20% 15% 10% 5% 0% How satisfied are you with the adoption of mobile apps in your organization? (Rate 1-5, 1=Unsatisfied; 5=Very Satisfied) 6% 22% 34% 28% Low satisfaction Average satisfaction High satisfaction 7% What s Driving?

12 Apperian 2014 Executive Enterprise Mobility Report 11 WHAT S DRIVING SATISFACTION? It seemed likely that the companies that were best at supporting business processes Participants were asked about the source of their apps, whether internally devel oped, custom developed by a partner, purchased from a vendor, or available from public app stores. They stated what proportion of apps in each category they had currently deployed or planned to create. Low Average High Low Average High What is the source of your mobile apps? By satisfaction with adoption Current Planned Internally developed 32% 38% 57% 54% 35% 17% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Vendor developed 54% 38% 66% 32% 26% 14% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Low Average High Low Average High Custom developed by partner 14% 32% 37% 43% 32% 20% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Public apps 46% 44% 46% 18% 18% 14% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% The numbers in each category do not add up to 100% because participants could indicate that they did not plan to deploy apps from a particular source by checking not applicable or leaving the question blank. What s Driving?

13 Apperian 2014 Executive Enterprise Mobility Report 12 WHAT S DRIVING SATISFACTION? Custom apps include internally developed apps and apps developed by partners. as those in public app stores. THE MOST SATISFIED DEVELOP MORE CUSTOM APPS Those with low satisfaction do have plans to create custom apps, with 54% men apps on their behalf. This indicates an across the board acknowledgment of the main goal for enterprise mobility: to improve business processes and presumably accelerate business itself. AND USE MORE APPS OVERALL overall, with more apps available for users. To balance out this point of more apps, it must be noted that apps are far more narrowly focused than desktop applications, so more apps are required to provide all the needed functionality. What s Driving?

14 Apperian 2014 Executive Enterprise Mobility Report 13 WHAT S DRIVING SATISFACTION? Participants were asked what strategies they were using to drive adoption. It seemed Low Average High Low Average High Low Average High What strategies are you using to drive app adoption? By satisfaction with adoption Current Planned Internal promotion of available apps 11% 18% 40% 50% 59% 43% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% BYOD 44% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Help desk 32% 54% 50% 60% 66% 36% 15% 38% 32% 31% 26% Low Average High Low Average High App management software 7% 26% 54% 60% 59% 29% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Private app store 11% Low 11% Average 15% High 29% 31% 25% 32% 40% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Gamification 11% 31% What s Driving? 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

15 Apperian 2014 Executive Enterprise Mobility Report 14 WHAT S DRIVING SATISFACTION? Promoting apps Deploying app management software enterprise app stores Providing a help desk to drive adoption (11% versus 0% of INTERNAL PROMOTION sense because they re also more focused on creating custom apps. A company is much more likely to promote custom apps because they are excited and in vested in them. adoption. What s Driving?

16 Apperian 2014 Executive Enterprise Mobility Report 15 WHAT S DRIVING SATISFACTION? APP MANAGEMENT of its own apps, it stands to reason that app management is a greater focus. App management software supports the entire app lifecycle, including adding apps, ensuring they are secure, and deploying them to all relevant users. Apps and content are secured in a way that is integrated with the enterprise security infrastructure. The large investment in app management is likely the strongest evidence that the We can also see app management software becoming pervasive in the future, them plan to deploy app management software. ENTERPRISE APP STORES Like the app store on your phone, having an enterprise app store makes it easier for users to discover apps that can help them do their jobs. Many more of those What s Driving?

17 Apperian 2014 Executive Enterprise Mobility Report 16 WHAT S DRIVING SATISFACTION? HELP DESK If people can t make mobile apps work for them, they stop using them. How can you Help desks appear to be an easy way to improve adoption. Some app management remotely. GAMIFICATION What s Driving?

18 Apperian 2014 Executive Enterprise Mobility Report 17 RECOMMENDATIONS ness process improvement are the most sought after and produce the best results. The most frequently cited investment to increase adoption of mobile apps is spondents. adoption among users. Here are a few additional recommendations based on my own research and observations about successful enterprise mobility programs: Invest in app management software and enterprise app stores. Do not wait to invest in app management and enterprise app stores. It is clear What s Driving?

19 Apperian 2014 Executive Enterprise Mobility Report 18 RECOMMENDATIONS Be sure to segment your users. and talents that must be taken into account. Think like a marketer and create formal segmentation and improve it over time. Consider the technology setup of the people you are supporting. While we are all mobile, we are also not only mobile. Consider how to support the use of an app in all the contexts in which users work. It is crucial to understand how are you going to allocate business processes across devices and platforms. Lower the cost of implementing and deploying apps. Hybrid web apps are a great way to easily mobilize internal websites. create apps rapidly. By deploying such apps with proper analytics, you can learn what people need. What s Driving?

20 Apperian 2014 Executive Enterprise Mobility Report 19 RECOMMENDATIONS To speed up app development, invest in an API. A program to improve management and operational skills of APIs is a crucial enabler for mobile app development. Choose the right form for each application. sus smartphone for example). Patterns for developing apps will quickly emerge. Use them to your advantage. App patterns include supporting a role, supporting one process step, or pre senting data. Strategies for management and maintenance will vary based on the needs of the apps. Successful mobility programs should make it as easy and low cost as possible to experiment with new types of apps to support business processes and should use Metrics and analytics are key for evaluating where to deploy resources in creating evaluate mobility management solutions in order to provide those metrics and ad dress concerns around mobility management. What s Driving?

21 Apperian 2014 Executive Enterprise Mobility Report 20 ACKNOWLEDGMENTS ABOUT CITO RESEARCH CITO Research is a source of news, analysis, research and knowledge for CIOs, CTOs, IT and business professionals. CITO Research engages in a dialogue with its audi ence to capture technology trends that are harvested, analyzed and communicated ABOUT OUR SPONSOR Apperian is a mobile application management (MAM) company. The Apperian EASE platform delivers enterprise mobility services that enable many of the world s larg est corporations to securely manage the full lifecycle of mobile apps for ios, Android and Blackberry. Apperian is empowering the liberated enterprise to support the BYOD revolution. What s Driving?