Small Business Management MGT 3211

Transcription

1 Small Business Management MGT 3211 Student Course Guide Fall Semester 2013

2 Table of Contents Course overview 3 Course objectives 3 Learning outcomes 4 Lecture times 5 Course lecture schedule 5 Prescribed text and supplementary reading 7 Additional resources 8 Assessment 9 Grading and appeal of grades 10 Code of conduct 12 Student Advising 13 Contacting the course lecturer 13 Professor's profile 14 KIMEP BSc Program, Fall Semester

3 Course overview This program explores the notion of entrepreneurship and what it means to be an entrepreneur. Can anyone be an entrepreneur? Is it necessary to be an entrepreneur to be successful in your own business? Can entrepreneurship be learned? We will examine these and other questions partly by looking at the life stories of well-known entrepreneurs such as Sir Richard Branson and Steve Jobs. The second theme of this course is starting and running a small business. How do we start a business? What business models are available? What is financial management in the small business? How do we price goods / services and what about marketing? Using our set text, case studies and other materials we will explore these questions and other similar fundamental concerns. This course will be useful to you if you have ever thought I want to be my own boss and control the decisions that affect my working life or I have a great passion and I wonder if it could ever be a viable business. If you already have an idea for your own business this course will help you test your idea, develop it and show you what skills you need to turn an idea into reality. Ethics is an important part of this course and we will review the importance of ethics in terms of dealing with customers and advertising and promoting products. The course is 150 learning hours. Approximately 1/3 of this is in-class instruction. The other 2/3 is made up of home tasks; assignments and associated readings/research; exam preparation and textbook review. We wish you well with your study of Small Business Management and hope that you find the course interesting, enjoyable and worthwhile. Dr. Paul Davis Assistant Professor of Management Course objectives The objectives of this course are: To teach relevant, practical and applicable small business management skills to equip the student with the foundation competencies for commencing their own business. KIMEP BSc Program, Fall Semester

4 To improve the student s self-confidence to embrace and practice entrepreneurial competencies such as calculated risk taking. To introduce contemporary theory and practice in modern small business management and the range of tools and methods available to address small business challenges and problems. Apply critical thinking and problem solving skills to the analysis and resolution of change management problems as presented in case studies. Learning outcomes At the successful completion of this course students will be able to: Describe what an entrepreneur is and how entrepreneurship relates to small business management. Articulate the critical issues involved in starting a small business and recognize how to plan for success. Discriminate between different types of small business and business models and which models suit which particular circumstances. Write a comprehensive business plan for a small business. Highlight particular issues that determine the success or failure of small businesses and how to mitigate issues likely to lead to failure. Identify the important elements that constitute sound marketing and pricing strategies for small businesses. Appreciate the importance of ethics to small business management processes and how ethical behavior applies in practice to entrepreneurs. Apply critical thinking and problem solving skills to the analysis and resolution of small business problems as presented in case studies. KIMEP BSc Program, Fall Semester

5 Lecture times MGT 3211 ~ Small Business Management Day Start Finish Duration Room # Monday hr 15 minutes TBA Wednesday hr 15 minutes TBA Course lecture schedule Week commencing SEP 2, 2013 SEP 9 SEP 16 SEP 23 SEP 30 Lecture topics Entrepreneurship fundamentals Mistakes (and how to avoid them) of entrepreneurship Creativity, innovation and entrepreneurship How to be more creative How entrepreneurial are you? Case study: Sir Richard Branson Case study: Donald Trump Case Study: Oprah Winfrey Why be self-employed? Advantages and disadvantages of self-employment Building a competitive advantage The strategic management process Forms of business ownership Franchising A look at franchise opportunities Case study: bakers Delight Holdings Acquiring an existing business Evaluating an existing business The seller s side KIMEP BSc Program, Fall Semester

6 Negotiating a deal OCT 7 OCT 14 OCT 21 OCT 28 NOV 4 NOV 11 NOV 18 NOV 25 Starting your own business Risks, rewards and preparation What you need to know and how to find out Instructor s story: Case study Assessment Task 1: Case Study Build a powerful marketing plan Target market and customer needs Competitive edge Using the world Wide Web E-Commerce Websites Marketing Communications Plan Advertising Pricing strategies and tactics Pricing concepts and methods Cash management Cash flow and cash management pitfalls Crafting a great business plan Elements of a business plan Business plan format What lenders and investors seek in your business plan Small business consulting How to consult Advantages and disadvantages of consulting Writing a business proposal for potential customers Choosing location and layout for your business Revenues, efficiencies and costs Frontage and display Capturing through traffic KIMEP BSc Program, Fall Semester

7 DEC 2 Hiring employees for small business Training employees for small business Engaging employees in small business Retaining employees in small business DEC 9 & 11 End of Semester Quiz/Case Study DEC 14 DEC 16 Classes End Final Assessment Tasks Due NOTE: There is no end of semester exam for this course Prescribed text and supplementary reading The text book for this course is: Zimmerer, T.W. and Scarborough, N.M. Essentials of Entrepreneurship and Small Business Management, Pearson Education International, Upper Saddle River, New Jersey. KIMEP has multiple copies of this book in the library. Get the most recent edition you can. While it is not essential that you have your own copy of the book, it is essential to have access to a copy. This will mean spending time in the library accessing reserve copies for your assignments. There are other books in the library that have chapters relevant to our course topics. Students should find these books and use to supplement their learning. Those who read most widely invariably produce the best work and earn the best grades. You should also access the electronic journals through the library. Emerald (one of the publishers of academic journals) has titles on small business management and entrepreneurship. The World Wide Web is today an excellent, convenient and quick resource. Typing in key words such as entrepreneurship into a search engine will reveal a wealth of information useful for broad reading and assignments. KIMEP BSc Program, Fall Semester

8 Finally, I have a few books which I can lend to students. These books cover topics including leadership, motivation, change management and business communication. Please contact me to find out more about available books. Additional resources From time to time, additional resources for this course (for example; case studies, articles) will be put on the L Drive. All students have access to the L Drive and they should look in the folder called Paul Davis. While the lecturer may inform students that new material has been put on the L Drive, it is the student s responsibility to check the folder regularly. It is recommended that you check the L Drive once a week for new materials. Assessment The assessment for this course is as follows: Assessment Task 1 (20%) This will be an exam of 75 minutes. The exam will be to analyze a case study. In the exam you will have two case studies and you will need to answer 3 questions on one case study. The exam will be conducted during class time but may be in a bigger room announcement will be made in class. Assessment Task 1 will be completed in class time on Monday 14 th October Assessment Task 2 (40%) This will be an end of semester multiple choice quiz on the Monday and a case study on the Wednesday. The quiz will cover ALL material from the first lecture through to the lecture before the quiz it is a review of the entire course. You will have 75 minutes to answer about 50 short multiple choice questions. The quiz will be during class time but maybe in a bigger room. You will be advised closer to the time during a lecture so be sure to come to class. For the case study you will have a choice of two cases. You must choose one KIMEP BSc Program, Fall Semester

9 case and answer the 3 questions on that case. You will have 75 minutes. The Quiz will be worth 20% and the case study also worth 20% Assessment Task 2 will be in class on Monday 9 th December (Multiple Choice Quiz) and Wednesday 11th December (Case Study) 2013 Assessment Task 3 (40%) This is your final assessment for the course. It has two parts. Part 1 is a homework portfolio which must have all homework for the semester collected as one document and neatly presented. All homework tasks are in the Homework folder on the L Drive. Part 2 is to write a business plan for a fictional small business. Details are in the Assessment Tasks folder on the L Drive. Assessment Task 3 must be submitted in person, hard copy (no s) on Monday 16th December 2013 at my office between 4pm and 7pm. IMPORTANT NOTE: Monday 16 December is a public holiday in Kazakhstan and KIMEP is officially closed. However, I will be at KIMEP and you must deliver your work to me on this date. The only other choice you have is to submit your work earlier (for example, at the end of our final class on Wednesday 11 December). Work that is submitted late will be penalized by 5% off for each day late. The percentage is deducted from your final score. For example; if you hand in work 3 days late you will lose 15% of whatever marks the work is given. Work that is 5 or more days late will not be accepted and will score zero. NOTE: Details of all assessment tasks can be found in the Assessment Tasks folder on the L Drive. Attendance at all lectures is compulsory. An attendance check will be taken each lecture. People with several unexplained absences may be withdrawn from the course. People with perfect attendance (and participation) may find that this helps them when final grades are calculated. KIMEP BSc Program, Fall Semester

10 Grading and Appeal of Grades Grading for this course follows the standard KIMEP Grading scale (please refer to the KIMEP Catalogue). If you wish to appeal your final course grade then you must follow the rules for grade appeal set out in the KIMEP Catalogue. A summary is provided below: GRADE APPEAL Page 25 of the KIMEP Catalogue clearly states that an appeal against a grade can ONLY be made on the grounds that the PROCESS for determining a grade was wrong. This means: 1. The answer key for an exam is incorrect 2. The points on an exam are incorrectly totaled or average total points incorrectly calculated 3. The grading formula has been changed without advance notice The Catalogue goes on to say A student may not appeal their grade because they are dissatisfied with the grade. Further; A grade review will NOT be considered where the evaluation is subjective. (Case studies; essays; business plans; proposals etc are, of course, subjective). Any appeal outside of the above KIMEP policy will not be heard. Code of conduct Students are expected to be aware of the important rules regarding appropriate academic behaviour. If you have not already done so, please read carefully pages of the online KIMEP Catalogue You will find important information on: Student classroom behaviour Disruptive behaviour policy Class attendance policy Examination rules Plagiarism Classes are compulsory and are considered an integral part of the course. Students should contact the lecturer if they are going to be / have been absent and provide a satisfactory explanation for their absence. KIMEP BSc Program, Fall Semester

11 Regular absenteeism, whether explained or not, may result in lowered grades or instructor-initiated withdrawal from the course. There will be an attendance sheet to sign at the beginning of each lecture. It is the student s responsibility to ensure that they sign this sheet. Mobile phones must be switched off throughout the lecture. If you leave to take a phone call you can not come back to class. Cheating, either on class assignments or during the final exam, will not be tolerated. Be warned that KIMEP imposes severe penalties on those caught deliberately cheating. Student advising Your lecturer is available to you outside of class times for the purposes of academic advising. If you have any concerns or questions regarding the course, you should contact your lecturer as soon as possible and seek advice. Scheduled Student Advising Hours ~ Dr. Davis Monday & Wednesday Tuesday & Thursday Other Times By appointment only Contacting the course lecturer Your lecturer is Assistant Professor Paul Davis and he can advise you in three ways: By at pdavis@kimep.kz By telephone at (extension 2331) At his office: #333, Dostyk Building If the matter is urgent you may call my mobile: KIMEP BSc Program, Fall Semester

12 Professor's profile Dr. Paul Davis BA (UNE); GradDipEd (UNE); GradCertVET (CSturt); MPET (Deakin); PhD; (Deakin); DipBus (AIM); CAHRI; SHRMM; FCMI Assistant Professor of Management Paul is from Kent, England but lives mostly Australia. He has also previously lived in Japan. He is a British and Australian citizen. Before joining KIMEP Paul Davis was managing director of an international management consulting company based in Sydney, Australia. Paul founded this business and soon built up a large international client base. Paul has consulted, coached and trained managers and executives from more than 500 organizations representing 63 different countries. His clients included Transocean (USA); Air New Zealand; ING (Hong Kong); RHB Islamic Bank (Malaysia); Local Government Managers Association of Australia and Northern Savings Credit Union (Canada). Paul continues to consult internationally and has worked in Australia, New Zealand, Malaysia, Thailand, Indonesia, Brunei, Philippines, Hong Kong, Singapore, Vietnam, United Arab Emirates, Oman, Canada, India, Tanzania and South Africa. Paul has written and delivered numerous public courses for managers and executives around the world. Topics have included: Corporate Communications; Strategic Human Capital Management; Talent Management; Compensation, Benefits and Total Rewards; Change Management; Human Performance Measurement and Management. He has trained all levels of management with companies including: Nike; Shell; Saudi Aramco; Malaysia Airlines; Dell; Michelin; PricewaterhouseCoopers; News Limited; HSBC; Allianz; Société Genéralé; Tourism Canada; Commonwealth Bank of Australia; Tenix Aerospace; Sanofi-Aventis; Central Banks of Sudan, Philippines and Vanuatu; Dubai Islamic Bank; China Bank and Singapore Department of Defence. He has published many articles in leading academic journals including: International Journal of Corporate Communications; International Journal of Corporate Governance; International Journal of Productivity and Performance Management; Training and Management Development Methods and Learning and Development in Organizations. Paul has also published widely in the KIMEP BSc Program, Fall Semester

13 world s leading management periodicals. His work has been published nationally in major business magazines in UK; USA; Australia; New Zealand; Canada; South Africa; Israel; Hong Kong and Singapore. He wrote three chapters, including the introductory chapter, for Retaining Your Top Talent (Key Media, Sydney; 2006). Paul has won three competitive international awards for excellence in published research (awarded in the UK). Paul is on the advisory board of the International Journal of Corporate Governance and is occasional peer reviewer for two other international journals. Dr. Davis has been an invited speaker at leading management conferences in numerous countries. He has been a key note speaker at conferences in Canada; Australia; New Zealand; Malaysia and Singapore. Paul has advised the Australian Federal Government; Government of New Zealand; Government of New South Wales; Government of Queensland; Government of Victoria and Government of British Colombia in Canada. He advised these governments on the strategic management and sustainability of local authorities. Paul is a graduate of Charles Sturt University; Deakin University; University of New England (all Australia) and the Australian Institute of Management. His PhD is in executive leadership and organizational development. Research interests: Small business / entrepreneurship and gender issues Franchising Training, learning and vocational education Human Resource Management Leadership and corporate governance KIMEP BSc Program, Fall Semester