Campaign toolkit for health professionals and policy makers. October 2013

Transcription

1 Campaign toolkit for health professionals and policy makers October 2013

2 Contents 1. About the campaign 3 2. Campaign messages 4 3. How to get involved 5 4. What to use 6 5. Healthcare information 7 6. Contact 8 STOP AT ONE 2

3 About the campaign STOP AT ONE is the National Osteoporosis Society s campaign to raise public awareness of fractures caused by osteoporosis in people aged over 50 years (particularly women who are most at risk). The STOP AT ONE campaign aims to encourage people over 50 who have suffered a fracture to seek a bone check from their GP to find out if they are at risk of osteoporosis. Around three million people in the UK are affected by osteoporosis. In the UK, one in two women and one in five men over 50 will have a fracture as a result of poor bone health. Around 300,000 fragility fractures occur annually, including 89,000 hip fractures. New research conducted by the charity found that a fifth of women do not receive an osteoporosis diagnosis until after three or more bones have been fractured. One in ten of the group who had suffered more than three fractures said they had never discussed the condition or bone health with their GP or hospital staff. This toolkit has been created to provide you background information and guidance to support us with the campaign. We appreciate your support in disseminating information to relevant health professionals and policy makers, as well as to the general public. STOP AT ONE Osteoporosis should be picked up after the first bone break, so help us to get more people checked out to avoid more breaks. Objectives of the campaign The overall aim of STOP AT ONE is in line with the National Osteoporosis Society s vision of a future without fragility fractures. Specifically, the campaign objectives are to: Increase the number of people going to the NOS campaign website nos.org.uk/stopatone for support and information Increase the number of people obtaining a simple bone check from their GP to assess their future fracture risk STOP AT ONE 3

4 Campaign messages By using the campaign messages developed, you will help us communicate a consistent message about STOP AT ONE across the UK. Core campaign description STOP AT ONE is the National Osteoporosis Society s campaign to encourage anyone over 50 who has broken a bone to have a bone check and find out if they are at risk of further fractures. Key messages Osteoporosis can cause bones to break easily Find out more about osteoporosis, whether you are at risk and what you can do to protect yourself Osteoporosis can be treated and there are simple things you can do now to protect yourself against its effects Just one bone check is enough to tell if someone is at risk Find out about osteoporosis and if you need a bone check / Find out how to keep your bones healthy and avoid broken bones in the future Contact the National Osteoporosis Society by phone or online for information, advice and support or nos.org.uk/stopatone STOP AT ONE 4

5 How to get involved As health professionals or policy makers, we would appreciate your support, whatever time and resources may allow in terms of sign-posting the public to our website, putting up posters or spreading the word about the campaign to your colleagues or the wider community. Posters We have public awareness posters available to use please display these in places that see a lot of footfall and where they are likely to be seen by our target audience of people over 50, especially women. Good places may include: Community settings noticeboards in MP surgeries, community halls Health settings public areas in health centre/gp surgeries, orthopaedic outpatient hospitals, A&E departments Online and offline communications If you have existing communications channels you can use, you could let people know about the campaign through those, e.g. include something on your website, in a newsletter or on social media about the STOP AT ONE campaign in the run up to World Osteoporosis Day Signpost and/or link to nos.org.uk/ stopatone for tools and information about osteoporosis and how it is treated, who is at risk and what people can do to protect themselves. The dedicated website offers information about a bone check and advice for the public on how to talk to GPs about, as well as a bone health quiz that anyone can do to find out if they are at risk Please note this campaign is launched in October 2013 around World Osteoporosis Day and will continue throughout STOP AT ONE 5

6 What to use We have designed some campaign materials to help you physically promote the campaign. Posters these are available in A3 and in A4 pink/purple (aimed at women) and turquoise/green (aimed at all people over 50), so choose the most appropriate style for your audience. The posters are designed to attract attention and encourage people to find out more, either by visiting the campaign website or phoning the charity. Scratch cards these have been developed to hand out at events or in street marketing and will introduce people to the messages of the campaign. Again, people will be encouraged to find out more by visiting the website or phoning the charity. To access the campaign tools visit the Resources section on nos.org.uk/stopatone Please note the posters are downloadable but if you need any further copies of the posters or scratch cards please STOP AT ONE 6

7 Healthcare information Osteoporosis management STOP AT ONE campaign runs alongside the National Osteoporosis Society s on-going campaign for Fracture Liaison Services to be linked to every hospital in the UK. Fragility fracture patients should be assessed via Fracture Liaison Services where these do not exist and for long-term management, GPs play a vital role in ensuring that patients are diagnosed and treated promptly STOP AT ONE campaign aligns with the objectives of QoF and also mandatory NICE TA guidance (2008 Secondary Prevention of Fractures TA204 & 161) which requires the treatment of osteoporosis in post-menopausal women For further information on osteoporosis management and fragility fractures, please refer to the Osteoporosis Resources for Primary Care website supported by the National Osteoporosis Society and the Royal College of General Practitioners: osteoporosis-resources.org.uk Bone check The notion of a bone check has been developed from focus group work with women aged as a simple way of portraying a structured assessment of the person s future fracture risk. This may include the use of validated fracture risk assessment tools such as FRAX or QFracture which have been recommended by NICE, followed by referral for DXA and other tests where appropriate or a discussion of lifestyle options for good bone health About the survey The survey was conducted with 1,551 people via Survey Monkey. There was a total of 972 women aged years old of which 214 have broken bones in the last year. The survey was conducted between 20 August and 23 September 2013 i 20% of women over 50 said they had over three breaks before being diagnosed with osteoporosis ii 12% of women over 50 reported breaking three bones and never speaking to a GP or hospital about bone health or osteoporosis For further resources and information: stopatone.nos.org.uk/health-professionals STOP AT ONE 7

8 Help us spread the word If you have any questions about this toolkit, the STOP AT ONE campaign or want to order materials, please call or To order further copies of the posters or scratch cards please For further information stopatone.nos.org.uk/health-professionals We thank you for all your support