How To Help Your Community

Transcription

1 C OMMUNITY I NVESTMENT R EPORT

2 FOR A BUSINESS THAT STARTED IN A BACKYARD SHED ON MILWAUKEE S WEST SIDE BACK IN 1903, HARLEY-DAVIDSON HAS GROWN BEYOND THE WILDEST DREAMS OF ITS FOUNDERS

3 Over the years, the Company has added plants and facilities far and wide for UNSURPASSED ENGINEERING, DESIGN AND MANUFACTURING capabilities. But our headquarters are still across the street from where it all began a century ago, and the spirit of the neighborhood continues to exert a strong influence. Throughout HARLEY-DAVIDSON S history, the Company has remained vitally connected to neighbors and neighborhoods in all the communities where it has facilities, eager to reach out with a big heart and a helping hand. Together, HARLEY-DAVIDSON and its employees strive to OPEN NEW ROADS OF POSSIBILITY for others... starting in our own back yards.

4 A FOCUS ON NEIGHBORS AND FRIENDS arley-davidson supports its neighbors and the H communities in which it does business in three primary ways: (1) funding from Harley-Davidson and the Harley-Davidson Foundation; (2) initiatives in which employees donate time and contribute financially to community causes; and (3) as a national sponsor of the Muscular Dystrophy Association. The Harley-Davidson Foundation was established in 1993 in a typical Harley-Davidson way: with a strong dose of employee involvement. Today, some 50 employees review funding requests. Along with the Foundation s Board of Directors, these employees guide company giving. As a result, the Foundation provides grants that: SUPPORT THE COMMUNITIES where Harley-Davidson has facilities. TARGET AREAS OF GREATEST NEED among underserved populations. ENHANCE THE QUALITY OF LIFE for those benefiting from Foundation support. To allow the Company to have the greatest impact with its donations, the Foundation focuses the lion s share of its giving on education and community revitalization. The Foundation also supports arts and culture, the environment and health initiatives. Since 1993, the Harley-Davidson Foundation has provided $25 million in grants and contributions to more than 1,000 nonprofit organizations. The Foundation supports employees who lend a helping hand too. When employees volunteer their time in service to nonprofit organizations, the Foundation adds to the impact with an hourly-rate contribution to the organizations for each volunteer hour. COMMITTED TO EDUCATION ducation is the entry ramp on the road to possibility. E It is the most basic of fundamentals for better lives, and it s the area that receives the largest share of Harley-Davidson s resources. The Foundation funds education in a variety of ways. Much of our support goes to programs that reinforce core curriculum and lay solid foundations for learning. The Company also funds initiatives to mentor young people and help them set education and career goals. And when it comes to personal involvement, employees tutor students to help improve their reading, writing and math skills.

5 Examples of our financial support of education: PROJECT SEED-MATH SKILLS DEVELOPMENT PROGRAM. Urban Day School, Milwaukee. TECHNOLOGY AND SKILLED TRADES CURRICULUM. Skills USA- VICA/Kansas City Metropolitan Schools. COMPUTER READING LAB. York County (Pa.) Literacy Council. CAREERS IN GEAR. Interactive learning and discussion program to increase high school students awareness of occupations in engineering, assembly, purchasing, programming and other areas critical to industry, Milwaukee. MINORITY SCHOLARSHIPS. Alverno College and Milwaukee Public Schools. URBAN TECHNOLOGY AND TRADE SCHOOL. Construction funding and professional staffing of cutting-edge facility, Bradley Tech, Milwaukee. MENTORING PROGRAM AND VOLUNTEER SUPPORT. Big Brothers/Big Sisters, Milwaukee. CAREER AWARENESS, ACADEMIC SUPPORT, LEADERSHIP SKILLS. Black College Tour and Black Achievers programs, YMCA, Milwaukee. EDUCATION MATCHING GRANTS. Harley-Davidson employee contributions to K4 12 schools, colleges and universities matched at 50 cents on the dollar. MAKING A DIFFERENCE WITH COMMUNITY REVITALIZATION t Harley-Davidson, we ve long understood the dignity A and self-esteem that come with good homes and strong neighborhoods. That s why community revitalization ranks high on the Foundation s list for support. We take inspiration from the Company s early days, when a group of employees got together and built a home for a co-worker who lived in a tarpaper shack. Company co-founder William A. Davidson supplied the materials. Today, Harley-Davidson participates in a public-private effort to improve the neighborhood surrounding its company headquarters. As part of the effort, many of our employees and retirees volunteer to help Habitat for Humanity construct new homes in the area.

6 COMMUNITY REVITALIZATION, CONT. These efforts nurture the quality of life in our central city neighborhood in Milwaukee, making it a better place for families to live and for Harley-Davidson employees to work. Harley-Davidson also supports Habitat for Humanity s efforts in Kansas City and York. We re building stronger communities in other ways, too, including support of: SAFE HAVENS PROGRAM. Boys & Girls Club, Milwaukee. EMERGENCY FOOD PROGRAMS. Hunger Task Force, Milwaukee. PROJECT LEARN. Boys & Girls Club, Kansas City. SCHOOL AGE ALCOHOL AND DRUG PREVENTION PROGRAM. Synergy Services, Kansas City. BEYOND ABUSE PROGRAM. Sojourner Truth House, Milwaukee. EMERGENCY CHILDREN S CENTER. The Lehman Center, York. YOUTH DEVELOPMENT PROGRAM. YMCA, York. ARTS AND CULTURE he arts have a major impact on quality of life and the T ability of people to learn, think and grow in new directions. Harley-Davidson supports the arts and culture in ways that foster awareness of diversity and enhance an understanding of the world around us. This support includes the Knox Concert Series in Talladega, Ala.; Rainbow s End in Kansas City; Milwaukee s ethnic festivals; Dream Wrights Youth & Family Theater in York; the Florentine Opera Company student ticket program and First Stage multicultural school assembly tour program in Milwaukee; and Milwaukee s United Performing Arts Fund. THE ENVIRONMENT arley-davidson s concern for the environment is evident H in all the ways you would expect, such as strong recycling, waste reduction and energy conservation initiatives. But it also is evident in other community-focused ways. In recent years, the Harley-Davidson Foundation has funded initiatives including the Susquehanna Watershed Education Program, the Urban Ecology Center Neighborhood Environmental Education Project and Neighborhood House of Milwaukee. These initiatives teach new generations about the impact of the environment on our lives.

7 SUPPORTING OUR NATION S VETERANS arley-davidson has a long and proud kinship with the H people who serve in our Armed Forces, going all the way back to 1916, when our motorcycles saw their first military action. Today, as in the past, many of our customers and employees are veterans who served our country with distinction. We are proud to honor the service and sacrifices of these men and women. WORLD WAR II VETERANS MEMORIAL. Harley-Davidson s quarter-million-dollar donation helped fund construction of this new memorial in Washington, D.C. We have also contributed to the American Battle Monuments Commission. VIETNAM VETERANS MEMORIAL FUND. Harley-Davidson helps fund the Vietnam Veterans Memorial Traveling Wall and Wall That Heals. VETERANS DAY. Harley-Davidson salutes the nation s veterans each year on Veterans Day, Nov. 11, with special events at its Kansas City, Milwaukee and York facilities. More than just a good excuse to hold chrome-plated, leather-clad rides, rallies and reunions, MDA fund-raisers help make a big difference in the lives of people with neuromuscular disease. The Muscular Dystrophy Association combats neuromuscular diseases through research, comprehensive medical and community services, and far-reaching professional and public health education. Harley-Davidson supports health initiatives in other ways too. These include local funding of: EL CENTRO DE SALUD. Free neighborhood health clinic operated at the United Community Center through the Columbia College of Nursing, Milwaukee. SCORE ONE FOR HEALTH. University of Health Sciences, Kansas City. EXERCISE AND ASTHMA WORKSHOPS IN NEIGHBORHOOD SCHOOLS. American Lung Association, Milwaukee. SUMMER CAMP PROGRAM. Kidney Foundation of Central Pennsylvania, York. NILES HOME FOR CHILDREN. Summer Wellness Program, Kansas City. TEAMING UP WITH HARLEY-DAVIDSON he Harley-Davidson Foundation considers requests T from nonprofit organizations for support of outcome-based initiatives in our primary areas of focus. For additional information and funding guidelines, please contact The Harley-Davidson Foundation, 3700 W. Juneau Avenue, Milwaukee, WI Reference line: (414) For online information, please visit our Web site at click on United States, Company, then H-D Foundation. PARTNERS WITH THE MUSCULAR DYSTROPHY ASSOCIATION AND SUPPORT OF HEALTH CARE INITIATIVES he Harley-Davidson family of employees, dealers, T riders and suppliers has raised more than $50 million for the Muscular Dystrophy Association (MDA) since the Company became a national sponsor of MDA in In 2003 alone, the Harley-Davidson family raised a whopping $7.3 million for MDA as part of the Company s 100th anniversary celebrations.

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9 GRANT RECIPIENTS AND GUIDELINES

10 2011 Contribution Recipients Grants of $1,000 or More 88 Nine Radio Milwaukee Afrofest In the Park Alverno College America SCORES Milwaukee American Cancer Society American Diabetes American Red Cross, Milwaukee American Red Cross-York Large, Inc. Mary McLeod Bethune Academy Betty Brinn Children's Museum Big Brothers Big Sisters of Metropolitan Milwaukee, Inc. Boys & Girls Club of Kansas City Boys & Girls Club of Greater Milwaukee Bridging the Gap Center for Veterans Issues Central City Business Awards Children's Aid Society at the Lehman Center Children's Home of York Children's Outing Association City Year, Inc. Columbia St. Mary's Foundation CommonGround Ministry/Elena's House Community Memorial Hospital Crispus Attucks Center for Employment and Training Cultural Alliance of Greater Milwaukee Disabled American Veterans Charitable Service Trust Donors Forum of Wisconsin, Inc. DreamWrights Youth & Family Theatre First Stage Milwaukee Food Pantry of Menomonee Falls Friends of Hank Aaron State Trail GermanFest Goodwill Industries of Southeastern Wisconsin Greater Milwaukee Foundation Green Works in Kansas City Harvesters - The Community Food Network Haven, Inc. Heart of America Stand Down Foundation Heartland Habitat for Humanity HeartLove Place Ministries Hispanic Chamber of Commerce of Wisconsin Hunger Task Force of Milwaukee, Inc. IMPACT IndependenceFirst Indian Summer Festivals, Inc. Irish Fest Junior Achievement of So. Central Pennsylvania Junior Achievement of Wisconsin, Inc. Kansas City Young Audiences King Advisory, Inc. Kinship of Tomahawk Komen Milwaukee for the Cure Milwaukee Area Technical College Milwaukee Area Workforce Funding Alliance Milwaukee Art Museum Milwaukee Development Corporation Milwaukee Habitat for Humanity Milwaukee Institute of Art & Design Milwaukee Public Museum, Inc. Milwaukee Repertory Theater Milwaukee School of Engineering Milwaukee Urban League Milwaukee Public Television Friends National Audubon Society, Inc. Neighborhood Improvement Development Corporation New Threads of Hope Next Door Foundation Nonprofit Center of Milwaukee, Inc. Non-profit Management Fund North Middle School Pearls for Teen Girls, Inc. Performing Arts for Children Polish Fest Professional Dimensions, Inc. Renaissance Theaterworks Rivers Cities United Way Roosevelt Elementary School Salvation Army of Greater Milwaukee The Salvation Army, York School of Early Development and Achievement Servants Inc. SHARP Literacy, Inc. Sickle Cell Disease Association of America, Inc. Sojourner Family Peace Center, Inc. The Sponsor Placement Co. The Student Conservation Association Summit Educational Association, Inc. Teach for America - Milwaukee Tomahawk Fire Department Tomahawk Main Street Tomahawk Salvation Army Tomahawk Star Foundation Tosa Community Food Pantry Trees For Tomorrow United Cerebral Palsy of Southeastern Wisconsin, Inc. United Community Center United Performing Arts Fund United Way of Greater Kansas City United Way of Greater Milwaukee United Way of York County Urban Ecology Center Urban Ecology Center - Menomonee Valley Partners UW-Milwaukee Foundation Vietnam Veterans Memorial Fund Visiting Nurse Association

11 Latino Community Center, Inc. Literacy Council of Greater Waukesha, Inc. Literacy Services of Wisconsin Local Initiatives Support Corporation Logos Academy Lynde & Harry Bradley Technology & Trade School Foundation March of Dimes, York County Div. Marquette University Martin Library Association Menomonee Falls Chamber of Commerce Menomonee Valley Partners, Inc. Meta House, Inc. Metcalfe School Mexican Fiesta Miles of Smiles, Inc. Milwaukee Academy of Science Walker's Point Center for the Arts Westside Academy Wheaton Franciscan Healthcare Wisconsin Conservatory of Music Wisconsin Women's Business Initiative Corporation The Woodrow Wilson Center YMCA of Metropolitan Milwaukee - North Central Branch YMCA of Metropolitan Milwaukee - TRI-COUNTY BRANCH YMCA of Metropolitan Milwaukee - West Suburban Branch York Cancer Center York County Literacy Council York Habitat for Humanity YWCA Of Greater Milwaukee Zoological Society of Milwaukee County