Implementing a Policy Review System to Generate Income (and Loyal Clients)
|
|
- Alaina Hines
- 8 years ago
- Views:
Transcription
1 Implementing a Policy Review System to Generate Income (and Loyal Clients) Paul Silva, CLU, ChFC psilva@nyltcb.com NY/NLTCB 11Executive Park Dr. Clifton Park. NY
2 No matter how good you are at what you do, almost everyone in our business could benefit from more opportunities to generate revenue. My simple definition of marketing is the activities that lead to having a chance to make a sale. This whitepaper will focus in on how to systematize the most effective and cost-efficient method of marketing ever known in the history of financial services. You ve heard of it ever since your first day, no matter who trained you. It s called The Policy Review. Before you quit reading in disgust that we would insult your intelligence by recommending a second look at something so elementary, you need to ask yourself some questions: Have I consistently gotten the most out of this method? Do I know what percentage of my business comes from this source? Can I calculate the cost in both marketing expense and time consumed for my results produced from policy reviews? (Versus other marketing methods I use.) Do I have a system in place that makes sure none of the review opportunities are missed? Do I have a list that identifies all the ways these opportunities can be spotted? Does my process include prospecting for policy reviews among NON-clients Have I simplified this system to the point where it can be delegated? Unless you can answer an unequivocal YES to all those questions, reading this whitepaper can be the most profitable thing you do this month. Of course this system won t fulfill its potential unless you actually implement it. But isn t that true of every marketing project? 2
3 Where to start? The very first change that needs to take place is in your head. You might need one or two adjustments to your mindset regarding policy reviews as a marketing method. You may just need to be reminded how much easier it is to find and then deal with people who already trust you. Or you may just need to recognize that for this to work consistently you have to have a system in place that prevents this activity from being over-looked. May I assume that we don t need to prove either of those propositions to you? 2 Basic Steps Just like much of the work you do for your clients, there are two basic steps to taking advantage of this marketing technique. Excuse the simplicity, but it sure beats systems that are so hard to set-up and maintain that you won t even take them seriously. The two steps are Planning and Implementation. Planning The planning step involves using a project management approach. I suggest looking at your practice, or book of business, on an annual planning basis. Make a plan for the next year, and gradually fold in each element of this system as common sense indicates for your particular business model and resources. (See Appendix 1) Specifically, go through the available parts of this system with a critical eye toward what would do your revenue flow the most good in the least amount of time. Sounds obvious, but it will yield highly preferable results to just doing whichever tactic that comes to mind first. (Although even something as hap-hazard as that would certainly outperform any advertising campaign you might be tempted to invest in.) Once you ve drawn up your prioritized list, put each of these techniques on an annual calendar. Starting with the highest profit maker and descending, fit them into one year. Be flexible with yourself in the scheduling of these activities. If it takes you a year and a half to do what you hoped to accomplish in the first year, you still get to spend the extra revenue. 3
4 Implementation Now that you have the annual calendar giving you the big picture, it s time to focus on the short term. This is where you allocate a specified portion of your weekly activities calendar to accommodate the highest priority form of policy review on your list. It s not additional workload. The less productive activities will automatically fall by the wayside. For example, let s say it s already September and your practice includes people who are motivated by taxes. You would set up each task related to generating year-end tax reviews on your calendar. You might focus on doing policy reviews that would discover tax moves that need to be accomplished before year-end. Then you d switch focus to those clients who are more likely to benefit from tax strategies that only need to be implemented before the April 15th filing date. You get the idea. Just apply this kind of thinking to whatever holds the highest profit potential first. Don t worry if you can t make a well-timed offer regarding taxes prior to the end of this year. There is also a window of opportunity to capitalize on the feelings of pain a taxpayer has from the filing date to the extension deadline. (You ve probably noticed that not all CPAs head for the tropics on April 16th.) The point is this: just because you may have missed a season this year doesn t mean you have to miss that season every year. That s what the annual calendar-planning step is for. Let s say it is January, and the next most profitable step for you to implement is policy reviews based on policy anniversaries. If you have an assistant, just have them pull a list of each month s policies with an anniversary and print a summary. Put each one into a file folder marked for that month. (You remember actual, physical files right? Hint- they are manila colored.) Please resist the urge to make this a completely computerized activity. Call me old school, but it is easier to ignore a to-do or task list on my virtual desktop than it is to overlook a real object on my real desk. I get tired of moving aside the things I haven t done, so I do them. But suit yourself. This also makes some of the tasks more able to be delegated. You get the idea, just rinse and repeat until you have done at least some of the available policy reviews for each of the tactics. In the next annual cycle you will no doubt have picked up on the number of reviews you do in each category for two very predictable reasons. You ll have had more fun by meeting with people who already trust you during the last year. AND, you ll have made more money, and spent much less of it on marketing. 4
5 Tools and Resources (See Appendix 2) You ll need a basic tool for doing a policy review. Prior to asking for the most recent statement on their policies, I like to send the client a quick What s changed in your life? type of review form. This will give you a heads up as to what might be relevant to your client in doing the policy review. Next I ask them to gather the latest statement from each of their policies for when we get together. Depending on the nature of your practice (how well you ve trained your clients) you can ask them to send them to you prior to your office meeting. That way you are better prepared, and the occasional reschedule won t tempt you to goof off. Insisting on seeing the actual policy can be counterproductive. Likewise, a statement that is over a year old is not a deal breaker. To be thorough, you ll often need to order an in-force illustration anyway. Clients are consistently impressed, and appreciate, your willingness to take the extra effort to make sure their policies are performing up to reasonable expectations. This will motivate your client to back up and reconsider what is appropriate going forward. You ll need a tool to help them access the size and type of their need. (See appendix 2) For a more automated and major timesavings, I strongly recommend the use of a system called The Virtual Sales Assistant. In fact, we at New York/National Long Term Care Brokers so strongly endorse its use, that it is available on a discounted basis on our website under Partner Perks ( I bring it up now because doing more policy reviews will expose you to more new situations than you are used to keeping up with. Having a collection of pre-formatted one page concepts that you can to a client to get a new sale rolling becomes much more valuable. 5
6 Conclusion Hey, thanks for making sure my policies are still appropriate. I m much more comfortable knowing I won t be making my ex-wife rich. Now I know the money will go to protect my kids the way I wanted it to. By the way, I still need to get that buy-sell funded. Could you get that taken care of for me as well? I m assuming you re a nice guy. I think you d probably be glad to supply whatever new insurance your clients need. Having done the review, you have earned the right. Now your next step is the same as it always was. Just call your trusted friends at New York/National Long Term Care Brokers to take care of the policy design, quoting and underwriting follow-up. I m available to answer questions about any of the steps or tools in the appendices. Just let me know how I can help make your life as a broker/advisor easier and more satisfying. 6
7 Appendix 1 Sample Calendar of Priorities Commit 10 hours a week (previously used for other, less profitable prospecting techniques). Month January February March April May June July August September October November December Priorities New Year (non-client) Pre 4/15/13 deadlines- Tax issues 2 nd Notice on 4/15 deadline Post 4/15 PAIN- plan for next year to be different Term Conversions (can do each month) Liberalizations for Non-Clients Pre-B-Day Conserve Age (can do each month) Crash and Burn Prevention, Non-Clients Defensive Industry Trends First Year End Planning Notice 2 nd Year End Notice Let s Make Next Year Better 7
8 Appendix 2 Size and Type Resources - Virtual Sales Assistant see our Partner Perks - Visit for discounts. Advisys- (Old Kettley Back Room Technician) Best for working with CPA s and Attorneys- Trust Liability control on under-performing policies Carriers for Fact-Finders Metropolitan Life, for either short or long version Genworth has whole soup to nuts program called Life Jacket - See and search LifeJacket 8
Email Marketing: How to Create an Instant Flow of NEW and REPEAT Customers with Your Website
Email Marketing: How to Create an Instant Flow of NEW and REPEAT Customers with Your Website What is Email Marketing and How Can it Help Your Business? You are about to discover how your website produce
More informationThe Automated Selling Machine. Act! boosts productivity by automating key sales, marketing, and customer service tasks.
The Automated Selling Machine Act! boosts productivity by automating key sales, marketing, and customer service tasks. Table of Contents Turn Your Business into a Selling Machine... 1 Meet your new personal
More information10 Ways to Increase Your Recruitment Business Leads. World Class Staffing & Recruitment Software
10 Ways to Increase Your Recruitment Business Leads World Class Staffing & Recruitment Software Contents Page 10 Ways to Increase Your Recruitment Business Leads 3 1. Question Time 4 2. Update Candidate
More informationThe 17 Costly Marketing Mistakes made by Restaurant Operators that Destroy their Advertising Profits
The 17 Costly Marketing Mistakes made by Restaurant Operators that Destroy their Advertising Profits Ross Murphy Managing Director Fresh Restaurant Marketing Discovering what your competition doesn t want
More informationHow To Increase Your Lead Conversion With Health Insurance Agents
Smart Leads. How to Grow Your Agency One Lead at a Time 7 Proven Tactics For Higher Lead Conversion Health Insurance Agents Have It Good Tactic 1: Speed Kills Tactic 2: Get and Give Quality Tactic 3: Persistence
More informationLEAD CONVERSION SECRETS OF TOP ADVISORS
LEAD CONVERSION SECRETS OF TOP ADVISORS Introduction When you re in the insurance business, you re in the business of selling something that everyone needs: protection for their families and assets. As
More informationGood Fast or Low cost marketing
Email Marketing 101 Good Fast or Low cost marketing We ve all heard the old adage about how, when it comes to marketing, you can get what you need done well, delivered quickly or produced inexpensively;
More informationPST bares the truth about performance management myths & reality (#1 of 3)
PST bares the truth about performance management myths & reality (#1 of 3) Setting up a performance management system can deliver tremendous results. We ve seen it deliver hundreds of millions of dollars
More informationFailing to research your options before purchasing.
A publication of 10 S LAW FIRMS MAKE WITH THEIR PRACTICE MANAGEMENT SYSTEM // 2 #1 Failing to research your options before purchasing. Many law firm managers simply buy the program that a buddy from law
More information6 Ways to Close Leads Faster (and Easier) than Your Competition. Discover the Secrets of Closing Internet Insurance Leads
Discover the Secrets of Closing Internet Insurance Leads Introduction You know your sales are out there. You ve been using the internet to generate insurance leads, and your inbox has been filling up with
More informationCustomer Relationship Management and how you can. use CRM technology to manage and grow your business.
Customer Relationship Management and how you can use CRM technology to manage and grow your business. What is Customer Relationship Management? Customer Relationship Management (CRM) is undoubtedly one
More informationCounting the Customer
Counting the Customer The Complete Guide to Dynamite Customer Care Prepared by: Everyone has a reason for loving the brands that they love: the quality product, the short lines, the fun website or the
More informationMaking a Bid for Profit
Making a Bid for Profit Your quick-start guide to becoming a profit-driven marketer A Practical Guide thinkwithgoogle.com 1 Introduction Recently, a number of marketers have started a new trend known as
More informationRunning a Successful Referral Program. 9 Best Practices
Running a Successful Referral Program 9 Best Practices WHY REFERRAL PROGRAMS ARE A CRITICAL PART OF TODAY S MARKETING MIX. Your company spends time, money and resources executing your marketing and advertising
More informationLife insurance policy reviews
Allianz Life Insurance Company of North America P For financial professional use only. Not for use with the public. Life insurance policy reviews Help your clients, build your business M-3962 Page 1 of
More informationHow To Manage A Focused Outreach Lead Generation Initiative
Focused Outreach Lead Generation to Produce High Quality Leads and Raise Your ROI By Elisa Ciarametaro of Exceed Sales www.exceedsales.com Elisa Ciarametaro and Exceed Sales, Inc. Table of Contents What
More informationOvercoming Your Content Challenges
Overcoming Your Content Challenges How to create engaging content for your marketing campaigns 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Coming up with
More informationSales Lead Brokerage Profit Plan Bonus Document
Sales Lead Brokerage Profit Plan Bonus Document Introduction Hello and thanks for ordering the Sales Lead Brokerage Profit Plan through the Money Makers Reviewed website. As you ll know if you read my
More informationCOURTING SMALL BUSINESS BANKING PROSPECTS IS LIKE DATING!
BankersHub.com January 2015 Newsletter Page - 1 COURTING SMALL BUSINESS BANKING PROSPECTS IS LIKE DATING! By Julie Dunn Story Newsletter Article January, 2015 ABOUT THE AUTHOR Julie Dunn Story brings years
More informationCHAPTER 3 The Game Plan: Developing a Workflow
CHAPTER 3 The Game Plan: Developing a Workflow If you can t describe what you are doing as a process, you don t know what you re doing. W. Edwards Deming While you can certainly purchase Adobe Creative
More informationI use several different introductions when it comes to calling purchased leads or leads that I have generated on my own through different ads.
COLD MARKET LEAD SCRIPTS COLD LEAD BUSINESS SCRIPT I use several different introductions when it comes to calling purchased leads or leads that I have generated on my own through different ads. You will
More informationDESCRIBING OUR COMPETENCIES. new thinking at work
DESCRIBING OUR COMPETENCIES new thinking at work OUR COMPETENCIES - AT A GLANCE 2 PERSONAL EFFECTIVENESS Influencing Communicating Self-development Decision-making PROVIDING EXCELLENT CUSTOMER SERVICE
More informationSales Strategies - How to Improve Customer Account Management
C2CRM Sales Benefits Description of C2CRM Sales Benefits Improve Account Management 1. Better Analyze Accounts. C2 helps companies better analyze accounts by storing demographic as well as financial information
More informationTHE OB/GYN S GUIDE TO FINDING MEDICAL MALPRACTICE INSURANCE
THE OB/GYN S GUIDE TO FINDING MEDICAL MALPRACTICE INSURANCE THE OB/GYN S GUIDE TO FINDING MEDICAL MALPRACTICE INSURANCE 1 What are the risks? Purchasing medical professional liability insurance is not
More informationSocial Media- tips for use and development Useful tips & things to avoid when using social media to promote a Charity.
Social Media- tips for use and development Useful tips & things to avoid when using social media to promote a Charity. This is compilation of some of the advice and guidance found online to help organisations
More informationThe 12 Step Follow Up System Finally A Follow Up System That s Simple, FUN and Most Importantly PROFITABLE!
The 12 Step Follow Up System Finally A Follow Up System That s Simple, FUN and Most Importantly PROFITABLE! Copyright 2013, All Rights Reserved Nancy Matthews Page 1 Congratulations! Welcome you to the
More informationSeven Things You Must Know Before Hiring a Tax Preparer
Seven Things You Must Know Before Hiring a Tax Preparer Seven Things to Know Before Hiring a Tax Preparer Copyright All Rights Reserved 1 Introduction Everybody hates doing their taxes. Even if you anticipate
More information10 Critical Mistakes that Salespeople Make with their CRM
10 Critical Mistakes that Salespeople Make with their CRM and how to avoid them. By Susan Clark Ten Critical Mistakes that Salespeople Make With Their CRM My youngest son was lucky enough to get a summer
More informationEmail Marketing for Small Business: What s the Big Idea? A hands-on guide to making email marketing work for you.
Email Marketing for Small Business: What s the Big Idea? A hands-on guide to making email marketing work for you. You re considering email marketing to promote your business? Smart Move! Congratulations,
More informationM E FA s College Admissions Toolkit
M E FA s College Admissions Toolkit Application Deadline Manager Directions: Use this worksheet to keep track of deadlines and requirements for your college admissions applications. College: College: College:
More informationField Guide YMCA Community Campaign with Online Peer to Peer Fundraising Tool
Field Guide YMCA Community Campaign with Online Peer to Peer Fundraising Tool 4 Rules of Fundraising 1. Effective fundraising is direct and personal. 2. People give because they are asked and shown how
More informationTHE NEXT AD BIDDING GUIDE AN EASY GUIDE TO HELP YOU OPTIMISE YOUR BIDDING STRATEGY
THE NEXT AD BIDDING GUIDE AN EASY GUIDE TO HELP YOU OPTIMISE YOUR BIDDING STRATEGY Bidding strategy 3 steps for setting up your bidding strategy 1 Define your business goal 2 Choose your bidding strategy
More informationFOLLOW-UP POWER-UP! YOUR FOLLOW-UP NOW HOT TIPS TO. Want To Convert More Prospects Into Clients? PROFESSINAL TRAINING. PROVEN RESULTS.
Power-Up! Your FOLLOW-UP PROFESSINAL TRAINING. PROVEN RESULTS. DEBBIE HOFFMAN Follow-Up Expert Former Wall Stret Managing Director, Wellness Industry Entrepreneur Want To Convert More Prospects Into Clients?
More informationThe Business Owner s Guide to Selecting CRM
The Business Owner s Guide to Selecting CRM A Publication www.collierpickard.co.uk Ltd 2014 Customer Relationship Management Many organisations turn to CRM for one of two primary reasons: They re in growth
More informationA Nonprofit s Guide to Recurring Giving
ebook A Nonprofit s Guide to Recurring Giving Maximize Your Online Fundraising Results with Continuous Donations WWW.NETWORKFORGOOD.ORG /NPO A Nonprofit s Guide to Recurring Giving Maximize Your Online
More informationHow to Select the Right Financial Advisor
Q3 2013 Oxford Communiqué Investor Report: How to Select the Right Financial Advisor By The Oxford Club Research Team NOTE: The Oxford Club is not a broker, dealer or licensed investment advisor. No person
More information3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING
3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 2 2011 by Mark Mathson This work is licensed under the Creative Commons Attribution 3.0 United States License. Please feel welcome to share
More informationAre Trade Shows Still Relevant?
Are Trade Shows Still Relevant? There was a time when a trade show budget was never questioned. If your company had a product to launch, training to conduct, leads to generate or branding to imprint, the
More informationVisit salonbooker.com or Call 1.866.966.9798
Visit salonbooker.com or Call 1.866.966.9798 What s the Top 5 all about? Welcome curious salon owners and managers! Our years of experience and passion for the beauty industry have left us knowledgeable,
More information7 Secrets To Websites That Sell. By Alex Nelson
7 Secrets To Websites That Sell By Alex Nelson Website Secret #1 Create a Direct Response Website Did you know there are two different types of websites? It s true. There are branding websites and there
More informationMarketing. Marketing Your Business. The Ground Work
Marketing Your Business Marketing is a complex process of bringing your business to the attention of the right clients. It s often difficult to link marketing activities to results and that drives business
More informationPurchases Based on Unused Features
Key Questions and Hidden Costs to Evaluate When Considering an Agency Management System, Company Interfaces, and other Technology 1 By Mele Fuller, SAFECO Insurance Company There are many things that are
More informationWhat does student success mean to you?
What does student success mean to you? Student success to me means to graduate with a B average with no failing grades. Ferris is ridicules tuition rates don t affect me since I was fortunate enough to
More informationThe OB/GYN s Guide to Finding Medical Malpractice Insurance
The OB/GYN s Guide to Finding Medical Malpractice Insurance OB/GYNs are considered a higher risk specialty than others by medical professional liability insurance companies. Purchasing medical professional
More informationHow to Manage Your Email List Effectively
How to Manage Your Email List Effectively A short guide by MailWheel 1 Discover What s Inside After you ve acquired enough email addresses and created your opt-in and opt-out forms, you are probably wondering:
More informationWhy do we need Fundraising Software?
Why do we need Fundraising Software? By Cascade Data Solutions We have very few donors. We can manage a list in Excel. We have QuickBooks for Nonprofits. We don t have the funds in our budget to purchase
More informationHow To Buy A Crm Solution
CRM Buying Guide: 7 Steps to Making a CRM Purchase Decision Updated - Winter 2006 PAGE TABLE OF CONTENTS 7 Steps to Making a CRM Purchase Decision 2 Introduction Step 1: Define Your CRM Requirements and
More informationWe want to make your life easier.
We want to make your life easier. So, we typed up these email templates for you to use when you re setting up those ongoing email campaigns or for when you re simply reaching out to a current prospect
More informationSeven Things You Must Know Before Hiring a Plumber
Seven Things You Must Know Before Hiring a Plumber Introduction Have you ever had a toilet break in the middle of the night? Or maybe a pipe froze this last winter and burst, causing part of your house
More informationICOF Support Network Planning
ICOF Support Network Planning Coming together is a beginning. Keeping together is progress. Working together is success. Henry Ford 2 P a g e In the Company of Friends (ICOF) Support Networks! Whether
More informationFinding and Opening Documents
In this chapter Learn how to get around in the Open File dialog box. See how to navigate through drives and folders and display the files in other folders. Learn how to search for a file when you can t
More informationFinancial Freedom: Three Steps to Creating and Enjoying the Wealth You Deserve
Financial Freedom: Three Steps to Creating and Enjoying the Wealth You Deserve What does financial freedom mean to you? Does it mean freedom from having to work, yet still being able to enjoy life without
More informationHow to Use Your Retirement Funds to Finance Your Small Business with No Taxes or Penalties. How To Use Your Retirement Funds to Finance Your Business
How To Use Your Retirement Funds to Finance Your Business By Bill Seagraves, President January 25, 2009 TABLE OF CONTENTS Overview Succeed in Business and Retire Wealthy: It s All About Cash Flow The Rich
More informationSPONSOREDUPDATES. user guide
SPONSOREDUPDATES user guide Why Sponsored Updates? 3 LinkedIn Company Pages 3 Creating your Sponsored Update Campaign 4 Managing your Sponsored Update Campaign 14 Sponsoring from your Company Page 18 Analyzing
More informationTenet #3 Focus on the user experience.
Tenet #3 Focus on the user experience. Tenet #3 Overview of the Tenet #3 Too often, IT is focused on the technologies themselves and not how we maximize the impact the investments have on the users and
More informationMeasuring and Evaluating Results
Introduction Measuring and evaluating results will provide you and your associates with the vital information you need for making key strategic and tactical decisions prior to, at and after the trade shows,
More informationGetting Started with Kanban Paul Klipp
Getting Started with Kanban Paul Klipp kanbanery 2 Contents 3/ Getting Started with Kanban 4/ What is Kanban? 7/ Using Kanban Does kanban apply to me? How can it help me? What will I have to change? 10/
More informationWhat is Text Message Marketing?
What is Text Message Marketing? SMS (Short Message Service) Text Message Marketing is the ability to send permission-based text messages to a group of people who have opted-in to your mobile list. The
More informationProspecting. in the Business Planning Market. For agent use only. This material may not be used with the public. LIFE-5663-Prospecting 02/16
Prospecting in the Business Planning Market LIFE-5663-Prospecting 02/16 For agent use only. This material may not be used with the public. WHAT IS PROSPECTING? In simplest terms, prospecting is all about
More informationLife insurance policy reviews
Allianz Life Insurance Company of North America P For financial professional use only. Not for use with the public. Life insurance policy reviews Help your clients, build your business M-3962 Page 1 of
More information5 Barriers to EHR Replacement
Ease EHR replacement worries and succeed 5 Barriers to EHR Replacement Introduction 1 2 3 4 5 Haven t you spent enough money already? Training again Turn a burden into an opportunity! Am I going to lose
More informationhttp://explosivegenealogyleads.com/customer_resources_123456789
Brought to you by: Josh Bradley http://www.explosivegenealogyleads.com http://www.xplosivemarketing.com Table of Contents: 1 - What Are MLM Genealogy Leads 2 - How To Recruit Using Genealogy Leads 3 -
More informationHow Top Home Improvement Pros Boost their Bottom Line:
How Top Home Improvement Pros Boost their Bottom Line: Manage and Track Your Leads to Win More Deals and Earn More Profit CONTENTS PART I: MISSING PUZZLE PIECES PART II: HOW TO NURTURE YOUR LEADS CONCLUSION
More informationMEFA s College Admissions Toolkit
MEFA s College Admissions Toolkit Application Deadline Manager Directions: Use this worksheet to keep track of deadlines and requirements for your college admissions applications. College: College: College:
More informationThe USA Mortgage Smart-Loan Guide
The USA Mortgage Smart-Loan Guide Page 1 of 8 The USA Mortgage Smart-Loan Guide Hello! Welcome to the USA Mortgage Smart-Loan Guide. Please keep in mind that this simple guide is not intended to be an
More informationDIGITAL MARKETING 101:
DIGITAL MARKETING 101: BETTER WEBSITE, BETTER MARKETING TABLE OF CONTENTS 3. The Foundation of a Successful Website 4. 5 More Features of a Successful Website 5. What Search Engine Optimization Is (And
More informationThe High Value Advertising Formula
The High Value Advertising Formula If you want to attract the type of customer who is sophisticated enough to understand that a higher price can be well worth it if they get genuine value, you must use
More informationBest Practices. for successful performance evaluations. white paper
Best Practices for successful performance evaluations white paper INTRODUCTION Too often managers cannot bear conducting their staff s annual performance evaluations. Why is there so much dread around
More informationPOWER YOUR ECOMMERCE BUSINESS
ebook POWER YOUR ECOMMERCE BUSINESS With Referral Marketing Did you know that customers are 4 times more likely to buy when referred by a friend? Learn how to launch a successful ecommerce referral marketing
More informationThe Importance of Goal Setting When Starting Your Own Online Business
The Importance of Goal Setting When Starting Your Own Online Business A Special Report By: Tom Browne 1. Dare to Have Big Dreams 2. Dream Boards 3. How to Set a Goal 4. Short- and Long-Term Goals 5. Identify
More informationLTCI PLANNING AND SALES TECHNIQUES FACT FINDERS
LTCI PLANNING AND SALES TECHNIQUES FACT FINDERS JANUARY 2006 Long Term Care Insurance Products are Underwritten by Genworth Life Insurance Company, and in New York, by Genworth Life Insurance Company of
More informationUnderstanding the basic building blocks of Salesforce CRM
Understanding the basic building blocks of Salesforce CRM Do you want to make your reps more efficient, your managers more effective, and watch your bottom line go off the charts? With Salesforce CRM,
More informationc01_1 09/18/2008 1 CHAPTER 1 COPYRIGHTED MATERIAL Attitude Is Everything in a Down Market http://www.pbookshop.com
c01_1 09/18/2008 1 CHAPTER 1 Attitude Is Everything in a Down Market COPYRIGHTED MATERIAL c01_1 09/18/2008 2 c01_1 09/18/2008 3 Whether you think you can or you think you can t, you are right. Henry Ford
More informationTop NINE Ways Financial Advisors Use Our Software to Get New Customers And Increase their Sales
Top NINE Ways Financial Advisors Use Our Software to Get New Customers And Increase their Sales Our software opens up so many ways to get new business because it is Quick, Simple, and Visual. This allows
More informationRecalled Medical Billing - A Productive Outbound Call
Recalls, Revisited Brett Gerlach, MBA, Trent Muhlestein Most eye clinics rely on recalls to ensure patients return for needed care. They assume recalls are a reliable means of bringing patients back to
More informationHow to create a killer e mail campaign
How to create a killer e mail campaign How to create a killer email campaign When you start your very first outbound campaign (or even when you have already sent hundreds of messages), you need to keep
More informationTalk Fusion s Video Communication Products,
Marketing on the Internet can sometimes seem like an impossible task. Email Marketing is a relatively simple and incredibly effective channel; according to the Direct Marketing Association, every single
More informationYour Retiree Medical Transition Guide
Your Retiree Medical Transition Guide What you need to know. Prepare for your enrollment. Partner with your own dedicated Benefits Advisor. Get help paying for your coverage. A New Way to Find the Right
More informationThe Comprehensive Interview
Uncovering the Real Candidate Behind the Interview Persona Janna Mansker Kelly Land www.berkeassessment.com The Comprehensive Interview When sitting across the table from a candidate during an interview,
More informationYOUR COMPLETE CRM HANDBOOK EVERYTHING YOU NEED TO KNOW TO GET STARTED WITH CRM
YOUR COMPLETE CRM HANDBOOK EVERYTHING YOU NEED TO KNOW TO GET STARTED WITH CRM Introduction WHAT IS CRM? CRM is much more than a buzzy acronym that s been tossed around the business and sales world for
More informationThe 5 biggest mistakes
The 5 biggest mistakes lawyers in all practice areas make ( and how to fix them ) Being a lawyer, you have a good understanding of the law, excellent people skills (your clients are delighted with your
More informationPeople Ready BI a Microsoft White Paper
People Ready BI People Ready BI a Microsoft White Paper Guy Weismantel, Microsoft Corporation Published: June 2008 For the latest information, please see http://www.microsoft.com/bi Contents Executive
More information7 Signs You Need Advanced Analytics for Salesforce.com (or any CRM)
7 Signs You Need Advanced Analytics for Salesforce.com (or any CRM) and Why They Matter Executive Summary 2 Sure, customer relationship management (CRM) applications provide reports and dashboards. But
More informationUniversity of Alberta Business Alumni Association Alumni Mentorship Program 2015-2016
University of Alberta Business Alumni Association Alumni Mentorship Program 2015-2016 Program Guidelines This document is designed to be a reference guide, containing information that you will need throughout
More information0:00:29 Kim: Thank you Todd, happy to be here, looking forward to talking about selfdirected
0:00:18 Todd: Hey everybody, welcome to another edition of The Prosperity Podcast, this is No BS Money Guy Todd Strobel. Once again, we have cohost and bestselling financial author Kim Butler in the house
More informationGuide to Selecting a Payroll Provider
Guide to Selecting a Payroll Provider whitepaper Content 3 4 5 6 7 8 Introduction Features Delivery Shortlisting See What You Are Buying References Author Karen Perkins Managed Service Manager HR Software:
More informationLearning to Delegate
Learning to Delegate Overview Tips for managers on how to delegate Why is delegation necessary? Why do many managers have a hard time delegating? What to delegate What not to delegate How to delegate Give
More informationGUIDE WAYS TO IMPROVE YOUR E-COMMERCE MARKETING. Quick assessment and best practices. +44 203 640 2040 bronto.co.uk
GUIDE WAYS TO IMPROVE YOUR E-COMMERCE MARKETING Quick assessment and best practices 10 Ways to Improve Your E-Commerce Marketing Quick assessment and best practices Are you an e-commerce marketing maven?
More information13 Ways to Happiness this Tax Season
13 Ways to Happiness this Tax Season 11-2013 By: Dr. Bart A. Basi Dr. Bart A. Basi is an expert on closely held enterprises. He is an attorney, a Certified Public Accountant, and the President of the Center
More informationFinance. Resources. Operations. Marketing. Workflow Hero s Line of Business. Conversation Guide. www.nintex.com
Human Resources IT Finance Operations Sales Marketing Workflow Hero s Line of Business Conversation Guide www.nintex.com CONTENTS INTRODUCTION...................................................... 3 HUMAN
More informationHow to Avoid The Five Biggest First-time Homebuyer Mistakes. Mistake #1
How to Avoid The Five Biggest First-time Homebuyer Mistakes Mistake #1 Failure To Examine And Repair Any Credit Problems Prior To Applying For Your Loan Many potential new home buyers have no idea what
More information8 Tips for creating a savvy Social Media Policy
8 Tips for creating a savvy Social Media Policy Introduction In today s modern world, the number of people using social media continues to rise on a daily basis. Whether or not you re using social channels
More informationBecause a Website is something very different to each person we ll need to collaborate to design the website you want.
Fresh Page Web Design Gary Nanos www.freshpagewebdesign.com email: FreshPage@comcast.net phone: 720-502-5007 fax: 303-785-8047 This guide to What you Need to Know About Website Building is offered in an
More informationLife Insurance Professional Analysis and Review
NATIONAL ASSOCIATION OF INSURANCE AND FINANCIAL ADVISORS FLORIDA 1836 Hermitage Blvd, Suite 200, Tallahassee, FL 32308 Contact: Paul S. Brawner (850) 422-1701 brawner@faifa.org This self study course is
More informationYOUR COMPLETE CRM HANDBOOK
HIGHER EDUCATION: YOUR COMPLETE CRM HANDBOOK EVERYTHING YOU NEED TO KNOW TO GET STARTED WITH CRM Introduction WHAT IS CRM? CRM is much more than a buzzy acronym that s been tossed around the business and
More informationQuick and Easy Email List Building
Quick and Easy Email List Building A short guide by MailWheel 1 Discover What s Inside In this short guide we will give you an insight into one of the most important procedures in marketing campaign building
More informationThis document is provided "as-is". Information and views expressed in this document, including URLs and other Internet Web site references, may
This document is provided "as-is". Information and views expressed in this document, including URLs and other Internet Web site references, may change without notice. Some examples depicted herein are
More informationtips to help you deliver great customer support and keep your customers happy
12 tips to help you deliver great customer support and keep your customers happy Customer support is an essential yet tiring and time consuming aspect of running any business. Today more than ever it's
More information