1 THE 30 GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 1 THE GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS >>>> BECOME GREATER THAN A Publication of
2 THE 30 GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 2 THE 30 GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS By Jessica Meher Jessica is Head of Enterprise Marketg at HubSpot and author of several ebooks cludg 25 Website Must-haves for Generatg Traffic, Leads and Sales. Jessica is responsible for helpg HubSpot generate over 60 thousand leads per month and for teachg busesses how to build effective onle marketg strategies. You can reach or on Lked. FOLLOW JESSICA ON
3 THE 30 GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 3 TABLE OF CONTENTS INTRODUCTION // 5 MECHANICS OF LEAD GENERATION // 6 THE 30 GREATEST TIPS, TRICKS AND IDEAS // 7 CHAPTER 1: CONTENT AND OFFERS // 7 CHAPTER 2: CALLS-TO-ACTION // 16 CHAPTER 3: LANDING PAGES // 24 CHAPTER 4: FORMS // 33 CHAPTER 5: CHANNELS // 38 CONCLUSION // 45
4 THE 30 GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 4 LEADS ARE THE METRIC THAT, AS MARKETERS, WE RELY ON. BECAUSE LEADS MEAN MONEY. - KIPP BODNAR Generatg leads - both high quantity and quality - is a marketers most important objective. A successful lead generation enge is what keeps the funnel full of sales prospects while you sleep. Surprisgly, only 1 10 marketers feel their lead generation campaigns are effective. What gives? There can be a lot of movg parts any lead generation campaign and often times it s difficult to know which parts need fe tung. In this guide, we will expose the top 30 techniques marketers should utilize to crease leads and revenue. These tactics have been tested over the past 7 years and have been used by our 8,000+ customers to generate more than 9.8 million leads last year. So what goes to a best-of-class lead generation enge? First, lets take a look to the mechanics of high performg lead generation campaigns...
5 THE 30 GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 5 THE MECHANICS OF LEAD GENERATION Before we dive to the 30 tips, we should first cover the mechanics of lead generation. The best lead generation campaigns conta most, if not all, of these components. From a tactical perspective, a marketer needs four crucial elements to make bound lead generation happen. These clude: OFFER CALL-TO-ACTION LANDING PAGE FORM An offer is a piece of content that is perceived high value. Offers clude ebooks, whitepapers, free consultations, coupons and product demonstrations. A call-to-action (CTA) is either text, an image or a button that lks directly to a landg page so people can fd and download your offer. A landg page, unlike normal website pages, is a specialized page that contas formation about one particular offer, and a form to download that offer. You can t capture leads without forms. Forms will collect contact formation from a visitor exchange for an offer. The tips this ebook will cover each of these elements so that each component is fully optimized to help you generate the most leads for your busess. Now then, let s get started.
6 THE 30 GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 6 CHAPTER 1 CREATING IRRESISTIBLE OFFERS Yes. It s one of the most powerful words the human language. And if you thk about all the thgs we do as marketers, it s ultimately to get people to say yes to our offers. When an offer is exclusive, scarce, or high demand, it becomes more desirable. Whether they are whitepapers, free trials, memberships, sales promotions, or downloads, these irresistible elements can overcome a lead s typical friction, doubt, or concern. Why do these elements work? Because they trigger a physiological reaction that makes an offer more valuable. People need to perceive the value of your offer to be greater than what you re askg for return. The higher the perception of value, the more irresistible the offer. So how do you create irresistible offers? Glad you asked...
7 THE 30 GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 7 #1 Use the Element of Scarcity If you look at the prciple of supply and demand, you ll notice that when supply is limited, demand goes up. Scarcity has a psychological fluence on us, makg us want somethg even more if there isn t enough to go around. Scarcity is great because it creates a fear of shortage, and thus a sense of urgency. Limited Time Offers Limited time offers are among the most popular the scarcity category. Just thk about your average car dealership. Practically every commercial is a limited time deal. Get 0% fancg before it s gone! Limited Quantity Offers When somethg is of limited quantity, it suddenly becomes more unique or exclusive. In some studies, limited quantity or supply offers have outperformed limited-time offers. Why? Because it s hard to tell when an offer of limited quantity will suddenly become unavailable, while a time-based offer has a known end time. Limited quantity offers are great for not only gettg people to say yes to your offer, but to avoid procrastation completely. Limited Time and Limited Quantity Groupon is the perfect example of usg both tactics. All Groupon deals end with a certa time frame, and they limit the number of people who can buy a Groupon. That s a powerful combation. The site also packages these scarcity tactics with discountg, which is another great value-add, especially for ecommerce busesses.
8 THE 30 GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 8 #2 The Bandwagon Effect It s a natural tendency for humans to copy one another, even without realizg it -- we like to be a part of tribes and social communities. So when we notice our social circle is dog one thg, we tend to follow suit. One great way to make an offer more valuable is to show that other people are participatg that offer. Proof Numbers When possible, a great way to dicate how awesome an offer is to mention the number of people who have purchased, downloaded, signed up, or donated. Some examples clude: Webars: On this page promotg our webar with Facebook, we ve stated that more than 40,000 have signed up. Blog Subscription: Similarly, on our blog under our subscribe module, it dicates over 130,000 people have subscribed. This is proof that it s a highly trustworthy and popular blog people should follow. Conferences: Events like SXSW and INBOUND are some of the hottest events because tons of people flock to them every year. Just make sure your claims are not only true, but believable.
9 THE 30 GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 9 #3 Leverage Newsjackg After Prce William and Kate Middleton got married April of 2011, no one could stop talkg about Kate s weddg dress. With hours after the weddg, vendors began makg near-identical copies or similar styles of the Stella McCartneydesigned dress. Even vendors such as David s Bridal now have a Royal category so you can dress just like Kate. When somethg is buzz-worthy, it creates high demand. In situations like this, you can align offers with what s hot. Companies will often leverage newsjackg for this type of technique and it works very well for offers, too. As an example, earlier this year people couldn t stop talkg about Pterest. HubSpot capitalized on this craze by creatg the first Pterest ebook for busess owners and marketers, How to Use Pterest for Busess. It quickly became one of HubSpot s most successful ebooks with more than 125,000 downloads to date. Because it was the first and only ebook available on Pterest (and we made sure people knew that), and learng how to use Pterest for marketg was high demand, it made the offer more unique and thus more irresistible -- that s the power of leveragg both timg and popularity!
10 THE 30 GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 10 #4 Focus on Creatg An Amazg Title Brian Halligan, HubSpot CEO and co-founder, once said that you can have a great offer with a bad title and no one will download it. But if you have an amazg title, suddenly everyone wants it. Yes - people do judge a book by it s cover. If your offer is a piece of content, such as a whitepaper, ebook, or presentation, put effort to creatg an amazg title. For an experiment, we changed the title of an ebook and ran an A/B test to see which one would perform better. We took the origal title The Productivity Handbook for Busy Marketers and changed it to 7 Apps That Will Change the Way You Do Marketg. As you can see, the revised version outperformed the origal by 776% at generatg leads (first time submissions). Not only that, but it resulted more customers as well. If you re strugglg to come up with the perfect headle, try usg the Headle Analyzer Tool by Advanced Marketg Institute or read 7 Proven Headles that Convert.
11 THE 30 GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 11 #5 Create Offers For Different Buyg Stages The most common offer I see on most websites is Contact Us. Sure, you want all your prospects to talk to sales, but not everyone is ready. As you know, buyers are more likely to do their own research before even engagg with a sales rep. And, every prospect is at a different stage of exploration. Some may need more education than others. That s why it s important to develop different offers at different buyg cycles. Someone at the top of the buyg cycle may be more terested an formational piece like a guide or ebook, whereas someone more committed at the bottom of the cycle might be more terested a free trial or demo. You don t need to pick and choose; create offers for each phase, and clude a primary and secondary CTA to these offers on various pages throughout your site. Early Middle Ready
12 THE 30 GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 12 #6 Avoid Corporate Gobbledygook A professional image is necessary but you still want to avoid the dreaded corporate gobbledygook. What is gobbledygook you ask? Great question. These are jargon terms and phrases that have been over-used and abused renderg them meangless (you ll fd them mostly the high-tech dustry, but everyone is an offender at one pot or another). These words are meant to add more emphasis of a particular subject but stead they make your eyes roll. Avoid these words when describg your offers Next Generation Flexible Robust Scalable Easy to use Cuttg edge Ground breakg Best of breed Mission critical To learn more, download The Gobbledygook Manifesto ebook by David Meerman Scott
13 THE 30 GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 13 #7 Use High-Value Offer Formats Not all offers are created equal. Some formats of offers perform better than others at convertg leads. For example, what s more valuable, a whitepaper or an ebook? Below are the type of offers, order of performance, that generate the most amount of leads. Ebooks or Guides Templates or Presentations Research & Reports (ex: State of Inbound Marketg) Whitepapers Kits (multiple offers packaged together) Live Webars On-demand Videos Blog (cludg offers the nav or sidebar) Blog posts (if there is a CTA the post) Middle-of-the-funnel offers: Demo Requests, Contact Sales, RFP, Etc (more sales-ready offers). It s important to test different types of offers with your audience to determe what works for you. While ebooks score high on our list, you may fd that reports, videos or other formats do better.
14 THE 30 GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 14 CHAPTER 2 CALLS-TO-ACTION THAT ROCK Calls-to-action (CTA) are the secret sauce to drivg people to your offers. If your CTAs aren t effective at capturg people s attention and persuadg them to the click, then it makes the offer useless. CTAs can be used on product pages (non-landg pages), display ads, , social media, direct mail and pretty much anywhere you can market your offer. But not all CTAs are created equal. In a world where every brand is fightg for consumers attention, it s critical that prospects choose your offer over your competitors. In this guide, we ll uncover tips to creatg CTAs that rock.
15 THE 30 GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 15 #8 Place Your CTA Where the Eye Can See Calls-to-action do best above the fold - the space where your web page is viewable to the user without havg to scroll down. Accordg to heat map analysis, anythg below the fold will only be viewed by 50% of people who visit your page. Doublg impressions on your CTAs can significantly crease your lead count. Notice the placement of the primary CTA on the Freshbooks homepage. Two buttons for Try it Free for 30 Days stand out above the fold
16 THE 30 GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 16 #9 Clarity Trumps Persuasion That is one of my favorite phrases I learned from the folks at MarketgExperiements. Often times, marketers will put more focus on beg clever than clear. Be crystal clear about what offer is your CTA. And be specific. If you re givg away a free guide, say Download our FREE guide to X. If you re hostg a free webar, say Register for our FREE webar on X. X should clearly convey a compellg benefit of receivg the offer. This is much more effective than Download Now or Get a Free Article. These simply aren t specific enough. Notice that this CTA is to promote a free ebook. There is little copy this banner ad and a button that dicates it s clickable.
17 THE 30 GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 17 #10 Use Contrast to Make CTAs Stand Out A call-to-action is meant to stand out, so if your CTA blends too much with your site design, no one will notice it. You want as many eyeballs to land on that call-to-action as possible, so use contrastg colors to make the CTA stand out, and more importantly, use design to make it clear it is a clickable call-to-action. While Evernote has a beautifully designed website, the primary call-to-action for their free trial is somewhat buried because the button is the same color as the green background. It would be worth testg to see that if a different color - such as blue, red, or orange - would result more clicks.
18 THE 30 GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 18 #11 Lk Your CTA to a Dedicated Landg Page This tip might seem mor, but it s credible how often busesses miss this opportunity. Calls-to-action are meant to send visitors to a dedicated landg page where they receive a specific offer. Do not use CTAs to drive people to your homepage. Even if your CTA is about your brand or product (and perhaps not an offer like a download), still send them to a targeted landg page that is relevant to what they are lookg for. If you have the opportunity to use a CTA, send them to a page that will convert them to a lead. This CTA for a Twitter ebook drives visitors directly to a landg page for that ebook.
19 THE 30 GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 19 #12 Promote Offers on Product Pages CTAs shouldn t be one size fits all. If your company offers various products or services, you may want to consider creatg a different offer for each of them. Then you can place CTAs lkg to each offer on the website pages that are most relevant to that offer. In this example, a CTA for Request a Demo is placed on a product page. To generate more leads, we might also have a CTA for a Free Guide to SEO, because it is related to the product offerg.
20 THE 30 GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 20 #13 Thank You Pages Are Great CTA Real Estate Even if someone completes a form on your website (thus they ve converted as a lead), don t stop there. Increasg engagement is also a top priority for marketers so that prospects turn to loyal fans. Once someone reaches a thank you page, the page that a visitor arrives on after completg a form, use that space as an opportunity to promote more offers and content. For example, if a visitor on hubspot.com downloads a guide on marketg, we can offer them another offer for a RFP for a chance to see a demo of our marketg platform. PrecallPro, a HubSpot customer, offers a secondary call-to-action for a demonstration on their thank-you page.
21 THE 30 GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 21 CHAPTER 3 LANDING PAGES THAT CONVERT Landg pages are one of the most important elements of lead generation. In fact, accordg to MarketgSherpa s research, landg pages are effective for 94% of B2B and B2C companies. The use of landg pages enables marketers to direct website visitors to targeted pages and capture leads at a much higher rate. What s great about landg pages is that they direct your visitors to one particular offer without the distractions of everythg else on your website. Visitors are on a landg page for one and only purpose: to complete the lead capture form.
22 THE 30 GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 22 #14 Elements of an Effective Landg Page Landg pages, sometimes called a Lead Capture Page, are used to convert visitors to leads by completg a transaction or by collectg contact formation from them. Landg pages consist of: A headle and (optional) sub-headle A brief description of the offer At least one supportg image (Optional) supportg elements such as testimonials or security badges And most importantly, a form to capture formation
23 THE 30 GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 23 #15 Remove the Ma Navigation Removed ma navigation Once a visitor arrives on a landg page, it s your job to keep them there. If there are lks on the page to move about your website, it will distract the visitor and decrease the chance of them convertg on the page. One of the best ways to crease your landg page conversion rates is to simply remove the ma navigation from the page. That s it!
24 THE 30 GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 24 #16 Match the Headle of the Landg Page to the Correspondg CTA Keep your messagg consistent on both your CTA and the headle of the landg page. If people click on a lk for a free offer and then fd out there s a catch on the landg page, you ll stantly lose their trust. Similarly, if the headle reads differently than the CTA, it might lead to confusion, and the visitor might wonder if the CTA is lked to the wrong page.
25 THE 30 GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 25 #17 Less is More I m sure you re aware of the rule keep it simple, stupid. The same applies to landg pages. A cluttered page means a distracted visitor. Be brief and to the pot; it s the offer itself where you give more formation. In addition to your headle, clude a brief paragraph explag what the offer is, followed by a few bullet pots outlg the benefits of the offer.
26 THE 30 GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 26 #18 Emphasize the Benefits of the Offer Make it clear your brief paragraph and/or bullet pots what the benefits of the offer are. It s more than just listg what the offer is comprised of; it takes a bit of sp. Instead of Includes specifications of product XYZ, say somethg like Fd out how XYZ can crease productivity by 50%. In other words, convey the value of your offer clearly and effectively. The landg page copy tells the visitor what they will receive when downloadg the offer.
27 THE 30 GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 27 #19 Encourage Social Sharg On your landg page, don t forget to clude buttons to enable your prospects to share content and offers. Include multiple social media channels as well as , sce people have different sharg preferences. When your offer is shared more, more people land on the page, and therefore more people fill out your form and become leads! Social media sharg buttons are promately displayed on the page.
28 THE 30 GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 28 #20 More Landg Pages Equal More Leads Accordg to a recent marketg benchmarks report, companies see a 55% crease leads by creasg landg pages from 10 to 15. The more content, offers, and landg pages you create, more opportunities to generate more leads for your busess. EBOOK WHITEPAPER WEBINAR FREE TRIAL
THE 30 GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 1 THE GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS A Publication of SHARE THESE TIPS THE 30 GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 2 The
THE GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 1 THE GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS PART 2 A Publication of THE GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 2 CALLS-TO-ACTION THAT
THE 30 GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 1 THE GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS THE 30 GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 2 HubSpot s All--One Marketg Software M
Take A Closer Look MCALLISTER CONSUMER FOCUSED MARKETING greatest GENERATION 30LEAD TIPS, TRICKS & IDEAS A Publication of THE 30 GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 2 TABLE OF CONTENTS INTRODUCTION
1 30 Ways to Generate Leads Grow your business online with these proven web marketing practices. 2 TABLE OF CONTENTS INTRODUCTION // 5 MECHANICS OF LEAD GENERATION // 6 THE 30 BEST PRACTICES TIPS, TRICKS
THE GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS TABLE OF CONTENTS INTRODUCTION // 1 MECHANICS OF LEAD GENERATION // 2 THE 30 GREATEST TIPS, TRICKS AND IDEAS // 3 CHAPTER 1: CONTENT AND OFFERS // 3 CHAPTER
THE 30 BEST LEAD GENERATION TIPS, TRICKS & IDEAS PRESENTED BY Thanks for downloading!! Nice find! You re well on your way to becoming a sales machine. Now be a friend and share this resource with hundreds
30 GREATEST LEAD GENERATION TIPS FOR REAL ESTATE AGENCIES 1 GREATEST Lead Generation Tips for Real Estate Agencies 30 GREATEST LEAD GENERATION TIPS FOR REAL ESTATE AGENCIES 2 30 Greatest Lead Generation
e-book Series: Business growth 20 tried and tested tips to help you generate more leads page 1 Introduction 1 2 3 4 5 How to make your offers irresistible How to use your CTAs to grab people s attention
1 An Introduction to Lead Generation How to Use the Internet to Drive Leads and Revenue A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description
Helping Successful Medium Sized Businesses to Develop Online Lead Generation Strategies that will make MASSIVE Differences to Sales Revenues in their Specific Markets GUARANTEED! Created By Richard Ingram
GRATST LAD GNRATION TIPS, TRICKS & IDAS A PUBLICATION OF GRATST LAD GNRATION TIPS, TRICKS & IDAS TABL OF CONTNTS INTRODUCTION MCANICS OF LAD GNRATION T 30 GRATST TIPS, TRICKS AND IDAS CAPTR 1: CONTNT AND
1 CAPTURE LEADS WITH EFFECTIVE CALL TO ACTION BUTTONS Capture Leads With Effective Call To Action Buttons EFFICIENT MARKETING www.bluefrogdm.com 2 CAPTURE LEADS WITH EFFECTIVE CALL TO ACTION BUTTONS Who
N o 1 THE GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS thegrowthfactory Why read this book? Here s why Serious about sales? Dialogue is and that s why we re spilling the beans that are packed into this
ADVANCED THE ECOMMERCE MARKETING GUIDE TO FACEBOOK A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description to determine if your level matches
3 Keys to a Successful Lead Generation Campaign Ken Horst 612-251-8237 http://digitalmarketingwingman.com If you haven t noticed, more and more companies are starting to use marketing automation and nurture
The Ultimate Guide to Online Lead Generation for Home Care, Assisted Living and Senior Service Businesses Defining a Home Care Lead, Assisted Living Lead or Senior Service Business Lead A name and an email
423-797-6388 www.nektur.com firstname.lastname@example.org Inbound Marketing: Best Practices We believe in empowering brands with the tools to achieve sustainable growth. Outline 1. 10 Suprising Facts 2. Email Marketing
AN INTRODUCTION TO LEAD GENERATION. A beginner s guide to converting website visitors into inbound leads for your business. A publication of 2 CONTENTS. 04 05 Introduction Defining a Lead 09 Qualifying
The Partner s Guide to the Best Kept Secrets of Online Lead Generation Executive Summary Professional services firms may not be left with a choice as to whether or not to do inbound marketing and online
ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting
1 Optimizing Landing Pages for Lead Generation and Conversion How to Drive More Leads with Better Landing Pages A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you?
x _ 10 Steps to Turn Your Website Redesign into an Inbound Marketing Machine Introduction It happens to all organizations. One day you wake up and notice that your company s website needs a major refresh.
HOW TO OPTIMIZE your LEAD GENERATION STRATEGY HOW TO OPTIMIZE your LEAD GENERATION STRATEGY TABLE OF CONTENTS Introduction 2 PART ONE: Creating Content to Generate Leads 3 Optimizing Landing Pages to Increase
1 How To DRIVE WEBSITE LEADS FOR YOUR CLIENTS ; A HubSpot Publication 2 WHO WROTE THIS EBOOK? Patrick Shea is the Marketing Manager for HubSpot s Value-Added Reseller Channel. Patrick has written and presented
1 HOW TO TURN FACEBOOK FANS INTO PAYING CUSTOMERS g$ $ $ A Guide to Using Facebook to Improve Lead Generation and Increase Sales A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook
The Ultimate Guide to B2B Lead Nurturing What is Lead Nurturing? Your current database is a goldmine. By focusing on the leads you already have, you have the potential to apply the kind of strategies that
[Type text] 3/23/2012 HMI USING SOCIAL MEDIA EFFECTIVELY TO MAKE THE MOST OF YOUR FARM BUSINESS Contents What Is Inbound Marketing?... 2 Part I: Introduction to Inbound Marketing... 3 Part II: Get Found
The Essential Guide to Inbound Marketing For Business Owners & Executives a g u i d e f o r i n c r e a s i n g r e v e n u e a n d g e n e r a t i n g i n b o u n d m a r k e t i n g l e a d s f a s t
THE B2B FULL-FUNNEL MARKETER S HANDBOOK Brand Awareness Content Engagement & Education Lead Generation & Sales Conversions The B2B Full-Funnel Marketer s Handbook For business-to-business marketers, the
www.rickwhittington.com 5 Proven Components of a B2B Online Lead Generation Campaign 117 South 14th Street Suite 310 Richmond, VA 23219 804.335.1477 Table of Contents Introduction! 2 5 Ways Websites Can
Contents Introduction... 1 Website Development... 4 Content... 7 Tools and Tracking... 19 Distribution... 20 What to Expect... 26 Next Step... 27 Introduction Your goal is to generate leads that you can
Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness 2015 Texas CASA Conference San Marcos, Texas November 6, 2015 43 Applicants 26 Advocates October 2014 September 2015 1
1 an INTRODUCTION TO using DYNAMIC CONTENT in marketing y A How to Make Content Adapt to Each Individual Viewer publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you?
The following guide walks through key lessons from each of the eleven certification classes. Use this guide as you prepare for your Inbound Certification test. INBOUND FUNDAMENTALS - Traditional marketing:
A Kuno Creative ebook CREATING CONTENT for Marketing Automation Why Content Matters Content is an essential part of any online marketing strategy. Blogs, downloads and video can be used for anything from
INBOUNDMARKETING For Beginners Everything you need to know to get started. 2 Bill is a Certified Inbound Marketing Specialist with Honors with 18 years of marketing experience. Not only is Bill an Inbound
DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing
1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is
THE TOP 8 WAYS TO LEVERAGE NEW ONLINE MARKETING METHODS TO ATTRACT CUSTOMERS A PRACTICAL GUIDE TO DIGITAL MARKETING TABLE OF CONTENTS 3 Inbound Methodology 9 Mobile Friendly Website 12 Blog Regularly 17
+ 15 Features Every Great Website Needs Introduction Whether you re yet to build your first website or you have a site that isn t performing, you might be wondering what it takes to make a great website.
How an Innovative Email Marketing Strategy Can Pave the Way to New Customers AN EMAIL MARKETING STRATEGY WHITE PAPER EMAIL MARKETING PROGRAMS According to the Direct Marketing Association, email marketing
How To Optimize LANDING PAGES to GENERATE MORE LEADS Tips and Examples From Industry Experts that Will Help Skyrocket Your Landing Page Conversion Rates A Publication of Table of Contents Written by: Introduction
WEBSITE DESIGN CONSIDERATIONS A bad design can cost a Web site 40 percent of repeat traffic. A good design can keep them coming back. (Kalin, 1999) If you captivate a viewer s attention with a compelling,
All of our customers ask what are the best practices you recommend for Marketo? The answer is not that simple. Understandg AND respectg that each Marketo implementation stance is unique dictates best practices
5 Reasons Your Website Isn t Generating Enough Leads Ken Horst 612-251-8237 http://digitalmarketingwingman.com The great unfulfilled promise of the past 10 years in online marketing is build it and they
Optimizing Landing Pages for Lead Generation and Conversion Web Marketing Services Optimizing Landing Pages for Lead Generation and Conversion CONTENTS Review of Landing Page Basics.................................
LINKEDIN CONTENT MARKETING TACTICAL PLAN TACTICAL PLAN CONTENTS Let's Dive In 3 5 Opportunities for the Taking 4 Your Printable Tactical Plan 5 "Fail to plan, plan to fail": 4 Planning Basics 6 LinkedIn
PPC FOR LEAD GENERATION HOW TO GET MORE LEADS WITH PPC Ask any business owner what he or she needs, and you ll likely hear more customers. Businesses can t just rely on their existing customers to fuel
Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com Did you know? 70% of car buyers research their options online before buying. And, as you know, one of the fundamentals of
FROM BRAND TO FANS: How to Make your (B2B) Website a Lead Generation Powerhouse For High Technology Companies Brand Positioning User Experience Design Website Marketing Thesis: You can t do credible web
The rapid growth of the Internet has made today s buyers more informed than ever. In order to attract such informed buyers, and meet marketing goals, you need to strategically plan your marketing strategy.
The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert
A GUIDE TO LEAD GENERATION WEBSITES By Michael Myles, MBA CEO of Active Internet Marketing activeinternetmarketing.com 1 (888) 251-4635 ACTIVEINTERNETMARKETING.COM Table of Contents The Four Types of Pages
Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement
what is Interactive Content & why it works About SnapApp SnapApp s content marketing platform gives companies the power to drive engagement, generate leads and increase revenue by easily creating, publishing,
1 a step-by-step guide to linkedin s new company pages How to Use LinkedIn Company Pages for Marketing A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the
AN INTRODUCTION TO PINTEREST FOR BUSINESS. A setup and strategy guide for marketers. A publication of 2 CONTENTS. 04 10 Why Use Pinterest? How to Create a Pinterest Business Account 15 15 Pinterest for
In This Seminar You Will Learn. The Difference Between Inbound And Outbound Marketing Steps To A Successful Internet Marketing Campaign The Dos And Don ts Of Effective Web Design How To Drive Traffic To
Using Twitter for Business The point is, Twitter can be a tremendously valuable marketing tool! In this section, we ll explain some specific usecases of Twitter for marketing. HOW TO USE TWITTER FOR MARKETING:
About: Integrated Marketg Summit (IMS) founders have been producg one day summits and multiday conferences the marketg and advertisg dustry for over 10 years, drivg leads and sales for its exhibitors and
Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.
B2B Site Performance Optimization FIRST THINGS FIRST... Understand your entire funnel and create benchmarks. B2B Site Performance Optimization» 2 SOME BENCHMARKS Average Site-Wide Conversion Rates 2-3%.
ENTERPRISE MARKETING PLAYBOOK SERIES REVENUE SUCCESS: LEAD GENERATION CAMPAIGN TESTING AND OPTIMIZATION Introduction With larger sends and bigger budgets, it is imperative for enterprise marketers to run
Why digital marketing? Online marketing isn t a fad, and it s not new. If your business doesn t have an online presence, you are already behind your competitors and missing out on literally millions of
Marketing Automation RFP and Planning Guide A Publication of 2 An RFP should help your company identify the right partner to support your marketing goals for many years to come. Finding the right marketing
QuickLaunch Program for Marketo QuickLaunch Program QuickLaunch Program for Marketo comes an with entire suite of itial set up you need to have to be successful with Marketo. It is designed to help your
Inbound Marketing 101 CONTENTS. 1 WHAT IS INBOUND MARKETING? 2 THE PHILOSOPHY: WHY INBOUND WORKS. 3 THE METHODOLOGY: HOW INBOUND WORKS. 4 THE TOOLS: A PLAYBOOK THAT WORKS. 5 ADDITIONAL RESOURCES. 1 What
Revenue Generating Conversion Rate Optimization (CRO) Strategies AWG s recommendations are based upon intuitive testing and tracking via Google Analytics and other programs specifically purposed to measure
WHITE PAPER Closing the Loop on Social Leads A Hootsuite & 2DiALOG HubSpot White Paper Closing the Loop on Social Leads A Guide to Measuring Social Media Lead Generation Social media has outgrown its infancy
LINKEDIN CONTENT MARKETING TACTICAL PLAN A daily playbook for successful content marketing on LinkedIn TACTICAL PLAN CONTENTS Let's Dive In 3 4 Opportunities for the Taking 4 Your Printable Tactical Plan
1 The Ultimate Guide to Optimizing Landing Pages for Lead Generation and Conversion How to Drive More Leads with Better Landing Pages A Publication of 2 FOR LEAD GENERATION & CONVERSION By Sarah Goliger
Creating a Landing Page to Achieve Maximum Results Landing Page? By now most of us will know what a landing page is and what it aims to achieve, but for those of you who do not, we can simply define it
Lead Scoring: The Smarketer s Guide I m sure your salespeople would agree that not all leads are created equal, and marketers should too. By working together, your two teams can coordinate for better profits,
A PRACTICAL GUIDE to BUILDING A KILLER CONTENT STRATEGY How to Plan Your Content with Purpose and Ease A publication of a practical guide to building a killer content strategy Sarah Goliger manages Paid
1 / 7 Hubspot Inbound Certification Introduction: Below is the study notes for the Hubspot Inbound Certification exam. Hubspot offers if for free and this certification is considered to be one of the most
Retargeting is the New Lead Nurturing: 6 Simple Ways to Increase Online Conversions through Display Advertising 565 Commercial Street, San Francisco, CA 94111 866.497.5505 www.bizo.com Follow us on Twitter:
VIDEO TRANSCRIPT: Content Marketing Analyzing Your Efforts 1 Content Marketing - Analyzing Your Efforts: This is a transcript of a presentation originally given live at the Growth Powered by Risdall Fall
Inbound Marketing The ultimate guide La Casita Del Cuco.EBOOK Inbound Marketing - The ultimate guide Version _ 02 Date _ September 2015 Introduction Inbound Marketing is a marketing philosophy which has
Defining Social Media Social media isn t just a handful of social networks, it s anywhere on the web where you can interact and share your thoughts with others, ie most of the internet. It s also not stand