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1 GREG LAKS

2 GREG LAKS I believe in maximizing every opportunity, Greg Laks (NMLS # ) explains, while discussing his business philosophy. Charismatic, energetic, optimistic and ambitious, he s achieved great heights in his career as a loan originator and manager, and is showing no signs of stopping. Initially, Greg had planned to enter the hospitality industry, as he grew up in a family of hoteliers and graduated with a degree in hospitality management from The Ohio State University. While he cannot imagine himself in any other business besides the reverse mortgage industry today, he is grateful for his experience in hospitality growing up. I spent a lot of my younger years learning customer service and problem solving

3 skills, he explains. Those skills no doubt came in handy when he signed on as a loan originator in Chicago during his younger years. Within a short time, he was manager at a wellknown firm, and has continued to grow ever since! He s consistently ranked as a top producer nationally, also prides himself on educating others. Currently, Greg is a National Sales Leader at Open Mortgage, LLC (NMLS # 2975) in Los Angeles area, specializing in reverse mortgages. He genuinely loves the company he works for and is grateful for their continuous support and tools. While Greg s people skills and caring nature have undoubtedly led him towards success, what has kept his

4 growth exponential is his hospitality service experience. Greg s customer service is unmatched; he puts the client first, wanting what is best for them at all times. He believes great service is partly defined by one s problem-solving skills. Every sales professional needs to have problem solving skills in order to effectively do their job, he explains. And for Greg, that means one must have these three key qualities: the ability to think critically, people skills, and decisiveness. Greg can see the details of a problem without letting emotions get in the way, is able to ask the right questions to his customers and come up with definitive answers to solve an issue. It is these characteristics that help him grow and separate from the pack. I analyze the situation, identify the solution and properly deliver, Greg says. When a client works with him, they can expect any issues to be handled up front and for their questions to be answered fully prior to their reverse mortgage counseling. That s always the first step, being able to answer those questions up front so all is comfortable. Knowledge certainly gives me an edge. Greg aims for his clients to understand the entire process, so they feel comfortable and stress-free through-out the transaction. Those who work with Greg are continually blown away by his service level. His passion for what he does is apparent to all who meet him, and this makes them feel confident in their choices. One recent client said, The process for a Reverse Mortgage is stressful and causes much anxiety, to say the least. Having engaged Open Mortgage with Greg Laks as the

5 representative, was pure luck! Greg is very personable, extremely knowledgeable, and most of all loves his job. His customer service was above and beyond the norm. I highly recommend him to handle anyone s Reverse Mortgage. While there are many things Greg loves about the reverse mortgage industry, he finds the most joy in helping lessen the financial strain for seniors. Here you have someone who is generally on a fixed income, and their largest debt going forward is their mortgage. Eliminating this monthly mortgage payment (although they are still responsible for taxes and insurance) or creating a line of credit can be so gratifying. It is life changing to cash out some of the equity in their home to help them enjoy their retirement years. Greg is passionate about changing

6 level of comfort and trust to his client base. Greg believes this is more than a mortgage...it s a way of life. Greg s business is 100% referral based and he works closely with financial planners in helping their clients prolong their portfolios. He also collaborates with senior real estate specialists, elder law attorneys, estate planners, and CPA s. Greg loves interacting with all his previous clients and feels especially grateful when the grown children of his clients even seek him out. lives for the better. So, as part of being a Top Mortgage Professional, Greg also speaks on various topics geared towards aging. He informs his clients on subjects such as home safety, slowing down dementia, staying healthy and leading an active lifestyle. By educating on real-life issues, Greg also provides an added Greg has helped hundreds of clients prepare for their retirement, and has received numerous awards to this end. Greg educates and guides his clients on how to safely utiliz e one s home equity in the context of retirement income solutions. Greg eases the minds of his clients, while empowering them with the right tools to better manage their retirement years. Greg has moved from a needs based clientele to the mass affluent with the help of major upgrades and program changes. For more information about Greg Laks of Open Mortgage, LLC please call or Open Mortgage, LLC is an equal housing lender and licensed by the Department of Business Oversight under the California Residential Mortgage Lending Act.

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