KNOWESIS S Jus ad dat
|
|
- Dana Gilbert
- 8 years ago
- Views:
Transcription
1 KNOWESIS S Jus ad dat
2 About Sift With Knowesis Sift Communications Service Providers (CSPs) can continuously monitor the contextual state of all individual subscribers. This contextual awareness enables personalised and context aware real time marketing and communication, thus improving the customers experience, increasing revenue and reducing churn.
3 AT ITS CORE Knowesis provides the telecommunications industry s leading real time contextual awareness platform that delivers an unparalleled level of customer personalization. Knowesis Sift provides a real time big data solution that enables CSPs to analyse, make available and act on statistically relevant insights across all possible data sets. Imagine being able to communicate with your customers both at the right time and with the most appropriate message or offer. Impact of Knowesis Sift Having a rich contextual understanding of each subscriber provides a telling picture about what they are likely to be interested in and when. The richer the context the more personalised and relevant your marketing content can be, which will make your customers happier and your marketing more effective. 500%+ Increase in customer response rates with Knowesis Sift # Responses 500%+ with without Offer Timeliness ** Source: Based on prior Industry Solutions Experience
4 The Advantages Knowesis Sift offers serveral advantages not found in any other Telco Big Data Solutions, all of which can make your organisation more profitable.
5 TOP 5 ADVANTAGES OF USING KNOWESIS IMPROVED THE CUSTOMER EXPERIENCE AND INCREASED RESPONSE RATES Event driven marketing, especially when offers can be delivered at the right time, results in a happier customer experience, improved brand perception and higher response rates - typically five to ten times better than batch outbound marketing approaches. REDUCED TIME TO MARKET Sift s extensive behavioural event library provides marketers with an accelerator to get started with over 100 pre-defined telecom specific event conditions REDUCED CHURN Behaviours that indicate the probability of churn are continuously monitored in real time and the churn score adjusted. Rather than waiting days to react from traditional analytical approaches action can be taken immediately to proactively retain a customer when their churn score crosses a defined limit. NO RELIANCE ON A DATA WAREHOUSE With Sift data is continuously ingested from the raw data sources with no dependency on the data warehouse. Marketers need not spend time requesting IT support to get a list of customers - all that is required is to activate the relevant event and Sift will then trigger an event as soon as each customer meets the event condition. COST EFFECTIVE PROCESSING OF MASSIVE AMOUNTS OF DATA Because the business imperative requires a real-time response/ action, Sift is designed to handle batch, continuous or bursty streams of data millions of events per second with microsecond latency.
6 Realtime Profile Unlike other systems Knowesis Sift gives you a continuously updated profile of your individual customers. Changes in the profile are calculated in real time as soon as data is made available to Sift. CONTINUOUS REAL TIME CUSTOMER PROFILING When significantly relevant customer experience or behaviour is detected it is immediately made available for enterprise business applications (or events can be triggered for action). ACCOUNT PROFILE SPEND PROFILE VOICE PROFILE SMS PROFILE DEVICE PROFILE DATA PROFILE LOCATION PROFILE ROAMING PROFILE
7 Events Events give you the ability to take the human factor out of your marketing and develop triggered actions that support CSPs growth and retention.
8 EXAMPLES OF EVENTS PROVIDED BY KNOWESIS SIFT REAL TIME EVENTS TRENDING EVENTS Device change / upgrade First usage of a service Exceed a usage threshold Increase or decrease in usage¹ Top up value and time² IDD ussage to country³ Called or viewed website Poor quality of service Off-net minutes versus Location specific 4 competition on-net minutes Silent across one or 5 many services Low balance AND MANY MORE EVENTS ¹ Increase or decrease in usage in the last week compared with the long running weekly average ² Several week trend of decreasing top-up value or time between top-ups ³ Trend of increasing IDD usage to a particular country 4 5 Trend of increasing off-net minutes versus on-net minutes Customer has been silent across one or many services over a period of time
9 The Detail
10 THE TIME EFFECT ON THE VALUE OF DATA As time passes the value of certain insights rapidly diminishes. If we take the case of location based campaigns, it is vital that an offer relevant to a particular location be sent when your customer is still in the location. If your customer receives the offer after they have left then customer dissatisfaction will arise. UNDERSTANDING REAL TIME CUSTOMER CONTEXT With Knowesis Sift, CSPs can continuously ingest data from almost any data source, in real time or batch and process the data immediately to maintain a live customer state (context) for each and every customer. Consider a second, churn-related example: a customer has failed to top up in their usual pattern, and their balance is at an historical low. Sending an offer designed to keep that customer on the network is imperative but you will need to do it as soon as the customer information is available not a day later when the customer may already have churned. The ability to ingest, understand and take action in the shortest possible time is therefore critical. Knowesis Sift has been designed from the ground up to ingest, understand and act on insights in real time in order to maximise the value of contextual insight for you and your customers. As the customer state changes opportunities to communicate with customers in a relevant context are identified immediately by Sift. Sift triggers the event with the current supporting contextual information for that subscriber to the appropriate business application, whether that is a campaign management system (CMS), mobile advertising platform, CRM, fraud management or any other system that could benefit from real time awareness of customer behavior.
11 FEATURES KNOWESIS SIFT Event Trigger Library: pre-defined events aligned to marketing strategies to help speed time to market. Event Configuration Wizard: additional events can easily be configured by business users in a matter of minutes and added to the event trigger library. Geo-Fencing / Location Based Targeting: integrated with Google Maps users can quickly define a geo-fence around a location by drawing on the map and then defining the business rules for how the location is to be used. Events can be triggered or customers profiled based on movements in and out of the geo-fenced areas. Telecom Industry Data Model: maps the raw data ingested into the relevant customer profile indicators. The Sift data model for telecommunications ships with more than 1,700 unique indicators. Live Visualization: each active event can be monitored with live graphs displaying how many events are being triggered. Event conditions can be adjusted on the fly and the impact of any change immediately seen. Data Source Flexibility: Sift can continuously ingest and process almost any type of data (structured or unstructured) and in real time or batch. Data can be consumed from any source, any format and in any volume. The Sift Data Aggregation Layer provides an adaptor framework to process data from various sources that may be of different formats (eg. CSV ASCII, ASN.1, binary) and received using various protocols (eg. TCP/IP, Web Services, FTP). Agnostic Business Application Integration: event triggers and the customer profile can be relevant for many different enterprise business applications. Events can be sent to one or multiple different enterprise applications. Similarly, multiple enterprise applications can also make real time requests on Sift for the current customer context.
12 CONTEXT TO IMPROVE MARKETING Best practice marketing revolves around the understanding of the customer context. Knowesis Sift calculates and provides customer context for business applications such as CMS and CRM. Events are triggered when a statistically relevant contextual change occurs. CONTEXT ENHANCED INBOUND MARKETING When you use inbound marketing you are communicating on an individual basis with your customers as they touch your channels such as website, IVR system, call center agent, point of sales system or self-serve kiosks. An example of an inbound web channel campaign running could be a campaign with the objective to upsell fixed-price time-specific data plans (e.g. $5 for 100MB valid for 7 days) to prepaid customers. Customers are presented with the offer when landing on the company website. While the offer in the example above is personalised for the individual landing on the web page there is still a chance the offer presented can be out of context. If the customer in our example had already subscribed to a data plan earlier in the day then the offer would no longer be relevant. Knowesis Sift solves this problem by providing the Inbound CMS with the current customer context whenever an offer needs to be presented. Sift knows that the customer already purchased a data plan today and the CMS can use that insight and a different more relevant offer will be presented instead. Not only will Sift provide the context in regard to the current products subscribed but a vast number of other context variables such as current network experience scores, current usage behavior, churn score and many more. The result is better business results from your Inbound Campaign System and happier customers.
13 CONTEXTUAL EVENT DRIVEN MARKETING Event driven marketing (EDM) is a discipline based upon the measurement of relevant and identifiable changes in a customer s individual needs. Like inbound marketing, event driven marketing is focused on personalised communication with an individual and therefore provides much improved response rates when compared with traditional outbound marketing. EDM has been proven to deliver improved response rates in the range of 5 to 10 times and also improve the overall customer experience. It also helps by providing further automation allowing the marketer to spend more time working on strategy rather than execution. But what if the customer had also had intermittent data access issues over the past couple of hours increasing their probability to churn once their balance was consumed? Knowesis Sift is fully aware of the overall customer context including network quality of experience and provides the recent data access issue with the low balance event so this can be taken into consideration by the CMS to decide the next best action. Sift can provide any number of context variables with an event which is known as the Event Payload. For both inbound and event driven marketing the richer the known customer context then the more personalized and relevant offers and actions will be. Knowesis Sift is the solution to deliver the optimal contextual awareness for your marketing programs and maximize response rates. Where inbound marketing is triggered by the customer interacting with an inbound channel (e.g. your call center or web-site), EDM is triggered by the customer s ongoing behavior. The engagement with EDM being initiated when a statistically relevant behavioral event occurs triggering a request for an offer or action. With EDM there are two discreet functions: 1. The event detection and trigger 2. The offer / next best action decision Sift provides the leading solution for event detection and triggering requests for marketing actions presenting these to the CMS to decide the next best action. Looking at a scenario where the objective is to present an offer when a prepaid customer s balance reaches a level where they are likely to Top Up soon then the event would be triggered by Sift on low balance and an offer with a time limited top up incentive could be presented by the CMS.
14 Knowesis? Derived from the greek term no e sis Meaning the cognitive process; cognition. Knowesis was founded in 2012 and is headquartered in Singapore with regional offices in Bangkok, Kuala Lumpur and Dubai. For more information visit Knowesis Pte Ltd. 100C Pasir Panjang Road #04-03 See Hoy Chan Hub Singapore info@knowesis.com Knowesis Pte. Ltd. All rights reserved.
Telecommunications Point of View October 2014
for a Smarter Planet Telecommunications Point of View October 2014 Peter Harrison Smarter Planet Industry Solutions Leader Central and Eastern Europe IBM Software Group Peter.Harrison@pl.ibm.com +48 693
More informationWHITEPAPER. Real-Time Event Decisioning for CSPs February 2015. David Peters
WHITEPAPER Real-Time Event Decisioning for CSPs February 2015 David Peters 1 PREFACE Communications Service Providers (CSPs) are uniquely positioned at the centre of their customers digital world. Every
More informationRevenue Enhancement and Churn Prevention
Revenue Enhancement and Churn Prevention for Telecom Service Providers A Telecom Event Analytics Framework to Enhance Customer Experience and Identify New Revenue Streams www.wipro.com Anindito De Senior
More informationCelebrus for Telecommunications: Deepening customer intelligence with individual-level digital data
SECTOR SOLUTIONS Celebrus for Telecommunications: Deepening customer intelligence with individual-level digital data p1 Introduction Today s Telecommunications sector is highly dynamic. Firstly the very
More informationBig Data overview. Livio Ventura. SICS Software week, Sept 23-25 Cloud and Big Data Day
Big Data overview SICS Software week, Sept 23-25 Cloud and Big Data Day Livio Ventura Big Data European Industry Leader for Telco, Energy and Utilities and Digital Media Agenda some data on Data Big Data
More informationComarch Data Analytics and Monetization
Comarch Data Analytics and Monetization Today s reality makes it increasingly tough for telecoms to generate revenues based solely on their core business: providing network connectivity. On the other hand,
More informationCustomer Experience Management
Customer Experience Management Best Practices for Voice of the Customer (VoC) Programmes Jörg Höhner Senior Vice President Global Head of Automotive SPA Future Thinking The Evolution of Customer Satisfaction
More informationMicrosoft Business Analytics Accelerator for Telecommunications Release 1.0
Frameworx 10 Business Process Framework R8.0 Product Conformance Certification Report Microsoft Business Analytics Accelerator for Telecommunications Release 1.0 November 2011 TM Forum 2011 Table of Contents
More informationCustomer Care for High Value Customers:
Customer Care for High Value Customers: Key Strategies Srinivasan S.T. and Krishnan K.C. Abstract Communication Service Providers (CSPs) have started investing in emerging technologies as a result of commoditization
More informationCopyright 2001-2007 Infor Global Solutions
Copyright 2001-2007 Infor Global Solutions 1 www.marketingpower.com Podcasts White Papers Job Board Communities Copyright 2001-2007 Infor Global Solutions Blogs 2 ! " " Copyright 2001-2007 Infor Global
More informationHow telcos can benefit from streaming big data analytics
inform innovate accelerate optimize How telcos can benefit from streaming big data analytics #streamingbigdataanalytics Sponored by: 2013 TM Forum 1 V2013.4 Today s Speakers Adrian Pasciuta Director of
More informationW H I T E P A P E R. Real Time Marketing Connecting with Customers at the Moment of Truth. 2014 LUMATA All Rights Reserved
W H I T E P A P E R Real Time Marketing Connecting with Customers at the Moment of Truth R E A L - T I M E M A R K E T I N G Today, consumers are facing an unprecedented level of 'noise' generated by marketing
More informationCONTACT CENTER 09: Five Steps to a Lean, Customer-Centric Service Organization
CONTACT CENTER 09: Five Steps to a Lean, Customer-Centric Service Organization 2009 RightNow Technologies. All rights reserved. RightNow and RightNow logo are trademarks of RightNow Technologies Inc. All
More informationTurning Big Data into More Effective Customer Experiences. Experience the Difference with Lily Enterprise
Turning Big into More Effective Experiences Experience the Difference with Lily Enterprise Table of Contents Confidentiality Purpose of this Document The Conceptual Solution About NGDATA The Solution The
More informationCustomer Experience Management
Customer Experience Management 10 tips for the successful development and execution of Chris Bland Research Director SPA Future Thinking Introduction, sometimes referred to as Customer Feedback Programmes,
More information5 tips to engage your customers with event-based marketing
IBM Software Thought Leadership White Paper IBM ExperienceOne 5 tips to engage your customers with event-based marketing Take advantage of moments that matter with in-depth insight into customer behavior
More informationPREDICTIVE MARKETING, DIGITAL ATTRIBUTION, OPTIMIZATION, AND DATA-DRIVEN PERSONALIZATION
PREDICTIVE MARKETING, DIGITAL ATTRIBUTION, OPTIMIZATION, AND DATA-DRIVEN PERSONALIZATION A m a r t y a B h a t t a c h a r j y a & S u n e e l G r o v e r P r i n c i p a l S o l u t i o n A r c h i t
More informationLEVERAGING BIG DATA TO OPTIMIZE CUSTOMER EXPERIENCE. 16 th November, 2015
LEVERAGING BIG DATA TO OPTIMIZE CUSTOMER EXPERIENCE 16 th November, 2015 NICE VISION Empowering Organizations to Work Smarter by Unleashing the Power of Data ~25,000 Customers >80% Fortune 100 Customers
More informationTEXT ANALYTICS INTEGRATION
TEXT ANALYTICS INTEGRATION A TELECOMMUNICATIONS BEST PRACTICES CASE STUDY VISION COMMON ANALYTICAL ENVIRONMENT Structured Unstructured Analytical Mining Text Discovery Text Categorization Text Sentiment
More informationTHE PATH TOWARDS AN EXCEPTIONAL CUSTOMER EXPERIENCE
THE PATH TOWARDS AN EXCEPTIONAL CUSTOMER EXPERIENCE CREATE DEEPER AND MORE VALUABLE CUSTOMER RELATIONSHIPS TO IMPROVE SALES Vaia Tziagka Customer Intelligence Domain Expert SAS Greece, Cyprus, Bulgaria
More informationBAO & Big Data Overview Applied to Real-time Campaign GSE. Joel Viale Telecom Solutions Lab Solution Architect. Telecom Solutions Lab
BAO & Big Data Overview Applied to Real-time Campaign GSE Joel Viale Telecom Solutions Lab Solution Architect Agenda BAO & Big Data - Overview Customer use-cases Live Prototypes: Streams for Real-time
More informationComarch Data Analytics and Monetization
Comarch Data Analytics and Monetization Today s reality makes it increasingly tough for telecoms to generate revenues based solely on their core business: providing network connectivity. On the other hand,
More information12/10/2012. Real-Time Analytics & Attribution. Client Case Study: Staples. Noah Powers Principal Solutions Architect, Customer Intelligence, SAS
Real-Time Analytics & Attribution Noah Powers Principal Solutions Architect, Customer Intelligence, SAS Patty Hager Analytics Manager, Content/Communication/Entertainment, SAS Suneel Grover Solutions Architect,
More information4th African Insurance Distribution & Bancassurance Conference Aug 2014 Presenter: Julian Ardagh. www.e-intelligence.com
4th African Insurance Distribution & Bancassurance Conference Aug 2014 Presenter: Julian Ardagh www.e-intelligence.com 2 Agenda 1. What is Big Data? 2. Why do we need Big data? 2. 3. Which The key Data
More informationVoice. listen, understand and respond. enherent. wish, choice, or opinion. openly or formally expressed. May 2010. - Merriam Webster. www.enherent.
Voice wish, choice, or opinion openly or formally expressed - Merriam Webster listen, understand and respond May 2010 2010 Corp. All rights reserved. www..com Overwhelming Dialog Consumers are leading
More informationWhite Paper. Real-time Customer Engagement and Big Data are Changing Marketing
Real-time Customer Engagement and Big Data are Changing Marketing Real-time Customer Engagement and Big Data are Changing Marketing Marketing is rapidly approaching to what marketers have often dreamed
More informationTorquex Customer Engagement Analytics. End to End View of Customer Interactions and Operational Insights
Torquex Customer Engagement Analytics End to End View of Customer Interactions and Operational Insights Rob Witthoft Torquex {Pty) Ltd 10/1/2015 Torquex Customer Engagement Analytics Torquex Customer Engagement
More informationMinimize customer churn with analytics
IBM Software Business Analytics Telecommunications Minimize customer churn with analytics Understand who s likely to churn and take action with IBM software 2 Minimize customer churn with analytics Contents
More informationCloud Management Platform. Overview
Cloud Management Platform Overview BCSG s Cloud Management Platform offers you the power and flexibility to develop and deliver your cloud service proposition across multiple resellers, geographies and
More informationEngaging Insurance Customers
Engaging Insurance Customers Optimizing Interactions Across the Lifecycle Featuring as an example: Pitney Bowes Customer Engagement Solutions Author: Mark Breading, Partner Published Date: July, 2015 This
More informationMicrosoft Dynamics CRM for Financial Services. Making customers the heart of your business.
Microsoft Dynamics CRM for Financial Services Making customers the heart of your business. In today s competitive financial services market the focus is the customer making sure the customer is at the
More informationThe Celebrus v8 Big Data Engine. Powering real-time personalisation, one-to-one data-driven marketing & advanced customer analytics.
The Celebrus v8 Big Data Engine Powering real-time personalisation, one-to-one data-driven marketing & advanced customer analytics. Celebrus v8 Big Data Engine The Celebrus v8 Big Data Engine The Celebrus
More informationSweating Digital Assets Analytics Way
Sweating Digital Assets Analytics Way Deploy a data-driven marketing approach to improve service consumption October 2014 Copyright 2013 Comviva Technologies Limited. All rights reserved. 1 Agenda Growth
More informationEnterprise Performance Management:
Enterprise Performance Management: Analytics to Measure the Performance of the Telecom Sector Sivaprakasam S.R. In the evolving telecommunications landscape, Communication Service Providers (CSPs) must
More information31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation
31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation Manage Email Campaigns In-House 1. Quickly Design Emails Save time creating marketing emails using drag and drop template
More informationCross Sell. Unlocking the value from your customer relationships. < PREVIOUS NEXT > CLOSE x PRINT. Visit our website: www.lbm.co.
Unlocking the value from your customer relationships < PREVIOUS NEXT > CLOSE x PRINT Call us: 0161 616 Call 0599 us: 0161 616 0599 When cross and up-selling to your customers you tread a fine-line. Get
More informationNICE MULTI-CHANNEL INTERACTION ANALYTICS
NICE MULTI-CHANNEL INTERACTION ANALYTICS Revealing Customer Intent in Contact Center Communications CUSTOMER INTERACTIONS: The LIVE Voice of the Customer Every day, customer service departments handle
More informationBanking On A Customer-Centric Approach To Data
Banking On A Customer-Centric Approach To Data Putting Content into Context to Enhance Customer Lifetime Value No matter which company they interact with, consumers today have far greater expectations
More informationDIGITS CENTER FOR DIGITAL INNOVATION, TECHNOLOGY, AND STRATEGY THOUGHT LEADERSHIP FOR THE DIGITAL AGE
DIGITS CENTER FOR DIGITAL INNOVATION, TECHNOLOGY, AND STRATEGY THOUGHT LEADERSHIP FOR THE DIGITAL AGE INTRODUCTION RESEARCH IN PRACTICE PAPER SERIES, FALL 2011. BUSINESS INTELLIGENCE AND PREDICTIVE ANALYTICS
More informationHow successful is your campaign and promotion management? Towards best-practice campaign management strategies
How successful is your campaign and promotion management? Towards best-practice campaign management strategies Welcome to the new normal Businesses today are under unprecedented pressure to increase spending
More informationLISTEN TO THE VOICE OF CUSTOMER EXPERIENCE
LISTEN TO THE VOICE OF CUSTOMER EXPERIENCE The Four Essentials of a Customer Experience Program www.nice.com WHERE CX PROGRAMS STUMBLE Many companies recognize the value of a customer experience (CX) program,
More informationSAP Customer Relationship Management. Delivering Superior Customer Value in Communications Firms Enabling Optimal Offer Creation
SAP Customer Relationship Management Delivering Superior Customer Value in Communications Firms Enabling Optimal Offer Creation for Service Providers CONTENT 3 Overview ^ 4 ^ 5 Strategic Imperatives for
More informationBig Data Analytics Reference Architecture and Business Value Roadmap
Big Data Analytics Reference Architecture and Business Value Roadmap Joann O Brien, TM Forum Dr. Mick Kerrigan, Amdocs Management Ltd Wei Dong, Big Data Works Nikos Tsantanis, Intracom Telecom Paul Grepps,
More informationIBM Enterprise Marketing Management Bringing Science to the Art of Marketing
IBM Enterprise Marketing Management Bringing Science to the Art of Marketing Johann Bracun, Solutions Consulting Manager EMM Ruben Bru, Sales Director EMM What We Do IBM s Enterprise Marketing Management
More informationInsurance customer retention and growth
IBM Software Group White Paper Insurance Insurance customer retention and growth Leveraging business analytics to retain existing customers and cross-sell and up-sell insurance policies 2 Insurance customer
More informationPredictive Customer Intelligence
Sogeti 2015 Damiaan Zwietering zwietering@nl.ibm.com Predictive Customer Intelligence Customer expectations are driving companies towards being customer centric Find me Using visualization and analytics
More information26/10/2015. Enterprise Information Systems. Learning Objectives. System Category Enterprise Systems. ACS-1803 Introduction to Information Systems
ACS-1803 Introduction to Information Systems Instructor: Kerry Augustine Enterprise Information Systems Lecture Outline 6 ACS-1803 Introduction to Information Systems Learning Objectives 1. Explain how
More informationCONNECTING DATA WITH BUSINESS
CONNECTING DATA WITH BUSINESS Big Data and Data Science consulting Business Value through Data Knowledge Synergic Partners is a specialized Big Data, Data Science and Data Engineering consultancy firm
More informationACS-1803 Introduction to Information Systems. Enterprise Information Systems. Lecture Outline 6
ACS-1803 Introduction to Information Systems Instructor: David Tenjo Enterprise Information Systems Lecture Outline 6 1 Learning Objectives 1. Explain how organizations support business activities by using
More informationHow To Transform Customer Experience Via Analytics
S T R A T E G I C W H I T E P A P E R Customer Experience Transformation via Analytics Analytics enables actionable real-time customer insight Communications service providers (CSPs) are facing fierce
More informationBenefits of Personalizing IVR: An Eircom Case Study
Benefits of Personalizing IVR: An Eircom Case Study Reference Code: IT024-000014 Publication Date: 08 Apr 2014 Author: Clare McCarthy SUMMARY Catalyst Customer-service channels are at the forefront of
More informationWhite Paper. How Streaming Data Analytics Enables Real-Time Decisions
White Paper How Streaming Data Analytics Enables Real-Time Decisions Contents Introduction... 1 What Is Streaming Analytics?... 1 How Does SAS Event Stream Processing Work?... 2 Overview...2 Event Stream
More informationThe big data business model: opportunity and key success factors
MENA Summit 2013: Enabling innovation, driving profitability The big data business model: opportunity and key success factors 6 November 2013 Justin van der Lande EVENT PARTNERS: 2 Introduction What is
More informationJourneys CONSUMER-CENTRIC MARKETING PROGRAMS THAT MATTER. The Lifecycle Marketing Agency. Marketing Cloud Gold Partner Partner Advisory Council
Journeys CONSUMER-CENTRIC MARKETING PROGRAMS THAT MATTER The Lifecycle Marketing Agency Marketing Cloud Gold Partner Partner Advisory Council Journeys MARKETING CAMPAIGNS ARE OBSOLETE Today s customer
More informationWhite Paper. Cross-channel Marketing: Go Mobile. Go Social.
Cross-channel Marketing: Go Mobile. Go Social. Cross-channel Marketing: Go Mobile. Go Social. Introduction: Mobile and Social Media and Buying Cross-channel marketing is evolving from the vast number of
More informationVideo Analytics. Keep video customers on board
Video Analytics Release 1.0 Address the root causes of poor QoE by gaining an in-depth understanding of the customer experience Reduce churn and strengthen customer relationships with analytics that anticipate
More informationLead nurturing: Using email marketing to convert a prospect into a sale
Lead nurturing: Using email marketing to convert a prospect into a sale Patrick Zuluaga Director PMZ Marketing Have you heard this before? Email does not work for customer acquisition but rocks for customer
More informationDelivering Better Results for Recruitment. Recruitment Product Brochure
Delivering Better Results for Recruitment Recruitment Product Brochure The approach we adopted to implement Active Dashboards helped the business identify and prioritise the most important metrics. As
More informationCorporate Bill Analyzer
Corporate Bill Analyzer Product Description V 3.1 Contents Contents Introduction Platform Overview Core features Bill/Invoice presentment Corporate hierarchy support Billing Account hierarchy support Call
More informationCOMMUNICATIONS & MEDIA Driving Effective Customer Retention for Communications
COMMUNICATIONS & MEDIA Driving Effective Customer Retention for Communications Introduction In a world where penetration rates for services like mobile have reached more than 100% in many countries, Communications
More informationThe Power of Personalizing the Customer Experience
The Power of Personalizing the Customer Experience Creating a Relevant Customer Experience from Real-Time, Cross-Channel Interaction WHITE PAPER SAS White Paper Table of Contents The Marketplace Today....1
More informationNext Best Action Using SAS
WHITE PAPER Next Best Action Using SAS Customer Intelligence Clear the Clutter to Offer the Right Action at the Right Time Table of Contents Executive Summary...1 Why Traditional Direct Marketing Is Not
More informationMCCM: An Approach to Transform
MCCM: An Approach to Transform the Hype of Big Data into a Real Solution for Getting Better Customer Insights and Experience Muhammad Salman Sami Khan, Chief Research Analyst, Global Marketing Team, ZTEsoft
More informationPredictive Customer Interaction Management
Predictive Customer Interaction Management An architecture that enables organizations to leverage real-time events to accurately target products and services. 2 TABLE OF CONTENTS 1 Introduction...3 2 Architecture...5
More informationNokia Siemens Networks Device Management Solution Executive summary
NOKIA SIEMENS NETWORKS DEVICE MANAGEMENT SOLUTION Nokia Siemens Networks Device Management Solution Executive summary 2/6 NOKIA SIEMENS NETWORKS DEVICE MANAGEMENT SOLUTION 1. Introduction In today s markets,
More informationApplying Sonamine Social Network Analysis To Telecommunications Marketing. An introductory whitepaper
Applying Sonamine Social Network Analysis To Telecommunications Marketing An introductory whitepaper Introduction Social network analysis (SNA) uses information about the relationships between customers
More informationBANKING ON CUSTOMER BEHAVIOR
BANKING ON CUSTOMER BEHAVIOR How customer data analytics are helping banks grow revenue, improve products, and reduce risk In the face of changing economies and regulatory pressures, retail banks are looking
More informationSolve Your Toughest Challenges with Data Mining
IBM Software Business Analytics IBM SPSS Modeler Solve Your Toughest Challenges with Data Mining Use predictive intelligence to make good decisions faster Solve Your Toughest Challenges with Data Mining
More informationTurning Big Data into a Big Opportunity
Customer-Centricity in a World of Data: Turning Big Data into a Big Opportunity Richard Maraschi Business Analytics Solutions Leader IBM Global Media & Entertainment Joe Wikert General Manager & Publisher
More informationAn Integrated Customer View. Ample White Paper
Health Insurance Platform to Create Enterprise 360-DegreeCustomer View An Integrated Customer View The Need for a 360-DegreeCustomer View How often have we heard that system data is incomplete or inconsistent,
More informationLIVEPERSON SOLUTIONS BRIEF. Identify Your Highest Value Visitors for Real-Time Engagement and Increased Sales
LIVEPERSON SOLUTIONS BRIEF Identify Your Highest Value Visitors for Real-Time Engagement and Increased Sales 2014 LIVEPERSON SOLUTIONS BRIEF Targeting Targeting technology in LivePerson s LiveEngage digital
More informationBig data. In Networked Society. Bunyati Kirdniyom Head of Regulatory Affairs
Big data In Networked Society Bunyati Kirdniyom Head of Regulatory Affairs Vatican City 2005 Vatican City 2013 1X 2013-2019?
More informationSmart Ingest Solution for Telecommunications
Smart Ingest Solution for Telecommunications White Paper Author: Ben Woo Neuralytix, Inc. Doc#: 194292 Published: 2/24/2014 Last Update: 2014 Neuralytix, Inc. and/or its affiliates. All rights reserved
More informationdata real TIme Size it the data challenges have become exponential. Speed For more WHITe PAPerS go To WWW.r-cubed.co.
4 reasons Reasons why your business Business Needs needs real-time Real-Time customer Customer intelligence Intelligence For decades the mantra of getting the right message, to the right person, at the
More informationMulti-channel mobile marketing and CRM solutions for Mobile Network Operators
Multi-channel mobile marketing and CRM solutions for Mobile Network Operators future mobile technology marketing business entertainment media Interactive Messaging (SMS, MMS, Email and Voice) Mobile Internet
More informationSolve your toughest challenges with data mining
IBM Software IBM SPSS Modeler Solve your toughest challenges with data mining Use predictive intelligence to make good decisions faster Solve your toughest challenges with data mining Imagine if you could
More informationResearch Report Charging and Billing for the Digital Economy
Research Report Charging and Billing for the Digital Economy Copyright Openet Telecom, 2013 Index Introduction 3 1. The Future for Traditional Billing and Charging 4 2. Innovating and Accelerating Time
More informationhybris Solution Brief HYBRIS MARKETING Market to an Audience of One
hybris Solution Brief HYBRIS MARKETING Market to an Audience of One People are intuitive. A shop owner can meet a customer and immediately observe both explicit and implicit cues that signal that person
More informationAmbiata.com. Personalisation with Predictive Analytics Dr Rami Mukhtar National ICT Australia May 2013
Ambiata.com Personalisation with Predictive Analytics Dr Rami Mukhtar National ICT Australia May 2013 Personalisation in Enterprise Commoditisation Customers Today Real-time influence External unpredictable
More informationContinuous Customer Dialogues
Continuous Customer Dialogues STRATEGIES FOR GROWTH AND LOYALTY IN MULTI-CHANNEL CUSTOMER-ORIENTED ORGANIZATIONS whitepaper TABLE OF CONTENTS: PAGE Overview...3 The Continuous Customer Dialogue Vision...4
More informationSolve your toughest challenges with data mining
IBM Software Business Analytics IBM SPSS Modeler Solve your toughest challenges with data mining Use predictive intelligence to make good decisions faster 2 Solve your toughest challenges with data mining
More informationNetwork Analytics: Turn Big Data into Big Opportunity
IBM Software Information Management Network Analytics: Turn Big Data into Big Opportunity Seven Steps for Network Operations, Marketing, Customer Care and IT Network Analytics: Turn Big Data into Big Opportunity
More informationBig Data: Telling the Story of Our Customers. Jay Beltran, Head of Customer Lifecycle Management Globe Telecom, Inc.
Big Data: Telling the Story of Our Customers Jay Beltran, Head of Customer Lifecycle Management Globe Telecom, Inc. October 2, 2013 What is Customer Lifecycle Management? At the heart of CLM is the ability
More informationByteMobile Insight. Subscriber-Centric Analytics for Mobile Operators
Subscriber-Centric Analytics for Mobile Operators ByteMobile Insight is a subscriber-centric analytics platform that provides mobile network operators with a comprehensive understanding of mobile data
More informationDescriptive to Predictive to Prescriptive Analytics: Move Up the Value Chain. Suren Nathan CTO
Descriptive to Predictive to Prescriptive Analytics: Move Up the Value Chain Suren Nathan CTO What We Do Deliver cloud based predictive analytics solutions to the communications industry to help streamline
More informationShell CRM 2020. October 2014
Shell CRM 2020 October 2014 MOST CONFIDENTIAL 2 2 THE SITE OF THE FUTURE RETAIL VISION Experience Role in Retail Strategy BEST FUELS RETAILER IN THE WORLD Accelerate Future Heartlands Defend and Grow the
More informationContact Center Trends and Future
Contact Center Trends and Future The Dynamic Contact Center Keith Pearce & Tamal Islam Consistent experience Internet integration Limit hold times Customer Experience New channels web, chat, SMS Differentiated
More informationAgilent OSS Wireless QoS Manager
Agilent OSS Wireless QoS Manager The leading-edge solution for wireless-data service assurance New Wireless Challenges To manage today s wireless data services in a manner that ensures top service quality,
More informationProduct Sample: Knowledge Area Review of World Class Customer Retention
Product Sample: Knowledge Area Review of World Class Customer Retention PRODUCT SAMPLE: WORLD CLASS CUSTOMER RETENTION (total of 106 pages) Commercial research relevant to any organisation seeking to improve
More informationCustomer analytics case study: T-Mobile Austria
mwd a d v i s o r s Best Practice Insight Customer analytics case study: T-Mobile Austria Helena Schwenk Premium Advisory Report April 2011 This report examines T-Mobile Austria s use of Portrait Customer
More informationYour guide to creating a customer experience program that works
Your guide to creating a customer experience program that works CONTENTS Customer Love Stories The Customer Experience Challenge Create Customer Love Stories in 4 Steps Total Voice of the Customer Customer
More informationFeature Guide Elastic Path Subscriptions. 1.800.942.5282 (toll-free within North America) +1.604.408.8078 (outside North America) www.elasticpath.
Feature Guide Elastic Path Subscriptions 1.800.942.5282 (toll-free within North America) +1.604.408.8078 (outside North America) www.elasticpath.com The industry s most complete subscription and billing
More information2015 Analyst and Advisor Summit. Advanced Data Analytics Dr. Rod Fontecilla Vice President, Application Services, Chief Data Scientist
2015 Analyst and Advisor Summit Advanced Data Analytics Dr. Rod Fontecilla Vice President, Application Services, Chief Data Scientist Agenda Key Facts Offerings and Capabilities Case Studies When to Engage
More informationApigee Insights Increase marketing effectiveness and customer satisfaction with API-driven adaptive apps
White provides GRASP-powered big data predictive analytics that increases marketing effectiveness and customer satisfaction with API-driven adaptive apps that anticipate, learn, and adapt to deliver contextual,
More informationOptimising real-time marketing. An Experian white paper
Optimising real-time marketing An Experian white paper January 2009 Executive Summary In an age where direct marketing effectiveness is declining, organisations are increasingly using marketing when customers
More informationThe case for Centralized Customer Decisioning
IBM Software Thought Leadership White Paper July 2011 The case for Centralized Customer Decisioning A white paper written by James Taylor, Decision Management Solutions. This paper was produced in part
More informationManaging the Next Best Activity Decision
Managing the Next Best Activity Decision James Taylor CEO, Decision Management Solutions Treating customers right, every time More information at: www.decisionmanagementsolutions.com No matter what the
More informationUnified Charging and Billing Solution. Unified Next Generation of Charging Systems in Mobile Networks
Unified Charging and Solution. Unified Next Generation of Charging Systems in Mobile Networks Daniel Donhefner Nokia Siemens Networks Business Support Systems Research and Development 1 Motivation and
More informationIngres Insights. Business Intelligence for the Telecommunications Industry Improving the bottom line and controlling expenses
Ingres Insights Business Intelligence for the Telecommunications Industry Improving the bottom line and controlling expenses Ingres Insights Improving the bottom line and controlling expenses TABLE OF
More information> Cognizant Analytics for Banking & Financial Services Firms
> Cognizant for Banking & Financial Services Firms Actionable insights help banks and financial services firms in digital transformation Challenges facing the industry Economic turmoil, demanding customers,
More information