How To Make Money From Your Cell Phone Business
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1 Security Level: Monetize IPX with Multimedia interconnection David (Zhaojiang) Fang Core Network Product Line, Sr. Marketing Director May 16 th, 2013 HUAWEI TECHNOLOGIES CO., LTD.
2 Strengthen & Broaden your business --Huawei keynote in 3 th i3 forum Strengthen interconnection business Broaden with new business models Interconnection requirements Secure legacy voice revenue New services interconnection Data Signal Voice LTE RCS Conf. New model requirements More wholesale services, even your own subs IT tech., All IP BB infrastructure facilitate hosted service model ICT & OTT enable fast innovation MN0 OTT Service Interconnection FNO HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 2
3 The moving industry bring new business opportunity to IPX Better monetize your IPX asset with: Traditional service over IPX Diameter routing for LTE roaming HDVC interworking RCS/RCSe hubbing Messaging hubbing services Voice termination service GRX based data roaming IPX SS7 and IP signaling routing MBB FBB HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 3
4 DRA LTE roaming: an immediate need Important Revenue Resource Users Satisfaction Maturing Ecosystem Mobile data roamers to generate over $35bn in 2017, representing 40% of roaming revenues. Global wholesaler started LTE signaling exchange business Western Europe will be the Ubiquity anywhere, anytime highest proportion of the global mobile data roaming revenue. LTE data roaming will be the next growth driver. -- Juniper Research New/more services Higher speed Accelerating DRA deployment to fuel the LTE roaming service rollout on Y2013 Fast increased LTE devices paved the way for global LTE roaming. GSA confirms 666 LTE user devices launched at Feb 2013 HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 4
5 DRA LTE roaming challenges: MESH is a mess! RCS AS Sh Operator A Operator B Sh RCS AS Needs from MNO MME PCRF S9 S9 MME PCRF Minimize the cost of building roaming connections HSS HSS Simplified topology RCS AS MME Sh Sh RCS AS MME Provides mediation between diameter implementations PCRF HSS S9 Operator C Operator D S9 PCRF HSS Facilitate interworking with 2G/3G networks HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 5
6 DRA Made it easy with DRA Hub for LTE signaling exchange Signaling traffic forecast Planning, marketing forecast 2 Predictability Visibility 1 Signaling Analytics (Intelligent Analysis Engine) Operator A Diameter Routing Hub Mediation SPS KPI Report Signaling Accounting (DRA is the Initial Diameter phase) Agent Hosting Operator B Operator C MAP-2-Diameter Intelligent Signaling Traffic Control 3 Manageability Operator D : Diameter Agent HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 6
7 DRA Up-sell to your existing SS7 signaling exchange customers New offer Tradition LTE Signaling exchange GPRS data exchange Voice/SMS Signaling exchange Global wholesalers already started LTE signaling exchange business M TPS Interconnect Shipment Forecast SP Interconnect Comment: From Huawei Business department Year LTE roaming requirement is there HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 7
8 Conf. Video Conferencing is changing from CLOSE to OPEN Video conference is undoubtable opportunity Wainhouse: Carrier hosting conf From intra to inter-enterprise revenue: $9.6bn in 2016 * OVUM s survey on top 600 companies worldwide HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 8
9 Conf. The reality is not that simple: there are lots of fragmentation Different than just signaling or media or standards Voice algorithms IMS/SIP based conference H.323 solution Vendor specific TP solution Codec Spectrum Notes G KHz Best suited for H.323 and SIP, Better for interoperability AAC-LD 8-96 KHz Used for most high-end H.323 video conferencing SILK 8-24 KHz Skype. Most of the rest of the pack skipped this one isac 16 or 32 khz GIPS in origin. Got open source by Google recently AMR-WB 16KHz The wideband voice codec of choice for VoLTE 4 5 UC / Web Conference 3G video call Video algorithms Video Codec: H.261, H.263, H.264, MPEG4... Video Resolution: QCIF, CIF, 4CIF, 720P, 1080P Standard Organizations: 3GPP, ITU-T, IETF, GSMA/HDVC, CCSA HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 9
10 Conf. Introduce a HDVC hub to bridge all the fragmentation PSTN/2G ISUP/BICC IPX Huawei terminals 3G GW VIG H.323 gateway Conf. AS TIP Gateway SBC SIP xdsl\lan\pon TP room HD terminal UC/Soft clients SIP H.324M Soft phone Video phone PC terminal H.323 SIP/TIP Legacy H.323 conference TIP solution H.323 terminal GK UCM TP room HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 10
11 Conf. PCCW Global s global HDVC center practice Small carriers Large carriers Rental PCCW Global Bilateral Interconnection PCCW Global HDVC Network Enterprises Service subscription Challenges: PCCW global has mature and worldwide MPLS network, an seek new products with proportional usage based revenue Solution: Deploy HD Video Conference network to connect different customers and partners, and finally establish a global HD video exchange ecosystem, retail conference and video calls services to small carriers, enterprises and interconnect with large carriers Benefits: Develop usage based revenues over the global MPLS network and seize the global video market opportunity HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 11
12 RCS Global interoperability is RCS/RCSe success factor Telecom communication world Internet-based (OTT) communication world Call Chat File Share Video Share ID continuity highly interoperable QoS (real-time services) vs. RCS/RCSe subscriber expected to reach 15m in 2013 Keep accelerate deployment along with LTE/VoLTE Require IOT in a given country today to have IOT across all nations tomorrow HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 12
13 RCS Build up RCS hub to support all RCS features interworking SP sign one contact with RCS hub and solve all the interoperability issues with other SPs MSRP: Message Session Relay Protocol Group/Presence Group/Presence SP A IBCF /TrGW Instant message File Transfer & Pic Sharing RCS Hub Instant message File Transfer & Pic Sharing IBCF /TrGW SP B Video Share IPX Video Sharing IMS interconnect (subscribe, capability discovery, routing policy, http interface should be supported) Instant message, File Transfer & Pic Sharing must support MSRP protocol in signal plane and media plane RCS Services billing may be different with traditional voice call and SMS service HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 13
14 RCS Global interoperability is an RCS/RCSe success factor lesson for RCS - interoperability is the key reason for the success of their IMS-based IM services in South Korea. --source from GMSA IPX plays important role in RCS/RCSe - Source: South Korean Case Study industry chain for global interoperability HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 14
15 Thank you Copyright 2013 Huawei Technologies Co., Ltd. All Rights Reserved. The information contained in this document is for reference purpose only, and is subject to change or withdrawal according to specific customer requirements and conditions.
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