Advance Medical Advance Medical Hungary. We bring the world s medical experts within arm s reach

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Penelope Muriel Ball
8 years ago
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1 Advance Medical Advance Medical Hungary We bring the world s medical experts within arm s reach

medical experts that would provide second opinions to insurance companies and

2 Back in 1999, two students at the IESE Business School of the University of Navarra in Barcelona came up with the idea of establishing a global network of medical experts that would provide second opinions to insurance companies and their patients. Spain Is Sparking Its Entrepreneurs Business Week November 17, 2003

3 Global Offices

4 Advance Medical Hungary Founded in 2005 by Advance Medical S.A. (Barcelona) Services rendered: Global second medical opinion 24h medical advice on the phone, health check, online medical advice Medical tele-underwriting Medical claims management, inpatient management, cost control Organizing medical care through own network of providers

5 Medical call center 24 hour access to a team of experienced doctors

6 A team of specialized doctors available 24 hours a day Questions related to health, diseases, medical treatments and health maintenance Information about composition, use, side effects, substitutability of medicines Information about emergency services and pharmacies on duty Cardiovascular risk assessment, diet advice, health screening programs Contact information about health care institutions Organizing medical care for health insurance policyholders Remote monitoring for patients with M2M devices Alarm center for elderly people with panic button service

7 Health care system

Health care system heritage of the socialist regime One of the best health care systems in the post Soviet block Access for each citizen Social security system covers services for every patient No

8 Health care system heritage of the socialist regime One of the best health care systems in the post Soviet block Access for each citizen Social security system covers services for every patient No real private health insurance on the market Level of professionals' knowledge is excellent Equipment of providers' is different, sometimes old technologies Lack of resources, waiting lists, tip, gratuity payment, corruption Low number of private providers, low level of competition Decreasing number of medical professionals due to low salaries and migration

Attitudes that regulate the system Individuals People still believe everything is for free Low level of health consciousness Payment on demand instead of prevention and

9 Attitudes that regulate the system Individuals People still believe everything is for free Low level of health consciousness Payment on demand instead of prevention and savings Low purchase power of potential patients Politics Several attempts of reform since 1990, no success Right concept and capable executor missing Avoid conflicts with electors

10 ehealth, telehealth

Pioneers on the Hungarian market Researchers, small companies developing new technologies for remote monitoring, M2M solutions, online services Development based on smart phone applications, M2M

11 Pioneers on the Hungarian market Researchers, small companies developing new technologies for remote monitoring, M2M solutions, online services Development based on smart phone applications, M2M devices linked to online health records; all offering physician s supervision and web support Glucometer, blood pressure monitor, ECG, step counter, portable CTG device (baby heart monitoring) submitting data to central database Smart phones communicating with above devices, or offering software for patients to enter and upload data to central database Development sponsored by private investors or multinational companies trying to build non core business in order to maintain shrinking turnover

12 Whom to sell, what to sell? There is clear demand for remote solutions on the market Limited number of individuals who can afford or use new technologies No budget for innovative solutions from the social budget or insurance sector Telco and pharma companies are interested in introducing innovative solutions sold to individuals (patients, care takers) Hungarian market is currently in a pilot stage Setting up new business lines to compensate shrinking core business Trying to prove savings for the health care system through new technologies Trying to improve patients adherence to therapy Trying to offer automated solutions in order better utilize human resources

Market experience Project participation Panic button service for elderly people; testing different devices, remote monitoring Remote baby heart monitoring during the 8-9th month of pregnancy

13 Market experience Project participation Panic button service for elderly people; testing different devices, remote monitoring Remote baby heart monitoring during the 8-9th month of pregnancy Developing remote patient monitoring supported by online and call center services driven by pharmaceutical company or telecommunications company Developing online medical records and related medical contents, automatic calculators Outcome It is key to have doctors available for patients who need supervision and medical advice People need education in order to increase health consciousness Support of medical professionals is essential Finding the right sales channel is always the crucial point

Conclusions Most ideas are still in the phase of evolution Real advantages of innovations are still unclear More support for research including specific market research is needed Studies should be

14 Conclusions Most ideas are still in the phase of evolution Real advantages of innovations are still unclear More support for research including specific market research is needed Studies should be done to prove better utilization of human resources due to new remote technologies Studies should be done to prove savings for health budgets Savings in terms of less frequent medical care etc. Savings due to slower progression of chronic conditions, improved quality of life Savings of drug expenses Programs for educating individuals should be supported

MISSION STATEMENT Equality Quality Accessibility Sustainability

MISSION STATEMENT Equality Quality Accessibility Sustainability MISSION STATEMENT The mission of the Phoenix Medical Practice is to provide everyone with easy access free at the point of need to high quality, sustainable essential health care services regardless of