MARKETING PROGRAM DEGREE AND STACKABLE CERTIFICATES

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1 Tarrant County College SUCCESS WITHIN REACH... Tarrant County College Trinity River Campus PROGRAM DEGREE AND STACKABLE CERTIFICATES PROGRAM Implementation year An Equal Opportunity Institution/Equal Access to penons with disabilities. MRK:50_12!l.05_ 14 AB

2 MISSION STATEMENT $TIM UL~ ~hirn!sollecjners..mhueotivebusinessstrotegiesino 'I!. ~inl~rd.mturoleconomy. ENHANCED SKILLS AWARD: First Year IBUS105 Introduction to International Business & Trade IBUS101 Principles of Exports IBUS102 Principles of Imports Approved Elective* Total Hours 12 $TIMUL *Approved Elective includes HIST 289 or a language course, such as FREN, GERM or SPAN. "Stimulating the minds of learners with creative business strategies in a challenging and dynamic multi-cultural economy." -Business, Economics, Management, Accounting, and Marketing Department plus Library Technician Program

3 CONTACT FOR ADDITIONAL INFORMATION MARKETABLE SKILLS ACHIEVEMENT AWARD: Tiffany Greene -Administrative Assistant Tarrant County College Trinity River Campus I Office: TREF Trinity Campus Circle I Fort Worth, TX I tiffanygreene@tccd.edu Alicia Lupinacci, Ph.D. - Chair, Business Tarrant County College Trinity River Campus I TREF 6411A 00 Trinity Campus Circle, Ft. Worth, TX I fax alicia./upinacci@tccd.edu MRKG101 Customer Relationship Management MRKG102 Principles of Retailing MRKG2 Principles of Selling MRKG249 Advertising and Sales Promotion Total Hours 12

4 CONTINUED... ~ hr ~ hr ~ hr hr Second Year/First Semester ENGL 101 English Composition I BMGT105 Communications in Management ACCT202 Principles of Managerial Accounting BMGT141 Business Ethics Mathematics or Life and Physical Sciences Second Semester ENGL 102 GOVT205 SPCH121 BUSG200 English Composition II; or ENGL 211 Federal Government; or GOVT 206 Business and Professlonal Communication; or SPCH 111 Business Leadership Appllcatlon (Capstone)"" Creative Arts/Language, Phllosophy and Culture** Total Degree Hours 60 Enhanced Skills Award: Marketing 12 hr (lnternatlonaq *Mathematics or Life and Physical Sciences Elective must come from the Core Curriculum capstone is taken during the graduating semester ***Creative Arts/Language, Philosophy ond Culture Elective must come from the Core Curriculum

5 BUSINESS ADMINISTRATION- ASSOCIATE OF APPLIED SCIENCE DEGREE PROGRAM: BUSINESS ADMINISTRATION- MRKG101 Customer Relationship Management MRKG102 Principles of Retailing MRKG2 Principles of Selling MRKG249 Advertising and Sales Promotion MRKG111 Principles of Marketing Second Semester MRKG248 BCIS105 BUSl101 ACCT201 BMGT127 Marketing Research and Strategies Business Computer Applications Business Principles Principles of Financial Accounting Principles of Management LEVEL I CERTIFICATE: MRKG101 Customer Relationship Management MRKG102 Principles of Retailing MRKG2 Principles of Selling MRKG249 Advertising and Sales Promotion First Year/Second Semester MRKG111 Principles of Marketing MRKG248 Marketing Research and Strategies (Capstone)* BCIS105 Business Computer Applicatio ns Total Certificate Hours 21 'Capstone is token during the graduating semester. CONTINUED... TCC TRI NITY RIVERCAMPUS

6 ABOUT Us INFORMATION LEVEL II CERTIFICATE: Assessing the competitive market as well as designing and creating the right products and services at the right time enables one to stay in touch with customers' needs. Our Marketing Program helps develop your skills in the areas of: Advertising and Promotion Communications Customer Relationship Management (CRM) Research and Strategies Retailing and Selling MRKG101 Customer Relationship Management MRKG102 Principles of Retailing MRKG2 Principles of Selling MRKG249 Advertising and Sales Promotion MRKG 111 Principles of Marketing First Year/Second Semester MRKG248 Marketing Research and Strategies BCIS105 Business Computer Applications BUSI 101 Business Principles ACCT201 Principles of Financial Accounting BMGT127 Principles of Management Second Year/First Semester ENGL 101 English Composition I BMGT105 Communications in Management ACCT202 Principles of Managerial Accounting BMGT141 Business Ethics (Capstone)* Approved Elective** Total Certificate Hours 45 *Capstone is taken during the graduating semester. **Approved Elective includes courses offered in ACNT, BMGT, BUSG, BUSI, COSC, ECON, GISC, HECO, IBUS, ITCC, ITNW, ITSC, ITSE, ITSW, LMGT, MRKG, POFI, POFT, and RELE. COSC 1401 may not be used as an elective.