Marketing. Complete the requirements shown in the General Education Requirements section of this catalog. Include the following specified courses:

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1 Marketing Anshu Saran, Ph.D. Associate Professor and Coordinator of Marketing Dr. Anshu Saran earned his doctorate in International Business and Marketing from The University of Texas Pan American. He joined academia after working in the corporate sector for 12 years. Dr. Saran teaches Marketing Research, Marketing Management at the undergraduate level, and Business Research Methods at the graduate level. He has published several papers in international journals such as Business Horizons, Journal of Marketing for Higher Education, and International Journal of Electronic Marketing and Retailing. His main research interests are international consumer behavior, marketing strategy, and scale development. Administered by the College of Business and Engineering, the Bachelor of Business Administration degree in Marketing is designed to provide a broad fundamental knowledge of the nature, structure, institutions, and functions of marketing. The student graduating with the degree can expect to be competitive in the general contexts of sales and marketing. In addition, the student will be able to analyze information that are critical to making marketing decisions whether in manufacturing, distribution (including retailing), service, or not-for-profit industry sectors. Degree Requirements The minimum total credits required for a BBA in Marketing is 120. General Education 47 Credits Complete the requirements shown in the General Education Requirements section of this catalog. Include the following specified courses: Mathematics MATH 124 & 125 or MATH 2412 & 241 Social Science PSYC 101 & SOCI 101 Computer Use Marketing majors obtain skills in using computers in problem-solving in COSC 15 (BCIS 105 or 1405), a required lower division course. ACCT /MNGT, a required core business course, includes further development of these skills and application in a business context in preparation for their use in other upper division business courses, especially MNGT 475. Lower Level Business Courses 18 Credits Complete the requirements shown in the Lower Level Business Courses section of this catalog. Upper Level Business Common Core Courses 27 Credits Complete the requirements shown in the Upper Level Business Common Core Courses section of this catalog. University of Texas of the Permian Basin Undergraduate Catalog 6

2 Other Required Upper Level Courses MRKT 07 Sales Management MRKT 15 Consumer Behavior MRKT 412 Marketing Management MRKT 414 Marketing Research and Information Systems Approved MRKT electives totaling 6 hours Approved Business electives totaling 9 hours Credits Additional Requirements for All Marketing Majors All marketing majors must earn sufficient course credit to meet the requirement of a minimum of 120 semester credit hours. Marketing Minor A minor in Marketing consists of a total of 18 credit hours. Required Courses for Marketing Minor MRKT 00 Principles of Marketing MRKT 15 Consumer Behavior MRKT 414 Marketing Research and Information Systems An additional 9 credit hours from upper-level MRKT electives Credits Prerequisites for the minor are ECON 201, ECON 202, and MNGT 402 or equivalent. Course Listing MRKT 00 Principles of Marketing () Survey of marketing fundamentals with focus upon product, price, promotion and distribution within the context of business decision-making. Prerequisites: ECON 201 and ECON 202. FS MRKT 04 Small Business Marketing () Survey of marketing functions for small business owners. A focus will be given to unique issues of product, price promotion and distribution within the context of small business ownership. Prerequisite: MRKT 00. MRKT 06 Retailing and Distribution () Consideration of the important role retailing plays in the successful dissemination of consumer goods. Both traditional and nontraditional forms of retailing will be investigated. Special retail-related distribution problems will also be covered. Prerequisite: MRKT 00. University of Texas of the Permian Basin Undergraduate Catalog 64

3 MRKT 07 Sales Management () Planning, organizing, directing and controlling the promotion function as it relates to the marketing mix; also, stress is placed upon professional selling techniques. MRKT 15 Consumer Behavior () Concepts of consumer behavior. Emphasis on psychological, sociological and economic variables and their effects on purchasing behavior. Prerequisite: MRKT 00. MRKT 401 E-Marketing () Exploration of the basic issues and methods of electronic (internet-based) marketing within the general context of electronic commerce. Adaptation of basic marketing logics is emphasized. Prerequisite: MRKT 00 and COSC 15. MRKT 407 Professional Selling () This course will be an intensive study of marketing through personal selling. Students will learn selling tactics and presentation skills. The course will emphasize the development of professional skills. Prerequisite: MRKT 00. MRKT 412 Marketing Management () Emphasis on marketing strategy and tactics using case studies of corporate successes and failures. Prerequisites: MRKT 00 plus 6 additional hours of marketing and senior standing. MRKT 414 Marketing Research and Information Systems () Behavioral sciences research methods, social process and structure influences upon marketing activities and their integration as a total system of marketing action. Prerequisites: MRKT 00 and MNGT 242. MRKT 420 International Marketing () Enterprise, comparative marketing, transport institutions and systems in selected foreign countries and the United States. Emphasizes ethnic and cultural differences in marketing strategy. Prerequisite: MRKT 00. MRKT 422 Social Media Marketing () This course will be an in-depth study of the social media as marketing tools. It will provide students with a basic understanding of social media networking and its marketing applications. The course will address the needs of the new age economy. Prerequisite: MRKT 00. MRKT 459 Service Marketing () Emphasis on marketing in the service sector of the economy plus application of marketing techniques to service, ideological, educational, and not-for-profit organizations. Prerequisite: MRKT 00. MRKT 489 Selected Topics in Marketing () Undergraduate courses which will be offered only once or will be offered infrequently or which are being developed before a regular listing in the catalog. Prerequisite varies. MRKT 491 Contract Study in Marketing () An individual independent study course or research project that addresses a topic not offered in the curriculum. Prerequisite varies. University of Texas of the Permian Basin Undergraduate Catalog 65

4 MRKT 492 Internship () A supervised field experience as a marketing professional that enables the student to explore career options. Internship must involve work that is substantially marketing in nature with job responsibilities similar to those that a full-time employee would face. May be taken only once for credit. Prerequisites: MRKT 00 and 9 additional hours of upper-level marketing; minimum GPA of 2.5 overall and 2.75 in the major; and permission of academic advisor and faculty internship advisor. University of Texas of the Permian Basin Undergraduate Catalog 66

5 Degree Plan: BBA in Marketing Freshman Year ENGL 101 ENGL 102 MATH 124 MATH 125 COMM 115 HIST 102 HIST 101 Visual/Performing Art Lab Science 4 Lab Science 4 Total Hours Sophomore Year ACCT 201 ACCT 202 COSC 15 ECON 202 ECON 201 PLSC 206 PLSC 205 MNGT 242 PSYC 101 SOCI 101 Total Hours Junior Year MNGT 10 ACCT MNGT 11 MRKT 07 MRKT 00 MRKT Elective English Literature MNGT 40 FINA 20 MNGT 24 Total Hours Senior Year MRKT 412 MRKT 414 MRKT 15 MRKT Elective ECON Elective Business Elective Business Elective MNGT 475 University of Texas of the Permian Basin Undergraduate Catalog 67

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