Cloud Markets - Opportunities for Telcos: Personal Cloud, IaaS, PaaS and SaaS

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1 Brochure More information from Cloud Markets - Opportunities for Telcos: Personal Cloud, IaaS, PaaS and SaaS Description: This market insight dedicated to the analysis of cloud markets and the resulting business opportunities for telecom operators spotlights the main concepts of cloud computing and then provides for each cloud market Personal Cloud, IaaS, PaaS, SaaS its respective size, structure and key trends. It also benchmarks the involved players OTT players and telecom operators and proposes a concept for 3-sided business models to monetize cloud-related services efficiently. This insight is part of the Telco vs. OTT Watch which covers: - Half-yearly updated datasets - Half-yearly updated status reports - A net Net Neutrality benchmark on 13 countries and 3-sided business models report - Quarterly market insights - Direct access to lead OTT analysts Contents: 1. Key findings 2. Main concepts of cloud computing 2.1. Cloud computing Infrastructure as a Service - IaaS Platform as a Service - PaaS Software as a Service - SaaS Personal cloud services 2.2. Cloud pricing models Subscription Pay-per-use Freemium 2.3. Big Data 2.4. Data centre 2.5. General drivers and barriers of cloud Privacy Security Interoperability and standardisation Virtualisation 3. Cloud Markets 3.1. Personal Cloud Market size Market structure and ecosystem Key trends 3.2. Infrastructure as a Service IaaS Market size Market structure and ecosystem Key trends 3.3. Platform as a Service PaaS Market size Market structure and ecosystem Key trends 3.4. Software as a Service SaaS Market size Market structure and ecosystem Key trends 4. Telcos and their OTT strategies 4.1. Overview 4.2. OTT players

2 Facebook Google Apple Amazon Microsoft Dropbox 4.3. Telcos Orange Telefónica Vodafone Verizon NTT/NTT DOCOMO BT 5. Cloud and three-sided business models 5.1. Direct competition 5.2. OTT as intermediary between users and others 5.3. Cooperation between telcos and large OTTs 5.4. Transformation of telcos into OTTs 5.5. Telco as intermediary between users and large OTTs 5.6. Telco as intermediary between users and others 5.7. Conclusions 6. Appendix: Beyond two-sided models: three-sided models! 6.1. OTT as intermediate between users and others 6.2. Cooperation between telcos and large OTTs 6.3. Transformation of telcos into OTTs 6.4. Telco as intermediary between users and large OTTs 6.5. Telco as intermediary between users and others Tables Table 1: Personal cloud services features Table 2: Cloud services benchmark Table 3: Business cloud services marketing analysis Table 4: Current results and targets around cloud for a few selected telcos Table 5: Business cloud services features, by player Table 6: Telco investment in cloud infrastructure Table 7: Personal data APIs available to developers, by telco Table 8: Telcos use of cloud broker enablers Figures Figure 1: Overview of JoliDrive interface by Jolicloud Figure 2: Main personal cloud ranked benefits Figure 3: Dropbox integration on Facebook Groups interface Figure 4: Location of Google data centres in the world (2013) Figure 5: Apple icloud document-sharing feature Figure 6: Estimation of Amazon storage volume, in number of objects Figure 7: SkyDrive data storage estimation for 2012 Figure 8: Dropbox products range Figure 9: Position of some telcos on cloud services Figure 10: Orange SaaS Marketplace Le Cloud Pro overview Figure 11: Example of Telefónica Instant Servers pricing Figure 12: Microsoft SaaS services retailed by Vodafone Figure 13: The Verizon Media Manager consumer cloud application Figure 14: NTT Com Salesforce over VPN service Figure 15: Communication APIs by selected telcos Figure 16: OpenMix principles Figure 17: The one stop shop approach Figure 18: Positioning of Telenor into Cloud Computing Figure 19: The five parts of the Telco vs OTT equation Figure 20: OTT as intermediate between users and others Figure 21: Partnerships between OTTs and telcos Figure 22: Telco OTT initiatives in communications

3 Figure 23: Telco as intermediary between users and large OTTs Figure 24: Telco as intermediary between users and others Figure 25: Operating profile of a telco Ordering: Order Online - Order by Fax - using the form below Order by Post - print the order form below and send to Research and Markets, Guinness Centre, Taylors Lane, Dublin 8,

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